Indlela - "Lewis" noma "Levays"? KaLevi - Transcription

Namuhla jeans - lokhu akulona okunethezeka, futhi bafake abayitoho. Nokho, eminyakeni engu-25 nje edlule, Babeyimbangela rarity Okuyınqo, itholakala kuphela izakhamuzi ekhethiwe ye-USSR. Phakathi kusilela ingqikithi abanikazi bajabule izinto ikhabethe zanashivali wabayisa izimbobo futhi amagama brand kuthiwa nge novalo.

Naphezu kwazo zonke lezo inhlonipho izinkampani zakwamanye amazwe, esikhiqiza jeans, egameni abanye amaphutha abo. Ngakho, ngokwesibonelo, kwenzeka nomkhiqizo edumile kaLevi, ogama lakhe laliphinyiselwa ngezindlela ezahlukene. Yiziphi nokuthi ukufunda, "Lewis" noma "Levays"? Sazise, futhi ngesikhathi esifanayo ukuthola umlando ukubukeka sha.

UMdali edume jeans kaLevi

Ngaphambi kokuba sihlole indlela kupela igama edume kakhulu jeans brand, kufanele wazi, njengoba ayefundisa ngisho yasungulwa lolu hlobo izingubo.

Pants ngokuthi "jeans" (lapho okwamanje egqoke isigamu abafundi isihloko) yasungulwa ngekhulu XIX. Bavarian umJuda ogama lakhe lingu LOB Strauß (Loeb Strauss).

Lapho lo mfana nesishiyagalombili, wayekanye unina nodadewabo wathutha besuka eYurophu beya e-United States. Ngesikhathi sakhe ukuthi abafowabo ababili abadala iminyaka eminingi ithengiswe athole izinto zokuthunga e-New York.

ngokushesha Loeb Young wajoyina ebhizinisini lomkhaya. Futhi kukwenze kube lula ukuzivumelanisa ezweni elisha, ke yashintsha igama lakhe ukuvala kumakhophi American umsindo, ngaleyondlela eba, noLevi Strauss (futhi wathola izinguqulo kaLevi Strauss, noLevi Strauss).

Ngemva konyaka United States ngokushesha baba le nsizwa impilo enhle nge ojikelezayo ezweni lonke njengoba umdayisi wokujikeleza. Ikakhulukazi nomthelela empumelelweni yayo ekuqaleni rush igolide.

Ngolunye usuku ngesikhathi ekhulula nabafowabo e-San Francisco izicubu Levi lucky. Ngisho nalapho ehamba umkhumbi nabangane bakhe babelibangise ezimayini, wathenga Strausz cishe yonke imikhiqizo. Into kuphela kwesokunxele kusukela kumthengisi - ngendwangu engenamsebenzi. Hhayi imali, futhi okubaluleke - isikhathi sakho esiyigugu kwelinye umkhiqizo omusha, le nsizwa wanquma ukuthatha ithuba. Yena necebo imodeli ibhulukwe eliqinile wabavukuzi ngaphambilini umthungi thunga kwabo kuzo zonke ezinye izici ngendwangu yakhe.

Lo mshini omusha Straus kwadingeka ukunambitha zonke abafuna igolide - ibhulukwe badayise kweso. Thunga entsha, noLevi kwakudingeka bathenge zonke ngomkhumbi imikhumbi engaphezu kuka-700 ethekwini wendawo. Ngemali, usomabhizinisi abasha wavula athole izinto zokuthunga sakhe, wawuqamba ngokuthi ngemva yena - Levi Strauss & Co.

Umsuka wegama elithi "jini"

Commercial ezisindayo-duty ibhulukwe ngoba abafuna Levi Strauss alethwe uyabuya omuhle. Ikakhulu njengoba enelungelo lobunikazi yakhe zonke emisha, futhi ezamsiza esinakho kule ndawo.

Ngokuhamba kwesikhathi, wanquma esikhundleni Indwangu. Esikhundleni ngendwangu esintamo yasetshenziselwa onensika ngendwangu engokwemvelo onesihloko esithi "twill" okuyinto kwalethwa sisuka edolobheni isiFulentshi Nimes. umbala zakhe ezimenza ahluke blue like amakhasimende intshe. Ngokushesha, wonke Indwangu jeans waqala ubizwe yokudumisa indwangu - USerge de Nime (Twill kusukela Nimes) noma esifushanisiwe ngokuthi "jini". By the way, leli gama walondoloza kuze kube yilolu suku.

Ukusungulwa izipikili phezu emaphaketheni jeans

Ngesandla ukukhanya kaLevi jeans baba izingubo ethandwa kakhulu, kanye nezinye izinkampani ngokushesha abaningi baqala ukunyathelisa ibhulukwe efanayo. Ukuze sihlale umholi kulo mkhakha, Strauss kwadingeka ukuba njalo wenze ngcono indlela yakhe futhi Nelungelo imibono.

Ngolunye usuku, umthungi kusukela Nevada Dzhekob Devis wathumela inhloko incwadi Levi Strauss & Co. Kuyo, wakhuluma emisha yakhe - eqinisa emaphaketheni riveted. Strauss wakuthanda futhi kanye umthungi yena lobunikazi ke. Lokhu emisha avunyelwe Levi kwandiswe inzuzo yakho futhi wenze nenkampani yakho umholi.

