Loud amagama brand: Isilinganiso. brand Popular namalogo zabo

Kuze kube manje, amagama brand owaziwa ezindebeni wonke umuntu. Thina ukujwayela kubo futhi ungacabangi mayelana lokuthi la magama othile wake necebo ukuthi ngemva kwabo kukhona izindaba. Futhi, Okwamanje, i- "ukuphila" brand ithakazelisa kakhulu, bahlale onilwelayo indawo uhlobo "hit umbukiso", izilinganiso udumo nokubaluleka. We bakutshele mayelana brand edume kakhulu kwimikhakha ehlukene.

Izindlela yokukhetha igama

Uhlelo lokubhalwa kohlelo amagama brand libizwa ubaqamba. Kunezindlela eziningana ukuze udale igama yimpumelelo umkhiqizo noma inkampani. Eyokuqala - elula kakhulu, lapho igama le-brand noma igama ngokuthi umdali. Ngakho khazimulisa amagama abo Ford, Prada, Bosch, Dell nabanye abaningi.

Enye indlela ethandwayo ukudala izihloko - kuyinto segama. Ezimweni eziningi ezithathwe ingxenye noma izinhlamvu amagama kanye nezibongo Abadali, zingase futhi wajoyina incwadi imishwana. Ngakho kwakunabantu abangu-amagama MTS, "Lenovo", IBM, HP. amagama Brand zingavela ngenxa ukusetshenziswa kwamagama ezikhona noma ezisunguliwe. Ngakho kwakunabantu abangu-Apple brand, Volkswagen, BlackBerry. Ngokuvamile phakathi igama ukukhuthazwa nelogo namanye umlando, legend, eyangempela noma oqanjiwe. Ngo ukumaketha, lokhu kubizwa ngokuthi mythologization brand.

amagama brand okungajwayelekile

Wonke umuntu uyazi igama "Nokia", kodwa bambalwa bayazi ukuthi kusho. Ekuqaleni, inkampane eyayinazo ephethwe isigayo iphepha, kwakhiwa ifektri emfuleni Nokianvirta, yisihumusho ezifingqiwe futhi waqala Neumann inkampani entsha. Ngokuvamile amagama brand ezihlobene elinezinhlamvu basezinganekwaneni. ngendlela engavamile kakhulu ukusebenzisa igama isidalwa wasenganekwaneni yinkampani "Asus". Ukudala umbono ngekusasa inkampani, abanikazi Ubhale uhlu izimfanelo akhona nomphela: amandla, umoya entsha, quickness. Zonke lezi izakhiwo abangu libhekene ihhashi edume of zamaGreki, Pegasus (isipelingi yasekuqaleni - Pegasus). Kodwa abanikazi yenkampani wafuna igama inkampani avunyelwe ukuba luthathe emigqeni phezulu lwemibhalo ngocingo. Njengoba ulahlekile ilunga lokuqala egameni ihhashi kwakukhona "Asus".

Car "Volvo" waqanjwa ngenxa Latin ethi "I Roll 'behlonipha ibhola amabombo, ebihlelwe ekuqaleni ezivezwa Inhlangano. Isimiso esifanayo kungasekho Volkswagen inkampani, ogama lakhe - umusho German "imoto zabantu". Kodwa edume kunazo, cishe Neum yiyona brand Apple. Stiv Dzhobs, umdali brand kanye marketer oluvelele, wathi izinguqulo okungenani ezintathu umlando ukuvela kwegama.

The brand eqolo

Ukwakha brand kudinga ukutshalwa kwezimali ezinkulu, kanye nezinkampani iya ku lezi zindleko uyaqaphela. Phela, ongasoze walibaleka, igama ezikhangayo ikhuthaza yokuthengisa. Kuze kube manje, kukhona izimpawu umzabalazo ofeleba, okuvumela ukuba uthole imali eyengeziwe kuphela igama. Top brand siyashintsha njalo ngonyaka, ngakho kuphela ukuze kweqiniso kanye nohlu brand eqolo zomhlaba akunakwenzeka ukwenza.

