Iziteshi yokuxhumana: definition, izinhlobo, izici. Iziteshi yokuxhumana marketing. kuziteshi zomuntu zokuxhumana

Akusiyo imfihlo ukuthi zokuxhumana - ibaluleke kakhulu, ngisho iphuzu ebalulekile nobudlelwano zomphakathi. Lo mqondo ngokuyinhloko lisho exchange kolwazi phakathi izinhlobo ezahlukene abadlali.

Ngisho ngesikhathi ekuqaleni umphakathi wesintu nokuxhumana nokuxhumana zidlala indima ebalulekile. Kwakuwusuku iziteshi wokuqala zokuxhumana. Kuze kube manje, indima Imininingwane uyaqhubeka ukhula. Kule ndaba, ukubaluleka okukhulu esintwini futhi ube nazo zonke izinhlobo iziteshi ezikhona zokuxhumana.

Abaningi ibinzana owaziwa umlobi odumile Antuana De Saint Exupery. Ngaleso sikhathi, wathi eyigugu kakhulu emhlabeni kuyinto esiphehla zokuxhumana womuntu. Lesi sitatimende akalilahlile ngokuhlathulula ukusebenza kwawo namuhla. Ukuxhumana okunempumelelo phakathi kwabantu, futhi ngokungangabazeki, ingenye yezinto eziyinhloko zokuphumelela sphere eziningi emphakathini wesintu. Kuyasiza ukuba nabangane abaqotho futhi omethembayo, umsebenzi wokuziphilisa, futhi sifinyelele ukuqashelwa nempumelelo. Ngaphandle isakhiwo ephumelelayo ubuhlobo obunjalo ngokusebenzisa imigudu yokuxhumana konke kusuka kube nzima kakhulu.

Inchazelo

Yiziphi imigudu yokuxhumana? Incazelo yaleli umqondo Kubalulekile inqubo lokudluliselwa ulwazi. Ngakho, isiteshi zokuxhumana - kungcono omunye oshumayela ungathumela umyalezo ovela umthombo lapho uya khona. Eyokuqala sithumela le noma ulwazi, kanti owesibili uthola khona. Kulokhu ilitshe kungenzeka angaphezu kwelilodwa. Ngakho, ngesikhathi isethulo we womfundisi edlulisa ulwazi lonke izilaleli. Ngaphezu kwalokho, isigijimi angeke kungagcini umbhalo noma umsindo. Ngokuvamile leli gama lihlanganisa ithoni, ukushukuma komzimba, nokunye. D.

Ukuthuthukiswa yokuxhumana emphakathini wesintu

Iziteshi Ukuxhumana zingokoqobo noma ngengqondo uxhumano imigqa kanye yiluphi ulwazi luhamba. Kulokhu kokubili umthombo kanye zokubhalisa sidzinga okuyiwa abathola. Lezi amakhodi nezilimi, kanye imishini yezobuchwepheshe.

Amathuluzi imigudu yokuxhumana Unezinguquko zabhekana nge ukuthuthukiswa komphakathi wesintu. Ndawonye nabantu aphumile umphakathi bakudala ukuze impucuko post-ezimbonini. Lokhu kushintsha hhayi kuphela ubukhulu, kodwa futhi ayelapho izinhlobo ezintsha iziteshi zokuxhumana. izindlela zemvelo yokudlulisela ulwazi kancane kancane kulekelelwa yokufakelwa, wadala le njongo ngabantu ngokwabo.

Iziteshi buthule nangamazwi

Lezi zinhlobo ukuthumela idatha kukhona yemvelo. Iziteshi buthule futhi ngamazwi zokuxhumana usebenzisa amathuluzi Ngokwemvelo esivela indoda. Ngenxa yalokhu, kuba ukudlulisela umyalezo semantic.

Ubonisa kanjani ukuthi uyangeneka (ubonisa kanjani ukuthi uyangeneka) nangamazwi (izwi) - iziteshi yokuxhumana nomphakathi. Futhi ngowokuqala wabo endala kakhulu.

