Mapco: Izibuyekezo izingxenye ezisele "Mapco", ezweni lendabuko. Izihlungi "Mapco": Izibuyekezo

Inkampani German "Mapco" kuyinto nomkhiqizi sasivumela owaziwa izingxenye auto. Le nkampani yasungulwa emuva ngo-1977 futhi kusukela ngaleso sikhathi umise ngokwaso phakathi abakhiqizi eziholela izingxenye yezimoto. imikhiqizo yenkampani ezisetshenziswa kula mazwe eYurophu Ephakathi, i-Middle East esifundeni, kanye zithi amazwekazi aseNyakatho naseNingizimu Melika ngempumelelo. Kodwa ezweni lethu Izibuyekezo esanele izingxenye ezisele "Mapco".

mayelana

Le nkampani "Mapco" ukhiqiza 12 500 izinhlobo izingxenye auto. Banezinhliziyo izindleko yeningi nesamanje izinga German. Yonke imikhiqizo yenkampani abe izitifiketi izinga emhlabeni wonke. Esinye isiqinisekiso izinga okusezingeni eliphezulu imikhiqizo amazwana eziningi ezinhle mayelana izingxenye ezisele "Mapco".

Njengoba kushiwo ngenhla, inkampani yasungulwa ngo-1977. Ngaphezu kwalokho, umsebenzi wayo inkampani isungule eFrance, futhi okwamanje ngokuqinile izinze edolobheni, okuyinto etholakala eduze Berlin. Okwenza inkampani ethandwa, yize inani Izibuyekezo ezingezinhle mayelana nekhwalithi yomkhiqizo?

Okokuqala, inkampani umise ngokwaso njengoba umphakeli okuthembekile spare izingxenye eziqondisa nokuhlale unyathela amabhuleki, izinhlelo. Ngaphezu kwalokho, inkampani ekuqaleni zigxile emakethe yesibili, ngoba ngisho nokuveza izingxenye for ukufakwa on izimoto ezisebusweni ukukhiqizwa elihambayo. ERussia, lokhu inkampani zithandwa njengoba umphakeli izingxenye engabizi. Okuningi isimanga, ukuthi umkhiqizo "Mapco" kukhona elinegazi eziningi.

Uphenyo Marco onga izingxenye

On izinga imikhiqizo liyokwahlulelwa akekho omunye ngaphandle njengoba umthengi. Nakuba ngokuvamile kwenzeka ukuthi imicabango yabantu abathengi 'washintsha. Ziningi Izibuyekezo elihle izingxenye ezisele "Mapco" ngokuyinhloko umphumela yokuthi inkampani uqaphe ngokucophelela izinga imikhiqizo yayo. Ngaphezu kwalokho, ngenxa yokuthi le nkampani asisho ukukhiqiza izingxenye for ukufakwa on elihambayo izimoto, izindleko imikhiqizo efana ngokulandelana ukaleso (labo efakwe emotweni elihambayo).

Okokuqala abashayeli Izibuyekezo ezihlobene ukuqina izingxenye. izinto ezihlukahlukene ezifana ukubopha pads, akwazi ukugcina, uwoyela ehlunga, iziyisikhombisa suspensorial nabanye abaningi, adinga ukunakekelwa okukhethekile ukuze izinga yabo, ngoba lezi zingxenye kuxhomeke ukuphila nempilo umshayeli nabagibeli. Futhi, iningi nokubuyekezwa izingxenye ezisele "Mapco" kusho inzuzo amanani abo.

Izibuyekezo kwezihlungi

Uphenyo "Mapco" umshini, senziwe eJalimane, iningi lawo omuhle. Ngezindlela eziningi, umbono omuhle ezakhiwe design: kuphela eliphezulu iraba steel esetshenziswa njengoba material for lemifanekiso. Ngaphezu kwalokho, lemifanekiso yenziwa umsebenzi ngaphansi ingcindezi ephakeme.

Abashayeli nalo ngokuningiliziwe quality Yakha: kuba at kokuwa. Endabeni imithwalo ngokweqile ungaqiniseka ngokuthi ukuhlunga "Mapco" (izibuyekezo - ubufakazi) ngeke liphuke. Ngaphezu kwalokho, izindleko ingxenye likhona amabanga ovumelekile. Kuye nomthengisi, izindleko ukuhlunga ububanzi ruble 250 kuya 350, futhi lesi sici ziyoba ngezamadodana isikhathi eside.

