Indlela yokwenza incazelo efanele?

Ngokuvamile uzophawula ukuthi Wabasaqalayo optimizers ufake futhi plugin SEO, kodwa cishe never ukuzisebenzisa kahle. I ochwepheshe, iningi abasebenzisi nje asazi kanjani incazelo. Sikhuluma le meta-idatha ku SEO, t. E. Of isihloko meta incazelo.

Ngokusebenzisa SEO, sebenzisa ikhasi ngalinye ngendlela efanele, ungakwazi kakhulu yokuthuthukisa simo of search. Ziningi izindlela ongazisebenzisa ukuze nokwandisa emaposini, futhi basebenzele endaweni imiphumela yosesho iyashelela. Kulesi sihloko ngezansi ngokuningiliziwe sendlela ukwenza indlela engcono kakhulu incazelo.

Ukukhetha elisemqoka main

Into esemqoka yiyona esemqoka elisemqoka ibinzana ngoba okufanele zithembele. Yilokho, abasebenzisi ngifuna futhi ngenxa yalokho ukuthola ikhasi lakho. Uma isayithi yakho niche yokuncintisana, kukhona kungenzeka ukuthi ngeke ukuncintisana namanye isisetshenziswa eziningi ezifanele futhi onegunya, usebenzisa angukhiye efanayo ethandwa.

Kulesi simo, ungathola kwatheleka ezinkulu izivakashi, uma usebenzisa imishwana eside elisemqoka. Ngaso sonke isikhathi khumbula ukuthi izilaleli zakho - abantu, kunokuba iqoqo izinjini. Umuntu akusho nje udinga ukufaka omunye elisemqoka ukusesha, evame ukusetshenziswa nemishwana thematic. Ngakho, oyinhloko elisemqoka ibinzana yakho kufanele kube.

ama-plugin Akhethekile ikuvumela ukuba ukhethe ibinzana bamakhasi wakho ngabanye. Lokhu kuzokusiza uthole lezi angukhiye ngemva sithatha izisekelo.

Ifanele SEO-unhlokweni

Okuhle unhlokweni SEO esilungiselelwe, indoda okulula ukufunda, kufanele ibe elisemqoka yakho futhi namanje abe nomkhawulo ngaphakathi izinhlamvu 70. Nokho, kufanele sibe ngempela esimnandi. Lapho ikhasi lakho livela emiphumeleni yosesho, umsebenzisi ngeke anqume ukuthi ufuna ukuya ekhasini esekelwe isihloko nencazelo SEO-search kumazwibela. Yingakho umbuzo zendlela yokwenza incazelo esigabeni ngasinye kubaluleke kakhulu. Incazelo kungashintshwa in the yelucwaningo futhi uboniswa ngezindlela ezahlukene, okubonisa imibuzo efanele kakhulu isihloko senu. Kodwa igama izohlala injalo kuleli cala. Hlola ukuthi igama SEO esilungiselelwe futhi ngokugcwele lichaza ukuthi abantu bafuna ukubona uma uchofoze isixhumanisi.

Ekugcineni, kubalulekile ukuba lula igama, hhayi ukupenda isigwebo sakhe eside. Ngokwesibonelo, "Uhlelo umbono ngokwehluka A no B lihlukile" - hhayi unhlokweni ezinhle kakhulu. Kungcono siyeke ukhetho "A vs. B:. Imicabango yabantu" Leli gama hhayi kuphela eshaya, kodwa futhi ifaka amagama ngokufanele akhethiwe okuyiwona, abasebenzisi ufuna isihloko.

kanjani incazelo meta tags

Abanye ochwepheshe bakholelwa ukuthi ngo-SEO incazelo meta tags ekhasini iba abangelutho. Noma kunjalo, iningi akazange avumelane nabo. It Kunconywa saziso ukusetshenziswa meta incazelo ngayinye izihloko kanye namanothi kusayithi. Proper meta incazelo ongamtshela okuningi mayelana sihloko. Umbuzo zendlela yokwenza modx angukhiye kanye nencazelo isibonelo, kuyinto efanele kakhulu namuhla. Ngaphezu kwalokho, Incazelo Meta futhi ngenkuthalo esetshenziswa zingosi njenge-Facebook, i-Google + ne-Twitter.

Kufanele sikhumbule njalo ukuthi abantu bebuka incazelo yakho meta, ngakho ukubaluleka kwazo kuphezulu kakhulu. Ngakho-ke, kufanele uqiniseke ukuthi uqiniseka yisho elisemqoka akho ayinhloko incazelo. Kuyadingeka ukuba ukucinga isayithi lakho abasebenzisi eziningi. Umkhawulo wezinhlamvu Meta-izincazelo efanayo izinhlamvu ezingu-155. Zama unamathele kulo mkhawulo, noma incazelo yakho meta bayonqunywa ngemva esingeqile lokhu usayizi. Zama ukusebenzisa main elisemqoka ibinzana yakho ekuqaleni elandisayo, kunokuba kube sekupheleni.

