Yokuthengisa ukukhuthazwa njenge ndlela eyinhloko yokuthengisa ukukhuthazwa.

Ngokuvamile, yokuthengisa ukukhuthazwa Ihlobene ngokuseduze imisebenzi efana nokumaketha. Ngenxa imisebenzi ukukhuthazwa kukhona umthelela sina isiphetho izimpahla emakethe efanele.

Kuyini ebalulekile eyaba ukukhuthazwa yokuthengisa? Kukhona izincazelo ezahlukene umqondo, kodwa, ngokuvamile, kukhona izindlela ongazisebenzisa ukuze akholise abathengi ukuthenga lokho ethengisa le nkampani - umkhiqizo, umsebenzi noma umqondo. Sales ukukhuthazwa kungaba ngesimo ukuxhumana okuqondile - "ubuso nobuso" namakhasimende - noma umthelela izindlela kuye ngendlela okungeyona abezindaba, ezifana umsakazo, ithelevishini, umagazini, iphephandaba, thumela umlayezo, nebhodi lokukhangisa nokunye.

Nokho, yokuthengisa ukukhuthazwa kanye isabelomali kuhlelwe yokuthengisa njalo ezihlobene ne ukukhiqizwa yonyaka produktsii.Posledny umbandela ngokuvamile kunqunywa umthamo rynka.Chem esifanayo amandla emakethe yonyaka? Uma sisebenzisa ibhizinisi amatemu, ukumaketha ukuqonda uphawula ukuthi umthamo yaminyaka yonke emakethe sesisonke ukudingeka kwezinsiza ku umthengi imikhiqizo ethile emazingeni owawukhona izindleko. Kodwa kunezinye izincazelo eziningi ezithi azifane ngokwemvelo. Usayizi bezikhali emakethe kulinganiswa usebenzisa izibonisi zemvelo noma yezezimali.

Imicimbi lapho kukhona ukuhamba kwezimpahla, ube nezinhloso ezintathu eziyinhloko: ukwazisa, ukuncenga kanye isikhumbuzi.

Ukuxhumana yinjongo ukukhushulwa, ngoba umuntu akakwazi ukuthenga izimpahla kuze kube yileso sikhathi, waze wazi ukuthi ngabe zikhona noma abaqondi ukuthi bangase uludinga. Neqiniso lokuthi umthengi kufanele kunakwe futhi igxile kuphi kungenzeka ukuthola imikhiqizo ethile, kungakanani izobiza, futhi uzisebenzise kanjani.

INKOLELO - kubuye intfo lebaluleke kakhulu ukukhuthazwa, njengoba abantu abaningi kudingeka isisusa oluthandwa ngezindlela ezihlukahlukene ukuze bahlangabezane nezidingo + zabo. Uma umthengi akukaze wasebenzisa lo mkhiqizo, kumele uqiniseke ukuthi sinesisindo esingakanani. Kodwa uba futhi bejwayele ukusebenzisa imikhiqizo lemikhiqizo ukuncintisana, umthengi kumele ukholisekile ukuthi uye esikhundleni sazo.

REMINDER ukuthi kukhona kungenzeka ukuba bathenge imikhiqizo ethile kanye nezinzuzo zabo, futhi, liyadingeka ngoba nale kwavusa funa ezengeziwe. Kuyinto ngalezi zinhloso kukhona yezinjongo eziyinhloko ukukhuthazwa, ngokuvamile, lapho umcimbi ngamunye ithunyelwa kuyaqhubeka ukuxazulula izinkinga ezithile. Okungukuthi - ukuheha amakhasimende amasha, nokukhula kwezimfuno kwabo ekhona umthengi usizo nomthengisi, kusekelwa esitebeleni yokuthengisa amazinga, adalwe edumile lokuhweba ibhizinisi, akha "iphothifoliyo yokuthengisa" futhi ukuthonya izinqumo ukuthenga umthengi zenziwa.

WOKUKHUTHAZA ETHICS INDLELA ESISEBENZA NGAYO. Hhayi ikhumbula ukuthi ngosizo kusengaphambili, ngokulandelana, ukwenza imisebenzi eminingi ewusizo, abanye abantu ezibucayi bathi umgomo wakhe oyinhloko - a "self-service". Abanye bakholelwa ukuthi umdayisi isebenzisa izindlela ukukhushulwa, ukuthola umthengi ukuthenga umkhiqizo ezingadingekile futhi engase ibe ingozi, futhi kuba - anti-ukuguga ukhilimu, ukwelapha impandla, ezinoshukela "ibhulakufesi kuphekwe", i notshwala futhi usikilidi. Abanye bakholelwa ukuthi ngenxa imisebenzi asetshenzisiwe kuyakhuthazwa "impahla" nokufuna kugunyazwe ugqozi abantu alimaze amagugu abawasebenzisayo eyeqisayo futhi bakwazi ilawulwe umthengi usebenzisa enganakile wakhe obaluleke kakhulu. Futhi abanye baze bacabange ukuthi izimali kuthiwa akhishwa phakathi ukuthuthuka, kungase kusize kakhulu ukuchitha ku kokusungulwa umkhiqizo omusha noma ngcono qualitative kakade suschestvuyuschego.Takaya umbono ayilungile ngokomthetho, njengoba amabhajethi sokuthuthukiswa brand new futhi sithuthukise osuvele ukhona, yebo, kufanele, kodwa ehluke ngokuphelele sihloko raskhodov.A ngaphandle ngezimali okukhuthaza imikhiqizo, inkampani ekugcineni kungaba ngisho ngaphandle inzuzo, futhi ngenxa yalokho, ngaphandle amabhajethi.