Onobuhle okusha ezisebenzayo izicathulo "Nike": Uhlolojikelele, incazelo kanye nokubuyekeza

"Nike" - ngomunye umkhiqizo kunazo owaziwa, esikhiqiza ezemidlalo izingubo, izicathulo nezinye izinsimbi. Kwakuqala ukwanda okukhulu ngokusiza namuhla unikezwa izinto, futhi ikakhulukazi imodeli ezisebenzayo izicathulo "Nike." Abaklami nge ugqozi enkulu abasebenza ngamunye wabo. Ngakho, amamodeli we egijima izicathulo "Nike" is kufanele kubhekwe yezindlela ezingcono kakhulu ezemidlalo izicathulo. Ngakho, sicabanga ngale ndaba ngokuningiliziwe.

Model izicathulo "Nike" - imibono Tinker Hatfield futhi uGraeme McMillan

Ukuhluka brand Yiqiniso, okuningi. Wonke umuntu uyokwazi kalula bazikhethele ncamashi imodeli of amateki, "Nike", okusho ukuthi kwakudingeka. Wayephumelela kakhulu, isibonelo, Air Max. Ekuqaleni, umbono wabo lagcwaliseka umklami Tinker Hatfield ephepheni njengoba Air Max Zero. Uhlukanisa lezi izicathulo ematheni minimalist, ekhaleni ezithambile komzamo futhi wenze out kokungathembeki isithende. Ngaphandle kwale indaba emfushane, ngasendleleni, bekungeke nhlobo, futhi owokuqala kakhulu imodeli Air Max iqoqo.

Empeleni nomqondo Zero komculo kakade ngesikhathi esifanele umklami ngegama Grem Makmillan. Ubuyisé ku inguqulo yesimanje ye amateki Air Max 1. stylist izisethile umsebenzi ukuba sihlale sithembekile ukwenza umqondo sokuqala Hatfield kanye nomklamo ezithakazelisayo. Nokho, wafuna ukusebenzisa ubuchwepheshe besimanje kakhudlwana futhi izinto. Phakathi kwabo - yedwa engasindi wenza Foam - Air Max 1 Ultra Moire, splicing Seamless Hyperfuse, okungenxa yezimo ezikhethekile ukuphefumula ehlala njalo monofilament wathungela isihlangu Sock.

Leyo mikhumbi lokuqala owanikhipha udumo eside

Ngokuvamile, kwaba Tinker Hatfield waqala isimiso, umsunguli umugqa abadumile. Amamodeli izicathulo "Nike» Air Max 1 kuyizinto zokuqala emhlabeni nezicathulo eyenzelwe ukugijima, ne ebonakalayo emoyeni ekhona kuphela. Yayikwazi ukubonisa kahle indlela cushioning ubuchwepheshe obusha uhlulekile ukukhiqiza umbono wayefisa umsubathi abathengi iminyaka eyishumi kusukela osukwini isethulo yayo emphakathini. Nokho, le nkampani akazange alahlekelwe amathemba abo.

Mark Parker akubeka, umongameli "Nike", abasebenzi inkampani njalo nesithakazelo kubantu, yini abakucabangayo emoyeni njengoba ubuchwepheshe. Izibuyekezo babe ahlukahlukene ngempela. Akekho owayazi ukuthi kufanele uthini, ngoba ungaboni ukuthi isebenza kanjani. Iqiniso ukuthi capsule emoyeni Nokho livalelwe iso, futhi okuhlanganiswe ngayo izicathulo. ukuphumelela Inamandla wangena Eqinisweni, lapho inkampani wakhulula Air Max nge air ebonakalayo. Ngokuhamba kwesikhathi, Hatfield bashintshele ukuklama nge okuthiwa izinkinga zabo yezakhiwo.

Air Max - wadala furor

onobuhle okusha "Nike" izicathulo Yiqiniso, ngokushesha ukhangwa abalandeli abaningi. I capsule nge emoyeni zabonakala ngokusebenzisa "ifasitela" ekhethekile ise amateki isithende. Uma izicathulo avele amafasitela ezitolo, ababezikhiqiza umuzwa onamandla. Esikhatsini lesingetulu nje ngonyaka iye ithengiswe abangaphezu kwesigidi namabhuzu izicathulo. Lezi amateki efanelwe isihloko design ezimbonini kanye sporty zakudala.