It wayedabuka inqubo yokuziphendukela kwemvelo, esikhathini eside ngaphambi kokuba ukubukeka yomuntu, lapho izilwane ephakeme waveza isimo sabo sengqondo ukuze izenzakalo ezahlukene imizwelo ehlukahlukene.

Ukuphatha noma ukusetshenziswa ngamazwi zokuxhumana inkulumo siteshi lwentando uhlanga lwesintu. Ukuze ukuvela inqubo edingekayo ukuthuthukisa uhlelo ukuhambisana, kumiswa e ubuchopho indawo ekhethekile, nokunye. D. Lokho ngokungabi bikho zonke lezi preconditions begazi abakwazi ukukhuluma abameleli jikelele silwane.

Ukuvela emiseleni yokufakelwa

With ukuthuthukiswa komphakathi wesintu isidingo sona yokudlulisa ulwazi ngokungabi bikho ukuxhumana ngqo phakathi izinhlangano ezimbili noma ngaphezulu. Yingakho kwakukhona iziteshi yokufakelwa yokuxhumana. Ngowokuqala ngqa Bonke babeyizinceku documentary. Lalihlanganisa ubucwebe nezigqizo, imidwebo kanye nebalingisi ukuthi Uchaze umqondo ( "umuthi", "isilo", "owesifazane", njalo njalo. D.). imidwebo enjalo bakudala kwaba isinyathelo sokuqala lokubhala. Nge ukubukeka kwaso, a izindlela ezintsha zokuxhumana isiteshi documentary. Imibhalo yesandla yayigcinwa kulekelelwa benyathelisa futhi nabezindaba ngokuhamba kwesikhathi.

Kanye ukuthuthukiswa wesiteshi documentary yokuxhumana sathuthuka tekuchumana. It unazo zayo le yocingo, ucingo, umsakazo nethelevishini ngesikhathi.

Kuze kube manje, isintu ukhetho olukhulu imigudu yokuxhumana. Ezokuxhum ukudluliswa agcwaliswa ezenzweni entsha, futhi ngaphezu kwakho konke, amakhompyutha.

Izinhlobo zokuxhumana

Emphakathini wanamuhla, ukudluliswa ulwazi wenziwa ngesisekelo iziteshi esetshenziswa futhi kusho imishini impahla. Kule ndaba, lezi zinhlobo ezilandelayo zokuxhumana nomphakathi:

1. Oral. Lokhu kuxhumana isebenzisa kokubili iziteshi non-ngamazwi nangamazwi yemvelo, kanye nemali.
2. Idokhumentari. Lokhu kuxhumana osebenza ku iziteshi kolwazi, okuye eyayenziwe wadala umuntu. Lezi zihlanganisa ukuphrinta, zibhalwe futhi ubuciko, lidlulisela umuzwa space kanye nesikhathi.
3. E. Kusekelwe zokuxhumana okunentambo nokungenantambo, imishini computer, la mandla kazibuthe kanye optical ukuqoshwa izindlela.

Zonke izinhlobo ezintathu nomphakathi ngezindlela zokuxhumana ezikhona ngobunye nabanye.

zokuxhumana ngomlomo

Kakade isihloko le ndlela kuyinto okuqukethwe sayo sangempela. zokuxhumana ngomlomo, ukuthi "adluliselwa ngomlomo" akugcini ekusebenzisaneni ngamazwi. Futhi, wenziwa izinzwa.
Yingakho isakhiwo yokuxhumana buthule kufaka ngezindlela ezihlukahlukene futhi izindlela, okuyizinto izakhi zalo. Bhá wabo - inkulumo. It uyakwazi adlulisele ulwazi yinkimbinkimbi eliphezulu. Ulimi abantu evumela ukusetshenziswa namazwi edidayo nemisho ngempumelelo. Ngokuhamba a yokudlulisela umyalezo onjalo ngokuvamile umphumela "ecindezeleke entwasahlobo Uzalo", ie ukudluliselwa umqondo owodwa noma term yoqondayo interlocutor ezinkulu umthamo idatha.

Okuyisici esibalulekile tekuchumana zisabela kanjani umamukeli. Kungaba friendly noma esinenzondo, yokwenziwa noma asebenzayo, futhi t mbumbulu. D.

