Businessman Michele Ferrero: Biography, umlando impumelelo, isithombe

Lena indaba mayelana lowo muntu kunabo bonke e-Italy, umlando imikhiqizo odale, ukunambitheka, igama kanye nokubukeka ukuthi uyazi 96% sabantu waseRussia abaneminyaka ephakathi kwengu-3 kuya ku-50, indaba onekhono, ophumelelayo futhi ngempela bathande umsebenzi wabo yomuntu - Michele Ferrero. Biography, umndeni, isitifiketi zebhizinisi futhi ambalwa amaqiniso elaziwayo elincane mayelana umlisa kanye nengane yakhe - konke lokhu niyolazi uma ufunda isihloko.

Kafushane mayelana main

Bambalwa abantu abazi-movie enhle mayelana confectioner ome njengeqanda ngegama Villi Vonka nomngane wakhe omncane Charlie. An uhambo amazing efektri ushokoledi, emhlabeni imilingo emaswidi fantasy emangalisayo namazinyo amnandi amashumi eminyaka. ababukeli abaningi isikhathi eside bakuchazayo ngisho chocolate emfuleni, utshani noma apula caramel kusukela uswidi, futhi uthando angakhuluma uMnu Wonka ukuze inkampani yakho.

Ngokufanayo, kungase kube khona indaba ukumangala umkhaya uphumelele khekhe yangempela moguls eTariyana libalele, olwaqala ekuqaleni kwekhulu leminyaka eledlule negama Pietro Ferrero, eyazuza njengefa kuyise ebhikawozi encane. Iminyaka yokusebenza kanzima, ithalente undoubted, ukwethembeka izimiso izintandokazi zakho, kanye ibhizinisi emangalisayo ... exutshwe kancane amashwa wanika nokunamathisela ushokoledi emhlabeni nut ka Nutella, Kinder uchungechunge awukudla izingane, iholide encane, ogama lakhe Kinder Surprise, candy emangalisa Ferrero Rocher, gentlest Raffaello futhi dragees Tic Tac.

Imfihlo impumelelo enkulu of khekhe

Michele Ferrero - indodana, Pietro, ngubani wayengazisabi ushintsho futhi uguqulwe igalelo uyise ngale ukuqashelwa. Merry ngokwemvelo, ophumelelayo e uhlamvu wangempela ekuphileni Bani ezibulala ngomsebenzi, Pietro esungulwe ngokushesha uqobo amakhasimende amaswidi okumnandi. Hit yokuthengisa esitolo sakhe kwakukhona ushokoledi ezindukwini nut ukugcwaliswa. Isaga abadumile mayelana nokuthi ungasiza kanjani amashwa empilweni, wadlala yokuba khona kwezulu Ferrero umndeni indima ebalulekile.

Uma shokolethe oncibilikile izinti, kodwa umnikazi we esitolo khekhe awuzange ishaqeke, akazange aphonse isibe lezimpahla illiquid, wayekwenza kumakhasimende abo ngendlela lisakazeka ngokuba namabhanisi sha. Lokhu uju is kangaka ngaso izivakashi confectionery ukuthi Pietro kwatlhogeka bona enze ukukhiqizwa iphinathibhatha sokusakaza, ngakho izwe liye Nutella ezaziwayo.

Iminyaka emine izitolo confectionery Pietro baphoqeleka ukuba sandise ngenzalo yabo futhi ukuze uvule endaweni yokukhanda. It wethulwa 1942, kakade 1949, Michele Ferrero wamsiza uyise, futhi ngo-1957 wathatha izintambo lenkampani phezu ebhodini.

Isici ngokumangalisayo ukwakheka Ferrero corporation kwakuwukuthi Abadali zayo baye bazikhandla phezu brand. Pietro isungule elichumayo, kwakusijabulisa imikhiqizo yayo ukuze ezingeni likazwelonke, kodwa ukuqashelwa international ke usezuze Michele Ferrero. Indaba impumelelo brand ayo ikhathalela ngokuyinhloko ukuthuthukiswa okuqhubekayo kwemikhiqizo emisha, ukwakha ngamunye wabo wasebenza okuyisilinganiso sabangu-cishe iminyaka emibili. Phakathi nalesi sikhathi, le eseyintsha inkampani senzeka kude umqondo elula izibiliboco kakhulu nge ukunambitheka esiyingqayizivele, ukuklanywa, indlela eyingqayizivele yokupha ilebula.

