Mark Hyuz, owasungula kanye nomongameli wenkampani "Herbalife": indaba impumelelo

Le nkampani "Herbalife" is cishe wonke umuntu emhlabeni eyaziwa. imikhiqizo yayo - imikhiqizo kwesisindo, ukulawula isisindo nokuzilungisa, okwethulwa ibanga elikhulu - iwine wonke amagumbi wonke, izakhamuzi eziningi Vending of America neRussia. He qamba umbuso onamandla enjalo ngo-1980 ngu-Mark Hyuz.

"Herbalife": Biography of usozigidi

Kungani le nkambo, egcwele kuyindaba yokuphila, wakhetha Hughes?

Legend, okuyinto ezaziwayo wonke umsebenzi wenkampani, uthi isisusa esinamandla kwaba wehlelwa usizi, okuyi ukufa kukamama. kukho konke ukuphila kwami omdala, le ntombi ukuthi uzama ukwehlisa isisindo, enyuka ngokwakho indlela yokudla ehambisana nempilo, baphuza semali amaphilisi okuhlela kwesisindo. ukweqisa izidakamizwa yawo yaholela ukuqwasha, kanti ngenxa yalokho, ukuncika amaphilisi elele. Uma unina kaMarku nje akazange avuke kusukela amaphilisi badakwe kakhulu. Ngaleso sikhathi wayeneminyaka engaba 36 nje kuphela ubudala. Mark Hyuz, ogama usuku lokuzalwa-January 1, 1956, ngesikhathi esemdala ngokwanele futhi ezimele engu-18 intsha endala, ukuze uqonde ukuthi i-global waso sonke isintu zinkinga isisindo okweqile.

Njengoba kokufa kukanina ngaphambi kokudalwa inkampani ezamenza usozigidi, kwaba iminyaka eyisithupha. Kuyo yonke le minyaka, UMarku kwadingeka bazibonakalise e izinkampani ezimbili ekukhiqizeni imikhiqizo wezokudla isisindo ukulahleka kanye nokugqugquzela impilo; njengoba phakathi nenkathi ethile yesikhathi wayesebenza esikhungweni, avuselelwa yezidakamizwa, lapho ukuze uthole isipiliyoni ezithile ngokwengqondo. Ilwazi namakghono wanika Marc ukuzethemba ngokunemba choice eyenziwe.

Iphupho lakhe - ukudala umkhiqizo wakho siqu ukuthi bazokwazi ukuletha injabulo izigidi zabantu. Ikhono ukunciphisa isisindo ngaphandle kokuzama ukudla kanye nokuhlupheka ngokuhlanganyela izinzuzo zezempilo - into inesifiso Mark. Futhi icala isifiso sakhe abanye.

Indlela Bonke baqala

Kwakuwumhlangano yakhe kwesibhamu ne producer and uMdali ukudla - Richard Marconi, a ngokwanele kuvikelwe futhi, like Mark, izinkinga ojulile umsoco ofanele. Mhlawumbe wasiza ngokwezimali ngaleso Hughes kuqala. Mayelana ukusebenza kwe "imbiza wokuphila", okuyinto wathola igama untwisted "Herbalife", kukhona izinguqulo eziningi ezahlukene. Abanye abantu abaye babhekana ngokuphumelelayo nemiphumela yakhe, ngokuvumelana umkhiqizo engenamsebenzi. Le nguqulo efanayo kuqinisekisa International Confederation of Consumer Societies, izifundo okuyinto abathi ukuthi umkhiqizo iqukethe izidakamizwa, kuyingozi ngoba umzimba futhi umlutha kakhulu.

yokuthengisa Okokuqala umsunguli we "Herbalife" UMarku Hyuz ekhiqizwa nge iloli emgwaqeni. Kodwa kwakungeyona into wafuna usomabhizinisi abasha. ukukhangisa adingekayo, ukukhangisa futhi waphinda, kusekelwa Izibuyekezo rave. Okokuqala lona ngokwalo umuthi isimangaliso wazibonela ugogo Mark. Wazamukela lezi umphumela olulindelekile futhi baba ukuncoma lo mkhiqizo nabangane nabantu obajwayele.