Esikhathini emikhulu ukukhangisa umkhankaso kwachazwa ngokuningiliziwe ubuchwepheshe uqobo. Izimakethe ku-TV emuva ngo-1987 kwakuzwakala Revolution ingoma ethandwa ngaleso sikhathi quartet The Beatles. Ngemva cishe engu-30 edlule, i-track isasetshenziswa ukukhangiswa onobuhle ezintsha. Akuve yasekuqaleni futhi iqhinga ezithakazelisayo.

phambili indaba

onobuhle okusha ezisebenzayo izicathulo "Nike» - Air Stab. Ngu Air Max, awayona ephelele. Nokho, futhi usebenzisa umoya ebonakalayo. onobuhle okunjalo zenzelwe ukuba abagijimi abadinga basekela unyawo.

Lapha ubuchwepheshe ngokuthi Footbridge yedivayisi lokuqala asetshenziswa. It ikuvumela ukuba anciphise izinga kanjani ngokunembile ukulawula izinga pronation evikela kahle umgijimi unyawo ngenkathi isebenza the asphalt ngokumelene uthuthumele. It ithambisa ngezinye izikhathi mayelana nelesithupha. Ngaphezu kwalokho, lezi amateki usizo olukhulu ukuze alondoloze umbono olinganiselayo ngenkathi ukusunduza off kokwehla.

Footbridge - ipuleti obukhethekile ezihlukahlukene izingxenye ezikhethekile. Itholakala phakathi izingxenye maphakathi kanye engenhla kuphela. Lezi amateki kukhona lula kakhulu futhi uzinze emakethe namuhla.

emisha

Yini engase ishiwo izicathulo zanamuhla? Running izicathulo "Nike" (imodeli yakamuva) sihlanganise futhi umyela esobala yedwa okwazi ukuhlinzeka cushioning esiphezulu futhi uppers nekhono, unyawo ukhululekile esinamathelayo nokuwuvumela ukuba sebehamba ngokukhululeka besuka ezweni.

Ngo-2012, inkampani ethulwa ekhethekile ukugijima izicathulo, adalwe Flyknit-technology, nge inhlanganisela ekhethekile ngezinto zokwakha kanye lokuluhlaza beluka ivumela izicathulo ukuba emangalisayo lula, esebenza kalula futhi ezikubambayo ukuze umlenze. Ukuze kweminyaka emine ibaleka, abaklami, onjiniyela kanye program uzama ukuthola ubuchwepheshe ukuthi iphenduka ibe nezimo impahla ngentambo inelastic. Ngenxa yalokho, bonke imicu ehlukene endaweni indawo izakhiwo kahle kahle. Ochwepheshe bakwazi ukufeza inhlanganisela ledzingekako breathability, eguquguqukayo kanye ukusekelwa umkhiqizo olulodwa.

A hit eminyakeni yamuva kuye kwaba umfuziselo "Nike» Air Max 2015. Umbala lezi izicathulo ngokuqondene izici zobuchwepheshe. Inguquko umyela e amathe abo lisho cushioning owengeziwe ngesikhathi forefoot kanye Foam ethambile. Ngenxa okuhlanekezelwe weswushi ngentambo ukwesekwa Dynamic Flywire okufakiwe kuze kube ingxenye engaphandle ye-izicathulo. Kulezi amateki okokuqala ngokuphelele ekhethekile phezulu yokukhiqiza ubuchwepheshe ( "tech anezikhala") lasetshenziswa, eyabonakala kudala njengoba 2013. Ngenxa yalesi inkampani wakwazi ukufeza kahle obukhulu aluka ukwesekwa, kodwa kwanele kukhishelwa umlenze ukupholisa. New outsole ezahlukene ijabulise isakhiwo kanye sipes olujulile okukhulu bokwenza. Ngaphakathi izicathulo kuthiwa buhambisane impahla esithambile evikela izinyawo zakho kusukela bezihlikihla. Ngaphandle ohlangothini emuva kukhona isici ezincane epulasitiki, ukulungisa kahle esithendeni.

