Isilinganiso Russian ukukhangisa ejensi: uhlu. Imakethe amasevisi zokukhangisa

Noma yiliphi ibhizinisi ngeke imali, uma ukukhangisa kahle. Wena ngeke - kukhona ubungozi bokulahlekelwa isikhathi nemali yize. ukukhuthazwa Brand kuyinto efiselekayo ababaphathise ochwepheshe zangempela. Yiqiniso, pre-isidingo ukuhlola simo yokukhangisa ejensi bese ukhetha inkampani ofanele kakhulu.

What do ejensi ezokukhangisa?

Ukukhangisa ejensi - ibhizinisi esekelwe ukucabanga. Lona iqembu labantu abakwaziyo ukuheha amakhasimende kuka ukuheha abathengi ezingaba khona. Njengomthetho, lawa izinhlangano ezizimele ezisebenza hhayi kuphela abameleli ukuzibonakalisa yokudala, kodwa futhi abameli. Phela, sha kufanele kube hhayi kuphela ukuba beze, kodwa inkinga ngokomthetho.

Russian ukukhangisa ejensi beze izinhlobo eziningana. Ethandwa kakhulu kukhona jikelele. Lezi zinkampani anemisila zonke izidingo imisebenzi ulwazi. ochwepheshe Iqiniso wahlanganyela ukuthuthukiswa logo, izimpawu zokuhweba, beveza lokukhangisa ezithakazelisayo ukuphrinta imithombo inthanethi, ukudala amavidiyo egqamile.

Kukhona futhi izinkampani ezithile. okukhangisa ejensi, kulokhu ukuthola slot. Okungukuthi, lezi zinhlangano isinyathelo ngokuthi umlamuleli.

Isilinganiselwa yokukhangisa ejensi ezinikeza izinsizakalo sabo eRussia, lapha ngenzansi.

Russ Outdoor

Ethandwa kakhulu namuhla ukukhangisa ongaphandle. Lena indlela engabizi futhi ngempumelelo ukwethula inhlangano entsha, umkhiqizo kukhanya noma ukhumbule inkampani ubudala. Agency Russ Outdoor namuhla ingenye opharetha ngobukhulu yokukhangisa ongaphandle eRussia. Akwenzekanga ngephutha ukuthi luvula isilinganiso. ezikhangiso Huge, ngokwezifiso amaphosta, ifenisha yomgwaqo - ukuthuthukiswa yanoma yisiphi isinqumo kungenziwa kwesokunxele ochwepheshe enkampani.

Uma sicabangela simo yokukhangisa ejensi, le nhlangano kuzothatha indawo yokuqala, futhi konke sibonga amanani aphansi futhi ekuqhamukeni nezindlela ezintsha izifiso amakhasimende. Namuhla, amakhasimende imikhiqizo namasevisi afana, ezifana Sberbank, Nivea, BMW nokunye. D. Kuphephile ukusho ukuthi Russ Outdoor kusiza ukwakha ibhizinisi.

-панелями. Okwavelela ezihlinzekwa inkampani, angabhekwa umklamo azimele wodwa kanye Kwaholela-panel. Banezinhliziyo lesinqumo high kanye engela ezinhle wokubuka esikuvumela bheka izimakethe kude kakhulu.

"Alcazar" - endaweni yesibili ku simo

Kuyinto enkulu kunazo zonke zokukhangisa ejensi ubelokhu esebenza iminyaka engaphezu kwengu-10. Phakathi nalesi sikhathi inkampani ephethwe bakwethembe amakhasimende. Agency Mission - nomthelela omuhle emnothweni ngokwakha imigudu yokuxhumana phakathi amabhizinisi kanye abathengi wokugcina. Ukuthola imininingwane mayelana nohlelo olusebenzisayo kanye nemikhiqizo, abantu benze izinqumo benolwazi. Ukukhangisa kumele kube fair. Lona isiqiniseko ukuqondisa kwenhlangano phambi kwethu. Yini kahle hle ukwenza "Alcazar"?

Ukukhangisa Agency inikeza ezihlukahlukene services endaweni yabo. Lokhu namavidiyo, izigcawu ocacile umsakazo, kanye nokuthuthukisa imikhiqizo ezinyathelisiwe. Le nkampani usebenza kanjani nokuholwa iziteshi Russian TV. ungathatha ibhizinisi lakho ku-izigaba ezimbalwa kwenye nje inkathi sibonga ukubambisana evumayo.