Ngaphezu ngamazwi zokuxhumana ebalulekile tekuchumana ukhuluma contact ezibukwayo. Lapho ethumela ukwaziswa elula, udlala indzima ithunjwe nayo nakuba interlocutor. Imininingwane Visual, okubandakanya ukuthinta, postures nesimo sobuso, sidinga ukwethula yezingxenye ngokomzwelo futhi kungokoqobo e tekuchumana. Esibalulekile kulokhu umqondo ukubukeka. Ngakho, kukhona saga ukuthi noma iyiphi indoda ukuhlangabezana izingubo. Lokhu akusona isimanga. Ngempela, ezinsukwini ubudala, nezingubo kakhulu kukhulunywa ngawe isigaba sezenhlalo engumngane izesekeli. Namuhla izingxenye isithombe ubonisa kanjani ukuthi uyangeneka zibandakanya hhayi kuphela uphawu izingubo, kodwa futhi iwashi, imoto, umakhalekhukhwini nokunye.

Ngo inqubo tekuchumana eqoshwe njengoba nethonya lomphakathi futhi landscape interlocutor. Lapha libhekisela izakhi landscape ne t. D.

Ngakho, i-zokuxhumana ngomlomo - kuyinto ekuhlobaneni okuyinkimbinkimbi kwazo bemidlalo inqubo ehlanganisa zonke izinzwa, kanye nemithombo enembile neqondakalayo. Ngaphezu kwalokho, kuba imodi eziyisisekelo ukudluliswa kolwazi, ngaphandle okuyinto kusuka kube nzima kakhulu zonke ezinye izinhlobo.

zokuxhumana Idokhumentari

Lena enye indlela indlela zidlulisela imiyalezo. ithuluzi wayo lomkhulu idokhumenti, okubandakanya into ezinzile yangempela wadala ukuze isetshenziswe zokuxhumana. Izici zayo ezivelele yilezi:

1. Ukuba khona incazelo. Kuphela kulesi simo kungenzeka ukuxhumana kwezihloko. Umlayezo olungenayo incazelo isibaluli umsindo.
2. Ukuba khona ifomu ezinzile ngokomzimba esisetshenziselwa ukuqinisekisa ukugcinwa eside yerekhodi. Yini "is nemfoloko phezu kwamanzi ebhaliwe" ayibhekiseli kulesi sigaba.
3. Injongo ukusetshenziswa iziteshi zokuxhumana. Zingase zibekwe izinto ezazingekho ekuqaleni imibhalo. Isimo zobuciko ezingokomlando nezingokwesiko, ethnographic nemivubukulo wanikezwa kamuva ngokuqondene nokuba khona incazelo yalelo kungahunyushwa "funda" like umbhalo.
4. Iqedela umyalezo dokhumenti. Nokho, lokhu mfuneko lilinganiselwe ngokuya imisebenzi sidle tetemibhalo, imidwebo, imidwebo, umbhalo wokuqala, nokunye. E., Yikuphi ngesikhathi esisodwa zabhalwa izazi ezinkulu, izimbongi futhi abaculi.

Kuze kube manje, kukhona imibhalo ukuthayipha.

Ngaphezu kwalokho, uklanyelwe ngesisekelo ifomu yabo ongokomfanekiso. Ngakho, yonke imibhalo zihlukaniswe zibe:

1. Esifundekayo. Lezi zihlanganisa imisebenzi ebhalwe ngolimi yemvelo noma emishinini.
2. Yisakhiwo sodumo. Kulesi hlobo imibhalo kufakwe ukuthi ziqoshwe imifanekiso (imidwebo, imidwebo, izithombe kanye namafilimu, amaslayidi, nokunye. D.).
3. Ideographic. Lokhu imibhalo ezisebenzisa izimpawu (amabalazwe nemidwebo, izifanekiselo, nezifunda isibonakaliso nokunye. D.).
4. Uhlamvu. It tintfo ezihlobene netintfo mbamba, enza izici obubhalwe (izinsalela zomlando, Museum ziphephile, esikhumbuzo yezakhiwo).
5. Tintfo. Lokhu ifonotiki ukuzwakala amadokhumenti, kanye izinhlobo ezahlukene umsindo orekhodiwe.
6. Efundeka ngomshini. Lezi zihlanganisa amadiski kanye opholile kazibuthe, Punch amakhadi, nokunye. D.

