IsikhangisoIgama lomkhiqizo

Ilogo History. Ilogo "BMW", "Skoda", "Audi", "Toyota", "Adidas": Uyini umlando we

Vumelana brand emhlabeni kukhona logo ezimbalwa kakhulu ukuthi bonke bayomazi ukufunda besebenzisa izikhangiso ezimibalabala kuthelevishini noma amaphosta yokukhangisa variegated bekotele ezigcawini zomuzi.

Kuqalwaphi indaba "logo"

Ilogo - nendlela eliphethwe ngayo emlandweni efakazelwe kuyazuzisa ukwethula kumthengi ubunikazi yenkampani. Thina zijwayele ukucabanga yanoma yimuphi umkhiqizo ngokusebenzisa eziningi izinhlangano, okuyinto ngokuyinhloko ezihlobene iziqubulo owaziwa, ukukhangisa kanye isibonakaliso esicacile.

Lapho zibona enjalo symbologies nokuphathelene, efana Coca-Cola, imivimbo emithathu Adidas, amasongo amane Audi noma ovals ezimbili Toyota, nje ukukhumbula izimakethe ukuthi sibona nsuku zonke kumabonakude. Kulesi uhlu brand owaziwa ngakwesokudla yayiyindawo futhi Apple logo. Sifunda ukuthi ungasetha kanjani okufanayo igama nesithombe.

"Apple" Apple

Mhlawumbe abaningi ezithakazelisayo ukuthola ukuthi yini logo kwendaba. Apple logo yaqale yakhelwe nguRonald Wayne. Ngeshwa, lokhu akulona igama kancane ukuthi sishilo, futhi eqinisweni Wayne - umsunguli lwesithathu Apple, kanye isiphukuphuku enkulu kwekhulu XX. Kungani-ke uyisehluleki? Ngenxa uRonald emva kwezinsuku 11 kokubhaliswa ngokomthetho ithengiswe angu-10 ayo esigxotsheni inkampani ngo- $ 800. Wayne Show kancane nesineke futhi kancane umuzwa, ngokuqinisekile Ufake namuhla ohlwini "Forbes" abantu abacebe edume kakhulu emhlabeni nge fortune $ 30 bhiliyoni. Nokho, uRonald babengakholelwa yokuthi Apple ulinde yimpumelelo ezinjalo.

Nokho, njengoba indaba usitshela Apple logo, inguqulo lanamuhla ungahlobene nalokho usumisiwe ekuqaleni. Okuningi ngokunembile, cishe lutho kodwa apula. Kodwa lokhu kwaba yonke wobuciko! Umdwebo okubonisa Wayne kwaba usosayensi brilliant Isaak Nyuton, ngubani usuhlehlela apula. Lesi sithombe ubelokhu kakhulu ngempela, kodwa kancane kuhambisana namaqiniso ibhizinisi lanamuhla, ngakho umbono ka Ronald Wayne yathatha kuphela ngonyaka.

Khona-ke Stiv Dzhobs (Apple Inc Usihlalo Webhodi) waphendukela umklami graphic Rob Janov. Imisebenzi wayedinga, look elula yesimanje, kahle neyaziwayo brand image, okwakuyoholela sibe nobuhlobo ngqo nenkampani. Rob wawuqeda umsebenzi esikhathini esingangesonto.

Lapho kuxoxwa, kaJohane kukhulunywa ngalo ukuthi wakwenza kanjani. Rob wathenga apula futhi waqala ukudweba kubo kancane kancane ukususa imininingwane engadingekile. Adume "nibbled" wenza ngamabomu: kwakudingekile wokuveza omelela inkampani ukuze it is kakhulu ezihlobene ne apula, hhayi ngaso sonke ne izithelo, imifino noma izithelo. Rob Janov ngenhloso wenza logo umbala.

Lokhu kwaba ukubonakalisa yokuthi inkampani ukhiqiza amakhompuyutha ngemibala Abaqaphi, ngokubonisa okuyinto ngesikhathi ungase ubonise imibala eziyisithupha, okuyinto zikhona logo. Jani ukubeka imibala ukuze okungahleliwe. Kuleli fomu, njengoba kufakazelwa umlando Apple logo, brand image sekuneminyaka engu-22.

