Iyini inkokhelo yinhlama-sum kanye imiklomelo

Franchising - izinkampane ngaphansi brand owaziwa, okuyinto lifana umshado ka lula. Ngemva ke, iqembu ngalinye uthola eziningana izinzuzo.

kuyithuluzi lokudala ibhizinisi

Franchising - ukuthenga ayikalungi ukudayiswa, futhi ithuluzi ngawo ungakha ke ukuze uthole inzuzo futhi bahlangabezane nezidingo the franchisee, ngokuhlanganyela yokusetshenziswa wezinsimbi zomculo.

Ngazi kanjani ukuthi isethulo lenkampani kuhambisana lingakanani langempela ibhizinisi, futhi akuyona ikhava, okulungiselelwe ngumxhumanisi oqeqeshiwe? Ukuze wenze lokhu, kubalulekile ukufunda idumela zebhizinisi inkampani kanye inkathi ukusebenza kwawo emakethe (kuhlanganise ngokusebenzisa Internet futhi ukuxhumana nomphakathi), ukubuyekezwa abasebenzi wangaphambili, lokushiya kwabasebenzi, Inethiwekhi ebanzi, umkhiqizo uhla kanye nekhwalithi yesevisi, osomabhizinisi yangempela asebethole atholwe franchise.

Uyini Franchise-ncwadi?

Imiyalelo on isicelo franchise libizwa edayisa, beech, futhi, njengoba umthetho, uqukethe imiyalelo zokwenza imisebenzi, incazelo umkhiqizo, umkhiqizo, amasevisi, yokuthengisa, amazinga, amazinga abasebenzi ukuphathwa. Enkabeni yalo, lokhu liyingcebo omkhulu wokuhlakanipha, okuyinto evame phansi.

Lihlanganisa izingxenye esetshenziswa kanye kuphela: ekuvulweni indinganiso izinqubo isinyathelo-incazelo, incwadi brand, echaza ukusetshenziswa izici ezibonwayo sha ezimweni ezithile, Merchandising-ncwadi for izingubo ezitolo futhi boutiques.

izimo edayisa, yinhlama-sum yokukhokha kanye imiklomelo kuya esivumelwaneni se-franchise: Franchising

Ubuhlobo le franchisor futhi franchisee eRussia ngokuya yokufuna ka empahla enganyelwe inkontileka yokunivumela kwezohwebo. It sinquma ukusatshalaliswa izindawo umthwalo nokulawula phakathi kwezinhlangano, imigomo franchise njengenhlangano into empahla, lo mshini ukuqoqwa izinkokhelo, ezifana imiklomelo kanye yinhlama-sum yokukhokha. I izaziso ngemisebenzi ye ongoti accounting ngokulandela indima 4 PBU 14/2000, cabanga amalungelo akhethekile ukusebenzisa uphawu lokuhweba amafa angaphatheki ibhizinisi.

Isikhathi okuyiwona inkontileka kuphothulwe, kuye ngokuthi ububanzi. Ukuze ezitolo, njengoba umthetho, igama elithi kwesivumelwano sokuqasha standard, okuyinto iminyaka emithathu kuya kwemihlanu. Lapho ukuqala ibhizinisi, ezidinga utshalomali eside, ezifana isikhungo imfanelo, isikhathi kungenzeka eside: iminyaka 10-15. "McDonald" sivumelekile iminyaka engu-25.

Izinhlobo imikhawulo yesivumelwano se-franchise

Ukuze ugweme kungenzeka kabi esikhathini esizayo franchisee ezivumelwaneni ezihlobene nokuhlinzekwa franchise ukudla noma amanye amasevisi ungakwazi ngokufanele kufakwe imikhawulo ngesimo mthetho ukuba bahlanganyele lolu hlobo ibhizinisi isikhathi esithile. Futhi, inkontileka ingaqukatha imikhawulo lokuhlenga franchisor esidayisa phezu ukufinyelela izimo ezithile isikimu incazelo ukuthenga calculus lemali.

Amafomu yokukhokha ukuthenga Franchise

Lapho ekhetha izinkampani Franchise lahlukene izitolo zokuthenga ukudla, izingubo ezitolo, ezitolo zokudlela noma amahhotela, ukunakwa franchisees ezingaba, phakathi kwezinye izinto, ulingene usayizi yokukhokha phansi, okuyinto kakhulu inquma isidingo investimenti iphrojekthi entsha. Ezimweni eziningi, inkokhelo yinhlama-sum kuhlanganisa ingxenye ngokusebenzisa i isisetshenziswa angaphatheki ezifana brand, futhi isakhi impahla ngesimo izimpawu nezinye izakhi.

Hlukanisa amafomu amabili zokukhokha franchise:

• Yokungena, noma flat-isilinganiso, Imali, elibizwa isilungisiwe.
• Ubukhosi - Imali ngesimo izinkokhelo njalo.