Ingate

Uma sicabangela uhlu ukukhangisa ejensi, inkampani izothatha indawo yesithathu. Imininingwane yalolu msebenzi ukuheha abathengi ngokusebenzisa iwebhu ebonakalayo. ukukhangisa Inthanethi uzuza udumo okukhulu eminyakeni yamuva. abasebenzi Ingate ukwazi indlela ukuheha abathengi ngokusebenzisa inethiwekhi. Inkampani hhayi kuphela wahlanganyela ukuthuthukiswa yokukhangisa, kodwa futhi kwandisa ukuqashelwa brand ngenxa search engine ukukhuthazwa.

Le nkampani iye ukusebenza engaphezu kwengu-15. amaphrojekthi ezimibalabala kuka 3000 sewebhu ziye lwenteke kusukela 2000. Amankampani ukuthi sinqume ukusebenzisa amasevisi wesisebenzeli ukukhangisa, wakwazi ukuthatha isinyathelo esikhulu ekuthuthukiseni ibhizinisi labo. Ingate phakathi amakhasimende - brand elandelayo owaziwa, "Sportmaster", "Nestle", "Gazprombank", "I-Messenger", Peugeot, njll ...

"Iphosta"

Labo abathanda ukukhangisa ejensi Petersburg, kuyafaneleka ukunaka inkampani, "poster". Le nkampani ingenye ethandwa kakhulu ezimakethe okubhaliwe Russia, simo esikhundleni lesine. Umsebenzi oyinhloko - nokubekwa Imininingwane ukukhangisa ku amabhanela ezikhangiso. Kuka-50% ephethwe ongaphandle ukukhangisa "poster" lenkampani enhloko-dolobha enyakatho.

Ukukhangisa ejensi sikhathazeke kuphela kunyatheliswa ezinkulu-format. Abasebenzi nazo ekuthuthukiseni imikhiqizo isikhumbuzo, amakhadi ibhizinisi, izinhlu. Ngo arsenal of inkampani - a imishini yokunyathelisa enamandla ukukhiqiza acacile imikhiqizo ephezulu.

Inkampani "poster" yasungulwa ngo-1993. Sekuyiminyaka engaphezu kwengu-20 inkampani kuye kwaba umholi emkhakheni zokukhiqiza ukukhangisa ongaphandle. Ukuhambisa inkampani futhi emkhakheni wokukhangisa inthanethi. Nokho, kule niche iphakama ephakeme safinyelela nezinye indlulamithi eRussia.

Dj Krmak Media - endaweni yesihlanu simo

Ukukhangisa ejensi yasungulwa ngo 2002. Imisebenzi esemqoka bagxile enifeza ukumaketha esikhoselweni ku-intanethi. Inombolo amafemu amakhasimende laliqala ukwanda ngokushesha nge ukuthuthukiswa kolwazi nobuchwepheshe. Kuwo wonke endlini kukhona internet namuhla. Lokhu kusho ukuthi ukufunwa isibe ukukhangisa ku-intanethi.

Dj Krmak Abezindaba yisazi kweqiniso emkhakheni wokukhangisa ezimakethe ezithaka imithi. Mayelana 40% ukukhangisa eziphathelene kwemikhiqizo zokwelapha adalwe kule nkampani. Demand kuyinto ukukhangisa efihliwe. izinkampani Copywriters ngokuphumelelayo belulekwa ukuthenga eyodwa noma esinye isidakamizwa esihlokweni isifo esithile. Ngaphezu kwalokho, njengabanye ejensi ukukhangisa Russia, Goldfish Abezindaba inikeza ukwenza ukukhuthazwa isayithi, ukuheha kanti nabantu abahlosiwe. Bunake ngokuqinile nokumaketha ezibangelwa amagciwane. Nokho, kunentuthuko ebanjwa, ukuze singathwesi nyamanambana amakhasimende ekhona.