Adume kaLevi 501 imodeli

Ngemva cishe engamashumi amabili umsebenzi ngempumelelo emkhakheni lokuthunga jeans kanye jackets kubo Strauss wanquma ukuthi kwase kudingeka sisebenzise lula umkhiqizo wawo uhlelo. Kuze kube yimanje, waqala kubala trouser isitayela omusha ngamunye. Nokho, it is hhayi ncamashi eyaholela kule modeli ezimali, noLevi isinqumo ukuthoma ukubala 501 amakamelo. Ngenxa yalesi sizathu, imodeli wokuqala esemthethweni kuLevi Strauss & Co waba jeans kaLevi 501. By endleleni, aziyi ethandwa kakhulu emhlabeni wonke.

KaLevi jeans namuhla

Loeb Strauss wahlala '72 futhi wafa ekuqaleni XX leminyaka. Hhayi ukuba izingane zazo, lapho washiyela inkampani yakhe superuspeshnoe abantwana bakwa abafowabo nodadewabo, ababesenethonya ukusebenzisa inkampani Levi Strauss & Co.

Nakuba zikhona manje nezinye amafemu amaningi ukuthi ngokukhethekile ukukhiqizwa jeans, kaLevi uyaqhubeka ukuba omunye wabaholi kulo mkhakha.

Uzokwenza kufanele kuphawulwe ukuthi bamadodana kaLevi sika isikhathi esingaphezu kweminyaka eyikhulu ubunikazi into entsha ngempela iye kwetfulwa ngempumelelo ukusizakala impumelelo kayisemkhulu ekhaliphile. Ngesikhathi esifanayo bakwazi ukugcina inkampani Levi Strauss & Co, ngisho nangaphansi kwezimo yalesibhicongo ngo-2008, okuyilona elisebenzayo futhi yinhlonipho.

Indlela ukupela igama brand futhi kungani

Umlando brand kaLevi futhi kumdlali, sekuyisikhathi ufunde indlela izwi ipelwe kahle futhi kungani.

Ngakho, nakuba le igama lenkampani Levi Strauss & Co, jeans, ekhishwa kubo, ukugqoka igama kaLevi. Leli gama ngokuphelele njalo ebhaliwe ngesimeliluhlamvu, futhi ungalokothi Levis. Kusukela kuleli cala, lo uphawu ibonisa ukuthi uLevi (Levi) zebizo efanele ungaphakathi buniyo, okuyinto ngesiNgisi kuboniswa kokunezela kulo ekupheleni kuka-. Ngakho ngokoqobo jeans ibinzana kaLevi ngokuvamile lihunyushwa ngokuthi "jeans Lewis."

"Lewis" noma "Levayz" - okusho umbuzo!

Njengoba asebenzelana ngayo esipelingi amagama ibhulukwe kufanele ekugcineni ufunde mayelana pronunciation. Indlela - "Lewis" noma "Levays"?

Njengoba kushiwo ngenhla, kwamagama sha yasungulwa ngo igama kumdlali - Loeb Strauss, ngokunembile kusukela sabafowabo American kaLevi. It ngumnikazi zebizo ngolimi Russian futhi inomfuziselo - kaLevi. Kubhekwe le, umbuzo ukulibiza - "Lewis" noma "Levays" - igama brand omhlaba, kuyoba ezidingekayo siphendule lo mbuzo, "Lewis".

Kepha oLevi ngesiNgisi kuzwakala "ULevi", futhi kungakho igama le-brand, ngokuvumelana nemithetho ye IsiNgisi "Levays" esikhundleni "Lewis". Futhi ngokuvumelana nemithetho ye ukudluliselwa amagama ezinye izilimi zibe isiRashiya, original umsindo kufanele kugcinwe.

Njengoba izwi udluliswe

Njengoba indlela efanele - "Lewis" noma "Levays", futhi kungani injalo, kuyafaneleka ukunaka umbhalo zebizo. Njengoba yaziwa, lo waseBrithani nowaseMelika ngesiNgisi ukuhluka bodwa.

AmaNgisi abe izwi kaLevi umbhalo - [li: vaɪz]. Ngakho-ke kuvela ukuthi, ngokombono wabo, igama brand jeans - akukho ukukhetha ngenhla. Ngakho izakhamuzi of Albion brainchild Loeb Strauss ngokuthi "Livayz" esikhundleni "Lewis" noma "Levays".

Njengoba iye kahle waphawula esigabeni esandulele, ukuphimisa igama sha kufanele kube njalo, njengoba kwenziwa ezweni lakubo. A jeans Straus US, hhayi UK. Ngakho-ke, kubalulekile ukuba ugxile umbhalo eMelika izwi. ]. Futhi kubonakala sengathi lokhu: [levəs].

Ngakho-ke, nahlulele kusukela umbhalo, ku umbuzo indlela - "Lewis" noma "Levays" - wakhipha igama le-brand, impendulo enembile kungaba ukhetho lwesibili.

Naphezu ukuxakeka yokubiza amagama brand kaLevi e isiRashiya, imikhiqizo jini nezicathulo wale nkampani njengoba emashumini ambalwa eminyaka edlule, futhi namuhla, namanje walithanda izwe elaliyiSoviet Union ngaphambili. Futhi abantu abaningi akunandaba ukulibiza igama lakhe. In amazwi Uilyam Shekspir: "Kuyini igama rose inuka rose, rose ngisho igama it, nakuba ayengafiki?". Ngokufanayo, nge jeans - izinga izinto uyohlale ukuthenga, kungakhathaliseki amagama abo.