Lokho kuyinto franchise

Namuhla, leli gama ngokuya kuzwakala phakathi osomabhizinisi abanolwazi, naphakathi kwalabo uhlela nje benza abakuthandayo. Ake sibone ukuthi yini franchise, sizuze inikeza futhi yini okudingeka usicabangele nale ndlela yenhlangano ibhizinisi.

Ingqikithi nomqondo

Izimpande izwi evela franchir isiFulentshi, okuyinto uhumusha ukuba "ikhulule 'futhi kuhlobene ilungiselelo 1559 we amalungelo nenkululeko ababhishobhi. Ukuphendula umbuzo ngalokho kuyinto franchise kufanele kuphawulwe ukuthi wabonakala Ephakathi, lapho amakhosi British anikezwe kwezicebi bakhe ilungelo lokuthola kusuka ezithile ezindaweni izintela esenana kwamanye amasevisi. Ngesikhathi esifanayo abantu ungathola khulula semvume Imali ukudayisa SMME kanye nezimakethe of edolobheni. izindawo ezikhethekile lapho ukuthengisa imikhiqizo yawo, kwadingeka igama lalo - franchise.

Esikhathini sethu, ngomqondo ebanzi, edayisa kusho "iqashwe" igama elibi kwezohwebo noma lokuhweba. Kuze kube manje, esikhundleni ukuziqambela into entsha, wena umane ukuthenga ibhizinisi eliphumelelayo futhi bajabulele izinzuzo sezivele ihlolwe futhi kungase kutholakale imikhiqizo namasevisi. Zezomnotho bazafaka ezihlokweni zawo, okungukuthi i-franchise, bakuchaza ngokuthi uhlobo wamabhizinisi lapho franchisor (umnikazi wenkampani) udlulisa franchisee (okubizwa ngokuthi inkampani aphethe noma usomabhizinisi abazimele) ilungelo ukudayisa imikhiqizo yabo ukuze enane ukubulawa esiyisibopho izimo ezithile. Lezi zihlanganisa:

• ukunamathela ethize izinga izici;
• ukusetshenziswa ubuchwepheshe ezithile;
• inhlangano ibhizinisi esibekiwe ngaphansi lokuhweba kohlelo athuthukiswe futhi indawo ecacisiwe ngokucacile.

Franchise - izibonelo izikimu yimpumelelo

ERussia, lokhu uhlobo lwebhizinisi kwaduma emhlabeni kwesigamu 90s yesibili. Kuze kube yileso sikhathi ezweni lethu, bambalwa kakhulu abantu bebazi ukuthi franchise futhi yiziphi izinzuzo it has. Manje, ngokusho kongoti ahlukahlukene emakethe Russian ezisebenza ngempumelelo phezu izinkampani 200 Franchise. Phakathi kwabo kukhona izinkulumo ezinjengalezi ezingahlose neyaziwayo amagama brand njengoba Xerox, Subway, Kodak, Baskin Robbins, Alphagraphics nabanye.

Ngokwe isilinganiso kumagazini Russian of Forbes, franchise enenzuzo kakhulu e 2013 wabonisa abalingani wenkampani "UFeliksi" (yokukhiqiza nokudayiswa ifenisha). Inzuzo ngaphansi kwalesi lokuhweba ngokuvamile ifinyelela 40%. Indawo yesibili sathathwa yinkampani "Crossroads Express" (inethiwekhi Izitolo okudayisa endlini), kanti eyesithathu - "Positronics" (inethiwekhi ezitolo ezithengisa electronics).

franchising nebubi

Ukulungele futhi kungase kutholakale business plan, cishe zero ingozi, okuqondene zimenyezelwe ukuhweba inethiwekhi futhi base usukulungele ukuqala ibhizinisi - Yebo, umsindo omkhulu. Kodwa ungakhohlwa mayelana izici ezingezinhle. Eyokuqala wabo - ukulahlekelwa yokuzimela: lonke umsebenzi ebhizinisi iba ngemuva kokuphothulwa sivumelwano ngokuqinile imithetho elinganiselwe franchisor sika. Ngaphezu kwalokho, ukusebenza yinkampani eyaziwa kahle kuhilela izinkokhelo eningi nyanga zonke, futhi kungadala i-Lisho ukulinyazwa inzuzo. Esesithathu isici negative ihlobene yokuthi wonke amalungu inethiwekhi Franchise zihlobene nomunye futhi iphutha kwanoma iyiphi wabo kungaholela ukulahlekelwa abanye. Nokho, akukho ibhizinisi ukuthi kwakuyoba isiqinisekiso 100% impumelelo. Othile amasudi edayisa, umuntu - akukho. Kunoma yikuphi, uma kuzoba khona Franchise inzuzo kakhulu, kungani ungathathi ukusizakala? Kulula kakhulu kuka kusukela ekuqaleni.