Ikhaya Nomkhaya, Izesekeli
Adidas isikhwama ezemidlalo - lula nenduduzo
Kwaphela iminyaka eminingi sha nezemidlalo "Adidas" kuyinto yomnikeli imincintiswano kwezemidlalo ahlukahlukene. Isikhathi esining impela ke usekelwa World Cup. Ngenxa yalesi sport ethandwa, ungumdali inkampani "Adidas", manje eyaziwa emhlabeni wonke, u-Adolf Dassler, waqala ukukhiqizwa ukhululekile futhi stylish nezemidlalo kanye nezicathulo.
Ngemva kuka-1915, inkinga ebhekene umndeni Dassler nakakhulu sawohloka. Babeqale iphazanyiswe ngezikhathi ezithile, imisebenzi abambalwa. Ngo-1920, umndeni Dassler wanquma ukuziqalela amabhizinisi abo - ukuvula workshop for lokuthunga izicathulo. Indawo salokhu ilondolo kamama. Umama nodadewethu Adi wahlanganyela iphethini futhi Adolf, umfowabo, uRudolf no uyise - ngqo phama. Imikhiqizo yokuqala ibhizinisi umkhaya waqala elele Slippers.
Imikhiqizo umndeni Dassler kwaduma, futhi kule kukhona sokunconywa eside Rudolph, owayehlangene yokuthengisa kwadingeka isipho yemvelo kule ndawo.
Ngemva kwempi (1945), ngenxa ukuxabana phakathi kwabazalwane ababili, inkampani uwela ngaphandle. Esikhundleni salo kukhona ngokuqinile "Adidas" (umnikazi - Adi) kanye "Puma" (inhloko - Rudy), okuyinto baye baba izimbangi okunzima konke.
Namuhla, inkampani "Adidas" - ehola brand kwezemidlalo izimpahla. Isikhwama "Adidas", njengoba abasubathi abaningi, lokhu isihluthulelo sempumelelo emncintiswaneni. Le mikhiqizo zinezikhathi Ergonomics okusezingeni eliphezulu futhi ihlala isikhathi eside. Izikhwama "Adidas" ezemidlalo emelelwa inkampani in ezahlukene omkhulu. Abakwazi igqoke hhayi kuphela ukuqeqeshwa. Uma uthanda isitayela sporty zokugqoka, zingaba yingxenye isithombe sakho. Isikhwama "Adidas" - isitayela kanye nendvudvuto into eyodwa.
Le nkampani njalo eduze ngokulandela izimfashini imfashini, ngakho imikhiqizo yayo njalo esiqongweni ukuthandwa. Muva nje, abalandeli izimpahla lenkampani waphawula ukuthi izikhwama ezemidlalo "Adidas" kungenziwa ehlotshiswe ezihlukahlukene yezicathulo, imiklamo engavamile, izicelo kuyindida, njll Abantu abaningi enjengayo.
Textile noma isikhumba isikhwama "Adidas" wadala kulabo abafuna ukuba spotlight, izisethile imigomo ephakeme futhi sifinyelele elamukelekile.
Ngaphezu kwalokho, inkampani "Adidas" kwenza izikhwama zabesifazane, zabesilisa, zemali labesifazane.
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