Dj Krmak Abezindaba indlulamithi futhi inikeza ngamasevisi for kudalwe amalogo, ukuthuthukiswa website, ukukhuthazwa kanye nokwesekwa kwezinsiza aqine. I eqinile kungenziwa labizwa ngokuthi multi-functional. Hhayi abasebenzi kuphela wahlanganyela ekuthuthukiseni iinkambiso zemikhiqizo ezinyathelisiwe.

umholi isiqophi

"ITHRENDI Isiqophi International" - ejensi, lapho ungabona izikhangiso on iziteshi eziningi zasekhaya. Le nkampani usebenza emakethe ngoba engaba ngu-30, umsebenzi wethulwa 1987. Eminyakeni 90 siye setiphetsiwe izinkontileka ngeziteshi ezinkulu TV, NTV, RTR, ORT, i-TV-6. Nabo, ejensi ukukhangisa isebenza namuhla. Inani amakhasimende luyanda njalo ngonyaka. Eminyakeni yamuva, inkampani ifikile ukuze ahlanganise emakethe ukukhangisa Inthanethi.

Ngesikhathi namuhla endaweni eliyifa esikhulu iqashe abasebenzi mayelana 2,000. amagatsha indlulamithi tisebenta e-Ukraine futhi Belarus. I-annual ukuhweba inzuzo idlula ruble no 3 billion. Yiba ngumholi e inkampani isiqophi ukukhangisa wakwazi ngenxa lokusungula futhi ngamanani aphansi lapho besanda kuqala ngendlela. Namuhla, ukukhangisa amasevisi ejensi akuyona ezishibhile. Akuwona wonke inkampani angakwazi ukukhokhela inzuzo kumabonakude. Ngakho-ke, indawo inkampani yesithupha simo.

"World of Advertising" - endaweni yesikhombisa

Le nkampani kuyinto abezindaba ejensi full-service. Amaphosta e ezokuthutha zomphakathi, amabhodi emgwaqeni, ukukhangisa ku-intanethi, izimakethe emsakazweni - konke okungase ahlele inkampani. Le nhlangano yasungulwa ngo 1996. Ekuqaleni, umsebenzi main kwaba ukuthuthukiswa okubhaliwe. Kuningi osekushintshile nge ukuthuthukiswa kolwazi nobuchwepheshe. Nge ukwanda kwenani abasebenzisi Internet yaqala ukubonakala, namavidiyo eliphezulu inthanethi kusukela yenkampani "World of Ukukhangisa".

Namuhla, i-ejensi usebenza ukwahlukana eziningana. UMnyango ukuphrinta kanye nokubhaliswa izindawo yokuthengisa - esitolo yangempela format esikhulu zokunyathelisa. imikhiqizo yekhwalithi ephezulu ukuphrinta zenziwa khona lapha. Uma sicabangela simo yokukhangisa ejensi abathintekayo yezinto ukuphrinta, "World of Advertising" ngeke anesikhundla ehamba phambili. Inhlanganiso yeMedia Division lenkampani ngokukhethekile ukukhuthazwa lemikhiqizo inthanethi. umnyango ukukhangisa City enakekela yokwanda ulwazi ezokuthutha, ku amabhanela emgwaqweni.

"USolwazi-Media"

Inkampani usesikhundleni esiphakeme emakethe Russian amasevisi ukukhangisa (lwesishiyagalombili indawo simo). Abezindaba Holding yasungulwa ngo-1997. Iminyaka engu-20 ephethwe ukuze zithole imiphumela emihle ensimini yokukhangisa kumabonakude, i-Inthanethi, ezincwadini ehola. "USolwazi-Media" uyasebenzisana eziteshini ezilandelayo: i-TV 3, 2x2, "ngoLwesihlanu."

IMNO

Le nkampani uthengisa isikhala ukukhangisa ukukhuthaza isayithi Runet. The main umsebenzi - ukukhuthazwa wophawu kuwebhu, ubeke uphawu. It yasungulwa ngo-1999 ngu-ejensi ukukhangisa. Ibhizinisi waqala ukukhula ngokushesha lapho ukwanda kwenani abasebenzisi Internet yasekhaya. Namuhla, obhekene ukukhangisa kulezi zisetshenziswa hyped: "Yandex", "Rambler", "Bill", "Auto" nokunye ..

