Ingakanani kwamagama?

Ukuqapha izintengo amasevisi eMoscow yokubeka uphawu ejensi, luveza ukuthi ukuthuthukiswa amanani igama ziyahlukahluka kusuka 30 kuya ruble ayizigidi ezingu-200. ukushintshashintsha okunjalo amanani ingase ikumangaze. Lesi sihloko sizochaza abuye esekele inqubomgomo zamanani ezinjalo.

Amanani yokuqamba ichaza mncintiswano, phakathi ejensi hhayi kuphela kodwa futhi phakathi abazisebenzayo. Ngaphambili, amakhasimende amaningi ozama ukukwenza bebodwa, ekhuphuka amabhizinisi abo, izitolo kanye izimpahla. Babefuna ukubhalisa amagama abo "zokudala", kodwa endleleni rose FIPS abenqaba ukubhalisa, ebhekisela 'yokuntula okwakhe "amagama. It kuvela ukuthi umuntu owasungula kakade futhi bhalisiwe izwi, kodwa uzimisele ukuwudayisa ngamanani amba eqolo. It kuvela ukuthi kubalulekile ukuba sisebenzise kuchwepheshe, ngubani uzokwazi ukudala i Neum ingenamuntu.

Cabanga igama akunzima, kunzima ukuqoqa ukwaziswa okudingekayo ukuze kwakhiwe igama. Akulula beveza igama uzohlangana hhayi kuphela zonke izidingo ngokusemthethweni isihloko izinga ukuthi uyakucabangela zonke izihibe ukumaketha, kodwa futhi ube nethuba zithandwe.

Esinye isici ukuthi kukhulisa inani amazwi - "nerezinovost» isichazamazwi Russian. amagama ezilungile azanele, futhi sekuyisikhathi eside ukubala nalawo aba, matasa. Kule ndaba, le copywriter akuzange kudingeke ukuba uthole futhi usungula amagama amasha. Kubhala - esinye isici kwandisa intengo yokuqamba. Neologisms kufanele ihlolwe focus amaqembu, njengoba akwaziwa ukuthi beziphatha empilweni yangempela. Ukuqhuba ukuhlolwa kanye focus amaqembu - enye into izindleko kuthinta ekwaziseni yokuqamba.

Ngezinye izikhathi igama liyadingeka, kangangokuba kahle lahunyushelwa kwezinye izilimi. Intengo yokuqanjwa kwamagama liyophuma futhi.

Isihloko ngasinye has geography lalo. I ebanzi kunjalo, igama ezibizayo. Uma ufuna ukubiza endaweni yezitolo - into eyodwa. Enye into, uma kufanele ucabange igama, isibonelo, i-vodka delirium entsha, lapho umncintiswano - aphakeme. Igama le-vodka entsha ongafinyelela sonke ruble zezinkulungwane 200, futhi lokho nje intengo lokusungula okumsulwa. Ngaphezu kwalokho ukwandisa inani layo likwenza ubone, uma ikhasimende noma usonkontileka kuyinto inkampani ngamazwe noma "brand wenkampani." Kulezi zimo, uqambe izindleko ongafinyelela ruble ayizigidi eziyizinkulungwane eziningana.

Yimaphi ukusetshenziswa ngokungemthetho igama yomunye - kuze ruble angu-5, noma ukubala ukulahleka isitatimende kwesimangalo iqembu elimele .. Kungcono ukuba aphule umthetho, futhi ukusungula igama labo noma umkhiqizo, sithembele usizo ochwepheshe abavela emkhakheni yokubeka uphawu.

Abalandeli inkampani noma umkhiqizo ngeke kuthinte ukuthuthukiswa intengo isihloko. I ebanzi izethameli, aba maningi futhi ihlukahluke kumele kube izinhlangano yabangela ngesiqu. Ukusetshenziswa amagama ajwayelekile akunanjongo ngenxa yezizathu ezimbili: abakwazi ukuba amboze yonke izilaleli; la magama eside sebeqashiwe futhi ebhaliswe FIPS.