Amaqhinga wokubuthelela yokuthengisa okwandisa

Kungakhathaliseki ukuthi yini ukuthengisa, kule minyaka embalwa edlule kuye kwaba ukuthengisa eziyinkimbinkimbi kakhulu kangakanani, ukuqhudelana ukhula kuzo zonke izimakethe futhi niche, futhi iza Wabasaqalayo minyaka bayanda, singakazalwa nakuzalwa ukuthi uzame ukungena emakethe, yikutsheyelela asesilinganisweni emakethe, okwakungathi okungenani into uhola. Kodwa amabhizinisi amancane kanye naphakathi, okuyizinto on ukubhonga, lena ukuphila kwaba nzima kakhulu.

Lesi sihloko kulotshelwe abanikazi nabaphathi amabhizinisi amancane kanye naphakathi abafuna okungenani kabili yokuthengisa yayo. Doubling umsebenzi yokuthengisa empeleni akunzima, uma wazi kanjani. Uma uyazi of the amasu yokuthengisa isimiso amabili egijima, Ngiqinisile ngithi kini, kuba udaba olugcwele izokubonisa ephelele imodeli entsha ukusebenza ngalo uzokwazi ukuthengisa more and more.

Umhlaba manje inala ukukhangisa kanye commercial lokuxhumana athululwa phezu kwabantu, yini ukwandisa e inchubekelembili yejeyomethri, futhi kakade abantu wazithatha isisefo imiyalezo ukukhangisa evamile, bamane awuboni kubo, kodwa kuphumela ukulahleka elikhulu abakhangisi. Futhi ngamunye wethu wayekade esimweni lapho ukukhangisa engalethi le oyifunayo amaphesenti nembuyiselo ekutshaleni imali.

Noma kunjalo, sonke sidinga okuthile ukuthengisa, futhi isimo ngenhla echazwe kucacile - sidinga iqhinga elisha, noma okungenani ukusebenza ukumaketha isu ukuthi ngithengise ngokuvamile ngokuvumela hhayi kuphela ingaziki, kodwa ukuze ikhule ukuthatha zonke emakethe eside, bandise umsebenzi wabo ithonya.

Kuze kube manje, kimi wokuba umeluleki ukuthuthukiswa kwebhizinisi ebonisa ukuthi u-90% zamabanga kanye u-98% namabhizinisi amancane zisebenzisa yokuthengisa emabunzini, okusho lelisu ukuheha ikhasimende, simthengise okuthile, bese ubheka entsha, uthengise lokho, nokunye, kodwa le ndlela isebenza sibi nakakhulu.

Kule abakhangisi smart kukhuphukele ngamasu-2 stepper yokuthengisa, akuyona nesu elisha, kodwa namuhla buthola umfutho, futhi siwukuthi uyobe ukwaba 90% mass encintisana okungenani. Ake uthole inhliziyo amasu ukwandisa yokuthengisa.

Isimiso yilesi:

Ungathengisi okuthile futhi uthenge iklayenti, phambili iklayenti futhi ukwazi ukuyihlanganisa phakathi uphondo yokuthengisa. Lokhu okuthiwa Led isizukulwane (ukushayela target entsha amakhasimende okungaba), lokhu ukushayela labo abangase babe abathengi abanentshisekelo isihloko, okuthengisayo, isimiso.

Kodwa lokho kwakuyosho ukuphinde kuyo kudingeka ukuba adayise inzuzo kakhulu iklayenti ukukhangisa into ekhangayo ukuba engicabanga ukuthi angaba yikhasimende, kungaba umdayisi wakho phezulu. Kufanele okungenani banciphise ohlangothini noma ukuthengisa ngezindleko, okwakuyoholela qinisa iklayenti ngokwakhe.

Uyaqonda ukuthi ukudayiswa lokuqala kufanele kube ekhangayo ikhasimende ukuthi ukukhethile kusukela mncintiswano.

Uma wenze ukuthengiswa wokuqala, kubalulekile ukuthi abantu abathenge kuwe, amenze isaphulelo, amabhonasi, kodwa ukwenza ukudayiswa ngowokuqala, kumelwe ushiye ethile imali evela kuwe, bese ukusebenzisa ngendlela efanayo nomunye izikhathi 2-3 okungenani. Ngemva kwalokho, uba ikhasimende lakho, lokho okubizwa ngokuthi unomphela.