Kodwa isixuku sabaholi eminyakeni yamuva njalo kuhlanganisa lemikhiqizo ezifana:

• Apple. Kakade brand okukhulunywa belilokhu likhona kusukela 1976. imali, amakhulu amaningana amaRandi ayizigidi eziyizinkulungwane ezingu wayo. Ilogo ye-brand adalwe umklami Rob Janov. Okokuqala kwaba omnyama nomhlophe umdwebo ke wabekwa ijwayelekile abaningi version multi anemibala. Iminyaka 22, wathola "wahlala" ngesimo uthingo, kodwa wabe esebuyela isithombe sokuqala.

• Coca-Cola. A brand owaziwa, oveza isiphuzo carbonated, uvele 1892. I inzuzo yonyaka kufana amashumi amaningana of zezigidi zamaRandi. Brand logo zavela cishe 130 edlule, futhi phakathi naleso sikhathi-ke uye washintsha abanye, kodwa imibala akukashintshi.
• Microsoft. inkampani ikhompyutha Brand sekukhona ngo-1975. Namuhla kuhlanganisa esitebeleni ezinhlanu brand eyigugu kunazo zonke emhlabeni. Ukuze inkampani impilo ende wabhekana amalogo ezimbalwa, namuhla kukhona inketho 2012.
• -Google. Digital Inkampani wabonakala ngo-1998 futhi namuhla uqinisekile ingenye brand enenzuzo kakhulu. Isipelingi kwegama iminyaka 'wokuphila "usebhekene 5 ngcono, inguqulo yanamuhla esetshenziswa kusukela 2015. Inani emakethe ye-brand ingaphezu $ 360 billion.
• IBM. Enye IT-nkampani yasungulwa ngo-1911, lapho-ke ezikhethekile ekukhiqizeni ezihlukahlukene zikagesi. kwempahla yenkampani kulinganiselwa ngaso angaphezu kuka $ 100 billion.

yomlando wase-America

US - lapho kudabuka khona ukumaketha, futhi kulapha lapho kukhona brand wokuqala. Ngaphandle kwalabo sekushiwo Apple, Coca-Cola, ku-Google nabanye, kunezinye kahle aziwayo brand American. Phakathi kwabo kukhona:

• Disney. I studio abadumile namuhla real corporation. Ngaphansi brand name "Disney" hamba amathoyizi, amaswidi, izingubo.
• Nintendo. Le nkampani, oveza amageyimu nemidlalo yama-computer, kahle aziwa intsha emhlabeni wonke.
• Starbucks. iketango odumile ikhofi izindlu welulela emhlabeni wonke. Futhi uvele US ngo-1971. Namuhla ukubaluleka inkampani kufana izigidigidi eziningana zama-dollar.
• Lonke Ukudla Market. imikhiqizo eliphezulu lwezitolo manje ekunqobeni izwe lonke, futhi sidalwe e-United States.

Abaningi US isembatho brand baye ayedumile emhlabeni wonke. Ngokwesibonelo, kuyafaneleka ukukhumbula DC Shoes, Udizili, kaLevi, Converce, i-Amazon. Namuhla, i-brand kusukela United States isibonelo kumiswa sha, okwenza inzuzo.

brand Akwaziwa German

Eyesibili yezwe - ikhaya brand emhlabeni eyaziwa ngokuthi eJalimane. Lesi simo lihlotshaniswa abathengi nokwethenjelwa izinga. Akumangazi ukuthi brand eziningi German - sha imoto.

BMW, "Mercedes", "Volkswagen", "Audi" bakha inkazimulo yangempela yezwe futhi alethe zabanikazi inzuzo eningi. Futhi ozalwa eJalimane ezifana brand adumile njengo "Adidas" "Puma", "Bogner", "Hugo Boss '. Leli lizwe lapho kwazalelwa eminingi yobuchwepheshe lemikhiqizo ezifana "Siemens", "Bosch", "Gryundik". Ngaphezu kwalokho, e-Germany wafika ukukhanyisa brand ezinkulu yezimonyo ezifana "Fa", "Nivea", "Henkel".

Amagama ezemidlalo brand

Namuhla, abaningi ungakhumbuli isikhathi lapho izingubo ezemidlalo babe kuphela imfanelo kweNkundla kanye naseduze ngaphandle zokuzivocavoca. Thina zijwayele kokubona logo wezemidlalo ku izingubo abayitoho, lapho ungakwazi ukuya emsebenzini, ukuhamba noma usuku. Lezi zinguquko zihlobene ukukhuthazwa ezemidlalo isembatho brand. I fashion imishini anjalo esikhathini ikhabethe evamile uvele sibonga abaphathi brand, owawubumba uthando nokuzinikela imikhiqizo yabo esuka kubantu abavamile.