Izibuyekezo ze-izingalo ukumiswa

Imibono izingxenye ezisele "Mapco", ukubuyekezwa lokulawula izingalo ngokukhethekile, futhi omuhle. Njengoba abashayeli bathi iziyisikhombisa suspensorial kukhona of high futhi ihlala isikhathi eside. Abashayeli laphawula kanye izinga material zazo zenziwa anthers.

Kuyaphawuleka ukuthi zomculo ezifana ngisho nangemva ayizinkulungwane 15-20 amakhilomitha mileage umgwaqo mzimba ukuvela backlash futhi iyiphi kwezinso. Futhi konke lokhu naphezu kweqiniso lokuthi Mapco iziyisikhombisa kukhona phakathi izingxenye isicelo sokwenyusa amanani ingxenye. Ngakho, khona semali okubuyayo kungenxa yokungabikho ekahle nxazonke by isilinganiso "intengo-izinga" ukuthi ngokushesha efika engqondweni yakho lapho "Mapco" okubhekisela imikhiqizo yenkampani.

Izibuyekezo amabombo

Nokho, kukhona isibusiso esingalindelekile, futhi okuphambene nalokho. Izikhalazo ukuze imikhiqizo "Mapco" yenkampani ngokuyinhloko ngenxa eziveza isondo kule nkampani. Abashayeli akhononde fragility izingxenye, ngokuyinhloko enganakile ukuthi emakethe kukhona elinegazi eziningi.

Noma kunjalo, okubuyayo ku amabombo "Mapco" incane kakhulu kunaleyo okungekuhle. Kulokhu, akukho intuthu ngaphandle umlilo. Kwaba njalo ngempela, "Mapco" niqinile isondo amabombo - kusobala ukuthi akulona iqiniso eyisibonelo esihle kunazo zonke nokwethenjelwa ngokuqina.

Ezinye amabombo abashayeli waqala nemicimbi emva kokufakwa ku imoto ngenyanga noma ezimbili, abanye - ngemva kwamasonto ambalwa. Ngakho-ke, ukufaka amabombo isondo imoto "Mapco" is hhayi Kunconywa.

Uphenyo ukubopha pads

Kasibili isimo esifanayo eziphikisanayo, njengoba ne eziveza isondo, naleleli pads ukubopha. Izincwadi eziningi ezingezinhle mayelana esitokisini, "Mapco" kunezelwa kusekelwe eqinisweni ukuthi creak zokugcina futhi ukugqoka ngokunamandla ngokwanele.

Nokho, akufanele sikhohlwe ukuthi pads ukubopha kufanele "ukujwayela" kuya akwazi ukugcina ukubopha. Kungcono ukubeka akwazi ukugcina ukubopha wazihlephula pads ngokuqinile efanayo. Naphezu kwakho konke lokhu Eqinisweni, abashayeli abaningi ushiye impendulo engeyinhle mayelana ukubopha pads. Nakuba zikhona abashayeli abaningi ngubani bayahlonishwa "Mapco" izinga ukubopha pads kusukela inkampani.

Ngakho-ke, uma usenza izingozi futhi uthenge ukubopha pads le nkampani kubalulekile ukuthola kwabo okuphelele nge ukubopha akwazi ukugcina. Futhi nje uma, uma kuqinisekiswa fragility yalezi izingxenye, sikwazi ukukhuluma ukunganaki yomenzi.

Izibuyekezo ze-shock absorbers

Shock wezinciphisi, kanye iziyisikhombisa suspensorial anenombolo obuqand wokubuyekezwa okuvumelekile. Abashayeli ukudumisa lezi izingxenye for ukuqina, ukugqoka ukumelana kanye nokusebenza kakhulu, okuyinto zenzeka lapho ushayela imoto. Ngaphezu kwalokho, izindleko shock absorbers akuyona isibhakabhaka-okusezingeni eliphezulu, lokho ngempela kwenza izinga etholakalayo.

Abathengi aveze ukuthi intengo "Mapco" ukushaqeka wezinciphisi, ubufakazi bangempela, ingenye aphansi emakethe. Ezinye share izimfihlo ngalokujulile indlela yekubona inkohliso uphawu ukushaqeka ezidayiswayo. Abashayeli belulekwa ukuba sinake ikhwalithi zenjoloba. Kufanele kube soft futhi ngesikhathi esifanayo nokunwebeka. Nakuba ukuze ugweme ingozi siyabakhuba mbumbulu, abaningi bakhetha ukuthenga izingxenye ezisele noma wabenza ogunyazwe noma umkhiqizi yena.

