7 amasu azosiza ukuthengisa. Ukukhethwa Strategy yeNkampani

Njalo isu yenkampani - a vector ezinyakazayo, indlela eya umgomo oyinhloko. Zonke imisebenzi zamanje, bese nezinye izenzo kudingeka ihlolwe okubalulekile ngokuhambisana izici icebo ilungile inkampani yakho. Nginitshele ngalokho kukhethwa isu inkampani kanye namasu 7 ethandwa kakhulu futhi ngempumelelo kanye nezinzuzo zabo.

izinkinga

• Njalo umdayisi has isu lalo.

Uma zonke yomthengisi, namakhasimende, inkampani kuhluke ngokuphelele, kusho ukuthi inkampani akusho nazo. Kuyadingeka ukuba babe nokuthile ababengambeka ngakho ungakwazi ukuhlobanisa, futhi izimfanelo ezinhle ezikwenza ukukhumbula.

• Izingozi ukulahlekelwa.

Kanye ukulahlekelwa umthengisi futhi sivamile ulahlekelwe ikhasimende uma kwenzeka ukuthi ikhasimende kuboshelwe umdayisi, kunokuba isevisi uqobo. Nge isu layo, ukubeka umkhiqizo olulodwa futhi inqubomgomo olulodwa zamanani, uyokwazi ukugwema ke.

• Engazinzile iklayenti ngentambo.

Uma umthengisi ngamunye has isu lalo, esingaziqondi amakhasimende abo futhi ukulahlekelwa umdayisi yikho konke. Ngakho-ke, ukuthuthukiswa nesu lonke inkampani - kubaluleke kakhulu.

izinzuzo

• Strategy - lena amathuluzi yokuthengisa, imisebenzi isisekelo base umkhiqizo lingakunika izimpendulo emibuzweni eminingi yakho.

• Strategy - omunye ezinyakazayo Vector kubo bonke. Inkampani sisonke ilungu ngalinye lalesi abasebenzi kufanele baqonde ukuthi luwumgogodla isu ngayo bese usebenzela ohlangothini eyodwa yawo wonke.

• nokugcinwa kwamakhasimende. Banike ukuqonda ngokucacile ukuthi umelele, ukudala isithombe sakho ukuthi uyokhanga, futhi amaklayenti ngizokubona futhi.

Inkampani kufanele abe niche ayo emakethe. Ngakho ukuthi iklayenti oyikhumbulayo futhi ivelele phakathi kwabanye, isidingo ukwenza okuthile iphrofayli ekhethekile noma encane. Kufanele ube izici zayo, iphrofayela yabo kanye niche lapho ukhona uchwepheshe kweqiniso.

Isu №1: emisha

Umthetho eyinhloko isu: iba wokuqala - njalo lula kunalokho okungcono. Okokuqala, kufanele akekho ukuqhathanisa, ngoba loku. Okwesibili, entsha njalo ayimkhangi; futhi okwesithathu, akekho oye wabasiza phambi kwakho, futhi nakho okubuhlungu muntu.

emisha isu isikisela ukuthi ngo ukuziqambela uhlobo oluthile value, wena uvuma konke okunye, ukwakha kule inzuzo, zokuxhumana, ngenkathi ungakhohlwa mayelana nekhwalithi isevisi noma umkhiqizo.

I engavamile wukuthi inkampani ngamasu enjalo edonsela amaklayenti ezifanele - labo njalo befuna into entsha. Ngakho-ke, ukuze uzigcine, kudingeka sonke isikhathi ukunikeza izakhiwo ezintsha futhi esisha.

№2 isu: I-emthethweni

Emthethweni kudingeka ukuzinza, kudingeka banikeze into ababenawo. Zikhona amaphuzu ezibalulekile okufanele bunjalo.

