Shoes Lacoste - izinga nenduduzo ivumelana ngokuphelele isitayela lihle kanye nomklamo esiyingqayizivele

ikhabethe womuntu kuhlanganisa izinto eziningi, kodwa kuthatha indawo izicathulo ezikhethekile - ukhululekile, esiwusizo futhi iphephile. umsebenzi Its main - ekuvikeleni, kodwa wochwepheshe nabaqambi bakholelwa ukuthi lokhu kwenziwa yini ekupheleni uhlu izici, futhi ikuvumela ukuba wenze isithombe okuphelele isitayela kanye nokusungulwa. Namuhla kukhona uhla elikhulu imikhiqizo yonke isabelomali futhi ukunambitheka, kodwa obaluleke kakhulu phakathi ezihlukahlukene ezifana - ukukhetha izinga izicathulo. Lacoste - omunye brand ethandwa kakhulu emakethe izingubo nezicathulo. izinga layo saziwa emazweni amaningi emhlabeni wonke.

Kodwa ziyini izinzuzo main nezinzuzo imikhiqizo wale nkampani? Kungani walaliswa ngakho abathandwa abathengi?

brand indaba

Empeleni, inkathi umsebenzi kule nkampani zokuhweba mikhulu. Khishiwe imikhiqizo brand lwayo lokuqala ngo-1933. Umsunguli Rene Lacoste ngalesi sikhathi kukhishwa iqoqo yakhe yokuqala izingubo. Amakhophi okuqala inkampani - a polo stylish eyaziwa namuhla ebusweni logo ingwenya. Kuyinto leli qoqo ngokushesha waqala ukuba zilawule imfashini, kanye nokuthuthukiswa inkampani wenyukela entabeni. Ngokushesha ngemva lokuqala clothing line okukhipha Rene Lacoste wanquma ubuyise umkhiqizo wawo uhla izesekeli ekuthuthukiseni nezicathulo. Lacoste ezihlanganiswe ukukhiqizwa yayo abayitoho-isitayela kanye nezemidlalo enkulu imininingwane ekhethekile French. Rene Lacoste ebuzwa indinganiso ephakeme emsebenzini wokukhiqiza nezicathulo, njengoba enkulu ekwakhekeni uyakucabangela nje kuphela ukuklanywa kwayo kodwa futhi induduzo. Yingakho ngamunye sha nezicathulo eklanyelwe trifles. Esinye isici esiphawulekayo indawo logo. Lokhu ingwenya oluhlaza ngempela ibekwe ingxenye evelele kakhulu kokubili izicathulo kanye izingubo nge izesekeli.

Sha manje omunye liyabonakala kakhulu futhi kwafunwa emhlabeni wonke.

Quality nenduduzo - isihluthulelo sempumelelo

Kungani kangaka uyakuthanda abathengi umkhiqizo, bathi kunzima, ngoba Rene Lacoste wadala yokukhiqiza eyingqayizivele ngempela izinhlelo ekuhlanganiseni wasebenzisa kuze kube manje. Lokho ubuchwepheshe yokukhiqiza kuthinta esingakanani bayofuna izicathulo. Lacoste isebenzisa okwenza imikhiqizo yayo kuphela izindwangu zemvelo. Yebo, akubona bonke izicathulo zakhiwe lesikhumba, abaningi - kwezicubu, kodwa iziphi izinto esetshenzisiwe ukusebenza okuhlala kanye eliphezulu. Brand ukhiqiza izicathulo zabesilisa nabesifazane sika. Lacoste wakwazi ukuthola ifomethi ekahle, okuyinto uthanda kokubili amadoda nabesifazane. Isici esiyinhloko iyiphi izicathulo yinduduzo. Njengoba kushiwo ngaphambili, Renee wacabanga ngokusebenzisa imikhiqizo yabo ukuze imininingwane amancane. Manje iyiphi yedwa okwenyanga Anatomically, ukugoba okuphindaphindiwe ngokugcwele, ayimigodi futhi izindunduma zenhlabathi izinyawo namaqakala.