Mapco Autotechnik GMBH: Izibuyekezo izingxenye ezisele

Naphezu imvelaphi isiJalimane, kanye nemikhiqizo ngokuvamile ezinhle izinga, ukubuyekezwa izingxenye ezisele "Mapco" eshiya umbono oyindida: kulolu hlangothi, eziningi abashayeli abanokuhlangenwe weneliseka imikhiqizo lenkampani, ngakolunye uhlangothi, ezinye imikhiqizo wale nkampani Izibuyekezo ezinhle abanawo ezitholakele.

Isizathu ayixhomekile nje emshadweni endaweni yokukhanda. Kuyaqondakala ukuthi izitshalo Kwakhiwa kwamanye amazwe, ikakhulukazi e-Asia ukuze unciphise izindleko zokukhiqiza izingxenye ezisele. Kodwa izingxenye ekhiqizwa usebenzisa ubuchwepheshe German kanye ilayisensi German. Ngokwemvelo, kukhona umshado endaweni yokukhanda. Futhi, ngesizathu itholakala amaningi elinegazi eziye Ugcwalise emakethe yasekhaya izingxenye auto.

Ukuze uthenge izingxenye zokuqala ngempela ezisele kufanele zibe mathupha ngiye eJalimane futhi "zatarivatsya" khona, noma ukuxoxisana nabaphakeli Esinokwethenjelwa ngubani fikisa it German izingxenye "Mapco" inkampani.

Noma kunjalo, abaningi kakhulu izimpendulo omuhle wathola suspensorial iziyisikhombisa, yokubeka kanye nokumisa izingxenye. Nokho, i-trust okungenani kusukela abashayeli ukuba amabombo nokusekelwa eyindilinga kusukela "Mapco" inkampani.

Indlela ukuhlukanisa izingxenye zokuqala kusukela mbumbulu?

Ngaphambi kokuthi lokumba ezicashile umehluko phakathi izingxenye zokuqala kusukela mbumbulu, kubalulekile ukuveza ezinye nethesorasi. izingxenye ezisele - ingxenye ekhiqizwa efektri kahle futhi kwenzekani ukudayiswa emva novivinyo ngekhwalithi. Analogue - izingxenye izinga elifanayo kodwa ngamanani aphansi, njengoba kuqhathaniswa original. Ekugcineni, umgunyathi noma umkhohlisi - imininingwane, "ugunda" ngaphansi tekucala, azibizi futhi isibalo esikhulu yokuntula.

Mhlawumbe lesibonakaliso sokuqala futhi ezisobala kakhulu ukuhlukanisa okoqobo kusuka mbumbulu kuyinto izindleko: isibonelo, amabombo isondo ku-BMW X5 ngokucacile ngeke eshibhile 1500-2000 ruble. Ngaphezu kwalokho, kufanele sinake izakhi ezifana izinga isembozo, ukubukeka kanye nesimo izingxenye amalebula (uma beze unstuck noma ezimbi futhi engalingani ethe njo ke ebhokisini kusobala ukuthi iqiniso).

Okusekuqaleni izingxenye ezisele noma okulingana yabo ingatholakala inombolo ye-serial kanye ezweni lendabuko ibhakhodi. On izingxenye mbumbulu, lolu lwazi enikeziwe. Ngaphezu kwalokho, kuyafaneleka ukuthi inani elikhulu izingxenye mbumbulu itholakala nje izimoto kule ingxenye maphakathi no-intengo. Lokhu kungenxa yokuthi abanikazi izimoto ezibizayo izimo zivuma afeze ukulungisa kanye nokugcinwa kusuka umthengisi ogunyaziwe onika izingxenye bangempela sokuphumula.

Beka "Mapco" kule simo izingxenye auto

Ngokuvamile, "Mapco" izinga izingxenye yenkampani uhlolwa ngokuthi "Ngokwesilinganiso, ngaphansi kwesilinganiso." Abaningi AUTOFORUM futhi inthanethi kawavunyelwa ukuthenga imikhiqizo wale nkampani. Nokho, kunezinyathelo eziningana izingxenye ezisele ukuthi ngokuqinile wathola "okungcono okungenziwa." Endaweni yokuqala kuba shock absorbers, uwoyela ehlunga, kanye iziyisikhombisa suspensorial.