Njengoba sekuphawuliwe kakade, meta-incazelo noma incazelo, ingenye amathuluzi ebaluleke kakhulu ngokobungako emakhasini search engine imiphumela (SERPs) nokuheha abasebenzisi kusayithi lakho. Ngeshwa, lokhu kuyinto entsha ukuze SEO njalo inganakiwe noma ungafuni ukugxila ngendlela efanele. Kodwa uma ungawenzi umzamo ekulungiseleleni meta-izincazelo, ungase uphuthelwe traffic okuhle, okungase zilethe nenamba enkulu amaklayenti amasha kanye namakhasimende.

Iyini incazelo meta?

incazelo Meta zidlala indima ebalulekile kwimiphumela yosesho. Ngezinye incazelo yalo core - ke ucezu ulwazi iboniswa ngezansi isixhumanisi emiphumeleni yosesho. Injongo yalo iwukuba ukuchaza okuqukethwe khasi injini yokusesha. Umgomo oyinhloko ukukholisa umsebenzisi ukuthi achofoze kusayithi lakho. Noma yimaphi amagama ukufanisa umbuzo wosesho, zigqanyisiwe ngokugqamile encazelweni. Kungenxa yalesi sizathu-ke kubalulekile ukwazi ukuthi ukudala incazelo efanele kakhulu.

Njengoba singabona kusukela Izibuyekezo eziningi, inombolo encane abasebenzisi njalo upheqa imiphumela yosesho ngokucophelela, ukufinyelela ngaphansi kwekhasi bese uchofoze umphumela lapho. Amaphesenti ukuchofoza njalo lehla ngokushesha nje uya phansi ikhasi njengoba yi ehlobene kakhulu, ngokunengqondo, kufanele ibe phezulu SERPs. Ngokwesibonelo, uma kukhona umbuzo mayelana nendlela ukwenza amageyimu incazelo sk, kumelwe beveza ibinzana evumelana engcono isayithi isihloko.

Ngenxa yalesi sizathu, uma ikhasi lakho uboniswa injini yokusesha ezansi (noma ekhasini lokuqala kwemiphumela yosesho), une ukulahlekelwa eziningi izivakashi. Lokhu amabutho simo kungenziwa ezinemininingwane, olufanele kanye savela incazelo meta, okuyinto ebaluleke kakhulu. Uma ukuphila kwakho uya phezulu SERPs, logic osebenza i ephambene, kodwa kukhona ezinye umehluko wemisindo nemiqondo yamagama, futhi. incazelo Meta kumele kube sobala futhi obugculisayo, okungukuthi, badinga ngokushesha ukuziqhakambisa yomsebenzisi. Kungenjalo, abantu baqale banake neminye imiphumela. Kafushane, ngcono incazelo meta, kungenzeka kulapho ukuthi uzoba imali enhle traffic.

Indlela yokwenza incazelo

incazelo Meta babe ukukholisa umsebenzisi uchofoze isixhumanisi. Lena imfuneko eyinhloko ngabo.

Sebenzisa ulimi isinyathelo ngamakhasimende

Isenzo ngamakhasimende ulimi ekahle esenzweni - utshela abafundi ncamashi nalokho angakwenza, uma ngidlula inkomba. incazelo enjalo meta kungcono ukuqala isenzo, njengokuthi "ukuvula" noma "bheka". Ukukhuluma ngokuthi indlela yokwenza incazelo ku Ucoz, akufanele bayakhohlwa ukusebenza injini - I-imethadatha ibhalwe ngabanye imenyu izinto.

Inikeza isixazululo noma inzuzo

Tshela abasebenzisi ukuthi bangalindela ngokuchofoza isixhumanisi ngenhla. Uma iningi zivakashi chofoza inkinobho "Emuva", ngoba ayihambanga yini ebesikulindele, traffic okuhle, ngeke. Incazelo kufanele uhambisane ezazinikezwa kusayithi.

Bhala umusho e kusengaphambili okuqukethwe noma isitayela inothi mayelana nokuthi kungani udinga ukufunda lesi sihloko. Nikeza umsebenzisi umbono ocacile ngokuthi lokho akubonayo ekhasini lakho. - Umsebenti wakho hhayi kuphela ukuze zidonse ukunaka izivakashi, kodwa futhi ukuyigcina.

Musa idlule inani izinhlamvu 155

Njengomthetho, incazelo meta kufanele kube izinhlamvu ezingaphansi kwezingu-155. Nokho, i-Google empeleni ukukala izinhlamvu - usayizi incazelo kunqunywa inani pixels. Lokho, incazelo meta uzobe ifinyeziwe ngemva ububanzi ezithile. Isizathu abakushoyo izinhlamvu mayelana 155 - kungcono nje isiqondiso jikelele. Ungahlala uhlole ubude meta incazelo nesihloko amathegi, ezikhethekile SEO amathuluzi asiza kanjani ukwenza incazelo (Wordpress, isibonelo), kanye yakhe kahle ukusika noma usike.

