Umkhiqizo ukuma

Umkhiqizo ukuma - yinqubo esinquma indawo ukuthi umkhiqizo omusha okufanele kungene osekhona. Proper charting umthengi bezibona umkhiqizo othize kusukela iqembu ukuncintisana iyasiza uma uhlela ukukhulula imikhiqizo emisha emakethe noma ukukhomba izindlela ukuze kuthuthukiswe futhi ngcono imikhiqizo kakade isendalini.

Ukuma umkhiqizo wenziwa ukuze kuqinisekiswe sesimweni yokuncintisana phakathi ontanga yakhe emakethe. Kuze kube yimanje, bethuthuka futhi bafeza eziyinkimbinkimbi imisebenzi. Beka umkhiqizo othize engqondweni somthengi zokumaketha ngokuthi isikhundla sakhe.

Imibandela emakethe zakudala, abathengi ugcwale ulwazi mayelana ezihlongozwayo zabo izimpahla namasevisi. ngokuvamile abakwazi ukuhlola ngaphambi kokuthenga umkhiqizo. Isikhundla elalihlala umkhiqizo umqondo umthengi, lonke iqoqo Imibono, emizweni kanye nemigqondo ezingavela uma iqhathaniswa imikhiqizo ukuncintisana.

Abathengi uzame ukwaba bona ezahlukene izigaba izimpahla. Nokho, le ndlela engokwemvelo umkhiqizo akuyona ilungele abakhiqizi abasebenzisa amathuluzi ukumaketha phokophela ukwenza inqubo ukulawuleka futhi kuyazuzisa yini.

Kuze kube manje, bethuthuka futhi ngempumelelo isicelo ezintathu eziyinhloko umkhiqizo ukuma isu:

1. Ukuqinisa isikhundla wamanje we brand ezingqondweni abathengi.
2. Ukucinga izikhundla lutho ibalulekile ngoba inombolo enkulu abathengi.
3. Displacement encintisana ngesikhundla sabo ezingqondweni abathengi noma ekuhleleni kabusha (uma Ukungena ezidingekayo zibe izingxenye ezintsha noma izimakethe ezintsha).

Positioning lisu ngezigaba ezintathu. Enhlabathini kunqunywa ukuma wamanje, wesibili ukukhethela isikhundla oyifunayo, eyesithathu - ukuthuthukisa isethi ezabo izindlela ukufeza isikhundla oyifunayo.

Izimiso eziyisisekelo simo esilandelayo: ukulandelana ukwethembeka nokuba isiqondiso kanye akhethiwe isikhathi eside; ukutholakala kanye lula ngokuhlanganiswa imiva lokunikeza isikhundla; kutfotjelwa zonke izingxenye zebhizinisi (izimpahla, izinsiza, ukukhangisa, nokunye. d.) isikhundla ekhethiwe.

A inzuzo ukhiye lomkhiqizo, okuvumela umthengi ukuhlangabezana nezidingo zabo kanye okuhlukanisa umkhiqizo kontanga futhi izimbangi, ngokuthi ukuma ngemfanelo. Lokho kuba umthombo nogqozi ukuthenga. Kukhethwa abakhangisi attribute iqala ngokukhomba kubathengi izinzuzo izingxenye. Basuke ihlukaniswe amaqoqo ezintweni eziningi ngezizathu: Ngokusekelwe intengo izimpahla, ikhwalithi yesithombe, indlela usebenzisa lo mkhiqizo, ukuxazulula izinkinga ezithile, noma ngesisekelo inhlanganisela izinzuzo.

Positioning umkhiqizo mncintiswano kunemifuziselo yayo kungenziwa noma ngokusebenzisa entsha (free niche) isikhundla, noma ukufuduka kulokhu kuma encintisana.