Iyini inkokhelo yinhlama-sum kanye imiklomelo? Kusukela ekuqaleni kokusebenza kwe-Franchise akuhileli izindleko ezithile, ukuba nxephezela them izinkampani aye ayisebenzisa kaningi ukushaja yinhlama-sum yokukhokha. Uyahola wesikhathi esisodwa ngemuva kokuphothulwa inkontileka futhi uhlobo lokukhokha ukungena ohlelweni of ubudlelwano, okuthiwa edayisa.

Amafomu abasebukhosini yokukhokha

Ubukhosi - lokhu kukhokha isikhathi ukusetshenziswa sha, livela amafomu amabili: njengendlela amaphesenti inzuzo noma inzuzo, bese fixed lenkokhelo. Ukukhetha izinhlobo royalties yokukhokha incike indlela franchisor angakwazi ukulawula kwemali ye franchisee inkampani.

Ngokwesibonelo, uma inkampani kwesibopho a semininingwane ezivamile, njengoba kunjalo uma uvula esitolo sezingubo, i franchisor kungaba uxhumano nomsebenzisi abasebukhosini lemali iphesenti yokuthengisa noma inzuzo, ebabonisa umthwalo walo nentshisakalo ukuthuthukiswa kwe-franchisee. Uma kungenjalo, kungenzeka usethe usayizi elimisiwe izinkokhelo njalo.

Ezinquma ukuthi ubukhulu yokukhokha yinhlama-sum

Usayizi yokukhokha yinhlama-sum ngoba Franchise ngamunye angase ziyehluka kakhulu bathonywe izinto ezihlukahlukene sokunquma inani layo, okuyilezi:

• Izindleko ezihambisana Umklamo endaweni commercial futhi liyikomkhulu esitolo entsha.
• Izindleko ezisuka kusukela imishini futhi isethi ephelele yokuthengisa endaweni.
• Izindleko ukulethwa zokuqhubekisa.
• Izindleko ezihambisana ukwethulwa yokuthengisa sokuhlolisisa amazinga kanye isidingo sokuqeqesha of zokuphatha nokuphathwa kwabasebenzi kanye umugqa izisebenzi. Uma inkampani-franchisor ethengisa ngesakhiwo ibhizinisi, ingxenye enkulu yokuthengisa kwakhona amazinga ehlanganiswe abantu. Labo franchisees kabani izisebenzi kufanele amazinga yokuthengisa futhi inikeza inkonzo high, kudala esimeme inzuzo yokuncintisana. Yingakho kubaluleke kangaka ukuqeqesha abasebenzi, ikakhulukazi embonini yesevisi.
• Isidingo nokuqalisa ezimali izinhlelo, ukufakwa program e-computer.
• Usayizi inzuzo franchisees engaba ngenxa yokufuna lolu hlobo Franchise.

Okwamanje, amanani aphakeme kuyagcinwa yinhlama-sum yokukhokha ebhizinisini ehhotela, lapho ubukhulu inkokhelo yesikhathi esisodwa ilungelo ukuthenga Franchise kungaba isukela ruble kusuka 3 kuya 4 million. Ukuze uqhathanise: nezingubo le nkokhelo ukungena kulesi simiso ubudlelwano kungaba isukela ruble 700 kuya kwezingu-1.5 ..

Franchise imiklomelo futhi ngaphandle yinhlama-sum yokukhokha

Phakathi iziphakamiso, ikakhulukazi emkhakheni edayisa kwezohwebo, ungathola inombolo enkulu franchise, inkokhelo yinhlama-sum ekuhlinzekweni engasekelwa icala. Development izinhlelo kwezinye izinkampani, kuhlanganise inethiwekhi izitolo zokuthenga "Pyaterochka", multi-brand esitolo "Fashion Territory" kuhilela supply a Franchise ngaphandle ukushaja inkokhelo yinhlama-sum. Inqubomgomo izinkampani ezifana kuhloswe uyanda inethiwekhi ngokuhlanganyela abalingani ezintsha futhi babanike kunenzuzo imigomo kwezomnotho izimo.

Esimweni lapho imigomo uhla ukuhweba entsha Franchise esitolo izokwethulwa kuphela imikhiqizo ye franchisor, izindleko zokuhlinzeka ke, kanye nezinye izindleko ezihlobene angadluliselwa futhi kufakwe nezindleko kwezimpahla. a ezikhokhiswayo, yinhlama-sum inkokhelo enjalo for okungekho Imali, ivumela ngokusebenzisa ukunwetshwa enethiwekhi joint ukwakha ibhizinisi elichumayo ukuze ukwandisa ukuthandwa umkhiqizo futhi uqinisekise ukuthi inzuzo nokukhula kwamabhizinisi.