Uma ubekwe ikhasimende ngesikhathi inaliti wakhe, ngeke kube ngenxa lezimpahla efanayo ukuya izimbangi zakho, yena uyokwenza ukuthenga kwakho ngisho ne-margin kakhulu balahleke. Ngenxa yokuthi bayothembela kuwe, akafuni ukuba uzizwe ucindezeleke kakhulu ucabange elisha ukuthenga, futhi uma ngihlangana bakhohlisa, nokuthi izinga, iziqinisekiso, njll

Khona-ke kudingeka siqonde ukuthi siphathelene (umkhiqizo Front-ekupheleni, lowo wena ukuyenga ikhasimende) ekupheleni Front Back ukuphela (umkhiqizo lapho waziphindiselela futhi imali).

Kufanele ukhangise umkhiqizo ihehe izethameli eziqondiwe, futhi prodovat ke ngemajini encane kakhulu, noma izindleko zalo siqu, noma ngezinye izikhathi ngisho okungekuhle, lokho bekungeke amakhasimende uye. Uma enikeza 20-30% isaphulelo, futhi unike into efanayo ukuthi wonke encintisana, noma kangcono ngisho ke abantu uzoya wena.

Ukuze abanye ngeke baqonde indlela ungakwazi ukuthengisa ku-value abo noma ngaphansi ebese echitha kakhulu imali yokukhangisa. Kodwa kubalulekile ukuthi umuntu eyayiyoholela angaphambili futhi uyithengise ezibiza kakhulu lapho konke slugger, futhi yini izimbangi zakho ungaqageli. Kubo, uzoba Crank depenguet ukuthi izintengo tradable impahla kanye egoba amanani kike amanye amasevisi.

Ozozama imodeli, ukwakha inqubomgomo efanayo zamanani, kodwa ungayi ngenxa yokuthi abazi uhlelo.

Yini obungayenza Thengisa ngempumelelo Manje kudingeka aqonde into lomqondo mayelana yokuthengisa, ukudayisa lokuqala kuyinqubo ine algorithm, okwesibili udinga ukuqonda ukuthi yini ukuthi yakhiwe.

Sales ngemicondvo ihlukaniswe amaphuzu amathathu: Led Generation (edonsa amakhasimende engaba) - Kwaholela Ingxoxo (ngowokuqala 2 - 3 yokuthengisa) - Ukuphathwa akhawunti (umsebenzi nge base ikhasimende).

Uma udinga imali manje, indlela elula iwukuba kusebenze isizinda futhi ngenkuthalo uqale ukuthengisa ku amakhasimende ekhona. Mina mathupha kusimangaze amabhizinisi azisebenzi base ikhasimende, ngithi lutho ngalabo asiqoqi isizinda.

izimo ezimbili kuzofuneka ukuthi liqalise eziningi isinyathelo-ukudayiswa ebhizinisini lakho:

1. Kufanele ukuqoqa base ikhasimende
2. Kumele ube umugqa imikhiqizo, izinsizakalo, imisebenzi.

Ake sibone isimo ngasinye ukuthi kwakuyoba ukuqoqa base ungenayo ukuthengisa, indlela elula okudayisa, ukwenza incwajana ukuqeqeshwa kwi ndaba yakho, niche yakho. okungukuthi Ngisho uma uthengisa vacuum cleaner omkhathi, ungenza incwajana indwangu wusizo CA yakho, isibonelo, indlela banal kakhulu ukwenza ikhathalogu imikhiqizo yakho, futhi ukukhangisa yona kubantu kwaba khulula,

Ngisho enkulu yamakhasi aphuzi, isibonelo bonke ukukhangisa izinto zasendlini, vacuum cleaner omkhathi, futhi ukukhangisa kwakho, uthole ikhathalogi khulula the best-vacuum cleaner omkhathi ocingweni. Lokhu kusiza kakhulu ukuphila nekhasimende lakho, usesha ulwazi ithoni ukukhetha, kodwa lapha unikezwa ikhathalogi ehlelekile nokuningi khulula.

Esikhathini ikhathalogu okudingeka uyenze ngokwemvelo ekhethekile. sipho isaphulelo, isikhathi izingqinamba, njll Ake ubuyele emuva lwemibhalo ukuthola lapho abantu bakubize ngokuthi, kufanele ube ukuthatha mail umamukeli, ifoni, i-imeyili, ngokuvamile lonke ulwazi oludingayo.

