Inkampani "Henderson": zabesilisa zokugqoka, izicathulo, izesekeli

Esikhathini sethu phakathi abakhiqizi ingubo kukhona umncintiswano omkhulu, okuyinto kunomphumela omuhle izinga izinto. Njalo inkampani ezama ukusebenzisa esiphezulu izimali ngenhloso yokuheha abathengi. Ngakho, emakethe linikeza inkampani imodeli nemfashini futhi stylish "Henderson": izingubo, izicathulo zabesilisa nezinye izinsimbi. Ake sicabangele izici kanye nezinzuzo lokhu brand izingubo.

brand indaba

Zisuka nje, sha "Henderson" wayevela komunye yezinkampani ezinkulu Polish. Kancane kancane inkampani waqala lokuveza imikhiqizo izimakethe aseNtshonalanga Kapa kanye naseMpumalanga Yurophu, kuhlanganise Russian Federation. Phakathi neminyaka embalwa eyalandela Nhlangano idluliselwe wonke amalungelo sha "Henderson" ukumelwa eRussia. Namuhla, "Henderson" Indlu yemfashini, bafake zabesilisa okuyinto wakwazi ukunqoba abakhileyo emazweni amaningi kugujwa iminyaka engu-20 selokhu aba khona. Inani trade ezidayiswa yalesi brand kuphela Russian Federation imayelana 160. Bona zitholakala emadolobheni amahlanu nanhlanu.

Yini ikhiqizwa?

Ekuqaleni ngaphansi kwegama "Henderson" ezimakethe nezitolo zazidilivwa amasudi ibhizinisi, amahembe nezicathulo. Eyayihambisana iqoqo leminye izesekeli stylish. Ngokwesibonelo, unikeza ezihlukahlukene ongakhetha cufflinks, amaphothifoliyo ibhizinisi kanye nezikhwama. Zonke lezi zinto, ngokushesha waqala ancintisane ngokuqinile owaziwa Hugo Boss. Umncintiswano kwaba sibonga impumelelo evuthiwe ukumaketha isu futhi inhlanganisela ngobuhlakani "intengo - izinga".

Ububanzi namuhla

Okwamanje, i-range yomkhiqizo kakhulu agcwaliswa. Yini manje ithengiswe ngaphansi kwegama lomkhiqizo "Henderson"? izingubo zabesilisa izitayela ezahlukene, izicathulo, nohlu olubanzi izesekeli. Ngamunye consultant gumbi yokuthengisa ukunikeza ukubukeka bese uyazama izinketho izingubo njengasezulwini version zakudala kanye into ngempelasonto, eyenziwe isitayela abayitoho. Lapha ungathola cishe yonke ikhabethe izinto for the isigamu besilisa sabantu, phakathi kwabo kukhona amasudi ibhizinisi, othayi, amahembe, izingubo zangaphansi, hosiery. Futhi isipho emashalofini Cardigans, izikibha, sweaters, pullovers, polo. Ngaphezu kwalokho, wonke esitolo, "Henderson" menswear ziyonikela ezahlukeneyo ezahlukene izingubo zangaphandle ukuqedela isithombe.

Material kanye nomklamo

Sekuyisikhathi eside ozinikezele abaningi kwaba futhi wakholelwa ukuthi wonke imikhiqizo evela enkampanini, "Henderson" izinga ithatha eliphezulu: ngezinto zemvelo kuphela asetshenziselwa ukukhiqiza yayo (ukotini, nelineni, njll). Ngamanye amazwi, uma umthengi enquma ukuthenga izimpahla "Henderson" salon, izingubo zabesilisa nezicathulo ngeke benombono omuhle kuphela.

Njengoba for the design, zonke izitayela fashion nemisinga ziyabhekelelwa. Ngakho-ke, onobuhle ezintsha stylish zikhishwa njalo ngonyaka. Naphezu kweqiniso lokuthi Henderson imikhiqizo brand ngokukhethekile kahle njengoba isiNtaliyane, amanani aphansi kakhulu kunezinye entshonalanga imikhiqizo efanayo. Lokhu kwenza imikhiqizo yenkampani wokuncintisana kakhudlwana emakethe Russian.