Izindaba umndeni

Inkampani Ferrero, eyasungulwa ngokusemthethweni ngo-1946, ngalesi sikhathi ingenye abakhiqizi elikhulu amaswidi emhlabeni. Lokho okwaqala nge ibhizinisi elilodwa, siye sakhula saba uxhaxha international izimboni (16 emhlabeni wonke). Ukuthengisa imikhiqizo kuye kwaba omkhulu sokusakaza namahhovisi e-Europe, Asia nase-United States, futhi abasebenzi 22.000 ukusebenza ukuze kuzuze sha.

Kodwa naphezu kwezingozi ezinjalo ngezinga elikhulu ekukhiqizeni kanye inzuzo ($ 8 billion ngonyaka), inkampani kusezandleni yomndeni owodwa iminyaka engaphezu kwengu-60. Biography of Michele Ferrero (isithombe okusesihlokweni esithi) awunakuhlukaniswa exhunywe nenkampani. ukuphila kwakhe siqu - uyimfihlakalo, okuyinto Wasethatha kanye laye endaweni yabafileyo. Cishe, akunakwenzeka ukuba kukhona kungatholakala eziningi zamathambo. uyise Pietro lonke ekuphileni kwakhe abasebenza confectionery bakhe, ikakhulukazi lwamsiza ukuba abe umkakhe. Ngokusobala, Ubumnene exuberant Italian wasiza amabhizinisi ukusinda ngisho nasezikhathini ezinzima kakhulu, futhi kuphela umkhaya oqinile yokuthi kwakunzima kangaka.

Thanda ukungaguquguquki futhi sasitholakala kuyi ozala Michele Ferrero. Wayeshadile kanye, ukuba ibuye emshadweni wayo washiya amadodana amabili. Umkakhe Maria Franca, kanye nomama Michele ngesikhathi, kwaba othembekile kumyeni wakhe. Peter Ferrero kakhulu, wasiza umyeni wakhe Pietro, wayeselahlekelwe ngqo ahileleka ezindabeni yenkampani.

Ngokufanayo, Mary Frank kwaba muse yangempela nokusekela Michele Ferrero, Biography of the owesifazane kufaniswa umndeni nomsebenzi wokuzikhandla yesikhwama, esekelwe izimali ale Nhlangano. By the way, lokweseka, usizo mutual nokukhathalela izisebenzi zayo - trait kuyisici sobuntu inkampani Ferrero.

magnate esithengisa amaswidi ushone eneminyaka engu-89, ngo-2015, ngesikhathi wakwazi ukudlula namadodana akhe ibhizinisi - Pietro futhi Giovanni. Lokhu kwenzeke emuva ngo-1997. Amadodana zikufakazela amakhono abo futhi kuNkulunkulu wabo, bangahlambalazi uyise ngokubonisa ngokwabo osomabhizinisi kakhulu.

Abacebile futhi ukhale

Ukuze elingaphandle Ngeshwa, Michele wakwazi ukusinda omunye abafana bakhe. Ngo-2011, wabulawa indodana yakhe Pietro. Ferrero umndeni izici ezithile amahloni. Bona abazinikezela kanye nezindaba zomkhaya, akazange anike izingxoxo, kodwa ngenxa yazo zonke izenzakalo ekuphileni kwabo wakwazi ukufunda kuphela kusukela tabloids.

Pietro iphahlazeka ngenkathi ugibele ibhayisikili, ngokuba ngezebhizinisi eNingizimu Afrika, akukho imininingwane indaba yehlulekile ukwenza ngisho eminyakeni embalwa kamuva. Kuyaziwa ukuthi Michele Ferrero iminyaka bokugcina bokuphila kwakhe wachitha e Monaco, izingane wakhe babehlala Belgium.

Pietro Jr. enomkhaya, inakekelwa umfelokazi osemusha washiya izingane ezintathu. UPietro eyizibulo Michele, wayephatha ingxenye ukukhiqizwa Nhlangano, futhi Giovanni esasiphethe izindaba zezimali ebhizinisini lomkhaya. Abafowethu kwadingeka babe namalungelo alinganayo leyo nkampani abayisebenzelayo. Ngemva kokufa Petro Dzhovanni wathatha izintambo ngokuphelele ezandleni zabo.

Ngokusho ezinyathelweni zikayise

Umlando impumelelo Ferrero lincike abantu abasebenza kuso. Wonke umsebenzi sibalulekile, umlando eside lomsebenzi ahlangene yimuphi umsebenzi futhi umqashi wakhe, inhlonipho ngaphezulu inkampani ephatha Veterans yayo.