Marketing lokuhweba - Umqondo oyinhloko ekukhuleni wenkampani

Kancane kancane, ukuthandwa yomkhiqizo yayina kakhulu. Wemibono engumthengisi Hughes, ukuqonda ukuthi abantu kufanele sinake kakhulu impilo yabo, ukuze zisebenze inkampani yakho yenethiwekhi umqondo marketing lokuhweba - indlela eyaziwa ngokuthi ekuqaleni njengoba 70s, kodwa abantu abaningi kugqugquzelwa Hughes.

Ingqikithi inethiwekhi marketing kwaba ukukhethwa iqembu ethile abathanda - nengaphakathi ikusasa inkampani. Laba bantu banikwa selimazi mayelana nemikhiqizo kanye butholakala enqubweni eyinkimbinkimbi yokuthela ekwenzeni ibhizinisi. It kwakuxhomeke umsebenzi impumelelo akhethwe "Herbalife."

distributor Kuncono - esibalulekile elichumayo

umqondo inethiwekhi yokumaketha ezithakazelisayo futhi elula: inkampani ucosha core abantu-abathanda futhi usifundisa izici umkhiqizo kanye ubuqili zokwenza ibhizinisi. Ngemva unwinding yephrojekthi lithembela ngokuphelele indlela abantu ngeke athole abasebenzi abasha. Ngamunye wabo inikeza inkampani ithuba ukwakha inethiwekhi yayo siqu ngokusebenzisa yokuvuma abasabalalisi eziningana ezingeni elilandelayo nokunye. Konke lokhu kufana isivivane, kodwa isimiso ke ihlukile, ngoba engenayo ekhiqizwa kusukela ukudayiswa komkhiqizo wangempela kukhiqizwa. Ukwethulwa izimpahla emakethe ngokusebenzisa multi-level ukumaketha, kuqhathaniswa izindleko zokukhangisa, kubiza amapeni; ke lokhu, kanye isici yokuntula imali, yayibaluleke kakhulu ekukhetheni indlela yokwenza ibhizinisi, wayeyisazi okuyinto uMarku Hyuz.

"Herbalife" inkampani, okuyinto kuyisici eyisisekelo ukuchuma ubhekwa distributor. Ukukhuthazwa zomsebenzi ubulokhu ihlala force main ukushayela ibhizinisi. Ngezinye izikhathi kungenzeka ukuba uthole ukuthi iqondeni Ukuhlanganiswa langempela izithakazelo lenkampani kanye isisebenzi.

"Herbalife" babhuqabhuqwa iplanethi

Mark Hyuz isungule uhlelo oluyimpumelelo usizo Wabasaqalayo abasebenzi abanolwazi. Kuze kube yimanje, salungisa ezihlukahlukene ezikoleni, izingqungquthela, eneziqongo yonyaka, owayengifundela ukuthi azibize ngomengameli kanye umsunguli. Genius Billionaire ukuthi ngokusobala ukuzama ukwenza ibhizinisi lakho "ethandwa." IRussia ngo 1996-1999 ngokuya yokuthengisa imikhiqizo "Herbalife" ngemva United States wathatha indawo yesibili. Yebo, futhi Mark Hyuz kwaba distributor ephelele. Ezinyangeni zokuqala eziyisithupha yena ungene ngemvume 189 abantu ibhizinisi. By the way, abazalwane abasebasha ezimbili Hughes - Guy Kirk Hartman - basebenzé ngempumelelo e inkampani yakhe.

Okokuqala, Mark Hyuz, ogama biography lifana enhle inganekwane nge ekupheleni edabukisayo, wenza konke: akhawunti olwenziwa, obonisa umkhiqizo, ubambe imihlangano kanye nezethulo ukuze abasabalalisi.

Amahlebezi ngaye wasakazeka njengombani uvela. Usuku ngalunye futhi isethulo omusha ngamunye inselele nomqondo webhizinisi abantu abaningi. Inkampani wakhula, ngo-1982 Waqhubeka ezingeni emhlabeni. Mayelana "Herbalife" wayazi umhlaba wonke: amahhovisi ayo landiswa futhi ihlelwe ukumelwa ezisemagumbini kude le planethi.