Nokho, ngo-1998, Jonathan ive, umklami, wabambisana Apple, esungula umzimba omusha iMac G3. Kwacaca ukuthi logo umbala umbala njengoba Poppy lizofuna iwubuphukuphuku. Yingakho, njengoba indaba ka-logo logo, inkampani kusukela 1998 futhi namanje libukeka sleek, ezinombala ofanayo uhlamvu endaweni yenhlwathi apula abamnyama.

Winged isibonakaliso ngenxa "Skoda"

Ubani nje nempela owayeke wacabanga ukuthi umlando "Skoda" logo waqala ngasekupheleni kwekhulu le-19, futhi okubaluleke kakhulu, konkhe loku kwacala amabhayisikili izithuthuthu! Kunengqondo ukuphetha ngokuthi kungaba nzima ngempela ukushintshela okungathí sina kusukela ukukhiqizwa ezokuthutha ezimbili ezinamasondo.

Nokho, uma ucabanga ngakho, ekhulwini le-18, akekho okusolakala ukuthi i inqubo ezithakazelisa kangaka unjengemoto. Nokho kwenzeka! Zonke amabhayisikili izithuthuthu inkampani Slavia sika, okuyinto sekuneminyaka iminyaka engaba ngu-10, kwenziwa ishabhu edolobheni Mlada Boleslav. Njengoba isitshela indaba "Skoda" logo, isibonakaliso emfushane kokuqala kwaba isondo, umbuthano okwakubekelwa nokuntula amahlamvu lime, okwakukhona ukufanekisa izizwe Slav, futhi nje ngonyaka lapha kwanezelwa amagama abasunguli yenkampani.

Ngakho, umakhenikha Václav Laurin futhi umdayisi wezincwadi wangaleso Vaclav Klement, kwasho ukuqala inkampani elihle esikwaziyo namuhla.

uphawu Colorful izimoto

Akubuzwa, ukuthi ekuqaleni kwekhulu lama-20, inkampani yashintsha igama layo, futhi ngisho baphendula ukukhiqizwa izithuthuthu futhi zayiswa izimoto? Inkampani yethiwa abasunguli balo efanayo Laurin futhi Klement (L & K). kakhulu Umklamo clichés yenkampani wathonywa Art Nouveau yasekuqaleni kwekhulu le-20. Futhi kusukela ngo-1926 kuphela, inkampani bawuthwala igama elisha - ŠKODA. Nakuba izimoto zavezwa ngesikhathi isitshalo Mlada Boleslav. Naphezu ushintsho sha, ukuma logo entsha ikhombisa embili ngenguqulo wangaphambilini, kodwa namanje kancane savela. Ilogo ne ajwayelekile "umcibisholo ezinamaphiko '' yaqale esetshenziswa 1926. Managing Director of T. Maglic wadala ensimini isiyingi okwesibhakabhaka nomhlophe kanye umcibisholo ezinamaphiko, okuyinto landizela ilungelo. Ngakho, le izimpawu inketho yayikhona kakhulu ngendlela 64 ngonyaka. Kwaba ngo-1999 kuphela, yena wayehlushwa isifo ushintsho. Black ne-green logo ŠKODA brand unikeze okwakhe okukhulu. It likhona kuze kube yilolu suku.

"BMW" bendiza

Isikhathi esining impela, lapho kwenziwa esibhakabhakeni ehlanzekile blue-blue, ngaso sonke isikhathi kuziwa insipho kanye izimpahla ezifana. Njengamanje, sesizokwenza izimoto BMW. Yaqala umlando "BMW" logo emuva ngo-1916 Munich. Yingaleso sikhathi lapho izinkampani ezimbili ezinkulu aye ahlanganiswa namanye zibe munye, ukuze abantu esizayo sezikwazi ukuhlala phansi beshayela imoto yakwelinye izwe ukhululekile.

