Amawebhusayithi Corporate: emisebenzi, ukuthuthukiswa, umklamo, ukukhuthazwa. Kanjani ukwakha indawo yebhizinisi?

Ngesikhathi sigaba samanje amasayithi yenkampani afakiwe isigaba ezivamile inethiwekhi imithombo. ezingavamile kakhulu izinkampani ukuthi ngeke uthole ingosi yabo. Ngemva uyisebenzisa, ungakwazi bakwazi ukuxazulula inani elikhulu imisebenzi esukela edonsa amakhasimende ezingase zivele futhi liphetha ngamazwi ukwanda futhi ubambe isithombe ezingeni elithile.

Okufanele ukwazi mayelana namaphrojekthi yenkampani?

Asho a amawebhusayithi yenkampani? Esikhathini -World Wide Web , ungathola inombolo enkulu izincazelo. Futhi cishe bonke of them zilungile. Uma ucabangela portal yenkampani ngokuya Ukwahlukaniswa inethiwekhi imithombo ukuqedela kuye ngezidingo zakho, singasho ukuthi lokhu kuwumsebenzi yinkampani yokuthuthukiswa yayo kwi-inthanethi.

Kaningi abasebenzisi udidekile nomunye ezimbili izinhlobo amawebhusayithi - ezinkampani kwezohwebo. Ngokungangabazeki, bangase Ziningi izici ezifanayo. Nokho, injongo yokuphila yenkampani akunalo ukudayisa amasevisi noma umkhiqizo, njengoba kuqhathaniswa isayithi commercial.

Ngakho yiziphi imisebenzi kumele akhiphe amawebhusayithi yenkampani? Ukhiye kuzomele sifake ukuma izinkampani e enethiwekhi ukusekela ubudlelwano phakathi kwamagatsha awo ngabanye.

Izinhlobo imithombo yenkampani

Sekukonke, kuye ngokuthi injongo efanayo imvelo inthanethi zingahlukaniswa zibe lezi zinhlobo ezilandelayo:

1. Kuvaliwe inethiwekhi imithombo.
2. Image site.
3. Amabhulogi Corporate.
4. Amawebhusayithi, amakhadi ibhizinisi.

Resources ukuthi awatholakali abasebenzisi kakhulu

Kuvaliwe website corporate Kushiwoni uma kukhulunywa umthombo, ngenxa okuyinto amabhizinisi kuxazulule izinkinga ezithile ngokuphathelene nokubumbana amahhovisi ayo. inthanethi okunjalo kwenza exchange okusheshayo kolwazi phakathi kwamagatsha, ukulondoloza idokhumenti okusezingeni eliphezulu, ukuxhumana phakathi abasebenzi, njll Ngokwesibonelo, ngenxa kusayithi elinjalo isikhundla futhi ifayela abasebenzi bayakwazi ukuthonya ngendlela thola idatha emholweni wazo, ukuxhumana abaholi. Ukuphatha nge portal uzokwazi anikeze imiyalo, abasebenzi ngabanye hhayi kuphela, kodwa futhi emhlabeni legatsha.

Umehluko omkhulu phakathi ingosi avaliwe ukuthi ingasetshenziswa kuphela abasebenzi ibhizinisi. Ngesikhathi sigaba samanje ngokuvamile kakhulu kunezimo lapho izinkampani kungukuthi athuthukile amawebhusayithi agcwele walolu hlobo. Izingelosi zihlelwe ngendlela kuphela ingxenye ehlukile uhlobo avaliwe amaphrojekthi ezikhona.