Ngaleso sikhathi, izisebenzi waqasha izisebenzi yabalelwa amayunithi. Ngakho Pietro Ferrero waqasha njengabasizi abantu abayisithupha, ngemva kweminyaka engu-ale Nhlangano selingaphezu amashumi ezinkulungwane zabantu. By the way, ifektri wokuqala wavulwa e edolobheni elincane Alba e-Italy kuze kube yilolu suku phansi ilandelana yokukhiqiza corporation wahlanganyela zonke umhlali yakithi yesibili.

Kuyaphawuleka ukuthi noyedwa wamadodana likayise akusho beqa isiko nomndeni, amadoda Ferrero umndeni kuyinto kwesizukulwane sesithathu ilandelana lokulungisa isizathu esiholele wawoyise, eqinisweni, bahlale abasebenza nentuthuko yayo okunye. Sokuthuthwa kwempahla inkathi safika ngesikhathi lapho inkampani wagijima Michele Ferrero. isithombe Umkhaya naye futhi abathandayo - umfanekiso ecacile yokuthi nje sha usezandleni kulaba bantu, kuyomthokozisa abalandeli babo.

osaziwayo International

Ububanzi imikhiqizo ukuthi inkampani ukhiqiza Ferrero, elikhulu, kodwa kukhona imikhiqizo phezulu, waqaphela nabathandwayo emhlabeni wonke, izingane nje kuphela kodwa futhi abazali bazo:

• Candy Ferrero Rocher - a pralines Akumangalisi obucayi embozwe ushokoledi Uqweqwe kanye sprinkles of hazelnuts olwembiza.
• Umholi yenkampani yokuthengisa - a chocolate-hazelnut nokunamathisela Nutella, sinkhwa naye uqale usuku lwakho eziningi abantu.
• Enkulu Raffaello - ungoyedwa ongazazi ukuthi uju ezimhlophe ehlanganisa ukhilimu ukukhanya, esigubuzele nut alimondi ukwambula? Konke lokhu kungenxa e vkusnota crispy esilucwecwana igobolondo camera nge kakhukhunathi ishq - kokuqeda touch candy.
• Line Kinder izimpahla - ikakhulukazi chocolate zezingane. Ngokwe-Abadali, kuba-42% yakhiwa ubisi zemvelo. Lokhu Yummy ewusizo ezidumile ikakhulukazi njengoba amaqanda ukumangala kanye ushokoledi tincetu portioned.

kumnandzi

Phakathi nomlando wakhe omude inkampani Ferrero ngokuvamile Kwadingeka ukuba nginqobe izithiyo. Inzalo yabo Abadali wakhulela nzima kwezikhathi zokulotshwa impi, zifike nemikhiqizo ukuthi ukuthi uzoba nentshisekelo kubathengi futhi ube wadala yobuciko yangempela, ngoba ngisho nangemva kwamashumi eminyaka ubumnandi Pietro futhi Michele qinani ukuzinikezela kwabo izinyo elimnandi. Cishe kuwo wonke umkhiqizo kuhilela okuningi amaqiniso athakazelisayo mayelana nokuthi iziphi izinhlelo ezimbalwa abantu bazi.

Ngokwesibonelo, lo odumile "Kinder Surprise" - production okuyinto Michele wakhuphuka ukusiza omama ukuphazamisa izingane ngesikhathi ethenga esitolo. Amaqanda nge amathoyizi kungukuthi ithengiswe e-United States, ngokusho imithetho yabo ukudla akufanele kube khona izinto ezingewona ukudla. Esikhathini ezishisa konyaka inkampani iyeke ukudayisa chocolate imifanekiso, ngoba elahlekile ukuhweba ingubo candy ngeke wengeze brand ukuthandwa. Michele necebo ushokoledi izingane zabo nge wokuqukethwe lelisetulu ubisi, ngoba kusukela ezalwa bengeke bame ukuwaphuza njengoba injalo emsulwa.

Raffaello candies zadalwa ngokuqondile ukuze ishaye ukushisa, kule dessert akuyona isithako olulodwa, okuyinto yayiyohlushwa okushisa aphakeme kakhulu emgwaqeni. Imfihlo "Nutella" kakhulu hhayi wachazela kuze kube manje, kukhona izinketho eziningi ukuze manga kukhona, kodwa akekho kubo okungaqhathaniswa ukunambitheka kanye flavour of the original. Ferrero ngonyaka othenga yesithathu yesivuno lembulunga yonke elinezinto ezinhlobonhlobo hazelnuts izidingo zabo ukukhiqizwa, ngoba le ngxenye - ngesisekelo eziningi imikhiqizo yethu.