Izikhwama elibizayo ngesikhathi intengo imali: American brand Umqeqeshi

Ukuphupha we "Antique" isikhwama lesikhumba, okuyinto abakhonza ngokwethembeka iminyaka eminingi, kubalulekile ukubheka American brand Umqeqeshi. Okunethezeka izikhwama, Yinhle Sandra Bullock, u-Eva Longoria futhi Gwyneth Paltrow ngo-2008, angathengwa boutiques Russia.

brand indaba

Isungulwe njengoba workshop encane ngo-1941, inkampani kukhiqizwa izikhwama zabesilisa kanye wallets, ethola inzuzo nesizotha. Ngesikhathi indawo lalibizwa Manhattan Isikhumba Izikhwama. Konke okuye kwashintsha eminyakeni engu-60 kusukela ngo-ukufika ibhizinisi lomndeni Kahn owakwakhe. Miles wakwazi ukuthola indlela entsha ukushuka, okwenza kube soft futhi ngesikhathi esifanayo enamandla kakhulu, nomkakhe uLilian okuphakanyiswe kwenziwe we material amasha iqoqo izikhwama zabesifazane. Against ngemuva ukusetshenziswa nezinye amafemu isikhumba elincanyana ngasesinqeni se elalisetshenziswa amakhadibhodi, iqoqo yokuqala ngqá kwaba yimpumelelo enkulu.

Isimemo sokwenza inkampani umklami esidumile Bonnie Cashin (1962-1974) uye kwaletha izinguquko cishe Yokuvukela ukubonakala imikhiqizo ekhiqizwa kakade ngaphansi brand Umqeqeshi. Image zamahhashi ukuthutha kulogo lenkampani ukhuluma mayelana nenqubo kwezidingo kwezimpahla kumakhasimende ukuze kube lula ngawo ekuqaleni ukuthuthukiswa kwebhizinisi. Njengoba kokujoyina ngokuqinile Lew Frankfort (1979) izindlela yokuthengisa sanwetshwa kakhulu, kuhlanganise steel ngenkuthalo ukusebenzisa i-imeyili yokumaketha. Saqala ukuvula boutiques uphawu (namuhla zingabantu emazweni 30 emhlabeni wonke), ukuthengisa izikhwama esinegama, uvele esitolo online (1999). Ngo-1986 inkampani wathenga Sara Lee Corporation, ukuphefumula impilo entsha kuwo.

inkampani yokukhiqiza

Namuhla Umqeqeshi phezulu udumo e-United States. ngokuqinile ezinze eNew York - omunye wabaholi emakethe yokukhiqiza, umklamo kanye yokuthengisa izesekeli okunethezeka: izicathulo, amawashi, imigexo namakha (engaphezu kwekhulu iziqu). Ingumnikazi 25% wakho konke okuthengiswayo kuleli zwe (inzuzo ngo-2009, isibonelo, baba 3.23 amaRandi). ezidumile ikakhulukazi lesikhumba izimpahla, phakathi lapho kukhona okukhethekile, ezifana ezinjengenyanga futhi ngezintambo okunakekelwa kwezilwane ezifuyiwe. Kodwa impumelelo eyinhloko Umqeqeshi - isikhwama ozinikezele, ngokukhetha usizo izinga okusezingeni imikhiqizo.

Kuphela eliphezulu lesikhumba isetshenziswa ukwenza kubo. Esikhathini ukukhiqizwa izesekeli sinqatshiwe ku-70% we indaba lelungiselelwe, okwenza umkhiqizo izikhwama ukubukeka "Antique" cishe okuphakade. Ngaphezu isikhumba, wasebenzisa izindwangu, okuyinto ngokuvamile kwenza eshibhile umkhiqizo, kodwa ngezinto zokwakha zesimanje: inayiloni, i-polyester, PVC futhi jacquard - hhayi wawungaphansi izakhiwo umthengi. iqoqo lwakhe olusha ngokuqinile nyangazonke ukuthi uhlukile futhi ihlukanisa sha Umqeqeshi.

Izikhwama: intengo, ibanga

umthengi Russian kusukela ezikhulwini zikahulumeni kuya esitolo online izimpahla inkampani azithunyelwe. Gxila intengo yayo, futhi, akunakwenzeka, ngoba ngaphezu ihlinzeka intela ukuthi ihlukile kuwo wonke umbuso e-US. Thenga esikhwameni kungaba balamuli, intengo kule kweyeme ukufunwa imodeli, inkathi kanye uhlelo isaphulelo. Superprochnogo brand indwangu izikhwama kancane kunezindleko nozakwabo kusukela isikhumba, kodwa umkhiqizo ezintsha-fangled kuyodingeka bakhokhe impela eningi. inqubomgomo Intengo phakathi akunakubangelwa imikhiqizo okunethezeka etholakala esigabeni. On ukudayiswa e-US, lapho le nkampani sesihlela njalo Umqeqeshi, izikhwama naphakathi nendawo abiza phakathi 150-200 zamadola. Intengo evamile ungaphakathi uhla 300-500 zamadola.

Ibanga brand iyamangalisa: kusukela izikhwama ezinkulu ngobuningi imithwalo ukuze amvikele zabesifazane. Imikhiqizo ngesimo umkhatsi, ukuhamba isikhwama, isikhwama ku kuliske zifane ogogo izikhwama ozithandayo. Ngenxa yalezi amamodeli ngokuvamile wagxeka Umqeqeshi brand izikhwama okufuna kancane uyisidala. Kodwa babeyizinceku ngakho zwí futhi functional, ukuthi sithethelele isitayela uyobheka kancane antiquarian njalo. Ukusetshenziswa eqinile futhi izindlela zanamuhla: ehlombe izikhwama, hobo, abathengi, Tote volumetric. Ladies ibhizinisi babe onobuhle ngokuphelele ukugcina ukuma. Ngokuthenga isampuli yokuqala, umthengi uthola umkhiqizo nge ezivuzayo ephelele, izinga nokufakwa futhi eziningi Amahhovisi ezahlukene. Ngoba design ingaphakathi njengoba ezithakazelisayo njengoba ngaphandle.

Izimpawu zokuqala Umqeqeshi izikhwama

Ukukhiqizwa kwe-New York siqinile namuhla lisuselwa izwe: ukukhiqizwa abutholakali-United States, kodwa futhi e-Italy, China. Lokhu kuchaza lenqwaba elinegazi. Kanjani ukuqonda ukuthi umthengi real isikhwama Umqeqeshi?

Lasekuqaleni kumele bahlangabezane nalezi zidingo ezilandelayo:

• Ukuba khona inombolo yokuqala umkhiqizo, exhunywe Indwangu ulwelwesi (eyenziwe lesikhumba noma yendwangu).
• EBukhoneni ngaphandle isikhwama embossed ilebula brand.
• Ukuba khona uphawu inkampani phezu nokufakwa metal.
• Ukusebenzisa yenkampani umbani YKK c ucezu isikhumba noma uchungechunge emasongweni pawl.
• ezivuzayo Flawless ngaphandle intambo ophumile.
• Ukuba uphawu brand - izincwadi ezimbili C, ubuka nomunye. Kumelwe sivumelane noma ngaphakathi noma ngaphandle komkhiqizo.

Ukuqaphela izinyathelo zokuphepha bese ukhetha kahle nomthengisi, kufanele kuqondwe ukuthi ifa esikhwameni brand uyakwazi ukwenza owesifazane sijabule ngempela.