Resource okuhloswe ngayo ukwenza ngcono isithombe

Corporate image imvelo iwebhusayithi kusho portal livulekele bonke abasebenzisi. Ngenxa-ke ungakwazi ukuthola inani elikhulu idatha ezidingekayo mayelana inkampani ethile. Abasebenzisi zinikezwe ulwazi olugcwele mayelana nenkampani, umlando walo, izimpumelelo, imininingwane yokuxhumana, ikheli, njll Imisebenzi esemqoka kwezinsiza isithombe zihlanganisa:

1. Ukuthuthukisa isithombe yenkampani phakathi amaklayenti ezingaba khona.
2. Ukuheha amakhasimende amasha.
3. imisebenzi asetshenzisiwe kule inethiwekhi.
4. Ukukhulisa izinga lokuncintisana Inthanethi.

Lapho kungenzeka blog edingekayo?

Ngokuyinhloko, namabhulogi yenkampani akhona futhi usebenze njengoba isici olwengeziwe main isithombe phrojekthi. Kodwa kuyafaneleka ukuthi badlala indima enkulu ekuthuthukiseni lenkampani ku-intanethi. Ngenxa blog yenkampani kungaba okwanele ukuxazulula ezinye izinkinga ezibalulekile. Ngokwesibonelo, ingasetshenziswa ukuze lelisu impendulo, ozokusiza amakhasimende ukuxhumana ukuphathwa kwenkampani.

Okuqukethwe okuningi kwalesi blog - zamanje kanye esidlule inkampani izindaba, idatha nezenzo eziqhubekayo kanye nemiphumela yabo, ukubika mayelana nokusebenza kwamabhizinisi, njll Ngamanye amazwi, ngosizo le nsiza, inkampani ngayinye bazokwazi ukuhlinzeka amakhasimende ulwazi oludingekayo, okuzoba ezithakazelisayo ngabo. Lokhu kwenza kube nokwenzeka ukuba bakhombise ukuthi kulula ukungena kuwo, okuyinto has a nethonya elihle isithombe kwenhlangano. Ngenxa blog yenkampani, inkampani ngamunye uthola ithuba ukuxhumana amakhasimende ezingase zivele. Ngakho, kuzoba ngesikhathi esifanele ukuze ufunde mayelana ubuhlobo inkampani evela kumakhasimende futhi ngokushesha bathathe izinqumo ezithile.

Izisetshenziswa amabhizinisi amancane

iwebhusayithi Corporate kungenziwa okwethulwa ngesimo ikhadi lebhizinisi. Lena inguqulo lula yesithombe nsiza. Ngokuvamile, ikhadi lebhizinisi isakhiwa yizinkampani elincane ukuthi akudingeki ithuba dala iphrojekthi enkulu nokulikhuthaza. Ngezinye izikhathi i-portal esikhulu nje asikho isidingo. Ngokuyinhloko, ibhizinesi khadi online idinga ukunikeza amakhasimende nge ezahlukene sasivumela emincane amathuba atholakalayo. Nge umthombo yenkampani ezifana ulwazi oluyisisekelo etholakalayo mayelana nemisebenzi yenkampani, ufunde mayelana ithengiswe imikhiqizo yayo kanye namasevisi, njll

Ukwenza ukuphila linendima ebalulekile

Ukudala website yenkampani kufanele esekelwe ezinye izingxenye ngabanye. Phakathi kwabo kufanele ukugqamisa design. Ukwenza isisetshenziswa kusho ngumuntu othile corporation isitayela ingxenye, futhi lapho siveza zonke izakhi inkampani ufake izimpawu, eziqala amakhadi kanye ezimvilophini, kanye namafomu ophela namafolda.

Umklamo website corporate, isimiso, njengoba kunjalo nangazo zonke ingosi ukudala professional ensimini yabo. Ngeke ethembekile, njengezinhlelo ezimali, noma ngabe ujwayelene inqubo ukuthuthukiswa inethiwekhi imithombo. Ngokwemvelo, ingosi design can futhi ibhizinisi program. Kuyinto ezishibhile, kodwa hhayi kakhulu kahle. Uma namanje unesifiso ukuthuthukisa imithombo yabo, kubalulekile ukuba sicabangele le nqubo ngokombono iphrojekthi design.

