Ilogo: izinhlobo logo. amalogo Inkampani. logo ekudalweni

Imisebenzi noma iyiphi inkampani iqala nge ukudalwa ungubani yenkampani, eyinhloko ye-design logo uyalandisa. Kuyinto isibonakaliso sikhombisa ukuxhunywa imikhiqizo noma amasevisi ibhizinisi elithile, ubonisa umqondo walo futhi uyazifeza lapho kukhulunywa ngento ethile. Ake sicabangele e kabanzi mayelana nokuthi yini ilogo, uphawu izinhlobo kanye nemithetho eyisisekelo yentuthuko yabo.

Incazelo kanye nencazelo

Ilogo - libonisa ulwazi mayelana inkampani ngefomethi sokuqhafaza, ukumelwa yayo ongokomfanekiso, ukwenziwa samuntu ongokomfanekiso, ukuthuthukisa ukuqashelwa nasegunyeni lombusi inkampani. Ngamanye amazwi - ukuthi igama lenhlangano amelwe ngesimo ukope yasekuqaleni esifushanisiwe, usebenzisa ekhethekile ifonti, isitayela kanye umfanekiso. Inani logo emhlabeni ibhizinisi nawo njengomnyango mkhulu kakhulu: sihlukanisa ngokuqinile phakathi amabhizinisi efanayo, amehlo labo abangase babe abathengi, "kusho" ngakho, yakha umbono wokuqala. Phela, kungenca logo izinkampani namakhasimende futhi ithuthukisa umbono ocacile mayelana nemisebenzi yabo.

Amandla nethonya

Ilogo, efana lokuthengisa, kuhlale futhi yonke indawo emehlweni ukuze zihlobise okubhala, izimpawu, amakhadi ibhizinisi, imibhalo, yakha abasebenzi. Ngakho-ke, indalo yayo kufanele ithathwe ngendlela umthwalo konke okusemandleni, ukuthola ibhalansi elifanele phakathi pragmatism futhi lokusungula. Ilogo - hhayi nje isitayela enhle, esidalelwe yobuhle. ithuthukiswe ngempumelelo umlingisi akwazi ukuheha abathengi ukuba bashiye izimbangi zayo, ukuqinisekisa esitebeleni ukusebenza ukukhula okungaphezulu futhi nokwenza imali yenkampani. Nakuba eklanyelwe yenza i-logo ezimbi ngokushesha walahlekelwa phakathi nabo elikhanyayo, ukwakha umbono omubi mayelana inhlangano.

Kangakanani logo: Ilogo izinhlobo

uphawu Graphic nezimpawu

Ibonisa ulwazi mayelana inkampani izimpawu ingcaca - izithombe, izithombe, izithombe - ngaphandle kokusebenzisa umbhalo. ukumelwa okubonakalayo logo uhlamvu limelela okushiwo umkhiqizo by efanekisa imisebenzi noma igama lenkampani. Ngokwesibonelo, i-logo yokhozi kungase kubonise igama lenhlangano, "ukukhuluma" ngezimfanelo zakhe okusezingeni eliphezulu professional kanye zokuziphatha, esetshenziswa zezinkampani zokuvakasha njengoba iwuphawu indiza ephephile futhi ngempumelelo. izimpawu sokuqhafaza injalo emsulwa kuyaqabukela esetshenziswa, futhi ezwakala brand ethandwa. Nokho, ngomuzwa nabanekhono ukudala ilungelo, logo yiziphazamiso ezihehayo futhi enamandla akuyona into enkulu.

buka Umbhalo

Incwadi Umbhalo amafemu esetshenziswa kakhulu kaningi kunakuqala ihluzo. Izimpawu kuningi esifana: igama esifushanisiwe lenkampani noma imisebenzi yayo, izifinyezo ngokuvamile wezwakalisa imidwebo ukusebenzisa ama-font ekhethekile, izinhlamvu esiyingqayizivele (isibonelo, Coca-Cola, Panasonic, Bosch). umbhalo logo inzuzo ukuthi kuyinto inhlangano ecacile futhi umbono fair lenkampani.

