Ukuhlaziywa situational njengethuluzi elibalulekile ucwaningo ukumaketha kule nkampani

Bobabili amabhizinisi ezinkulu kanye nezincane, okuyizinto imisebenzi yezomnotho avame bebhekene nenkinga sokunqoba zinhlekelele ahlukahlukene ukuthi ngezikhathi simo singenzeka kunoma yimuphi yokusebenza. Ukuze ugweme lokhu akunakwenzeka, ngoba isimo engazinzile zomnotho kuleli zwe nsukuzonke, iyiphi inkampani has ukulwela isikhundla sabo, thola izinzuzo entsha yokuncintisana. Ukunciphisa nobunzima kungenzeka ngesikhathi ibhizinisi marketing isu okuthiwa ukuhlaziywa situational ngokuvamile sisetshenziswa.

Umqondisi abanekhono ngempela kudinga ukumaketha yayo kuhlelwe "ingxenye", lapho bobabili ukuphathwa futhi izisebenzi zale nkampani ubone ukuthi izinga ithatha inkampani kuze kube manje. Lokhu kuhlaziya nesimo kusivumela hhayi kuphela ukuqeda zonke ukukhohlisa ngokweqile futhi mayelana nokuhlolwa yabo yomsebenzi wezomnotho, kodwa futhi lula yonke inkambo yokuhle inqubo ibhizinisi ngcono izindlela zalo eziyisisekelo. Ngenxa yalokho nokuhlola enjalo, ukuphathwa inkampani singakwazi ukubona izinhlelo ezintsha ethembisa ekuthuthukisweni yayo, futhi ukuthuthukisa isu jikelele yokusakazeka imisebenzi yayo.

Ukuthengisa ukuhlaziywa, icubungulisise lumboza zonke imisebenzi yokuhweba ibhizinisi, ngenxa ivolumu elakhiwe embikweni, lapho ungabona izimfanelo ezinhle nobuthakathaka babantu inkampani, kanye kobunzima. Emihlanganweni futhi imihlangano ehleliwe emazingeni ahlukahlukene abantu abaphethe ukuthuthukisa izindlela ezintsha ukubhekana izinselelo abadala nabasha, kanye ahlola njengoba ngokucophelela isimo emakethe ingxenye efanele. Kubalulekile ukuqaphela ukuthi ukuhlaziywa isimo inkampani kungaba kwenziwe kuphela izinga uma busebenze iholwa umqondisi we ibhizinisi. He is umuntu ukuzehlukanisa sokuthuthukiswa inkampani, ngakho sengathi omunye umuntu udinga umbono nizithibe futhi ecacile inkampani yakho kusukela ngaphandle.

Zikhona nezinye izindlela zocwaningo wemakethe, iziphi kabanzi esetshenziselwa ekutadisheni umthengi ngokufunwa, ukuhlaziywa izimbangi, ukuhlolwa isimo sezomnotho ezweni nokunye. Ngamunye wabo ubuye ulwazi olubalulekile, kodwa ukuhlaziywa nesimo akaconsi kule ndaba. Umsebenzi ngoba umphathi walo ukubulawa abangayala angesabi, ngenxa kwezimo ezithile, ngakho-ke, bonke abasebenzi wahlanganyela emkhakheni ucwaningo ukumaketha kufanele sikulungele njalo.

Lapho izifundo isimo ukuhlaziywa angaphansi ezindaweni ezine eziyinhloko umsebenzi: ukukhiqizwa, ukuthengisela, yokuthengisa R & inhlangano D. Ngaphezu kwalokho, watadisha ngokucophelela lezo zindawo yangaphakathi womsebenzi ukuqinisekisa ukuthi ukusebenza evamile inkampani: Information Service, Ezezimali, Human Resources, nokunye. ukuhlaziywa situational uhlukaniswe izigaba ezithile, phakathi okuyizinto lokhu okulandelayo:

1. Ukuchazwa isimo inkinga.

2. Ukuthuthukiswa izifundo umqondo enobunye.

3. Ukukhethwa into ucwaningo.

4. ukuhlaziywa okuqondile.

Ngo ucwaningo evame ukusetshenziswa lwemibuzo, amapheshana kanye izincwajana, okuyinto anikezwa phakathi abathengi bezikhali izimpahla noma amasevisi ngcono iqembu target. Ngenxa yalokho, zingase zibe khona ulwazi olusha mayelana ukusetshenziswa kwezimpahla ithengiswe, bese ungakwazi uqhubekele jikelele ukuhlela Tactical imisebenzi.

Ngakho, ukuhlaziya isimo zokumaketha ivumela inkampani "ukuphuma izinto" futhi avuselelwe ukuqala njengoba okukhuthaza imikhiqizo emisha, futhi ukugcwaliseka ububanzi yendabuko imikhiqizo yayo.