Isikhathi ube nezikhathi ezinzima nezimnandi

Inkinga kwenzeka ngo-1985: yokuthengisa asewile ngokucijile, kusukela ngokuqinile ageleza kude nabasabalalisi umthengi bafaka isikhalazo. Emaphephandabeni nakomagazini uvele emphakathini kokuqala imisebenzi ngokungemthetho inkampani nezingozi umkhiqizo. Kwathi ukubiza Mark Hughes ekulalelweni ekomidini iSigele. Nokho, amahlazo eziningi, izilingo futhi i ban eliphelele umkhiqizo eSweden abayekanga ngo-1996, amasheya enkampani ukufinyelela uphawu $ 1 billion.

Ngokuthakazelisayo, usozigidi esizayo kwadingeka imfundo esikoleni kuphela; imithi kanye biology, uye wafunda, wasebenza kuphela kwi intshiseko uyahlanya nesifiso ukudala umkhiqizo omusha ukusiza abantu. kamuva ethimbeni lakhe Okuningi waqala umsebenzi izazi abanolwazi, phakathi kwabo kwakukhona edumile kaNobel uDavide noHebere.

"Herbalife" wokwakha ethandwa

Umqondo "Herbalife" uthole indawo abantu emazweni okungenani angu-80; engenayo Net ngo-2012 zaba $ 4.1 billion. Ukugxekwa maqondana inkampani, yenza kube lula ukuba anciphise umzimba, kwaba nje uyahlanya. It ngaleso sikhathi usolwa 'ngokudayisa' imikhiqizo anobuthi, isihambile kumangala eziningi. Nokho, naphezu kwakho konke, "Herbalife" waqhubeka esebenza, umbango ngokuvamile ukuxazululwa umusa. Ngempela, umkhiqizo ezihlinzekwa inkampani ayizange ilimaze, bahlala lapho inhlangano futhi manje emakethe obuhlukahlukene impumelelo. Imikhiqizo "Herbalife" eqinisekisiwe ngokuhambisana nomthetho. Abenzi lutho edayiswa Pharmacy, ngoba inkampani ichaza ngokwaso njengoba ngqo yokuthengisa yenkampani.

Futhi kuthiwani Mark Hyuz? Sonke lesi sikhathi wayekhuthele hhayi kuphela ebhizinisini, kodwa futhi wahlanganyela esiza abantulayo, futhi ngo-1994 yena nomkakhe Susan kwakhiwa Herbalife Family Foundation Isikhwama sisiza izingane.

ukuphila Siqu Hughes

Mark wayeshadile izikhathi 4. Emuva ngo-1980 ukubhalisa inkampani "Herbalife" wasiza umkakhe, uCatherine. Wehlukanisile wakhe, Hughes sicebi kakade yimpumelelo, wabusisa Angela Mak nosivshuyu isihloko "Miss Sweden." Life ndawonye ecabanga abaholayo inxuluma, wathenga i $ 7 million. Ngo-1999, Hughes sathenga indlu entsha nendawo ethize 1,000 square metres. m. e Beverly Hills. Ngekukhula isimo kukhona ezifisweni ezikhulayo kanye nosayizi efulethini uthenge. Emva "Miss Sweden" kwaba "Miss USA Thumbelina" - USusan. Ngo-2000, umshado entsha - Darcy La Pier, nowayengunkosikazi UJean-Claude Van Damme.

ukuphila Hughes 'yelashwa ekuseni: eminyakeni 44. Ngemva kokugubha umkhosi lo iminyaka engu-yenkampani livelile ngesikhathi sokulala ukuphefumula izitobhi. Kwakuthinta bazitshela ukuthi udaba wukuthi kwakukhona eqinile anti-depressants for ukuqwasha kanye nenani elikhulu utshwala. Ngosuku lapho yabe seyaziwa ukufa Hughes, amasheya eNkampani wawa 12%.

Mark Hyuz kwaba guru wangempela ibhizinisi. Ukuba oshayelayo lenkampani iminyaka engaba ngu-20, wakwazi ukuba hhayi kuphela ukunikeza impilo egcwele, kodwa futhi ukuze ikhulise inani elikhulu labantu ayezinikela ukuthi asebenze "Herbalife." Futhi naphezu ukugxekwa sasivumela njalo kokubili amafemu kanye imikhiqizo ekhiqizwa izimpilo inkampani, isebenza futhi has a lot of abalandeli.