Osikilidi Good eRussia

Okokuqala lapho kuqala ugwayi kanye ipayipi ukubhema kwaba imfashini kanye mkhuba enkulu, kodwa uma manufactory wagqoka ukusakaza, usikilidi isibaluli mkhuba omubi, zizimbi kakhulu. Nakuba anti-ukubhema abameli futhi baye baphumelela abanye phakathi kwentsha, "udonsa" kubo ekufezeni ezemidlalo nokunye ukuzijabulisa okungenangozi ukubhema kusese okuphambene global cishe yonke le mbulunga.

Umlando omncane

Konke kwaqala ngemva kokutholakala isitshalo elula Zikhipha North wamaNdiya aseMelika. Okokuqala, awusebenzisa ukuhlafuna, kodwa kamuva ngafunda ke zihambisana amaqabunga uhogela intuthu ezingena emaphashini. Ngakho-ke yasungulwa usikilidi wokuqala.

Ngemva emikhulu esiphelweni ngu amazwekazi ugwayi nemikhiqizo yalo babé ukunethezeka osikilidi ezinhle. Kanye kwayo sakhula futhi umncintiswano, ngokulandelana, futhi ezihlukahlukene imikhiqizo. Nezimboni ozama ukubajabulisa nokuheha umbono umthengi, ukunambitheka kanye nezinye izimfanelo imikhiqizo yabo.

Ngu ukusetshenziswa ugwayi muntu ubiza obala, nokho inani ababhemayo, kanye nenani usikilidi yokuthengisa sikhulela njalo. Le ndatshana izozama ukuphendula umbuzo yini uthande brand lesitsite ugwayi, futhi ake osikilidi engcono eRussia, ngokusho kongoti, ukumaketha ochwepheshe kanye abavamile ababhemayo.

Marlboro

Brand futhi inkampani efanayo iPhilip Morris, ngenxa okuyinto wabona ukukhanya Marlboro osikilidi, kubhekwa njengento omunye brand edume kakhulu futhi liyabonakala emhlabeni. Ngokuya ngalolu hlelo yokuqala abakhiqizi Marlboro brand wayezelwe kuphela kumbuthano lensikazi ababhemayo, futhi lokhu kusungulwe umugqa obomvu usikilidi isihlungi ukuze ufihle iminonjana lipstick.

Kodwa kusukela phakathi kwekhulu lamashumi amabili Marlboro uyanda "ukuma" yalo, kanye brand isivele kahle njengoba osikilidi kwabesifazane, nge ohambisana design amaphakethe ngesimo imicibisholo kanye ubuso inkampani - cowboy amahhashi. Ngesikhathi kumiswa sha njengoba sha amadoda usikilidi isiqala ukuthandwa ububanzi, displacing emakethe izimbangi zihlaba.

Kuze kube namuhla, lokhu brand ethandwa kakhulu emhlabeni wonke, uveza lo osikilidi engcono, ukushaya umthengi ezihlukahlukene imikhiqizo yayo: usayizi, ukunambitheka, umklamo, ukukhangisa subliminal, uxhaso kanye nezinye izinto.

Marlboro ngenkuthalo sponsors ezifana izenzakalo ezinkulu njengoba "Formula 1", lapho kunzima ukucabanga McLaren imoto noma Ferrari ngaphandle ukubeka logo brand. Ngokungangabazeki, Marlboro akunakubangelwa esigabeni 'ugwayi engcono ", ukubuyekezwa zazo ukuthi babeshaye esikhonkosini.

Winston

Sha yethiwa edolobheni North Carolina - Winston-Salem. Babephethe abokuqala off the line umhlangano ngo-1954, kwalandela womkhiqizo oluqanjwe RJ Reynolds noGwayi. Ngemva ukunqoba i-United States, i-brand ngokuqinile isikhundla ezisuka 1966 kuya ku-1972.

Ngisho obhemayo fastidious kunazo ungakhetha osikilidi ezinhle phakathi ezihlukahlukene okumelelwe e sha emakethe Winston.

Omunye izici eziyinhloko ithandwa enkulu ye-brand - ifomula imfihlo ugwayi, yaletha esuka Nicaragua ne-Brazil. ukukhiqizwa Kancane Kancane emhloleni osikilidi avunyelwe sha ukuze uthole ukunambitheka esithambile futhi eyingqayizivele.

