Ukwesekwa wolwazi izindlela zezimali nokuphathwa yokukhangisa

Izinqubo kwembulunga yonke imininingwane isikhala, njengoba kuveza izinqubo jikelele kwembulunga yonke ezenzeka emhlabeni namuhla, yebo, awukwazi kodwa sinomthelela ukusekelwa ulwazi lokuphathwa kwezimali ngobuhlakani kanye ekwakhekeni zohlelo jikelele esinobunye izimpawu elisetshenziswa ukudluliselwa kolwazi wokukhangisa - uhlelo amakhodi zesiko mass, kufihlwe ukusetshenziswa yokukhangisa imikhiqizo.

Ngakho-ke, uhlelo kolwazi ukwesekwa wokuphathwa kwezimali kanye nolwazi ubuchwepheshe ngokwedlulele ekuphathweni kwezimali, njengoba sasinothando indlela ekulinganisweni izindlela zokuhlinzeka umtselela losengcondvweni ku abathengi ulwazi ukukhangisa ungalawula lokhu inqubo njengoba umthombo esetshenziswa abakhangisi, kanye njengengxenye yokusabela ukuzivikela emphakathini ukuze nokukhohliswa ngokweqile futhi ephoqelela ukuziphatha mass eyeqisayo.

ukwesekwa wolwazi wokuphathwa kwezimali okusekelwe ukuqonda ukuthi kunomahluko ocacile imigomo "inkolelo yakho", "isiphakamiso" futhi "zokukhwabanisa ukwazi" maqondana imikhiqizo yokukhangisa angakafakwa ihlaziye icubungulisise nezincwadi zesayensi. Isizathu salokhu ucwaningo isikhala abangaziwa ukuntuleka "ezimele" (kusukela izici kwezomnotho nakwezombusazwe imiphumela yokukhangisa ithonya) indlela ngokwengqondo kuya ngohlobo lwenkinga.

Iqiniso lokuthi isihloko umtselela losengcondvweni ku umamukeli, lapho kwenziwe Imininingwane ukusekela eziyizo zokuphathwa kwezimali advertologii yesimanje ihlaziye kusukela ezimbili izinhlangothi ephikisayo: noma ukukhangisa umkhuba, kugxilwe kuphela ukubaluleka isicelo yokukhangisa noma kwamasiko izifundo, izazi-mlando, zezenhlalo, ulinga ushintsho ekubeni ezenhlalo nezamasiko, noma kunjalo, ngqo exhumene ne ukukhangisa mkhuba. Abakhangisi ozama ukudweba ulwazi ukwesekwa zokuphatha nokusebenzisa izimali kanjalo nobudlelwane emakethe jikelele isiko, ososayensi nakweminye imikhakha, kunalokho, ukuvikela amagugu yayo devalued ngamandla emakethe.

Kulokhu, zombili izinhlangothi ukuba, empeleni abathintekayo (ngowokuqala - e ukusebenza sales kanti eyesibili - in calculus umonakalo yezenhlalakahle okubangelwa yokuthengisa efanayo), uma usho khona imibhalo ukukhangisa ikhono lokukholisa izindlela, amasu kanye neziphakamiso izinqubo kanye ngisho nobuchwepheshe zokukhwabanisa ukwazi, benza kanjalo "edlulayo", ngaphandle kokuya imininingwane, futhi ngokuvamile ukuzibuka kuyisinyathelo imigomo kudida ngokwabo, noma cha ukubona umahluko phakathi lobuphocelelako isiphakamiso, isiphakamiso futhi zokukhwabanisa ukwazi, njll Kubalulekile wazi lokhu okulandelayo, ukuntuleka nsuku ecacile lwetibalo terminological futhi ngokwengxenye sebeqashelwa advertologami. Ngakho, ngo-izingxabano eziningi futhi kuxoxwa ngale nqubo yesiphakamiso ngokuvamile kuxutshwe (exakekile) nezinye izinqubo ngokwengqondo eziningi, futhi ezinye izazi, ehlaziya ngezigaba yesimanje imiyalezo nokukhangisa, amanothi, phakathi kokunye, ukuthi: "ngezinhloso umthelela ukukhululwa umthengi:

- ulwazi:

- ezithonyayo noma isisusa;

- uyakhumbula noma izikhangiso ukuzinza;

- ukukhangisa ehlonishwayo.

Lokhu kuhlukaniswa kuyinto ephawulekayo ngenxa yokuthi ngokuvamile obulandisiwe izincwadi namabhukwana enikelwe ukukhangisa. Okwamanje, kukhona ukuphikisa division ezinjalo, imiqondo njengoba okokuqala akhethiwe ngokunengqondo heterogeneous, isb umuntu akhiphe abanye (awukwazi, ngokukhethekile, ukukhumbuza, ngaphandle ekwazisa khumbuza ukuba bangazikhathazi ngezinto obukholisayo), kanti okwesibili, musa ucede zonke izinjongo kokusebenzisa ukukhangisa.

Ngakho, kubalulekile, ngakolunye uhlangothi, ukuqaphela ukubaluleka ehlaziya izenzakalo of inkolelo, ukudla kanye zokukhwabanisa ukwazi ngokusebenzisa ocwaningweni okudidiyelwe ukukhangisa umbhalo imiyalezo, futhi ngakolunye uhlangothi, zama ukuthola izimiso ecacile ukuhlonza kanye kwamangqamuzana zalezi amasu ngokwengqondo.