Digital - kuyini? Instruments digital-marketing

Muva nje, ukuze siphumelele ekuphileni e inethiwekhi Inthanethi global futhi kwakufanele ngokwanele SEO-ukukhuthazwa. Kodwa izikhathi, futhi intuthuko, nasenkathini kolwazi nobuchwepheshe akemi namanje. ukukhangisa Inthanethi likhula futhi ikhula ngesivinini, kuyilapho abanye (elingaphandle, t ezinyathelisiwe. D.) Ukukhangisa kakade esiqongweni ezisathuthuka, noma waqala ukuncipha. Ngakho nokho, Digital - kuyini?

Digital - it is yokubeka uphawu zonke kungenzeka okwamanje, ulwazi, iziteshi electronic, njenge-TV, i-inthanethi, ukuxhumana nomphakathi, umsakazo kanye nezinye abezindaba ku-intanethi.

Umcabango

Digital - lena ukumaketha sphere entsha, okuletha ndawonye amakhono zonke ekhona imigudu yokuxhumana. Ukugcizelela main ibekwe phezu amathuba imidiya entsha. Leli gama ubuyisela evamile kakade i marketer internet manje ubani waqonda kabanzi. Ekuphenduleni umbuzo "Digital -? Kuyini" kufanele sikhumbule ukuthi lokhu kuba nomphumela eziyinkimbinkimbi umthengi.

izinzuzo

Ngezinye Digital ukumaketha uye okumbalwa obungenakuphikwa yilezi:

• Lokukhomba. Inthanethi kusivumela ukuhlukanisa umsebenzisi ezihlukahlukene imingcele, kwenza nomthelela wangempela ngokunembe kakhudlwana.
• Inani. Ngokuvamile, kuyilapho kancane ajwayelekile Digital abezindaba ukukhangisa, noma yinkimbinkimbi okwandisa zomculo, nge obhekwe futhi uzimisele ukusebenzisa medium Internet ukuze ziphumelele ekuthuthukiseni ukubaluleka kwalo futhi elandayo.
• ikhono High ukuqapha ukusebenza yayo.

imodeli Digital marketing ngempumelelo

Ukuhlaziya ngombuzo "Digital -? Kuyini", Udinga ukuqonda ukuthi nalolu hlobo locingo yesenzo ekunyusweni. Lihlanganisa izinto ezilandelayo.

1. Ulwazi sha / umkhiqizo.

Lesi siteshi engcono isicelo kulezi zimo ezilandelayo:

• Ukuze unciphise nezithameli. Mhlawumbe kuzoba khona ukuhlanganiswa engabizi of ukukhangisa kokuqukethwe, noma, inthanethi owaziwa avakashelwa ukuthi izilaleli.
• Nenzuzo Digital siphezulu nge osemusha futhi izilaleli eziphambili, ngaphezu kwalokho, liphinde yesibili ukufinyelela isiteshi nezithameli.
• Uma kwenzeka ukuthi akunakwenzeka ukuba ukuqhuba umkhankaso yokukhangisa ngethelevishini.
• Ephambi kwezinduna isabelomali esincane.

2. Ukwamukelwa sha.

Digital kusebenza kahle uma:

• Brands kudingeka ukudlulisela ukwaziswa ngokwabo ukuqinisekisa ukuthi abathengi ethambekele ukuthenga.
• Brand elinesimo ukubandakanyeka elikhulu ngokomzwelo umthengi.
• Brands lula ukwenza kucace-Inthanethi, abanike "ukukhuthazwa" okusheshayo.
• Brands (ukuthenga noma ukuthenga, amasevisi) ukusebenza kuncike kuphela ukutholakala probe isampula.

3. Trial kuthenga.

Uma ukwethula izilaleli sha ngokusebenzisa Digital, isampuli kanye isampula kumele kwenziwe ngaso leso sikhathi, ngendlela efanayo.

4. izinzuzo Rational uma uthenga nge digital.

Bamba umthengi ngezithukuthuku nendlela yokukhuthaza, gqwa intengo ukwehla nezinhlelo unomphela ugqozi.

5. Ukwethembeka.

Ngakho ukuthi abasebenzisi ukuzizwa imizwelo ezingaphezu kuka okunengqondo, kubalulekile ukufunda nabo kakhulu, ukuthuthukisa inkhulumomphendvulwano. Futhi lokhu Digital eqinile njengoba omunye umuntu.

Izici

ukumaketha Digital - ukugqugquzela uhlelo lokuzinikezela umkhiqizo uquqaba ngemigudu digital. Ukuze uqonde Digital - kuyini, sizobe uhlu iziteshi ethandwa kakhulu digital ukukhuthazwa:

• izinjini;
• ukukhangisa nekuhlahlelwa Teaser;
• amabhanela Ukukhangisa;
• SMM namabhulogi;
• ukukhangisa zokusebenza zeselula;
• ukukhangisa kokuqukethwe kuvidiyo;
• ukukhangisa ezibangelwa amagciwane.

ukumaketha Inthanethi iye yathuthuka ibe digital Marketing Digital. Namuhla esibanzi kakhulu futhi incazelo yangempela.

