Uphawu "Zara". Zara izitolo eMoscow

Zara - Spanish chain iimfesi, ogama imisebenzi igxile ekukhiqizeni nokudayiswa izingubo nezinye izinsimbi. Le nkampani ungumnikazi lemikhiqizo ezifana: Uterqüe, Bershka, Massimo Dutti, Donsa futhi Bear, Oysho, Stradivarius, kanye Zara langempela futhi Zara Ikhaya. Izitolo eMoscow nakwamanye amadolobha emhlabeni jikelele ukunikela imigqa eziningana izingubo amakhasimende abo.

umlando yenkampani

Brand "Zara" eziye zanyatheliswa kuyi ezikude 1975, lapho Amancio Ortega nomkakhe lokuqala Rosalia Mera wavula esitolo sokuqala. Laliqhele emzini La Coruna eSpain. Nakho lapho okhona manje, futhi ehhovisi central lenkampani.

Thenga nokungenisa imali zabanikazi. Futhi Amancio Ortega ngaqala ukuvula Izitolo entsha yonkana Spain. Kuwo wonke '80s ukuthi kabusha, izindlela zokukhiqiza kanye yokuthengisa imikhiqizo. Konke lokhu kwakwenziwa ngenjongo eyodwa - ukusheshisa inqubo yokugcwalisa.

Ngo-1988, inkampani ngaqala ukuvula izitolo yabo kwamanye amazwe. Lolu shintsho lwaqala ngesikhathi amaPutukezi, bese - United States, France, Mexico, Belgium, Sweden, Greece nakwamanye amazwe. International ukunwetshwa namuhla kudlulela emazweni 88. Ngakho kwakunabantu abangu-Zara izitolo eMoscow.

I okunezinhlobonhlobo inkampani

Ukukhiqizwa izinqubo asivumela ukukhiqiza iqoqo entsha izingubo ezinsukwini 10-15 nje. Lena kakhulu esingaphansi nezinye izinhlangano (ngokwesilinganiso sikhatsi lesingaba tinyanga letisitfupha). Ngenxa enjalo ijubane esasizosheshisa "Zara" ukhiqiza kufika ku-12 000 imikhiqizo emisha ngonyaka. Ukuqhutshwa ekukhuliseni kuvulwa izitolo ezintsha. Ngenxa imikhiqizo lokhu yenkampani abhekwa ezingabizi futhi kufinyeleleke eziningi. Simemezela uhla yayo "Zara" engakathenjiswa umshado.

Zara izitolo eMoscow nakwamanye amadolobha ukunikeza amakhasimende ayo okuphetha acashunwe eziningana imikhiqizo:

• Female, okuyinto ekhiqizwa kusuka Imicu yotshani yemvelo (, ukotini uvolo). Isitayela onobuhle - ibhizinisi exquisitely. Ingabe asondele izinto lo mugqa kwabesifazane abaneminyaka ephakathi kwengu-25 no-45, abakhetha obugagu, izinga nenduduzo.
• umugqa lalaba inikeza amamodeli we zakudala ibhizinisi isitayela.
• Baseline, okubandakanya imikhiqizo kwansuku kwabesilisa nabesifazane. Libhekene ngokwengeza zokwenziwa izingxenye Indwangu ukunciphisa izindleko.
• umugqa Youth. Kuhlanganisa amamodeli we izitayela eziningana (ezemidlalo, club, abayitoho). Imikhiqizo imibala ehlukene egqamile, lomphetho engavamile. izithombe ahlinzekwa asivumela ukuveza ubuntu babo ngokusebenzisa izingubo kwaba. Imikhiqizo adayiswa ngamanani aphansi.
• umugqa Wezingane izindwangu zemvelo.

Brand Zara Ikhaya inikeza uhlu olubanzi imikhiqizo ekhaya futhi ingaphakathi.

Ukuhweba inethiwekhi "Zara"

Kuze kube manje, inethiwekhi ukuhweba "Zara" kuhlanganisa kungathi izinkulungwane ezimbili amaphuzu yedivayisi yokuthengisa. Emazweni 88, zikhona izitolo Zara.

E-Moscow, boutiques sha sika asezindaweni ezitolo ezinkulu eziningi. Lezi zihlanganisa yezitolo "City Ryazan lemininingwane" shopping centre "Euro Park" TC "Okhotny Ryad" TRC "Atrium".

Ukuvakashela Zara izitolo e Moscow, umthengi ngamunye Ungathenga umkhiqizo izinga at an ngentengo eqolo.