ngokuhlanganisa izinhlobo

Inhlanganisela ezimbili izinhlobo amalogo avele ngokuvamile ifomu Symbiosis nge uphawu ezibukwayo ingcaca (isiqubulo, niqinile or brand name). amalogo Kuhlanganiswe amafemu zibhekwa kakhulu futhi yimpumelelo izinkampani neraskruchennyh.

isitayela alphanumeric

Lolu phawu - izinkampani ezivamile futhi abaningi ngenkuthalo lisetshenziswe ukubuka ulwazi lwabo yangokwesiko ngqo. Alphanumeric ukubukwa logo lilula eyezinto le ulwazi kakhulu futhi igcina isitayela ngazinye uphawu ngisho nangemva ukucutshungulwa zokunyathelisa. Izibonelo: Ford, Kodak, Sony, Samsung.

Izici eziyinhloko logo yimpumelelo

logo Kahle eklanyelwe, izinhlobo amalogo, lapho unquma ungakhetha, ungasinda akuqinisekisi imiphumela ephelele, uma ukuthuthukiswa awazange athunjelwe akhawunti nezidingo eziyisisekelo:

• Ukusebenza. Inhloso eyinhloko logo - ukuletha umthengi nomthengisi.
• Banganhlanhlatsi. Shock kumele kwenziwe ifomu esivaliwe sikubeke, ngaphandle kokusebenzisa inqwaba izingxenye ezincane, okuyinto okunzima kakhulu ukudlulisela leli phephandaba.
• Informativeness. Kahle logo yakhelwe iqukethe okushiwo eziyisisekelo imiyalezo ulwazi mayelana inkampani, emele isiphambano phakathi ukubukeka laconic kanye ukumelwa ephelele kunayo ke.
• Okwakhe kanye ehlukile. Mark akumele ufake umqondo eyebiwe ka ukusebenzisa umqondo womunye, ukufana lomunye brand, futhi ukukhomba umkhiqizo wakho ethile noma isevisi.
• Umxhwele - umthelela abathengi ngokusebenzisa ngokomzwelo, bezibona yobuhle.
• Memorability. Ukudala logo kudinga ukuthola ukuzimelela phakathi okwakhe kanye ubunjalo zesibonakaliso kalula okuqonda.
• Ivumelana No- isithombe, isimo, imisebenzi kanye nemigomo yenkampani.
• Versatility - okucacile logo isithombe imibhalo, futhi ibhizinisi amakhadi, imikhiqizo kanye eziyisikhumbuzo.

Ikakhulukazi ukudalwa amalogo

Uma kuhlelelwa logo inamathela kakhulu umbala, ifonti ukuma isibonakaliso, okungase kuthinte ngokuqondile noma ngokungaqondile bezibona yayo kusukela iphuzu ngokwengqondo umbono.

• Umbala. Umbala we logo akhethiwe ngokuhambisana umthelela umbala on the psyche womuntu. Ngokwesibonelo, green, blue, umbono omuhle, opholile kanye okuyenga imibala eluhlaza abe ku womuntu, kuyilapho obomvu elikhanyayo orange Iphalethi kuyinto ivuselela futhi bethukuthele. Ngaphezu kwalokho, kudingeka acabangele ukubaluleka inhlangano nombala, ukuze abanjwe. Ochwepheshe batusa ukusetshenziswa uphawu ekuklanyweni imibala hhayi ezingaphezu kwezintathu, walahla ngokuphelele ithunzi, ukushiyana kwezidalwa kwendingilizi.

• Ifonti kuye yilokho esigxila kukho lapho inkampani ingase ibe mibi, laconic, eyinkimbinkimbi, nazo whorls kanye Curves. Kufanele ufunde kalula futhi waqonda.
• Ifomu. Umumo ezinconyiwe - calantsatfu, sikwele, indilinga, futhi inhlanganisela yawo. Ifomu efanele logo - a ephelele, kufanelana kahle ku noma iyiphi indawo, uhlelo ezilinganiselwe kwezimpawu ngaphandle ukusetshenziswa izingxenye ezincane.

Qala-up inkampani, engaphansi ukuthuthukiswa ungubani corporate, kubalulekile ukwazi ukuthi logo, izinhlobo amalogo, izidingo eziyisisekelo futhi izici indalo yayo. Ngenxa logo yakhelwe kahle kubalulekile ukubaluleka yenkampani.