Enterprise idinga Digital Marketing ngenxa yezizathu ezilandelayo:

• SMS ne-MMS ulahlekelwe udumo lwawo, kodwa kumadivayisi eselula, kunalokho, inzuzo yalo.
• Ngaleso sikhathi samanje, kukhona Dynamics ukwedlulela-inthanethi ukuze kwenethiwekhi yasendaweni.
• Minyaka yonke, i-TV digital kancane kancane esikhundleni kubalulekile futhi uxhumeke kwi-izicelo asekeleke ku-Inthanethi, sivumele abasebenzisi ukuhlobanisa akhawunti abo nge izicelo smart zobuchwepheshe futhi lula inqubo ukusetshenziswa kwe-TV, ukuze udumo lwakhe liyana.
• ukukhangisa Electronic (pos ezikhumulweni, ICE izikrini, egijima imigqa) kancane kancane esikhundleni ijwayelekile iso ukukhangisa ongaphandle yayo amabhanela amabhokisi ukukhanya. Lokhu kwenza kube nokwenzeka ukuba zidonse ukunaka kwanoma abathengi nge mandleni, hhayi kuphela ngesikhathi sasemini kodwa futhi ebusuku. Kuvuselela ukuthenga, futhi akhuthazayo.
• izicelo ezikhethekile Smartphones uvumele real-time hhayi kuphela ukubukela izenzakalo, kodwa futhi ukuthatha esebenzayo ingxenye kuzo.
• Ngisho kwezobuciko ukudiyazela ngaphansi kwethonya Digital Marketing. Ukusebenzisa ezihlukahlukene izicelo-risovalok, izinsimbi zokudlala umculo kanye nokunye. D. Ivunyelwe ukwenza kuyisinyathelo esikhulu embonini yobuciko.

Digital Agency - kuyini?

Uma kuqhathaniswa ezivamile abezindaba ejensi ehilelekile ukubekwa ukukhangisa kwakho, ejensi Digital unikeze uhla lonke amasevisi iyashelela okwamanje ezahlukene:

• Creation, ukugcinwa kanye ukukhuthazwa amasayithi, design.
• Kutfutfukiswa isu ekukhuleni wenkampani, imininingwane yayo imvelo.
• Employment emiphakathini intanethi, amaqembu, blogs, ukuxhumana nomphakathi, izinkundla kanye amasayithi ekhethekile.
• Izinkundla inhlangano izenzakalo, imincintiswano, izethulo ngokuhlanganyela ukukhuthazwa inthanethi.
• Okujabulisayo futhi translation obengeziwe umsebenzisi inthanethi ukuze sphere ku-intanethi.

Into esemqoka umehluko phakathi Digital Agency of the ukukhangisa evamile - kuwumsebenzi kwelinye ezincane ezizimele kusukela kwenye ithimba nge freelancers nokungawuvivinyi ku-intanethi. Insimbi main Digital ejensi ngawomphakathi abezindaba ohlelweni lokuqapha.

Fakazela ukusebenza kwe ufaka amathuluzi Digital kungaba lenqwaba izindlela: ku phindela yakho futhi izincwadi zokwazisa kanye imiklomelo ephezulu nesilinganiso nokubika.

Kuvamile namuhla ukudala kwamakhasimende nge ngaphezulu imibiko yabezindaba eziyinkimbinkimbi, kunokuba izibalo ezomile.

Wamukela ukuphathwa asebenzayo sites, blogs, ukuxhumana nomphakathi, iqhaza kuma-blog, izihloko esiyingqayizivele. Uma okuqukethwe alibuyekezwa bonke ngenhla, kungenzeka asikho esizayo lezi ejensi.

Ethandwa kakhulu ejensi Digital kukhona ADV, R / GA, Promo Interactiv, Gray New York, "Bureau of Pirogov", "Zebra" "DesignDepot" Razorfish sika, okunobuthi Factory, uMnu Youth / RepNation.

ukukhangisa Digital: umehluko oyinhloko

Ukuthuthukiswa okusheshayo kwe-Internet emhlabeni wonke kanye nezinsizakalo yayo, kanye ukuvela yezinto zobuchwepheshe ezikhiqizwa njalo futhi izicelo eziningi baphokophelele inkampani ukusebenzisa Digital Strategies. Kuyadingeka ukuba sihambisane izikhathi, ukuba baphendule ngokushesha kubo bonke izenzakalo. Kodwa ngisho lena akuyona into ebaluleke kunazo zonke - isibikezelo, ikhono ukubheka isimo coldly, ukwethula ngokuzayo.

ukukhangisa Digital akuyona amenable ukuba imithetho iningi marketing ku-intanethi futhi, ecabanga Digital umlingani, okokuqala ukubheka amasevisi ayo inthanethi. Ukuze ulawule i-Digital umculi-ukukhuthazwa, kufanele uthole okungenani isethi elwati mayelana amathuba kwe-inthanethi. Namuhla akuyona inkinga ukuya izifundo Digital ku-intanethi ezifundisa imiqondo eyisisekelo nezindlela.