Ngokwesibonelo, kungcono ukuthatha igama kanye nosuku lokuzalwa, ngoba lokho kwakuyobe ayisebenzi ke ngokungaqondile, usuku okufanele zithathwe ukuthi lokho bekuyokwenza ekhethekile. kodwa ngibapha lokuzalwa kwakhe, njll Mayelana Logistics ngeke ukhulume, futhi ukuthi lokhu kuyophumela ohlotsheni Amakhasi ayikhulu verbiage ...

Uma une idatha amakhasimende akho ezingaba khona, ngisho noma lokho akusho ke musa uyithenga lombhalo, ungakwazi kuqhunyiswe manje inikeza nga which he angali. Uyakhumbula ukuthi ukudayiswa lokuqala kuyadingeka ukwenza inzuzo kanye naye njengoba esethembise wangakuthola kufana isilinganiso intengo - izinga, njengoba kushiwo, ungakwazi ukuthengisa ngezindleko noma ukulahlekelwa kodwa umsebenzi oyinhloko ukuthenga iklayenti futhi isikulufa ku uphondo yokuthengisa.

Ungakhathazeki kwabaningi lokhu kuzwakala kungalungile, kodwa kukhona amacebo ezikuvumela ukukhulisa yentengo, kwasekuqaleni ukubona isiqinisekiso, inkonzo. Njengoba wazi uma nesilinganiso mkhiqizo kungenzeka mayelana 20-30% of the sesiqinisekiso futhi inkonzo wekhasi kufika ku-80%.

Iqhinga yesibili yokuthengisela phezulu, lokhu ukukhuliswa okuthiwa kuthengiselana lokuqala, ingabe nakwesilandelayo, ngesikhathi lapho umuntu ukulungele ukuthenga, okungukuthi, ukuze uthole imali, noma lozhit inthanethi ekalishini izimpahla noma lihlela nawe into, umtshela esinalo ekhethekile xaxa. sipho, lokhu manje into cool noma isevisi ukuthi ukuzixazulula zonke izinkinga ngale ndaba futhi hhayi nje at isaphulelo omkhulu kuwe, plus ufika lesi senzakalo khulula wukuthi ufuna ukuthenga.

Umqondo wukuthi uma intengo yakho uhlu le APSELL izimpahla, imikhiqizo, izinsizakalo kwakubiza ngemajini kungaba 200%, unika isaphulelo 30% ku APSELE futhi izimpahla wayefuna ukuthenga, lapho ungenayo imali. Yiqiniso e amabhizinisi ezahlukene kungaba ngezindlela ezahlukene, ngakho udinga ukuthola zonke izinombolo ngaphambili.

Okulandelayo CROSSELL isu - kusiza ukuthi ufana cross-ukuthengisa, KROSSELL kumele isetshenziswe lapho umuntu wanquma ukuthenga i-APSELL. Ngokwesibonelo uthengisa amakhompyutha, kwafika umuntu evela ukuthenga i-computer futhi ukhethe, uphakamisa ke kwikhompyutha ezibizayo, noma ishaya ngamandla kuye ngokuphila isiqinisekiso plus emva-sales service.

Futhi ngalesi KROSSELLOM isikhashana umtshele, bese umnyathelisi idinga wena, sinaso ukuze nibe ngabakaFaro ikhompyutha at isaphulelo of 30% kanye ingubo, futhi igundane engenawaya, kanye uthuli ngendwangu Sula ekhethekile, imiphetho ukuthi mikhiqizo kumele ulele, okuyinto uthola inzuzo engaphezulu.

Nge amaphrinta ukwenza into ezithakazelisayo bebodwa amaphrinta kusuka kubakhiqizi hamba njengoba ukuphela Front, abakhiqizi abaningi iphrinta ngempela ukuzidayisa ngemajini encane, kodwa imali ukulwa emuva cartridges ngokugcwalisa upende ephepheni, lokho eziningi isu liphinyiselwe isinyathelo yokuthengisa.

Ngokwezibalo 20-30% of the ukuthenga futhi ngivumelana yokuthengisela phezulu CROSSELL. Ngakho ukuthi kungenzeka ukushaya investimenti ekukhangiseni nokuthi uma uthengisa front end kule negative, khona-ke kungenzeka ukuba alulame utshalomali. Kuyinto idayagramu ezisontekile enjalo kanzima ukuthi awukwazi imali, kodwa nakanjani uthole ikhasimende abaqotho amakhasimende avamile.

Manje ukukhuluma kanye nemikhiqizo isimo yesibili -lineyka. Kuyacaca ukuthi sinalo imali eningi musa ukwenza imali ngolokuqala yokuthengisa umugqa kwakuzodingeka spin iklayenti ku uphondo yokuthengisa, uya.

