IsikhangisoIgama lomkhiqizo

Isambulela brand: Izinzuzo nemibi

Umqondo "isambulela brand" muva wangena ekuphileni kwethu kwansuku zonke. Nalokho elikumelelayo, yini ehlukile yayo izici, emihle nemibi. Lokho kuzoxoxwa ngako kulesi sihloko.

Ukuze uqonde okushiwo umbuzo kweqiniso, kubalulekile ukwazi abakuzuzile Umqondo oyisisekelo Kulomkhakha PR, okungukuthi - sha. Lokhu gama elivame ukuqondwa ngayo ezithile ezivamile ingcaca isithombe noma lettering nomkhiqizi umkhiqizo othize. Abakhangisi kuthiwa Positioning sha njengoba bezibona esimeme ufanekisela sha phakathi abathengi. Kuyinto lesi sici psyche womuntu kubangela Umbono omuhle kwezinye izimpahla kanye nokwenqatshwa nzile omunye.

brand Isambulela kudinga "ukukhuthazwa" ngempumelelo kanye esihleliwe izinhlobo eziningana imikhiqizo ngaphansi logo omunye owaziwa. Kwenzeka kanjalo ukuba ukuzethemba kwabathengi e izinga womkhiqizo ezaziwayo, aba maningi amathuba okuba sithole enye, uma ebona igama ajwayelekile noma uphawu umenzi. Ngokwesibonelo, inkampani ekhiqiza iziphuzo ezibandayo, baby ukudla, ehla, itiye nekhofi, zaziwa kithi ngaphansi ezahlukene amagama brand - sha isambulela. Isibonelo esimangalisayo lokhu kungaba brand Nestle, Swarzkopf, Coca-Cola, Danon nabanye abaningi.

izinhlobo lemikhiqizo

Namuhla kukhona izinhlobo eziningana sha:

- ku-inthanethi. It yenzelwe umkhiqizo owodwa noma umkhiqizo, ngenkathi umugqa kungaba izinhlobo eziningana. Ngokwesibonelo, bar "Bounty".

- Khanyisa. Le nguqulo kuhilela kwalokho yochungechunge oluthile lwezinto ezenzeke izimpahla umkhiqizo ingasebenza modified (edition kungagcini Pepsi engavamile umbala oluhlaza okwesibhakabhaka). Kulokhu, nokwandisa izinhlobonhlobo izimpahla ayidingekile.

- Sha nge isandiso. Lelisu livumela ukuthi umenzi ukukhiqiza imikhiqizo emisha ngaphansi kwegama ekhona. Ngokwesibonelo, iqoqo elisha izikhwama brand odumile. Kungase kube iyiphi inombolo eziningi, kodwa igama awuzange ushintshe.

- Ukuthuthukiswa. Lokhu ezihlukahlukene emgqeni inquma khona izimpahla kwemikhiqizo eziningana, behlanganiswe injongo eyodwa (uchungechunge imikhiqizo izinwele ukunakekelwa: amashampu, isimo, izinwele buso, njll).

- Sha isambulela. Ngezinye izikhathi ibizwa ngokuthi "inkomba." essence yayo - e ekhishwa injongo okubanzi, ezisukela toilet paper ukuze Kosmet umsebenzi ophambili noma ngisho izingubo nezicathulo, isibonelo. isu okunjalo ngeke ngikwazi ukukhokhela inkampani isivele ethandwa futhi omethembayo ngabathengi.

Izinzuzo yereferensi brand

Letincenye main omuhle inkampani marketing kuqashwa isambulela brand yilezi:

- idayagramu lula we popularization komkhiqizo ngenxa ukuqaphela komkhiqizo;

- ukunciphisa izindleko isikhathi emakethe. Akudingi ezibizayo emikhulu brand ukukhangisa noma ekufuneni igama yasekuqaleni umkhiqizo omusha: ikhasimende bazokubona logo ajwayelekile ku-umkhiqizo noma igama umklami sika;

- ukwanda yokuthengisa ngenxa inani elikhulu imikhiqizo ngekwetinhloso letehlukene.

izici ezingezinhle

brand Isambulela has ngempela ethile ebalulekile, okuyinto ohlangothini flip ka zako: logo, efana uphawu owaziwa noma uphawu brand ethandwa, livame ukusetshenziswa izigebengu nenkinga mbumbulu abampofu imikhiqizo izinga. Edumele ne manga, ikhasimende Ungadlulisa umqondo omubi phezu wonke umkhiqizo wonkana.

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