Intengo kufanele zizinze. Naphezu izinga lokwehla kwamandla emali kanye nezinye izinqubo ezingemnandi, inqubomgomo zamanani lenkampani kufanele ifane. It is ibuye Kunconywa ukuba ushintshe intengo yemikhiqizo ejwayelekile ukuthi kulula ukukhumbula.

Awukwazi ukushintsha kubasebenzi abasebenza nge Ababesadla ngoludala. Uma amaqabunga umdayisi, zama ngangokunokwenzeka ukuze uvumelane nalo ekubambisaneni esikhathini inkonzo ikhasimende. Umsebenzi oyinhloko e ukusebenza namaklayenti-emthethweni - ukuhlinzeka isimo wangaphambili, umthengisi futhi isevisi njalo usayizi ofanayo.

Iphrofayela Narrow - №3 isu

Kukhethwa isu kusho ukuthi konke ukunakwa wena ukugxila into eyodwa, bangazihluphi niche. Uma wenza into esinda othize, nakanjani ukukwenza kangcono kunanoma ubani omunye, futhi ngenxa yalokho, abe kule ndawo professional kweqiniso.

Khetha niche udinga ukuba ngokuphumelelayo. Mhlawumbe kufanele akhethe indawo umncintiswano kancane, into esemqoka - ukuze elivunyelwa ukuhlola amakhono abo futhi sizikhethele ukuthi sifuna ukwenzani kuka ukuphatha.

Ukukhetha niche esincane, imali engaphansi. Lokhu siyindlela olukhulu uma amakhono sakho sezimali anqunyelwe okwamanje.

Generalist - №4 isu

Lelisu enhle uma amakhasimende wakho large-. Ngokukhetha ke, you thola ukuthi konke ongakwenza futhi ukwazi ukubhekana ezihlukahlukene imisebenzi.

Uma uthi ungenza konke, kubalulekile ukusekela nangezindlela ukhiye, kuyoba okwanele ukuze 1-2 gxila indlela ngayinye. Kulokhu, akudingekile ukwethula amaklayenti ekudidekeni: Nanka agumenti, kodwa ube uqiniseka ukuthi empeleni ungakwazi engiwenzela khona. '

Isu №5 - umnikelo owodwa esiyingqayizivele

Isici isu wukuthi inkampani umkhiqizo ezifana esiyingqayizivele ukuthi nje akanawo analogue nokubaluleka kwalo uphakeme kakhulu kangangokuthi ikhasimende kufika nje ngemva kwakhe, futhi-ke, nakho konke okunye naye uthenga ezenzakalelayo kuwe.

Esebenzisa icebo ezinjalo, ukusicela esiyingqayizivele - akukho umthombo engenayo. Inhloso Its main - ukuthi ufuna ukutshela. Ngisho noma ikhasimende akusho uyithenga, umfanekiso acacile esiyokhunjulwa, futhi kuyoba agumenti ukukhetha kwakho.

№6 isu: Umholi ushushiso

Khetha umholi, ubuyekeze isu futhi balenze. ukushushiswa inzuzo isu umholi isebenza ngokufana ncamashí ingozi ukwehluleka uzobe kuyehla kube sezingeni eliphansi.

Ukukopisha umholi, ngeke nse; awukwazi ukukopishele isikali noma ukubukeka - ungathatha nje imodeli yokuziphatha. Ngokukhethekile ukuphinda konke ncamashi, ukugqamisa izinyathelo esemqoka, ukufunda emaphutheni abanye ukuthola amathuluzi abo.

Isu №7 - umbiko ezimakethe zakuleli

Lokhu kukhetha kuzovumela isu yenkampani ukuthuthukisa, kanye imadlana. Kusho ukuthi wena wenze uyasigcina isikhathi, nje ukukhetha omakhelwane ngabanye, izindawo zamabhizinisi, njll

Sebenzisa izinsiza ngokuhlakanipha, ukufeza Ukusabalala zendawo, ne izindleko sakugcina. cabanga Ngempela amakghono wabo futhi ukutshala kuphela ukuthi yini ebaluleke ngempela.