Kulesi brand kagwayi, kukhona esinye isici ezithakazelisayo - bona bashise kancane, okuyinto abaningi bayazazisa ababhemayo, phakathi abalandeli kuyodingeka isikhathi esiningi ukujabulela ukunambitheka kanye nephunga elimnandi uWinston.

Hhayi buzo babe hlobo of brand uthanda, sha uyohlale akunike ugwayi engcono. ERussia, abalandeli yalesi brand eningi kunosikilidi ngokwanele nge ukunambitheka enkulu futhi intengo okungabizi atholakala umthengi yayo Russian.

Winston kungenzeka ameme iyiphi obhemayo ukhetho kangcono kuye ngesitayela, ukunambitheka kanye nokuqukethwe resin. Namuhla-ke ingenye engcono abathengisayo evelele brand emhlabeni, futhi njengawo Marlboro lucwaningo izenzo ezinkulu kwezemidlalo kanye nezinye izindawo show ibhizinisi.

Ezintsha Eziyisikhombisa

Le brand laziwa kabanzi emazweni Western futhi uye waba sibonga elidume ukuxhaswa leqembu yamahhashi, "Umthetho ofingqiwe-1" - Benetton. Isihloko "ugwayi engcono" futhi ukuqashelwa international bawamukele ngenxa yemizamo lenkampani Japanese Japan noGwayi Inc. By endleleni, ngendlela efanayo Japan futhi uthenge le brand ratio 45% emhlabeni: iminyaka engu-28 i-brand Japanese kuyinto inombolo 1.

Ekuqaleni, inkampane eyayinazo kwaba esikhiqiza kuphela Tokyo, kodwa kamuva ekunikezweni ilayisensi eSwitzerland ekunyusweni European emakethe. Ezintsha Seven kuphela ukhiqiza izinhlobo ezintathu eziyinhloko kagwayi: original, ukukhanya futhi ultra-ekukhanyeni. izici zalo kuthi akufane nokwenzeka efana Marlboro futhi aqukethe e ocushiwe carbon isihlungi yayo.

Camel

Uma ucelwa: "Yiziphi usikilidi engcono" - ke ngokuqinisekile kulolu hlu Camel. Le brand ungowokuqala e-United States uye wazakhela ukunambitheka kwayona, igwayi kusukela Virginia naseTurkey. Iphakethe likagwayi uhlale liyabonakala emhlabeni sibonga wonke ukuba nomklamo layo eliyingqayizivele izingcaphuno esimnandi.

Njengoba nje uWinston, Camel osikilidi ashise kancane, ukuvumela isikhathi eside ujabulele flavour of the brand. Omunye kuyizimpawu sha - kuba wokuqukethwe lelisetulu itiyela-nicotine kuqhathaniswa nezinye brand, yingakho bakuqonda neyaziwayo bonke abantu osikilidi ezinhle eRussia kanye CIS.

Camel - elinye lamaphayona embonini ugwayi amashumi eminyaka kwekhulu lamashumi amabili, kwaba sha ethengiswa kakhulu kunazo zonke emhlabeni. Kuze kube namuhla, abalandeli wayengeyena kancane, futhi kule brand ekhulwini neyaziwayo isithonjana Imboni kagwayi. Okuwukuphela nesincintisana sína zomkhiqizo - okungenani Marlboro yimpumelelo.

Inkampani umkhankaso inhlangano yayo umugqa ekuqaleni amabili sibonga ekhulwini yemizamo RJ Reynolds. Nakuba kwase kuphele amashumi eminyaka sha avalelwe yakhe, futhi isici esiyinhloko oluhlukanisa sha ayiguquki - lesikahle nogwayi Turkish.

umakhi yanamuhla Camel - Japan noGwayi International - yenzani konke okusemandleni ukuze ulondoloze zonke namasiko owathandayo futhi isihloko "osikilidi ubhedu emhlabeni", siphindaphindeka ngolwazi ubudala nge new kokuxazulula, kuhambisana ukuklanywa nezinye izenzakalo ezingajabulisi nokumaketha.