Namuhla edume kunazo ezemidlalo amalogo brand ukuletha inzuzo enkulu ukuba abanikazi bayo. I ezemidlalo brand kunazo owaziwa yilezi: Nike, Adidas, Puma, Asics, Umbro, New Balance, Reebok.

brand ezifuywayo

Russia sekuqalile ukuba bahlanganyele yokubeka uphawu imikhiqizo yabo engu-25 nje edlule. Kodwa ezinye brand owaziwa yasekhaya avele ngisemncane kakhulu. Namuhla izinhlobo Russian nobuhle nokuziqhenya yezwe. The brand kunazo owaziwa zihlanganisa kwamaSoviet, "Lada", "Aeroflot", "Kalashnikov", "Kamaz".

Kodwa ezikhathini zanamuhla, eRussia kukhona brand Uthole udumo emhlabeni wonke, phakathi kwabo: inkampani ukwenziwa ABBYY imikhiqizo software, inkampani ekhiqiza anti-virus software, Kaspersky Internet Security, «Rocket» iwashi izinsiza inkampani "Gazprom".

Popular izingubo brand

Ngemva ukudla izingubo ingenye izimpahla njalo uthenge kakhulu. Engu-40 emhlabeni wonke ukuba ukwakha isiko ukusetshenziswa lemikhiqizo ezenza izingubo abakhiqizi. Fashion brand ziye zaba ingxenye yokuphila, ingxenye yokuphila ethandwayo. Kukhona izinhlobo okunethezeka futhi mass-emakethe e ingxenye ngayinye has abaholi lalo.

A jikelele udumo isilinganiso azungeze libukeka kanje:

• Versace. Italian okunethezeka brand imfashini isembatho esungulwe ngo-1978.
• Gucci. Omunye umkhiqizo endala Italy izingubo zikanokusho wadala ngo-1922.
• Hermes. Popular brand French zokugqoka, kuyinto trendsetter onegunya emhlabeni, yasungulwa ngo-1837.
• Prada. brand owaziwa, ekhiqiza izingubo, izicathulo kanye okunethezeka izesekeli, wazalelwa e-Italy ngo-1913.
• Louis Vuitton. Le nkampani yasungulwa ngo-1854 e-Paris, futhi ekuqaleni ezikhethekile ekukhiqizeni of amapotimende ukunethezeka travel izikhwama. Namuhla, ngaphansi brand ethengisa izingubo, izicathulo, izesekeli.
• Dolce & Gabbana. abathungi Italian OBUFUTHA wavula fashion house kwayo ngo-1982. Sha libhekene isitayela ngesibindi futhi eyingqayizivele.
• Umango. I-Spanish izembatho brand ubonakele ngo-1984, iyona phezulu ingxenye mass-emakethe.
• Benetton. Italian izembatho brand wadalwa 1965 futhi ekuqaleni ezikhethekile ekukhiqizeni izinto wathungela, manje ukhiqiza zokugqoka amadoda, abesifazane nezingane.

Fashion brand bazalwa ngokuvamile, ngokungafani, isibonelo, imoto. Bayanda kukhona lunye emamaki ezilalelini zakhe kanye nezici.

imikhiqizo brand odumile

Buys kakhulu emhlabeni brand ethandwa ukudla. Ukukhangisa ifundisa abantu kusuka ebuntwaneni kuya amagama brand eziye kuyinsakavukela ukusetshenziswa, futhi ngezinye izikhathi ngisho amagama abo. Namuhla, amagama brand owaziwa emhlabeni wonke: "Danone", "Nestle", "Mars", "Unilever", "Ukudla Kraft". Lapho zihlanganiswa amagama emikhiqizo ehlukahlukene edayiswa eziningana kanye nemikhiqizo. ngalesikhathi umzabalazo phakathi brand abavelele sibe sibi kuphela unyaka ngamunye. Basuke ngokuya ikhangisa imikhiqizo yabo, nobunzima baphokophelele kusukela umthengi ezincane, ikakhulukazi, abakhiqizi kazwelonke.