Ingabe izivakashi Ungakhohliswa

Uma incazelo yakho meta ukuheha abasebenzisi okuqukethwe ezingahlobene lokho kulindeleke ukuba balungele lemali elincane traffic. Ezinye incazelo wokuqukethwe lelisetulu ugaxekile futhi angukhiye non-efanele. Lena iphethini ukuziphatha engathandeki kakhulu cishe livela yoqondayo ezindala-school of SEO. Lapho izinjini kanye izinjini ukubona angukhiye feykovye, bona abonise isixwayiso uphawu, futhi nesayithi libe uthola yizinga eliphansi kakhulu ukuzethemba.

Ungagwegwesi futhi olufanele

Umsebenzisi isilinganiso kungathola ezivamile meta incazelo uma bebona nabo ekhasini lemiphumela (naphezu kweqiniso lokuthi abaningi angazi kahle ukuthi le ncazelo). Yingakho kubaluleke kangaka ukusebenzisa amazwi achazayo futhi enza konke okusemandleni akhe ukuze uxhumane nezithameli zakho.

Yini ongeke ukwenze izincazelo yakho meta

Uma akakwazi ukunikhulula incazelo meta kusayithi lakho, ufuna ukubona okukhonjiwe, i-Google izobonisa izwibela lombhalo kusukela ngesigaba sokuqala kwekhasi lakho. Uma kukhona iqoqo angukhiye embhalweni, kuyoba ngokugqamile. Kungani lo omubi? Lokhu kusho ukuthi uphuthelwe ithuba ukuheha iningi abasebenzisi.

Ukukhuluma ngokuthi indlela yokwenza incazelo, futhi khumbula ukuthi hlu okulula angukhiye incazelo meta ngeke sikusize ngalutho. Lezi zincazelo kufanele agxile ecacile sikubeke mayelana ekhasini lakho lewebhu, ngakho kufanele ugweme ukusetshenziswa okweqile imigomo ukhiye. Ngisho uma umsebenzisi ufuna ulwazi umusho owodwa, isethi lelula imishwana enjengethi akunakwenzeka ukuheha kuye.

Izigaba kanye namamaki

Izigaba kanye namamaki futhi badlala indima ebalulekile. Bazokusiza ekuvuleni ukuhlunga okuqukethwe umthombo hhayi kuphela kubasebenzisi, kodwa bona kanye yelucwaningo. Hambisa iwebhusayithi yakho ibe incwadi nganoma yini. Izigaba ithebula lokuqukethwe, omaka - uhlobo amabhukhimakhi.

Ngemuva kokuthi ugcwalise indawo njalo isikhathi eside, uzoba ngokwanele emakhasini wokuqukethwe, okuyinto ngokuqinisekile ungathanda ukuheha abafundi abaningi ngangokunokwenzeka.

Ngokusebenzisa nezixhumanisi zangaphakathi ungakwazi ukuqondisa izivakashi ezintsha ukufunda izihloko yakho yangaphambilini namanothi. ukuxhumanisa Yangaphakathi kuyindlela enhle kakhulu ukuthuthukisa kokunika amandla umongo phakathi amanothi abadala nabasha. In ulimi SEO libizwa ukuxhumanisa yangaphakathi.

Abanye izinjini, ezifana WordPress, akuvumela ukuthi ukucinga amanothi yakho endala ngqo umhleli umyalezo. Chofoza inkinobho isixhumanisi esibonakalayo kumhleli weposi, bese ukhetha "noma ukuxhumanisa okuqukethwe okukhona." Kulokhu, kwebhokisi lokusesha uboniswa. Thola imiyalezo endala ukuthi ufuna ukumisa izixhumanisi futhi izobonisa imiphumela eqinisweni ekungeneni. Khetha okuthunyelwe ofuna ukuxhumanisa, bese uchofoza imenyu kwento "Engeza isixhumanisi". Kulokhu, incazelo indima esikhulu - kufanele uhlobanise emakhasini okuyinto zifana meta incazelo.

Isixhumanisi sangaphakathi nokusesha

Njalo umbhalo ukuthumela kusayithi unakho ukwandisa ukuthutheleka abasebenzisi injini yokusesha. Ukuze wenze lokhu, kubalulekile ukuba baqonde indlela ukwenza incazelo. Konke lokhu kufinyelelwa ngokungeza imethadatha zonke izihloko ngokubhala izihloko zezindaba ezinhle futhi Ukuxhumanisa kabusha phakathi izihloko zakho ezindala. Ngu sifeza lesi, uzoba ngokushesha uqale ukubona ukukhula injini traffic.