Okuqukethwe kumele kube high

Ukudala website yenkampani kusho ukuthi ubuhle - ke kuyimfuneko. Futhi kungashiwo nje kuphela mayelana nomklamo kanye ingxenye isofthiwe yomthombo, kodwa futhi ukulungiswa okuqukethwe. Ukuze uthole okunye okuqukethwe portal kuphela udinga ukusebenzisa izithombe ezinhle kakhulu. Ngakho, kubalulekile nje ukuthenga ikhamera ezinhle, kodwa futhi ukuhlola yemibiko evelele yomsebenzi naye. Ukuthayipha umbhalo, kubalulekile ukuba uyithumela ukuze ibuyekezwe proofreader. Kufanele kuqondwe ukuthi izithombe ezimbi futhi imibhalo lapho eziningi amaphutha, abakwazi ukuba nomthelela omuhle umfanekiso inkampani.

Yini enye okudingeka ukwazi ukwakha website yenkampani ezokwenza ukuheha amakhasimende abaqotho? Ngesikhathi sigaba samanje zokuphila engasekelwa olusha isikhathi eside, ngeke ukwazi ukuvusa isithakazelo ubani. Nokho, akusho ukuthi ungakwazi ukwengeza kuya portal noma yiluphi ulwazi. Kumele kukhunjulwe ukuthi kufanele kube usesikhathini. Ngamanye amazwi, umfundi ngemva kokufunda lesi sihloko ayinayo ukuzibuza ukuthi kungani kwalotshwa futhi wanezela. Inqubo ezifana ngokungeza okuqukethwe, sekunzima uthembeke ngokwanele ukuba Ochwepheshe zangaphandle. Ngakho-ke, kubalulekile ukuba acabangele ukuthi ulwazi kumele inikezwe amakhasimende ngendlela elungiselelwe.

Ngokubhala ngamunye umbhalo ngamunye kufanele kuthathwe, ngokwazi engibathandayo edala - kumakhasimende noma abahlinzeki, izintatheli noma ama-ejenti kahulumeni. Esimweni esinjalo impahla kuboniswe kufanele kube izinga okusezingeni eliphezulu, futhi umbhalo ngaphambi kathisha kumele umbhalo ochwepheshe noma correctors.

Designs kufanele zibuyekezwe

Yini kodwa ukwakha ukuthuthukiswa isayithi yenkampani? Ungakhohlwa mayelana kabusha. Visual design kufanele zishintshwe njalo. Lokhu kwenza kube nokwenzeka ukwaba ibhizinisi ashukumisayo, kanye nokuhambisana nazo zonke izimo ezishintshayo. Lapho izinguquko design ungakhohlwa athwale Imininingwane ubudala. Okuqukethwe kumele kube khona. Nalokhu ungakwazi ukugcizelela ibhizinisi isipiliyoni, lenqubekela phambili kanye nokusebenza nezinye izingxenye ukuthi ehambisana ukuzinza. Kufanele kuqondwe ukuthi kokubili static ashukumisayo futhi kumelwe sibe khona kanyekanye. Lesi simo sibonakala ku umthetho emzabalazweni nobunye eziphikisanako.

Isiphi isakhiwo esivamile yamaphrojekthi?

Enterprise izinsiza zisekelwe izingxenye eziyinkimbinkimbi kwesakhiwo. Ngesikhathi ukuthuthukiswa portal ethize, ezinye izakhi kungenziwa ukwengezwa noma ukukhishwa. Ukuba khona lapho izingxenye zivamise libhekene amawebhusayithi yenkampani? Izibonelo izigaba eziyinhloko aboniswa ngezansi.

1. Ikhaya.
2. Ukuhamba umthombo.
3. Idatha inkampani, imikhiqizo yayo namasevisi.
4. Amanani kwezimpahla namasevisi (Uhla lwamanani).
5. Isigaba, esinikela ngolwazi kozakwethu.
6. ukuhleleka kuka uhlelo kanye nokwelashwa kwayo.
7. Izindaba zenkampani.
8. Xhumana Nathi.
9. Izigaba ezokwenza aqukethe ulwazi mayelana imincintiswano, ukukhushulwa.