Ngo Ukwelulekwa Ngithanda kakhulu, cishe uyazi leliqhinga abaqeqeshi abaningi, consultant, abaqeqeshi, kusukela ekuqaleni ngokubhala incwadi, bese wenza okunemibandela mhlangano ashibhe ke ithengiswe uhlelo noma ukuqeqeshwa, ukuqeqeshwa sithengiswa umsebenzi ngamunye.

Nansi umugqa imikhiqizo evamile kuncike umeluleki, umqeqeshi, umqeqeshi. Okuningi ngokuvamile incwadi kuyinto - a khulula master ekilasini noma seminar-Inthanethi, kungaba noma ikuphi umsipha.

Ezitolo zokudla ungabona isinkwa nobisi ishibhile kunakwezinye esitolo, kanye nawo wonke izinhlobo izenzakalo, umkhiqizo kosuku, izaphulelo, ukwethembeka amakhadi, njll Konke lokhu sibhekiswe into eyayizoba qinisa yomuntu izofika kaningi futhi ukuthenga kuzo.

Top umdayisi lufakwa ngemajini okuncane, noma ngokubaluleka kwazo siqu, futhi ikhasimende kubambezela kukhona into enjalo kosuku, futhi kukhona enye into at isaphulelo futhi indoda okuphuma esitolo nge kweqembu izikhwama, futhi bajabule ayelithengile at isaphulelo.

Anginalwazi ngalokho ibhizinisi lakho, kodwa yinye into ngokuqinisekile - Ngiye echazwe ngamunye amasu ukusebenza kunoma yiliphi ibhizinisi, wena nje kufanele kusebenze chuchut grey ndaba ekhanda lakho ucabange indlela ingasetshenziswa ebhizinisini lakho.

Uma une umugqa imikhiqizo okuyiwona sizochitha iklayenti, wenza kube unomphela futhi abaqotho. Njengoba ngasho okudingeka uyenze 2-3 yokuthengisa inzuzo kwikhasimende, bese kufanele bathengise angaphambili.

Ake recap ukuba benzeni:

• Qoqa ikhasimende base
• Yakha ezahlukene imikhiqizo kanye nezinsizakalo
• Ngenisa uhlelo kwabaningi isinyathelo yokuthengisa

Ngenisa uhlelo izindlela ukusebenza base kanye namakhasimende amasha izongena ubuchwepheshe echazwe ngenhla, kuholele labo abangase babe abathengi ngaphezulu, ukuheha kubo, ukuzidayisa inzuzo ngabo ukuthengisa kabili ngcono kubo, kodwa yebo ngaphandle kokulahlekelwa imali. Bese bawathengisele esandleni angaphambili futhi ukwakha izitebhisi entsha kuphakeme nakakhulu kunalezi zimfanelo, njalo kuze kube izinkanyezi.

Abantu abaningi buza nokuthi iyobhekana akubuyise ngokukuhlenga ukuphela? Ezisemuva kufanele kube ngokwemvelo ukhange CA, ngakho uma ayengadla isithelo esinqatshelwe, uzodinga ukudala incwadi ekilasini yokuthengisa ngaye, futhi yenyuse intengo ngokufaka kuyo nesilinganiso ufuna, ngenhla nje ezanele nezithameli zakho.

ekupheleni Emuva kumele kube lwemibhalo bese sibanika ithemba lekusasa elingcono, noma into eyanelisayo, super, uma ungazi ukuthi yini okufanele uyenze backend bacabanga ukuthi obungenza iningi like amakhasimende akho nesihloko sakho kanye niche. Thola indlela lona ...

Futhi uma uthatha ezimbalwa amaklayenti abo yokuthengisa, ungaqala ukukhuthaza angaphambili, kodwa kungenye indaba. Wenza kanjalo njengoba kuzokwenzeka, futhi ukusuka lapho kakade ulungise futhi sithuthukise sipho yayo. Njalo is isu eyinkimbinkimbi ukwandisa yokuthengisa, kuyokusiza kwezinye izimo, hhayi kuphela yokuthengisa double, kodwa futhi ukukhulisa nazo izikhathi ezimbalwa.

Ngicabanga lokhu kwanele, uma manje unomuzwa wokuthi ekhanda lakho imibuzo engaphezu kuka izimpendulo, ukuthi kanjani ungathola mhlangano FREE "Doubling inzuzo ebhizinisini amancane naphakathi" lapho mina ihlaziye ngokuningiliziwe ngu isu, amthathe LAPHA - www .smysly.com