Ukukhangisa ejensi ihlanganisa ezingaphezu kwezingu-30 amasayithi ewebhu kuphela okuqukethwe okunelayisense. Ama-roller zisekelwe kanti nabantu abahlosiwe. Ngenxa yalesi nkampani, ukucela usizo, uyakwazi ngokushesha ukwandisa isibalo amakhasimende. ukukhangisa amasevisi ejensi IMNO akuzona ezishibhile. Njengoba sihambisana nale efanele esikhathini esizayo esiseduze uzokwazi ukubuyela izimali wachitha. Inkampani IMNO zibalwa lesishiyagalolunye simo.

"Dizaynmaster"

Uma sicabangela simo yokukhangisa ejensi eSiberia, lokhu inkampani ngeke anesikhundla ehamba phambili. Izwe-wide "Dizaynmaster" kuyinto okweshumi indawo simo. Ihhovisi eyinhloko itholakala ku Novosibirsk. inkampani Isekelwe kwaba ngo-1995. Iminyaka lobuholi engaphezu kwengu-20 uye waphumelela ekuthuthukiseni iinkambiso zemikhiqizo ezinyathelisiwe. Namuhla "Dizaynmaster" engena Top 5 izinkampani Russian emkhakheni ukuphrinta ukukhangisa. Ngaphandle Novosibirsk, inkampani umelwe emizini ezilandelayo: Irkutsk, Omsk, eYekaterinburg, Chelyabinsk, Samara, eKhabarovsk, Vladivostok, Barnaul.

Izinhlobo ezinkulu amasevisi: logo design, ukunyathelisa, Logistics, usekelo izenzakalo idolobha, ukukhangisa ku-ezakhiwe ongaphandle (ezikhangiso, izibhengezo, ukukhanya amabhokisi). indlela siqu amaklayenti ngamunye - yisiqubulo agency ukukhangisa. izixazululo ezintsha bakhangwa nezithameli omkhulu amakhasimende.

Uma ukholelwa ukuthi izibalo ejensi "Dizaynmaster" njalo ngenyanga, ezingaphezu kuka-500 ngempumelelo zokukhangisa imikhankaso. Amakhasimende ingakwazi lonke iphakethe amasevisi. Lokhu kuhlanganisa ukuthuthukisa kanye nomklamo izakhiwo, ukukhangisa ku izakhiwo ongaphandle, nokubekwa ulwazi mayelana inkampani kwezinye iziteshi abezindaba.

"Street Abezindaba"

Naphezu kweqiniso lokuthi inkampani ehluleka Top 10, kusenzima zithandwa kakhulu. Ukukhangisa ejensi yasungulwa ngo saseTomsk ngo-1996. The main umsebenzi - ukukhangisa ongaphandle. Inkampani ukwenza ngaphandle nokubekwa ongaphandle ukukhangisa supersite, amabhodi ezikhangiso, izibhengezo, izikrini ukukhanya. Okwenziwe ngokwezifiso izixazululo (ukukhuthazwa brand ngosizo Balloons). Kuze kube manje, ejensi ukukhangisa isebenza hhayi kuphela e saseTomsk. Imidwebo kukhona e Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Ngenxa eliphezulu format esikhulu ukuphrinta ejensi uqhuba brand ukukhuthazwa, asekelwe brand ukuqaphela. Le nkampani ine nezinto ezidingekayo ukuze ukukhiqizwa ubonisa, amadokodo, amabhokisi ngobuningi, amabhokisi ukukhanya. Kuyinto ngokuphongoza, futhi izindleko amasevisi. Ochwepheshe banganikeza kokubili isixazululo ezibizayo futhi ukonga. On utshalomali encike ngqo kwi yi yomkhankaso.

esikhundleni isiphetho sendaba

Kulesi sihloko I baye ehlola ethandwa kakhulu indlulamithi eRussia. Lezi zinkampani baye uzuze imiphumela emihle kakhulu sibonga indlela yokudala. Kuyinto ngenxa eliphezulu kwamakhasimende izincazelo ngokuqinile wakwazi ukungena top 10 kule mboni. Nokho, okungenani qualitatively umsebenzi kanye nezinye izinhlaka abanolwazi oluncane. Ngakho, izindleko amasevisi abo kuyoba ephansi kakhulu.