L & M

IPhilip Morris omunye brand odumile kagwayi - L & M (Liggett & Myers). ukukhiqizwa babo baqala ngo-1953 futhi namanje bayindlu model of izinga nokufinyeleleka. Umkhiqizo inebanga omkhulu wesitayela ukuze ivumelane zonke ukunambitheka nombala.

Ekhala emakethe ugwayi, i-brand ngokushesha ayedumile yayo sibonga ubuchwepheshe innovative okufika resin, liphinde uzinake ukuthi uqala ekukhiqizeni ugwayi ne lemifanekiso emhlophe.

Ngemva kokunqotshwa abakhiqizi US unquma ukwethula ukukhiqizwa e-Europe, futhi ngemva kweminyaka embalwa L & M iba wesine polarity uphawu emhlabeni. Sales kwafinyelela umvuthwandaba ngo-2009, lapho i-brand wakwazi bona angaphezu kwezigidi eziyizinkulungwane ezingu-100. Amayunithi L & M.

Noma yimuphi umuntu obhema ngokusesilinganisweni uzokwazi ukuze ucoshe okuthile ngokwakho kusukela umugqa L & M at an ngentengo eqolo, kwaba eningi kunosikilidi ezinhle. ERussia, sha futhi wathola abathengi babo, bobabili phakathi kwabantu bonke phakathi kwabesifazane.

Inkampani aqikelele ukuthi bazo zonke legatsha, ukuze amakhasimende ungaqiniseka ukuthi okukhiphayo bazoyithola njalo eliphezulu, iqinile futhi Iphunga elicwengiweyo nge high-ukusebenza kathathu resin filtration.

Brand akuncikile ku azithele ngabandayo yayo futhi njalo ufuna "ihamba" omusha, imali imali enkulu ekuthuthukiseni ugwayi ukumaketha kanye nokwazi indlela yokwenza izinto.

uPáll Mall

Emuva ngo-1899 inkampani kakade abadumile Butler & Butler osikilidi umkhankaso ikilasi "lux" into yomntakabani emphakathini. Ngemva American Tobacco wathenga onke amalungelo kuyo sha, inkampani ngokuqhubekayo ngcono ukukhiqizwa yayo, njalo ukuhlola izindlela ezintsha ukuze ngithole ugwayi kusebenziswe futhi usikilidi amafomu ngokwabo.

UPáll Mall usikilidi kungenziwa ngokuthi ukhokho uhlobo yinkosi-usayizi 85 mm ubude, futhi indlela entsha uvumele tamping ugwayi ukunambitheka azidlulisele umsungulo futhi okwakhe. Kodwa lokhu inkampani abayekanga kokudubula e 1960 100 mm usikilidi.

Ugwayi izinga ezinhle uhlale esivela sha, nelogo salo kalula isibonakaliso liyabonakala abalandeli emhlabeni wonke. Kuze kube manje, uPáll Mall - omunye okudaliwe edume kunazo British American Tobacco, imikhiqizo yayo zidayiswa emazweni angaphezu kuka-60 emhlabeni wonke.

iPhalamende

Okuhle-premium ugwayi wenza ngo-1931 ngu-Philip Morris. Ngo-brand ayo ethandwa okumfanele endaweni yakhe yesihlanu emakethe emhlabeni ugwayi.

Iculo le-Cigarettes kuhluke elicwengiweyo izingxenye enamakha original isihlungi isetshenziswa ekuvimbeleni staining amazinyo nokunikeza intuthu lwaluyophola. Nakuba osikilidi ihlukaniswa njengoba enamandla, kusafanele abe ukunambitheka mnene futhi kancane vyazkovaty.

Izethameli eziqondiwe, okuyinto yakhelwe brand - enikeziwe abangafika kwabangu-iminyaka engu-50, okuyinto ebaluleke dwebela isimo nempumelelo yomuntu yabo. iphakethe design ilula futhi ivumelane, kodwa umthengi ngaso sonke isikhathi uyakwazi uthola eliphezulu kakhulu izinga ugwayi ngentengo efanele.

Dunhill

Mark uvele 1907 futhi njengenhlangano Admirer emasikweni eyaziwa, futhi njengoba uMdali ukunambitheka lihle. Ekuqaleni ngekhulu xxi, inkampani ahlengwe ngokugcwele mastitis British American Tobacco, futhi uyaqhubeka ukulandela izinga elifanayo amasiko okuphakade.