Inkampani edume

Yiqiniso, i-brand kuyinto legend kweqiniso. On ke kukhona izimo eziningi ezithakazelisayo. Ngokwesibonelo, ngezicathulo zokugijima, "Nike" (onobuhle amadala) ahlanganiswa nesihlalo ezihlukene izigameko impikiswano lapho abasubathi abadumile ababehilelekile. Rumour futhi mayelana ezinye ubuchwepheshe imfihlo athuthukiswe ngqo kuphela abantu edume kunazo abanethonya futhi wakuthola. Nokho funa emangalisayo okusezingeni eliphezulu imikhiqizo yenkampani ifakazela ukuthi liyatholakala kubo bonke abalandeli of the mdlalo.

Kukhethwa kwesokudla

Kunoma yikuphi, i ukuthenga elihle kakhulu uzobe iyiphi izicathulo, "Nike". Amagama imodeli zaziwa kubo bonke abalandeli yezemidlalo isitayela kanye fashion. Lokhu kukhetha - isinyathelo esifanele endleleni eya empumelelweni! Ukunakwa wonke umuntu othanda ezemidlalo kanye yokuphila asebenzayo, qiniseka ukuheha ukusebenza isihlangu, linokwethenjelwa kanye nomklamo enkulu. A ezahlukene ngempela zizokhanga zonke connoisseur of high. Ngenxa Chic ukukhiqizwa ubuchwepheshe besimanje yomthengi brand uhlala aneliseke induduzo esiphezulu ukuqina izicathulo iminyaka eminingi. Ukusebenzisa imikhiqizo yenkampani, ungenza mathupha ukuze uqinisekise.

abesifazane

Model izicathulo "Nike" Abesifazane ukuhlangabezana nezidingo ngisho amalungu olindele kunazo futhi ezingezwakali wobulili bubuhle. Yiqiniso, ngoba umgomo zonke lady - stylish, kuyilapho usabhekene kwezemidlalo sibalo esikhulu. A ezahlukene nezicathulo ubonisa kahle indlela siqu iklayenti ngamunye, ikhumbula zonke akuthandayo futhi izintandokazi zayo. Ikakhulukazi uma ikhasimende ungowesifazane.

Ukuze silondoloze ukuma ladies kudingeka umuzwa nje ngisahlose indiza nenduduzo ekhethekile ukunyakaza. Lokhu kukuvumela ukuba usebenzise i-double, kathathu noma lujabulisa nakakhulu. Abesifazane ngaphandle kwezinkinga uzokwazi bazikhethele izicathulo ngoba nsuku zonke ukusetshenziswa, ukufaneleka, ukugijima, njll Kukhethwa likhulu ngempela futhi ecebile.

ngoba amadoda

Uma omele wobulili namandla badinga izicathulo ezinhle ezemidlalo, kubalulekile ukuba unake okukhethekile njengoba ivuliwe "Nike". Abaqeqeshi (wesilisa oyisibonelo) futhi kusezingeni eliphakeme kakhulu. Babezazisa lezi izicathulo iminyaka eminingi futhi kwabadlali futhi ochwepheshe, futhi labo abazama nje sokuba ngizigcine ngiwumqemane ephelele. Uma ufuna ukuthenga imodeli okunethezeka brand, lezi izicathulo - okudingayo. Tubular Air bumbela ubuchwepheshe, Max emoyeni, Zoom emoyeni, Shox, njll ithuthukiswe laboratories ekhethekile, phansi ngokuphelele eyeqisayo zangaphambili eziphathelene kwentengo. Vele ukutholakala wamavukelambuso ukusetshenziswa amaphilisi umoya onomfutho. Okunye oshiwo ngenhla ubuchwepheshe bezemidlalo ngaphandle ukunakwa, yebo, kakhulu, ungashiyi.

Ngelilodwa nje, i-trade mark "Nike" inikeza abalandeli anhlobonhlobo izicathulo ezemidlalo. ngezinto zokwakha zesimanje, isitayela langa, eliphezulu - konke okuyizinto ngeke ukuhlangabezana nezidingo zamakhasimende lenkampani. Nokho, ukubuyekezwa omuhle ukuthi babeshaye esikhonkosini.