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Lwezezimali imvelo Macro futhi imvelo yangaphakathi

Imibandela emakethe ekhona njengamanje, ngamunye izinkampani ubonwa njengenhlangano "uhlelo oluvulekile." Ngakho-ke, i-izimfanelo esiyinhloko ukusebenza kwawo ngempumelelo - akusiyo kuphela imvelo sangaphakathi ibhizinisi, kodwa futhi izici of ukuthengisa imvelo Macro, okungukuthi, Impumelelo kuxhomeke ekutheni ukufunde kahle kangakanani inkampani ingashintshwa ukuze imvelo yangaphandle - wesayensi kanye lobuchwepheshe, zezomnotho, zezombangazwe. Kule kuncike kakhulu kungenzeka inkampani ngesikhathi ukucacisa izinsongo ukusebenza kwawo, ukumelana izici ekushintsheni, ukwamukelwa ngesikhathi esifanele kanye nokusebenzisa amathuba, futhi ngenxa yalokho, inkampani ikwazi ukukhipha inzuzo egcwele lokhu - lena nenqubo esiyinhloko ukusebenza ngempumelelo.

imvelo sangaphakathi esikalini ezindaweni ezilandelayo: izisebenzi inkampani, amakhono abo zivele futhi; ucwaningo nentuthuko; uhlaka lwenhlangano namasiko; izimali inhlangano; nokumaketha. imvelo Yangaphakathi kuyinto okwakuthandelene futhi eduze baxhumana imvelo yayo.

microenvironment lwezezimali siqukethe kuphela labo izinto kukuthinta ngokuqondile ukusebenza kwamabhizinisi, ikhono lawo ukungena emakethe. Lezi zici zihlanganisa:

  • abanikezeli izinto zokusetshenziswa, impahla edingekayo ukuze ukukhiqizwa kwemikhiqizo;
  • abathengi.
  • encintisana abaxhumanisi;

Ngayinye kulezi zingxenye qualitatively ahlukahlukene, kodwa kube nemiphumela ezithize ku ekuthathweni kanye nokusebenza kwebhizinisi.

imvelo Yangaphakathi ivumela isisetshenziswa ilungiselelo namathuba ibhizinisi ngokwayo futhi kusekelwe ikhono lwabaphathi ekuthuthukiseni isu, inhlangano, ukukhiqizwa, kanye nokuqaliswa izinhlelo, usebenza noma ukukhiqizwa.

ibhizinisi Macro-zezimali luyinhlanganisela izici, okungakwazi ukushintsha ukuphathwa kwenkampani, kodwa ubophekile ukuba sizibambele akhawunti emsebenzini wabo. Ingabe Zikhona Izimo Ezenza kukhuthazwa imvelo Macro kuthinte inkampani futhi microenvironment yayo, ngenxa yalokho, yimuphi amathuba amasha noma izingozi ezintsha kuphakama. Lezi zinto zihlanganisa izinto ezilandelayo:

1.Demograficheskaya imvelo. Abakhangisi ku ngamunye izinkampani unake kakhulu le isici, njengoba emakethe kunabantu, ngakho kuyizici ezibalulekile kakhulu ezifana kwabantu kanye nosayizi distribution sabantu. Ukwanda ambalwa yalesi Inkomba inquma nesanda izimakethe futhi kufezwe izidingo zabantu.

2. Operating Environment kuhlanganisa amandla jikelele wokuthenga sabantu, ezihambisana nezinga imali wamanje, amanani, imali kanye ukutholakala credit, kanye nokuntuleka kwamathuba omsebenzi. Crisis imvelo kwezomnotho inquma ukuqaphela lapho sithenga izinto, futhi abangele ukuhanjiswa izindleko. Ngesikhathi esifanayo lokhu kubizwa nokuhlukile ezindawo ukusatshalaliswa engenayo.
3. imvelo Technical futhi imvelo kwenza ukuthi kube nesidingo ukuqapha ukuphathwa inkampani izitayela main: ukusheshisa intuthuko yesayensi nezobuchwepheshe, ukukhula omphakathi okuthola uxhaso ucwaningo nentuthuko, amasu ngcono, kanye kokuqina ukulawula isimo ukuphepha kanye nekhwalithi izimpahla.
4. I emvelweni, ngenxa ukusetshenziswa okunengqondo nokukhiqizwa kwemithombo yemvelo. Kulokhu, umsebenzi ebhizinisi ilawulwa hhayi nje ngenxa yezinkulumo neziphathimandla zikahulumeni, kodwa futhi amaqembu omphakathi abanethonya, ukwabela ngamunye ibhizinisi izindawo kudingeka sibambe iqhaza emizamweni yokuthola isixazululo sezinkinga kwemvelo.
5. imvelo zezombusazwe kuchazwa yimithetho nezinye nemithetho kahulumeni, kanye nezidingo namaqembu omphakathi ukuthi zibe nomthelela enhlanganweni. umthetho kahulumeni ngenxa isidingo ukuvikela abathengi.
6. Lesi sangoma isiko.

Ngakho-ke, isimo ezidingekile ukusebenza lenkampani - accounting umphathi wezimali we ibhizinisi micro Macro.

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