Ukwehlukanisa - ukwahlukana nokuhlukaniswa lonke ku ezihlukile

Namuhla, nesilulumagama selulwimi Russian ziqine kuhlanganisiwe eziningi magama kanye namatemu enomsuka angaphandle. Ngokwesibonelo, igama elithi "kwamangqamuzana". Lokhu ngokwahlukana, ngokuhlukana, lisuselwa Latin. amazwi differenti (umehluko). Leli gama kwaze kabanzi kakhulu esetshenziswa cishe yonke imikhakha umnotho, ukumaketha kanye psychology kwezenhlalo, ngoba lesi sihloko wenziwa manje ufundwa ososayensi yesimanje kanye nabacwaningi lishonile kakhulu kunangaphambili.

Uma sikhuluma ukumaketha ke ungaletha ikhotheshini owaziwa kusuka omunye wabasunguli be-umthengi ukuma ukumaketha Jack Trout. "Yiba ezahlukene noma afe" - izwi owaziwa, onqamula iyiphi isu marketing ibhizinisi, ehambisana kokubili nge ukufinyelela emakethe futhi ahlinzeke abathengi nge izinhlobo qualitatively entsha kwezimpahla namasevisi. Ngakho-ke, kufanele kuqashelwe ukuthi emkhakheni marketing kwamangqamuzana - yikhono yenkampani azihlukanise ziqhathaniswa nezimbangi zazo abanye izici ezithile, eyisikhulu phakathi okuyizinto izinzuzo ukuncintisana. I Kungashiwo okufanayo mayelana nomkhiqizo. Ophumelele yilona inkampani uye wakwazi ukwakha umkhiqizo noma insizakalo entsha noma okunye ukuze ungeze "ukunambitheka" umkhiqizo owaziwa, okuzokwenza zidonse ukunaka kwanoma abathengi ezingaba khona.

Ngaphezu kwalokho, leli gama lihlanganisa futhi isici lwezenhlalo, njengoba isetshenziswa ucwaningo emkhakheni ezidayiswayo amaqembu ahlukahlukene abantu. kwamangqamuzana Social - kuyinto division of umphakathi ngemacembu oluhlukile hlala ezahlukene emphakathini. Abacwaningi abaningi bavumelane umqondo wokuthi division of umphakathi bathambekele yimiphi uhlobo yayo. Ngisho ngamaqembu amancane kukhona ecacile esibonakalayo phakathi abacacisiwe.

Abacwaningi banamuhla baye baphawula le kwamangqamuzana kwezomnotho, kwezombusazwe futhi professional, owawuthi bonke abantu akunakubangelwa eyodwa noma esinye isigaba. Njengoba kwamangqamuzana - ngumqondo ezibanzi, lalapha kufakwe futhi umehluko iminyaka, ubulili, izinkolelo kanye indlela yokuphila. Konke lokhu kunakwe lapho befeza izifundo ezinkulu kokubili kwezomnotho kanye phezu zamasiko kanye lwezenhlalo.

Kubalulekile ukwazi ukuthi kukhona inqwaba yezincwadi, izihloko zesayensi kanye nezincwadi ngesihloko umehluko emphakathini, kodwa imithombo yokwaziswa uthi okuncane mayelana nendlela ongayibona ngayo yona kanye kwamangqamuzana lapho athuthukisa umkhiqizo noma umsebenzi omusha. Ngoba ukuba iphumelele kuleli zwe ibhizinisi kubalulekile nje okungcono niche market, kodwa futhi ukwethula umkhiqizo omusha ukuthi kuyoba ngokugcwele kakhulu ukwanelisa kwaphakama isidingo kuye inkampani. Ngakho, kuphakanyiswa - liphinde ikhono ngenhloso yokuhlonza izidingo eziphambili entsha isigaba esithile emphakathini kanye ukuthola izindlela ezingcono kakhulu unike amandla emakethe ukuhlinzeka izimpahla noma amasevisi edingekayo. Umkhiqizo kwamangqamuzana - yithuba enkulu ukuba umphakathi ehlukahlukene yasakazwa okungenzeka ezahlukene izigaba umkhiqizo, lapho wonke umuntu angathatha ukuthi yini acabanga efaneleka kakhulu futhi kudingekile, ngesisekelo amakhono sabo sezimali.

Njengoba singabona kusukela ngenhla, umbono division of umphakathi kanye nezidingo zayo kubalulekile ezimali kanye nokuhlaziywa izinqubo zangempela zomphakathi nezomnotho, kanye inqubomgomo yezenhlalakahle asebenzayo. Kuphethe njalo ukuqapha lezi zinkinga, uhulumeni uyakwazi acabangele umphakathi ekulungiseleleni kufanele angenele uhlelo lokuthuthukiswa isimo.