Ngaphezu kwalokho, lezi izicathulo zingathengwa ngasiphi isikhathi sonyaka, njengoba kukhona ongakhetha nasehlobo, ukukhanya futhi ngokuphelele esiwuhogelayo, futhi models kwesikhathi ebusika - Warm futhi amanzi.

Izinzuzo Umphumela brand izimpahla

Kodwa ngaphandle ukusetshenziswa yokuqala izinto futhi ezihlukahlukene, kukhona eziningi eziwusizo emikhiqizweni Lacoste. nezicathulo Male lokhu brand ethile isibe lokuma yangempela izinga nesitayela. umklamo Oqondayo, ifomu elula, futhi okubaluleke kakhulu, ukukhetha nganoma yisiphi isenzakalo (ezemidlalo, ngomhlangano webhizinisi, ukuhamba nge epaki). Sha lulandela izitayela fashion (imibala, bobunjwa). Kodwa uma sikhuluma imibala oyithandayo sha, kuba iningi labelungu - ephelele, ihlanzekile. Yingakho Rene Lacoste imikhiqizo angakwazi ukukhokhela akupheleli wezingubo ezinjalo kanye ikhabethe idinga ukunakekelwa njalo, ukuhlanzwa.

Kodwa kuba khona izingubo ezinjalo noma nezicathulo brand ikhabethe bangakufakazela ukuthi ukunambitheka elicwengekile umnikazi nezinye izimfanelo zayo ezinhle: ukunemba, umuzwa isitayela, nenhlonipho nokunye.

Ikhwalithi ephezulu, intengo efanele

Ukukhokhela imikhiqizo wale nkampani akuzona konke, futhi kunjalo ayikwazi ukuba ukunakekelwa unomphela imikhiqizo nokunakekela Lacoste imikhiqizo. Izicathulo kanye amadoda, ine esingenakuqhathaniswa ephezulu, kodwa yilokho udinga ukukhokha imali esezingeni elifanele. Rene Lacoste wadala brand kwangempela - izinga futhi ayabiza, ngakho ukuthi ukukhokhela izicathulo ngoba dollar ayinkulungwane abakwazi konke. Eqinisweni, uma kwekilasi imikhiqizo yoqobo ingwenya, kubhekwa i-elementi okuntofontofo, futhi yebo, uphawu zizwakale kahle futhi umnotho.

Yini amakhasimende uthi?

brand ngasinye umise ngokwaso emakethe isikhathi eside kangaka kusukela ezinhlangothini ezahlukene, kodwa yini eyenza inkampani nezicathulo Lacoste. Impendulo evela kumakhasimende emhlabeni wonke waphinda kufakazela iqiniso lokuthi imikhiqizo cishe ephelele. Musa ukukuthinta - ukhululekile, it has a ukuphila isikhathi eside, futhi yebo, ukuba silandele isitayela esithile - zikanokusho futhi sibukeka kahle. Mod ekukhiqizeni Rene Lacoste akunzima ukuqaphela. isitayela Special eliyingqayizivele ngesikhathi esisodwa uyonika umnikazi izingubo, izesekeli izicathulo Yiqiniso.

Abathengi laphawula nezinye izici imikhiqizo brand sika kwasekuqaleni - kungcono isitayela ongaphakeme-key. Ayikho inkambo izithombe - zonke design kucatshangwa out milimitha. Yingakho esiteji emhlabeni fashion Lacoste ngokuvamile usetha izitayela ezintsha.

Ukuthenga Lacoste, wena wenze izinqumo ezinhle!

Ngisho noma umthengi namanje ngizibuza mayelana nokuthi iziphi izinhlelo brand ukunikeza ukukhetha, kwanele ukuba sihlaziye imikhiqizo yenkampani kanye, ikakhulukazi, wayebenzela izicathulo Lacoste. Photo ezinkulungwane zamakhophi kunoma iyiphi inkathi, phansi futhi ukunambitheka asinakubhuntsha ukujabulisa amakhasimende. Futhi iqiniso lokuthi uthenge ikhophi lokugcina iminyaka eminingi, kube nje ukwazi enika esikalini ngase ukukhethwa kwezimpahla Rene Lacoste.