Nokho, kukhona imininingwane eminingana ezibangela ngokuya izinga ukugxekwa sina. Lezi zihlanganisa isondo amabombo kanye ukubopha pads (ikhumbula yokuthi abashayeli abaningi ubani obhale ukubuyekeza omubi amabhlogo, uzisebenzise ne ukubopha akwazi ukugcina nezinqubo zemininingwane yezinye izinkampani).

abakhiqizi Isilinganiselwa sesondo amabombo

Njengoba kushiwo ngaphambili, amabombo Hub "Mapco" yenkampani abekho sisikhulu, ngakho the ephansi isilinganiso izinkampani phezulu 5 kabani amabombo ube funa enkulu izokwethulwa:

1. Endaweni yokuqala inkampani Snr isiFulentshi, okuyinto umphakeli elikhulu amabombo nemikhiqizo efana nayo.
2. indawo Okwesibili uya Snr liqinile, inkampani ukhiqiza kokubili ezingxenyeni zokuqala ezisele futhi izingxenye ukuthi ukuya emakethe yesibili.
3. FAG - izinga German kuhlangene amanani ezingabizi, ukwenza amabombo, le ithengiswe kakhulu emazweni amaningi emhlabeni wonke, kuhlanganise eRussia.
4. NSK - inkampani Japanese, ogama imikhiqizo aziwa emhlabeni wonke.
5. Koyo - inkampani, izinga umkhiqizo lihlolwe isikhathi, iyingxenye Toyota Group.

"Mapco" ngesiRashiya

Izingxenye inkampani kahle kungase kutholakale ukusetshenziswa ezinzima Russian. Ngokwesibonelo, abashayeli abaningi bayajabula njengoba iziyisikhombisa futhi ukushaqeka wezinciphisi, njengoba kufakazelwa Izibuyekezo eziningi izingxenye yenkampani sokuphumula "Mapco".

Nokho, izinga abampofu imigwaqo kanye foolhardiness kuholela yokuthi ezinye izingxenye uzokhathala kude ngaphambi kwesikhathi ebesibekiwe. Ngoba lapho uthenga izingxenye ezisele kufanele inake izinsiza zabo, kanye nemibandela yokusebenza.

isiphetho

Kufinyeta imiphumela ngenhla, kuyafaneleka ukuthi "Mapco" imikhiqizo lenkampani engashiyi ukubukwa lephelele yezinga lazo. Imibono washintsha abashayeli: umuntu odumisa yalezi izingxenye, ngubani, kunalokho, kungukuthi Kunconywa ukufaka nokusebenzisa. Izizathu zalokhu eziningi emagama.

Izibuyekezo Iningi ngumthunzi negative ezihlobene ngokuyinhloko ibhola amalunga isondo amabombo. Izizathu ukubuyekezwa okubi akuzona eside ngokwanele eside zomsebenzi wabo futhi izinkinga ezivelayo ebhokisini.

Mhlawumbe lezi abashayeli bethola izingxenye eliphansi eyenziwe wezandla. Nokho, umuntu angekhe atjho ukuthi le mininingwane, uma sikubeka kahle, hhayi ngempela Kwatholakala ukuthi inkampani. Kodwa inkampani kungaba ukuziqhayisa ukumiswa izingalo, ukushaqeka wezinciphisi, ukubopha akwazi ukugcina kanye pads, namafutha izihlungi. Lezi esikhululekile izingxenye abashayeli cishe asikhali ngalutho.

imikhiqizo yenkampani "Mapco" akusho ikuthinte ecacile yena, njengoba kufakazelwa eziningi okubuyayo omubi izingxenye ezisele yokukhiqiza zwe. "Mapco" njengendlela brand odumile akuyona okuzivikela Ukukhishwa emthethweni izingxenye kokuzihlanganisa ngenxa yokuqala.

Ukuze ukuthenga izingxenye izinga, udinga ukuba banake yokuthi ezweni lendabuko izingxenye kufanele kukhonjiswe kwi isembozo. Futhi uma wonke efanayo ohlwini, kusho ukuthi akukho kungabaza eqinisweni lokuthi into kuyinto yokuqala futhi beza kithi ngqo kusuka Germany.