Zonke lezi zinhlobo imibhalo - izinhlobo imigudu yokuxhumana.

Ematheksthini alotshiwe iphimbo kuyingxenye ebalulekile yokuxhumana kwezamabhizinisi. Ngamanye amazwi, imibhalo - lawa iziteshi oyinhloko wokuxhumana ngayinye izinhlangano ezikhona.

izinhlobo Ibhalwe kwanoma iyiphi inkampani, njengoba umthetho, yiba sekhono zomthetho. Yingakho awunawo ngokomzwelo noma yimuphi omunye ekuqaleni siqu. Kodwa ngezinye idokhumenti efanayo - iziteshi izinhlangano zokuxhumana ukuthi babe yikuphi ukuhlakanipha umnqopho, ecacile futhi umuzwa yokukhathala ukuhleleka kuka compositional, njll Umbhalo lo mlayezo iqondiswa hhayi kuphela ukubika ukufakazela esimweni ngakho kufanele .... athwale incarnation indinganiso yamukelwe.

zokuxhumana Electronic

Ikhulu lama-20 isikhathi inguquko yesibili zobuchwepheshe, okwaphumela lapho futhi Telephoto ithelevishini, computer neyama-video uxhumano. Esikhathini esifanayo kwakukhona, ne-imeyili ukuthi ukusekela 90s isibe global uhlelo ukuxhumana Inthanethi. Konke lokhu - esigabeni esilandelayo ukuthuthukiswa indlela zidlulisela imiyalezo. It libhekene ukuhumusha ulwazi kusuka amafomu temlomo na documentary ngekhompyutha.

Kusukela yaqala ukuba khona, uhlobo olusha imiyalezo uvezwa njengendlela unqobe ibanga phakathi kwezihloko. Ngaphezu kwalokho, ukuxhumana isiteshi electronic senzelwe ukuba lisetshenziswe njengeHholo Igumbi Akulotshiwe kuphela kodwa futhi ulwazi ngomlomo. Kwakuyisikhathi esiteji ekuthuthukiseni leli thuluzi yokuxhumana. Useye waba kungenzeka ngenxa ipumelelo inguquko kwezesayensi nakwezobuchwepheshe.

Uma usebenzisa inkinga kagesi yaxazululeka ulwazi ukudluliswa izinga. Futhi uma ngaphambi ukunyakaza ngamagagasi omsakazo uya ngejubane lokukhanya, kodwa manje exchange global imiyalezo enikeziwe ngokuphazima kweso. Ngesikhathi esifanayo ke ikuvumela ukudlulisa ulimi nendaba ebhalwe phansi, kanye nesithombe. Ngaphezu kwalokho, iziteshi electronic zokuxhumana wanquma inkinga isitoreji umyalezo, ukuvumela ukungena esigabeni esisha ukuxhumana nomphakathi ukuthuthukiswa paperless.

On esigabeni bokusungula ukuthuthukiswa, kwakukhona yenguquko ukusuka izinguquko ambalwa ngendlela ezibika izinga. It kwabangelwa yokuthi umphakathi kudingeka balondoloze futhi basakaza imibhalo waqala idlule amakhono possessed lobuchwepheshe izindlela ezitholakalayo. Isintu siye sasidingeka amadivayisi entsha eyayizosiza ukwazi ukulondoloza esiningi idatha ayidlulisele olude. Zadalelwa ngenxa kwenqubekela-phambili kwezesayensi futhi lobuchwepheshe. Iziteshi Namuhla zokuxhumana ukufaka kukhompyutha nochwepheshe izinhlelo, futhi izwi izilimi. Kulesi intelligence yokufakelwa kade luxhunywe inqubo yokudlulisa ulwazi. Lokhu kwavumela ukuba umuntu uthemba ikhompyutha imisebenzi evamile, lidinga ukuphindaphindwa kanye ukunakekelwa njalo.