Kwase kuyisikhathi beveza ilogo inkampani, ngaleso sikhathi wenza izinjini izindiza. Kusukela intuthuko logo nge bendiza ligijima, le nkampani yanquma ukuthi kulula kakhulu - futhi isibonakaliso, kukhona imibala emibili ukuthi bamele BMW kuze kube manje - steel futhi isibhakabhaka siluhlaza. Kodwa isithombe kwaba acacile kangaka kabi iso usike, kwanqunywa ukuthi uphawu ofuna ukuyengeza izinhlamvu - okungukuthi sihlobanise logo ne ifulege of eBavaria.

Kusukela ngalowo mzuzu kuqhubeke zonke logo kakade BMW othandekayo abone bendiza, okuyinto manje wahlala kuphela emlandweni nombala ukuthi uyohlale ukhunjuzwe zasezindaweni yenkampani.


izakhi Abathathu "Mercedes"

Namuhla, "Mercedes" - aliyona nje brand imoto, liphinde idumela osekukade brand ukuthi kuyinto yinye ukunethezeka sokuhlonishwa. Kodwa Thina sinesithakazelo umlando "Mercedes" logo, leseyifinyelele izinsuku zethu.

Kuze kube manje ngo-1902, kwavela corporation ezinkulu njengale Mersedes. Njengoba wazi, ukuthi lwenziwe Yihhovisi la maqembu amathathu, kanye Abadali - edumile Wilhelm Maybach, Gottlieb uDaimler Emile Ellinek - ukuqagulisana njalo, ngoba konje yini isibonakaliso kufanele bamele okudaliwe yabo. Ngiphakathi inketho akusho ezinokwethenjelwa kubo. It wanikelwa kanye izaqathe, futhi orange, ngisho indlovu. Ukuxazulula umbango futhi cishe ukuxabana phakathi abangani abadala indodakazi abalingani Ellinek, ngubani, wayejabula kakhulu izimoto. Ngaphezu kwalokho, kuba "Mercedes" udumo yayo futhi yaqanjwa a owaziwa manje.

Mercedes Young ehlongozwayo Ningaxabani niwele ngomhlanga, t. E. Ukuze sivumelanise nomunye. Ijubane lale Abadali necebo isiqubulo, esekhona namanje namuhla: nqampuna umhlabeleli e Ubukhulu ezintathu - emanzini, emoyeni kanye emhlabathini. Liwuphawu "Mercedes" lingahunyushwa ngalezi zindlela - ukuhlanganisa ezindaweni ezintathu - uphawu izinga kweqiniso.

Umlando "Audi" logo

Four indandatho "Audi", kanye nezinye izithombe lemikhiqizo abadumile, ezisonga umlando umxhwele futhi ezithakazelisayo logo. le-logo yigama umsunguli wenkampani yemoto Agasti Horch. Iqiniso lokuthi e-German Horh kusho "lalela ', kuyilapho translation olimini lwesiLatini kuzwakala audi. Ngaphambili, umsunguli wenkampani wangitshela igama lomuntu ingane yabo siqu "Horch". Kodwa ngokuhamba kwesikhathi, kwakudingeka ahambe inkampani futhi ukwakha inkampani entsha yezimoto. Sha "Horch" laliselivele lithathiwe. Kwadingeka baziqambela igama elisha umkhiqizo. Ngo-1928, ngesikhathi izinkinga zezomnotho, ukukhathazeka kuhlanganisa izinkampani imoto ezine: DKW futhi Umzuli, Horch futhi Audi. Kuyinto inyunyana ezine kwemoto ngokuthi Auto Union. Lokho obumbene abalingani, kanye izimbangi. Futhi izimoto inkampani manje yesimanje ehlotshiswe amasongo amane.

Indlela kusukela "Toyoda" ukuze "Toyota"

inkampani Car, "Toyoda" eyasungulwa usomabhizinisi Japanese Kiichiro Toyoda. Lapho sethula isitshalo zayo zokuqala azazisa emncintiswaneni ilogo engcono. Ibhidi ngokuwina, eyayihlanganisa katakana abalingiswa kule design.