Brand best of ugwayi lingachazwa omele owaziwa lenkampani - Dunhill King Usayizi. It ugxile 100% eliphezulu ugwayi, okuyinto akufaki zonke izinhlobo flavorings kanye nezinye izithasiselo. Mark ikuvumela ukuzwa ukunambitheka eyiqiniso ugwayi ubudala kanye iphunga elihle.

Kusukela ngasekupheleni 2008, nabaqambi sethule Reloc uhlelo esiza ukugcina ukunambitheka acwebile ugwayi ngumuntu Friend uphawu amaphakethe.

Lucky Strike

Le brand ingachazwa njengoba iwuphawu ugwayi American, umlando wayo olwenziwa kusukela 1871, lapho Virginia yethulwa ugwayi ohlafunwayo Lucky Strike. Kakade kusukela ngo-1905, i-brand iqala ukuba kukhiqizwe ngendlela ugwayi, futhi kamuva kancane waqaphela njengoba sha engcono kagwayi Melika.

Kusukela ekuqaleni kwekhulu lamashumi amabili noGwayi Lucky Strike welashelwa ukuthosa ngamazinga ashisa kakhulu kakhulu, okwakunginika ugwayi ngamunye ukunambitha kanye ukunambitheka ekhethekile.

Kuphela phakathi nawo-lamashumi amabili leminyaka aluthola iphakethe ukubonakala kwakhe kweqiniso nomhlophe kanye indilinga lebovu phakathi, ngaphambi wayengumhlali oluhlaza nondescript. Brand okuthengiswa emazweni angaphezu kuka-90 emhlabeni wonke futhi ukuziqhenya British American Tobacco.

Red & White

IPhilip Morris zafika nalolo sha eminyakeni embalwa edlule emakethe ugwayi, kodwa rapidity esimangalisayo yatha- e abaningi ababhemayo, ngenxa amanani aphansi yayo, eliphezulu kanye nomklamo ekhangayo.

Brand kungaba ngempela lingachazwa ngokuthi usikilidi omuhle ovela nomkhiqizi elihle. Inkampani ukukhululwa brand udzimelela abasesigabeni esiphakathi, ngakho zamanani kwamukelekile ukuba umuntu obhema ngokusesilinganisweni. Lezi ugwayi athandwa kakhulu eLatvia, Turkey kanye EU.

Efingqa

Lokho ukubhema - kuyalimaza, futhi umbuzo cishe kucace kuwo wonke umuntu ukuthi ukukhetha osikilidi ucishe ayinangozi kunalokho bokukhuluma. Kunoma ikuphi, akusiyo ezibalulekile ukuze abheme ugwayi, futhi lokho kungcono: ukukhanya, eqinile, menthol noma ultra-nomzimba omncane, ngoba umonakalo emzimbeni wakho (kanye nabantu abaseduze nawe kanye) sisetshenziswa mayelana efanayo.

Nokho, lapho ekhetha imikhiqizo yabo usadinga banake okuqukethwe itiyela nicotine omunye ugwayi futhi makudle amazinga aphansi. Ezinye Champions kwemithetho anti-ukubhema baye bafakazela ukuthi ukukhiqizwa resin ungqimba kungaba ngendlela ephawulekayo zehluke iphakethe, kulapho ukuthi idatha akukho ukuhlola eyodwa, gcinani lokhu engqondweni.

Njengoba for the izinganekwane amapayipi, nogwayi kanye nokuphepha kwabo - konke lokhu uhlakaniphile ukumaketha uhamba, abangenalo, kwabekwa nesisekelo esingokwesayensi futhi akukho ubufakazi. Kuyefana nasendleleni the hookah, okuyinto empeleni ugwayi efanayo, kuphela ifomu sangempela.

Ngakho into kuphela singa ukweluleka imfundamakhwela obhemayo - akusiyo ukuqala ukubhema, futhi ebona - baphonse lo msebenzi elimazayo, ngoba ukuphila kwalesi kuyoba lula kakhulu, futhi lobbyists eziningi emhlabeni wonke ngokushesha uzohola yokuthi i-nicotine ulinganiswa izidakamizwa futhi ukunqatshelwa ngokugcwele.