Beer "Carlsberg": umenzi, intengo, ukubuyekezwa

Carlsberg ubhiya imelelwa inkampani Danish of the gama elifanayo. Kuze kube manje, i-brand ingenye emhlabeni wonke ngobukhulu kanye impumelelo. ikhanda Ihhovisi yenkampani lisuselwe Copenhagen, e Valby.

Umlando sokudalwa

Sokuphisa yasungulwa ngo-1847 yi-Danish usomabhizinisi luthela okuthiwa uChristian Jacobsen. Sha yethiwa indodana usomabhizinisi Charles. Okwesikhathi esithile ubhiya eside "Carlsberg" ikhishwa ngokuqinile ezakhamuzini inhlokodolobha ke ukukhiqizwa lwandiswa ngesilinganiso sesizwe sonke. I nokuthengiswa lokuqala izinsuku kusukela ekupheleni 1860, kodwa iqembu angaphandle ubulokhu kanzima sibambekile.

Ngemva cishe engu-20 kusukela ekusungulweni inkampani, isiphuzo usebhekene izinguquko ezithile. Okokuqala, kumayelana indlela ukuvutshelwa umkhiqizo. Manje Danes wathola nje isiphuzo isibilile, umusa ngokuphelele futhi ubhiya elicwengiweyo "Carlsberg". Umenzi uye wasinakekela njalo mayelana amakhasimende ayo, ngakho-ke ngokushesha banquma ukwandisa ubunikazi inkampani ngokusebenzisa laboratories ezintsha kanye nezimboni. Kuyaphawuleka ukuthi lapho umthaki wemithi lokuqala brand isikhathi eside wahlala Danish Lauritz Sorensen. Nguye esethula enqubweni yokuphisa lesi siphuzo ingxenye hydrogen ka-pH, okuyinto namuhla isetshenziswa zonke ezinye izinkampani.

Nokho, ngisho nangaphambi kokuba kube yilo mzuzu nge Carlsberg brand Kwathatha isikhathi isimo ongaziwa. Ngo 1882, indodana Jacobsen sika lasuka ibhizinisi lomndeni, zikhetha ukuvula umugqa sakhe likabhiya. Sha omusha okuthiwa Ny Carlsberg. Kufanele bakhokhe intela, kokubili esincintisana amashumi amabili eminyaka waya isandla. Ngo-1902, uCharles wafa, namadodana akhe baye bahlanganyela kokubili imikhiqizo emuva.

Ngo-1969, i-main imbangi Danish inkampani lapho kudayiswa khona utshwala Tuborg isinqumo ukuncela brainchild Jacobsen. Ukuwa sha akanayo ukulinda isikhathi eside. Okwamanje, i-Directorate Carlsberg ungumnikazi kuphela yesithathu inkampani, okusele ungaphakathi iflothi khulula.

ukuphelela ubuchwepheshe

Kusukela 1847 sokuphisa ekhiqizwa isiphuzo unfiltered esekelwe imvubelo zemvelo. Umkhiqizo uphinda ngokugcwele isiko Danish, kodwa ngokuphelela azihlukile. Ngo-1865, owokuqala chemical laboratory wavulwa efektri. Lokho-ke ukuhlakulela indlela entsha ukuze culturing imvubelo, kulandele filtration. Kule ubhiya iphuzu "Carlsberg" wasukuma ukuze izinyathelo ezimbalwa phezulu.

Ukuthunyelwa wokuqala wathunyelwa Scotland bese eScandinavia futhi eWest Indies. Maphakathi no-1870 imikhiqizo anesikhundla ehola eYurophu. nokuphathelene oluhlaza "Carlsberg" ilebula yadalwa 1904 nge umakhi Thor Bindesbollom. Kusukela ngaleso sikhathi, kubhekwa uphawu belinganisa yokuthengisa sha sika. Ngemva kwezinyanga eziyisithupha, ngo-Copenhagen kwakukhona isigodi lapho kudayiswa khona utshwala. Bezingekho kuphela nezakhiwo zokuqondisa kanye nemigoqo, kodwa futhi elabhorethri omkhulu nge imishini emisha.

Ngo-1976 lapho yayingumuzi omkhulu kunayo yonke-International Center for the cwaningo utshwala namuhla. It yasungulwa nje ngaleso laboratories chemical Carlsberg. Inkulungwane entsha yeminyaka kwaphawulwa inkampani kuvulwa amagatsha amaningana emhlabeni wonke, kuhlanganise eRussia. Ngo-2004, osokhemisi Danish phelelisa iresiphi ukwelashwa imvubelo, ushintsha kakhulu nomqondo yokuphisa wamavukelambuso.