Lezi zincwadi ziyadlula umuzwa speed. Igama elithi "Toyoda" Yaphinde yaqanjwa ngokuthi i "Toyota", ngakho-ke wabheka kangcono ngokombono design. Kusukela ngaleso sikhathi, igama ayikashintshi.

indaba "Toyota" logo iqala Okthoba 1989. Emblem kusukela ngaleso sikhathi futhi ayikashintshi. Siqukethe ovals ezintathu. ovals ababili, wahlela perpendicular selisho abasondelana ngayo ubuhlobo phakathi inkampani kanye amakhasimende. I intertwining yalezi ovals ukudweba ngokuningiliziwe uhlamvu "T" - uhlamvu lokuqala egameni lenkampani. Ingemuva isibonakaliso elifanekisela inzuzo lembulunga yonke elinezinto ezinhlobonhlobo "Toyota" ubuchwepheshe emakethe yezimoto emhlabeni wonke. A logo kwaba ivolumu ngo-2004. Lokhu kwaba inkomba eliphezulu of izimoto zayo.

Adidas imivimbo emithathu

Adidas - omunye abakhiqizi edume kunazo nezemidlalo kanye nezicathulo. Le nkampani yasungulwa ngo-1920 futhi lethiwa umsunguli Adolf (Adi) Dassler, weza engaphuma kusukela "Adidas". Njengoba umlando ubonisa, "Adidas" logo, inguqulo yokuqala logo wenkampani yasungulwa yena , u-Adolf Dassler, base emapheshana ezintathu eziye baba liyabonakala phezu izicathulo ezemidlalo.

Ngo-1960 inkampani waqala ukuba bandise futhi lanwetshwa uhla kwezemidlalo izingubo, ngakho ngomdali waqala ukufuna izimpawu ezintsha liyabonakala we Adidas. It laqanjwa Shamrock efanekisela ezihlukahlukene engunxantathu Adidas imikhiqizo. Manje Shamrock ngemivimbo ezintathu, ungafunda ngisho ngaphandle umbhalo, igama lenkampani, sha isibe neyaziwayo emhlabeni wonke. Ngasekupheleni kwawo-90-yalolucwaningo kwekhulu XX eziphethe nkampani yanquma ukuthi inwebe isitayela yenkampani. I-logo entsha ufanekiselwa Izinsimbi efanekisela entabeni imisebenzi kanye nezinhloso tinkhomba lokumele tilandzelwe. Kowezi-2000 isaqala, sidalwe omunye izimpawu inketho emelela imbulunga elifanayo imivimbo emithathu. Okwamanje Adidas inkampani esebenzisa wonke ezahlukeneyo ezintathu, kodwa ezivame kakhulu Akukaqali ezimbili zokugcina.

Kusukela Nike yanqoba

Akekho umuntu kuyinto ngisho kancane nesithakazelo kwezemidlalo, okuyinto esikhathini sethu akazi inkampani Nike. Le nkampani umise ngokwaso emakethe, nelogo ayo ezinkampani, esibonisa ukuhamba, ukusuka, impumelelo yemigomo, wonke umuntu uyazi namuhla.

Ngokusho imithetho yolimi yegama American yenkampani kufanele ifundwe ngokuthi "Nike", esikhundleni "Nike" njengoba lisetshenziswe ku-e-Russia. Le nkampani yaqanjwa wokunqoba Nike. It kudingeka siyinake ngokukhethekile nelogo ngomlando ngokwawo.

"Nike" waphenduka "kuyanda"

Ilogo "Nike" inkampani umsunguli Vil Nayt luhlelwe akwaziwa abaklami kanye nomfundi elula, kodwa ngangihlala njalo unganelisekile inguqulo yakhe izibalo. Ukuze uthole isisekelo sathathwa iphiko unkulunkulukazi, unhlangothi ekhululekile, okuyinto kule nguqulo yokuqala wagcizelela igama lenkampani Kwabe sinqatshelwe. Umbhalo wathutha phezulu kuze kukhishwe ngokuphelele. Ngokuhamba kwesikhathi, "Nike" waqala ukufunda ku ilogo yenkampani futhi sifake igama isibe engadingekile.

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