Kulesi sigaba izidingo zokuxhumana siqu neqembu lwesintu zifeziwe ngokusebenzisa i-inthanethi. Lena inethiwekhi yekhompyutha global, okwadala isikhala ebonakalayo.

Ukuthuthukiswa okusheshayo iziteshi electronic zokuxhumana kuthinte cishe wonke amazinga womsebenzi womuntu. Lokhu kuhlanganisa ekuchumana, futhi umsebenzi wamabhizinisi kanye nomnotho wonkana.

zokuxhumana ukumaketha

Le ndlela ukuthumela idatha isetshenziswa kuwo wonke amazinga womsebenzi, injongo okuyinto ukufeza yokuthengisa yimpumelelo ukuze kuhlangatshezwane nezidingo zomphakathi.

imigudu yokuxhumana marketing asetshenziselwa ukwakha isithombe esihle lenhlangano emakethe. Nokho, ziyisici ephumelelayo inqubo ithuluzi yokuthengisa. Ngenxa yalokho lokudluliselwa okunjalo kokwaziswa Kwenziwa:

• thumela imiyalezo ye-ukukhomba amaqembu izethameli ukuqaliswa nokusetshenziswa kwezimpahla noma amasevisi athile;
• ukudalwa isimo sengqondo evumayo maqondana inkampani;
• kumiswa brand image, okuvumela amakhasimende ezinokwethenjelwa;
• edonsa amakhasimende amasha.

imigudu yokuxhumana Marketing kungenzeka zangaphakathi nezangaphandle. Ngesikhathi esifanayo ziklanyelwe ukuba adlulisele ulwazi kusuka umenzi umthengi ukuze nezimfuno zomphakathi kanye inzuzo kokuthengisiwe.

Izingxenye ezisemqoka zokuxhumana ukumaketha zihlanganisa:

1. Ukukhangisa kunoma yiluphi uhlobo elikuvumela ukusakaza izwi ukusiza ukuthengisa izimpahla kanye nezinsizakalo.
2. Sales ukukhuthazwa. Lona uhlobo olukhethekile umsebenzi evumela ukuthi wena ukugcina share emakethe ithonya ezinkampani popularize izinto ezintsha.
3. mail ngqo. Lesi siteshi zokuxhumana zenzelwe ukushukumisa yokuthengisa ngokusebenzisa imeyili isevisi.
4. Telemarketing. Lesi siteshi zokuxhumana usebenzisa ucingo ukuxhumana indawo yokuthengisa ukukhula kanye kumiswa omuhle umthengi umbono mayelana nenkampani.
5. Nobudlelwane Nomphakathi. Lokhu kungolunye uhlobo olukhethekile zokuxhumana ukumaketha, isetshenziswa njengenhlangano nemibukiso ukukhangisa kanye Fairs, emabhokisini kanye nomklamo.

Zonke Kulezi zindlela ezingenhla, yokudlulisela imilayezo ethunyelwe yizinkampani ukwandisa zabathengi isidingo futhi yokuthengisa ukukhula. Yingakho yonke inhlangano uzibophezele ekuthuthukisweni kanye nasekuqalisweni kokusebenza ukuphathwa isu inqubo nokumaketha.

Izimpawu siqu wokuxhumana

imiyalezo ufeza indima ebalulekile emphakathini wanamuhla. Mayelana kubaluleke kangaka lokhu futhi olufanele ukuze zomuntu iziteshi zokuxhumana. Ake sihlole kubo ngokuningiliziwe.

Omunye enemisebenzi kakhulu imigudu yokuxhumana siqu zibhekwa. Izinzuzo zabo eziyinhloko:

• kungenzeka nomthelela ngqo okungokomzwelo abamukeli;
• impendulo, ukunika amandla impendulo okusheshayo okwenzekayo;
• sokukhomba;
• imfihlo;
• ithuba lokwenza ubuncane abaxhumanisi futhi izindlela lobuchwepheshe;
• cheapness.

Nokho, naphezu kwazo zonke izici ezingenhla, imigudu yokuxhumana siqu alisetshenziswa njalo. Le ndaba ibaluleke hlangothi yabo engalungile, main okuyinto ubukhulu elilinganiselwe izethameli.