Kuyathakazelisa ukuthi ngesikhathi abalandeli Carlsberg babe lezo zibalo yisakhiwo sodumo njengoba uQueen Elizabeth II futhi sathathwa uWinston Churchill yena.

brand Ukukhiqiza

Okwamanje, ukuthekelisa ubhiya "Carlsberg" ikhiqizwa ngaphansi onjalo owawuthandwa brand like Tuborg, baltika futhi Kronenbourg. umkhiqizo Ubude uneziqu mayelana 500.

Unyaka inzuzo kakhulu sha Danish isibe-th 2012, lapho le nkampani wathola ekuthengisweni nje kuka $ 11 bhiliyoni. engenayo Net kwaba $ 1.1 billion. Kufanele kuqashelwe ukuthi eminyakeni yamuva nje kuye kwaba ezinye ukwehla izimali sha, kodwa Dynamics efanayo okwamanje ebonwe zonke Breweries ezaziwayo. Kuyaphawuleka ukuthi iningi umkhiqizo Carlsberg odingeka eRussia, e-Azerbaijan, Nepal futhi Laos, sabe eDenmark naseNorway. Inzuzo inzuzo kuleliya lizwe ivele uhlu Sweden, Cambodia, France, Kazakhstan, Portugal, eSwitzerland, Malaysia, eJalimane, e-Ukraine, Singapore nabanye.

Kusukela ngo-January 2015 sivaliwe ngokushesha ezimbili izitshalo eRussia: eChelyabinsk Krasnoyarsk.

Ukwakheka nezakhiwo ubhiya

Akumangalisi, yimiphi imikhiqizo Carlsberg has okusezingeni eliphezulu ikhalori kokuqukethwe. Its Inani amandla kuyinto ikhalori mayelana 45 kuya ku-100 g ccal Kancane kancane isiphuzo ngacela - 42 ccal.

Njengoba yakhiwa izingxenye pasteurized kuphela kanye izithasiselo, amaprotheni namafutha e isiphuzo engekho nhlobo. Lapho esikhiqiza ubhiya usebenzisa ibhali malts, amanzi ahlanzekile kanye Uhobhane elicwengekileyo. Ngakho wort akhiphe okuqukethwe ingeqi 12%. Ngokwesilinganiso, ezingeni utshwala uyahluka 5 linemibhikisho. Ngu pretreatment kukabhiya imvubelo "Carlsberg" uthola ukunambitheka kwalo enkulu omnene hop nenzondo ngephunga elimnandi fresh.

uxhaso

Kusukela ekuqaleni kuka-1990, i-brand ibilokhu bahileleke ngezimali imisebenzi football. Hhayi ngaphandle isizathu 2004 no-2008, Carlsberg kwaba yomnikeli eyinhloko Championship aseYurophu, futhi namuhla ubhekwa abameleli eyinhloko Champions League. Kulokhu, isivumelwano UEFA isanda kuvuselelwe eminye iminyaka embalwa.

Ngaphezu kwalokho, i-brand isihloko umxhasi the club "Copenhagen". Ngaphambi elilotshwe nelogo "Carlsberg" ngo-1992 ku-izikibha lihlotshiswe iqembu "Liverpool". Kusukela imisebenzi yezemidlalo namanje umi phandle emhlabeni Championships yonyaka e-skiing kanye igalofu.

Ngo-1920, inkampani exhasiwe kuvulwa Institute of Physics e-Copenhagen. Namuhla enkabeni iye ucwaninga hhayi kuphela quantum nezinqubo ezintsha e-athomu, kodwa futhi isihloko esikhulu umkhiqizo wotshwala yenhloko-dolobha, ogama lakhe ubhiya "Carlsberg".

Izibuyekezo kanye nezindleko

Omunye izinzuzo main uthambile isiphuzo lwemithombo ukunambitheka kwako. Kwenzeka ngenxa izinyathelo eziningana filtration futhi pasteurization. Non-utshwala ubhiya "Carlsberg" has a ukunambitheka amnandi, lapho ukubuya kwehlobo nobumsulwa hop. Ideal for ukudla ukukhanya Ungadla.

Izingxenye ezisemqoka utshwala izinhlobonhlobo Uhobhane nebhali. Lezi zingxenye ukunikeza ubhiya amanothi aqabulayo nenzondo a aftertaste okuncane emnandi. Isiphuzo kufanelekile inyama kanye nenhlanzi izitsha, kanye ukudla okuhlukahlukene German kanye Japanese.

Enye plus, eqokomisa isikhundla okuholela ubhiya "Carlsberg" - intengo. amabhodlela zonke izindleko kuhluka ruble 75 kuya 95.