IsikhangisoIgama lomkhiqizo

Yini inguphawu

Njalo umkhiqizo noma isevisi kukhona lokuthengisa, kukhethwa edinga amakhono athile kanye ubuciko.

Ngenxa yalokhu phezu okufunekayo impumelelo kuncike ngqo of umkhankaso wokukhangisa we uhlobo oluthile umkhiqizo. lokuhweba kahle yakhelwe idonse ngempumelelo ukunakwa abathengi, okuyiwona wayedinga ukwaba umkhiqizo phakathi uquqaba like.

Kutfutfukiswa ungubani yenkampani kanye nokuzikhethela yegama sonorous - the preconditions esiyinhloko ukudalwa logo ezikhexisayo, kamuva uphawu, okuyinto inguphawu. Ngaphezu kwalokho, indima yalesi ezihlukahlukene inhlanganisela izinhlamvu, izinombolo, kanye nezimpawu ukuthi kungenziwa eligoqiwe ku izibalo eyinkimbinkimbi futhi okuphawulekayo umkhiqizo. Noma kunjalo, i-trade mark akumelwe aqukethe sebuningini izakhi aphansi nezamabanga aphakeme, ngoba kuyoba nzima uqophe imikhiqizo izimpahla yokukhangisa.

Ngakho, liyini wuphawu lokuhweba? Kuyinto samuntu isiqubulo yenkampani, obonakalisa nganekwane, kusukela obekukhona kuwo igama, inkulumo ethi imizwelo futhi izinhlangano kuphakama. Lolu phawu kufanele ubangele imizwelo eyakhayo.

Ukudala isithombe brand - kuwumsebenzi onzima, ngoba kuyadingeka ukwenza okuningi emcabangweni ngemizamo yokukhiqiza abantu logo yasekuqaleni futhi ongasoze. Ngenxa yalokho, le nqubo kumele ukubhekana nalokhu iphrofayela ezakhiwe uchwepheshe, kusukela leligama kuyinto kusho individualization yomkhiqizo ohlongozwayo noma isevisi azenza.

Patent lokuhweba can abantu ezemvelo kanye zomthetho. Ngokwesibonelo, i-ukubhalisa ibhizinisi elilodwa commercial kumelwe ukuba wammisa bahluke kwezinye namagama. Iningi lezinkampani luyoqhubeka ngendlela elandelayo: zakha lokuhweba, okuyilona elisebenzayo futhi igama lenkampani, futhi ama-service mark. Nokho, kulesi sigaba udinga ukuqinisekisa ukuthi yakho igama lenkampani uye walondoloza yokufaneleka yayo sokuvikelwa ngoba indima logo. Uphawu - umkhiqizo sasivumela ethize, ukubaluleka okwandisa nge nokuvunywa inkampani, kanye okukhuthaza imikhiqizo ezivezwa ke.

Kodwa akufanele uqinisa ukukhohlisa rainbow. Uphawu - akuyona kuphela ezikhangayo ukubheka isithombe kuboniswe nebhodi. Kuyinto ubuntu elikhanyayo, obonakaliswe isiqu efanayo ngokoqobo zahlala enkumbulweni yami. Kuyinto samuntu inkimbinkimbi sobala, ngemuva okuyinto efihla anencazelo ejulile, kodwa noma kunjalo hhayi lasekuqaleni.

Uphawu kumele kube ukuthi ufunde futhi abathengi bobudala obungefani namazinga kwezenhlalo, ukuze usondelane nabo, njengoba ecacile ngangokunokwenzeka lula. Lokhu kuzovumela i-logo zikhunjulwe kahle. Ngo ukuthuthukiswa uhlamvu ummeleli, ngaphezu kwenani semantic yegama lenkampani, kumelwe acabangele amasiko yezwe lapho-trade mark ebhalisiwe kanye bezibona ngokwengqondo abantu kunamaseli ababengaphathekile. It is cishe ngibopha isici, njengoba kuyini okwamukelekayo kwelinye amagumbi omhlaba kungaba engamukeleki kakhulu kwenye.

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