Kumele kukhunjulwe ukuthi siqu - iyona izndlela kakhulu kunazo zonke yokukhuluma ezimweni lapho kudingeka ukusungula ubudlelwano nabantu abanezinkolelo umbono iyona ngesisindo umphakathi. Ngamanye amazwi, ne "abaholi umbono."

Iziteshi Isici abezindaba

Kukhona enye indlela esingathola ukuxhumana, okwenza kube nokwenzeka ukuba uthumele imilayezo inani elikhulu kunawo kungenzeka abathengi. Wayevame esetshenziselwa zokumaketha. Lokhu ukudluliswa kwemiyalezo ngokusebenzisa imigudu zokuxhumana nowonk 'uwonke. Bangabaholi eyinhloko kusho kamabonakude, ukukhangisa ongaphandle kanye nabezindaba, ne-inthanethi. Zonke lezi ziteshi zokuxhumana esetshenziselwa yokudlulisa ulwazi kubantu abavamile. Cabangela izici eziyisisekelo.

imishini TV - iziteshi zokuxhumana nowonk 'uwonke. inzuzo lawo eliyinhloko:

1. IMisa. Izethameli, ehlezi phambi TV, iyona enkulu yazo zonke. Inikeza TV indoda yesimanje ngaphezu kwesigamu wonke ulwazi elamukelayo.
2. Speed. Ulwazi ngocansi sitholwa, zonke izibukeli ngesikhathi esifanayo.
3. Multithreading. Yonke imilayezo sinomthelela umbukeli usebenzisa contact audiovisual, ukuhlinzeka digestibility esiphezulu.

Okumbi zihlanganisa abampofu ukulawula ithelevishini imininingwane yokusakazwa. TV ayikwazanga ukuhlinzeka ulwazi oludingekayo nezithameli.

Ukuze isiteshi bese ucindezela kuyinto abezindaba. Kulokhu, abezindaba ukuphrinta babe izinzuzo ezilandelayo:

1. izindleko ezincane. Le ndlela ayibizi ukuletha ulwazi ilungelo nezithameli.
2. Precision handling. I kudingekile nezithameli kuyinto uqinisekise ukuthi ufunda ulwazi oyithumele, uma libhalwe encwadini onguchwepheshe ngendaba efanayo.
3. Amandla isethulo imininingwane. Abezindaba ushicilele ulwazi oluphelele kakhulu.
4. Ubulula okuqonda. Zonke ezibekwe ulwazi ncwadi funda ngumsebenzisi ku ngokusuka kuyo siqu. Lokhu kuba nomphumela omuhle ekutheni bazibheka wakhe.

Ukuze abezindaba, yokudlulisela ukwaziswa okudingekile ukuba umenzi, singasho sithi, kanye nokukhangisa ngaphandle. zako ezisemqoka zihlanganisa:

1. Showiness. Lokhu kungenzeka ngenxa yobukhulu enkulu amabhodi ukusetshenziswa imidwebo ezinkulu futhi imibhalo.
2. Wendawo. Umthengi owazi indawo ukufakwa zokukhangisa abezindaba.
3. eziphansi. Intengo yokukhangisa enjalo lingaphansi kakhulu kunezinye sitatimende posted TV noma abezindaba.

ungagqamisa ukungabi nakwenzeka kwento Wethula izilaleli eziningi ulwazi bokwenza yokukhangisa ongaphandle.

abezindaba yesimanje Iningi - Inthanethi. izinzuzo zalo zakhiwa:

1. Okuphansi izindleko ukukhangisa.
2. Inzalo ingxenye umthengi.
3. Kungenzeka ukuthola impendulo.
4. Ijubane esiphelweni.

Phakathi nemiphumela ethile engathandeki we-Inthanethi ezishisa kakhulu zikhipha izinhlayiyana ongaphakeme ukuthembeka abasebenzisi. Phela, inani angase abekwe kuleli Inethiwekhi yomhlabajikelele yama-yiluphi uhlobo, ngisho elidume alithembekile. Yingakho imibiko zinyatheliswe kwamanye abezindaba, athandwa kakhulu ngesikhathi owakhileyo khona.