Ukuze afike izinto kusukela Henderson?

Ngokusho kochwepheshe imfashini, uma ukupheqa ngokusebenzisa ikhathalogi "Henderson", menswear nezicathulo yalesi brand uma ngokukhethekile ibhizinisi futhi amadoda lisebenza. Ikakhulukazi amasudi efanelekayo ibhizinisi ngenxa abasha engumthengisi. Bonke zakhiwe eliphezulu izindwangu Italy kanye nomklamo yasekuqaleni - lena Okwavelela mkhuba imikhiqizo emisha. Ngokuthakazelisayo, inxusa brand of ukuphathwa kwenkampani wakhetha Henderson umlingisi Konstantina Habenskogo. Igalelo lakhe ekuthuthukiseni umkhiqizo, futhi, kubalulekile, kodwa ngenxa yokuthandwa kwayo, kuqinisekiswa izibalo ezomile.

Ngokusekelwe izibalo, simo izingubo ezitolo besilisa "Toto Henderson" impela high kuqhathaniswa nontanga. Njengoba kuphawuliwe abakhiqizi ngokwabo, indlela yabo iqoqo onenjongo abafana ozazisayo isitayela nenduduzo ngesikhathi esifanayo, indlela yendabuko nezinqubo ezintsha kule lokuthunga. Umuntu onjalo ukhetha ukugcina esisebenzayo amanga yokwenziwa phezu kombhede.

Ukubambisana ngokusemthethweni

Njengoba sazi, "Henderson" unaka kakhulu ekuthuthukiseni ezemidlalo zochwepheshe eRussia. Ngokuqondene nalokhu indlu fashion ngokusemthethweni yaba umlingani imfashini ye Ice Hockey Federation eRussia. Minyaka yonke Abaklami ayakhula, onobuhle ezintsha okukhethekile izingubo abadlali nabaqeqeshi amaqembu adumile Russian. Ngaphezu ezemidlalo, sha yasekhaya "Henderson" sikhethwe njengoba umlingani imfashini uMbuso Chamber Orchestra "eMoscow Virtuosi". abaculi abadumile enkundleni e izingubo ezivela Henderson, okudaliwe ngqo abantu zokudala.

iqoqo amakha

Njengamanje, ibanga sasivumela ububanzi imikhiqizo ahlukahlukene olunikezwa ngokuqinile "Henderson". Zabesilisa zokugqoka, izicathulo nezinye izinsimbi - kungcono imikhiqizo main. Kodwa manje uhla axutshwe namakha nokuningi. Ngakho, kusukela ngo-2013 ngaphansi brand waqala ukuba iqoqo ngamakha zabesilisa ezikhishwe ngaphansi kwegama Henderson Thela Homme. Lo mkhiqizo ngokukhethekile athuthukile isandla eFrance.

Imiklomelo ngekhwalithi

Kuyaphawuleka ukuthi indlu fashion "Henderson" usefake wakwazi ukuthola impela eningi imiklomelo sina amagugu okhokhelwayo. Phakathi kwabo:

• Ukunqoba emncintiswaneni for the usomabhizinisi best konyaka, ihlelwe Ernst & Young ngo-2007.
• Umklomelo "Brand Yonyaka 2006" esigabeni ngokuthi "Shoes, izingubo nezinye izinsimbi."
• Ukunqoba mncintiswano at the kazwelonke ezingeni "Inkampani Yonyaka 2012" (esigabeni ashukumisayo amafemu nokuchuma).

Impumelelo lenkampani nawo uhilelekile kumaphrojekthi ahlukahlukene omphakathi. Ikakhulukazi, indlu fashion ngenkuthalo ubambisana nawo-Charity Isikhwama K. Knightley kanye Samazwe Ngamazwe Accounting Vladimir Spivakov.