Yini ufuna ukwengeza kwasekuqaleni?

Esikhathini "Ulwazi Inkampani" kumawebhusayithi ezinkampani ngokuvamile unikeze imininingwane. It kungenziwa ihlukaniswe izigaba ezilandelayo:

1. Imininingwane yoxhumana, okumele abe efakwe ohlwini amakheli, izingcingo, izikhahlamezi nokunye amagama avame wanezela, okuthunyelwe nezithombe abasebenzi kanye nezinombolo zocingo yabo namakheli e-imeyli.
2. Ngokucaca nenduduzo kusayithi ukungezwa sub-nebalazwe lendawo lapho isitshalo itholakala. Ngokuvamile-ke wabonisa hhayi kuphela indawo kodwa futhi iziqondiso eya ehhovisi ezokuthutha zomphakathi noma imoto yangasese. Ngakho, kufanele ucacise isibalo nemizila kanye nebanga elivela amaphoyinti aphezulu.
3. Umlando wenkampani. Kuyadingeka ukuba wabelane namaklayenti ezingaba ukuze sithuthukise isithombe. Yiqiniso, imibhalo kakhulu akuzona wamukelekile. Kodwa-ke, kuyadingeka ukuchaza amaphuzu ayinhloko ekukhuleni wenkampani.
4. Uma kukhona amalayisense patent namadokhumenti amalayisense, udinga ukwakha isigaba elehlukile, intando liqukethe ukwaziswa okuphathelene nawo. Ukutholakala kwale dokhumenti kuzovumela amakhasimende ukuze siqiniseke ukuthi imikhiqizo lenkampani uhambisana nazo zonke iziqondiso namazinga.

Yini odinga ukuyazi mayelana ukukhuthazwa?

ezinkampani iwebhusayithi ukukhuthazwa linendima ebalulekile. Ngemva kokudala umthombo, kufanele banakekele ukukhuthazwa izinga. Ukuze idlulisele ulwazi mayelana umkhiqizo omusha ukuba labo abangase babe abathengi, ungasebenzisa izindlela eziningana. Ungakwazi iphendukele ubuchwepheshe khulula. Nokho, ukukhuthazwa esimweni okunjalo kuyodinga esiningi.

Ngesikhathi sigaba samanje kukhona ongakhetha ezibizayo okuthuthuka. Sikhuluma PPC, banner ukubonisa ukukhangisa. Nayo ungakwazi kuzuzwe imiphumela oyifunayo esikhathini esifushane yesikhathi. Ngesikhathi lapho ukukhangisa ngqo kwi-inthanethi, yena ngokushesha uqala ukusebenza. Imiphumela yesikhathi eside bungatholakala ngokusebenzisa injini. Kodwa izindleko kuyoba enkulu uma kuqhathaniswa nezinye izindlela. Ngaphezu kwalokho, ezikhathini juqu kungathinta ezingeni ziqu ochwepheshe abathintekayo.

Impumelelo incike imininingwane

Kuhle website corporate uyakwazi ukudala umuntu ozimisele ukusichitha khona esisodwa. Uma kukhona ukuzimisela on the ingxenye unjiniyela e ukuthuthukiswa project yabo, ukwakheka umthombo lalingabiza inani elincani imali. Kodwa isikhathi ukuthuthukisa futhi kusengaphambili usesimweni esinjalo kuzodinga okuningi.

Uma ufuna ukwakha isisetshenziswa ezinhle ngempela, kubalulekile ukuba acabangele ngisho nemininingwane kakhulu obonakala ungelutho. Kuphela uma ubhekene nesimo esinjena, singaxoxa mayelana ekuphumeleleni kwalo msebenzi.