Elena Shifrina: biography, imisebenzi, impilo yomuntu kanye namaqiniso athakazelisayo

U-Elena Shifrina usomabhizinisi osendlini owaziwayo. Wasungula inkampani ethi BioFoodLab, ehlose abantu abakhathalelayo ngokudla okunempilo. Mayelana nendaba yakhe impumelelo, ukhuluma ngentshiseko, efakazela ukuthi ungakwazi ukwakha umsebenzi ebhizinisini ngisho nezingane ezincane.

Biography wesifazane webhizinisi

U-Elena Shifrina unemfundo ehloniphekile. Waphumelela esikoleni sebhizinisi se-MBA eSololvovo. Unamathele ekuboneni ukuthi kungenzeka ukufezekisa impumelelo kuphela uma wenza okwenzayo lokho okuthandayo.

Kuyiqiniso, kubonakala ukuthi uthando olulodwa lwalokho okwenzayo alwanele. Ngemuva kwezinyanga ezintathu noma ezine zokusebenza kanzima kuza okuthiwa i-OS. Akekho omthandayo. Phakathi nalesi sikhathi kubalulekile ukuqonda inamba enkulu yezindaba zomthetho kanye nokuphendula, ukuxazulula izinkinga.

Ngemuva kwalokho, ukuthola umkhiqizo omusha ukubona ukukhanya, kubalulekile ukwenza umsebenzi omuhle. Ukulungisa izinto zokusebenza, ukuqonda ubuqili bezomnotho.

Inkampani yaseShifrinoy

Usuku lokuzalwa kuka-Elena Shifrina, njenganoma yimuphi owesifazane ongafuni ukukhangisa ubudala bakhe. Kuyaziwa ukuthi uneminyaka engu-33 ubudala.

Ngo-2011 wasungula inkampani ethi BioFoodLab, ngokukhethekile ekuthuthukiseni ukudla kwemvelo. Isebenzisa ubuchwepheshe obuhlukile bokukhiqiza okuqinile.

U-Elena Shifrina ungumqondisi jikelele wale nkampani. Wakwazi ukuhlanganisa iqembu labantu abanomqondo ofanayo owaqala ukukhiqiza umkhiqizo omnandi nomvelo. Ikuvumela ukuba udla noma kunini, kuyilapho kuyizinzuzo zezempilo kuphela.

U-Elena Shifrina ubheka umsebenzi wakhe wenkampani kwansuku zonke ukusiza abantu abadala nabantwana bathathe izinyathelo zokuphila ngendlela enempilo. Ngakho-ke kubonakala sengathi izithelo zomuthi zendalo -izithelo zithatha i-Bite. Ekubunjweni kwabo kuphela izinongo, izithelo namantongomane. Lo ngumkhiqizo omuhle kakhulu kulabo abakhathalela impilo yabo, uhola impilo esebenzayo. Futhi kulandela ukudla futhi uyakwazisa ukunambitheka kwemvelo kwemikhiqizo. Akukafaneli ukuyekethisa, ukhethe phakathi kokudla okunomsoco nokuphephile. Okushiwo inkampani Shifrina, ihlanganisa lezi zimo ezimbili.

Umbusi wokuthandayo

Inkampani inkampani u-Elena Shifrina, owaziwa ngokuhlobene nebhizinisi, ngokushesha wethula umugqa wezintandokazi ezinhlanu. Ngamunye wabo wayehlose ukusebenza okuthile. Babe "Ukuqonda", "Tonus", "Ukulawula Isisindo", "Ukungavikeleki" kanye "Nezemidlalo".

Ngo-2015, bangeze "i-Mint", "Ukulinganisa", "i-Mood" nabanye abaningi. Kusukela ngo-2013 inkampani ikhuthaza ngokuzikhandla ekuxhumaneni nomphakathi. U-Elena Shifrina - umdali we-BioFootLab - ugcina ngokugcwele ibhulogi eyabelana nabafundi izici zokuqhuba ibhizinisi lakhe, ukuphakama nokwehla. Futhi, ukunakwa okuningi kubhalwa kuma-akhawunti yenkampani ezindabeni zokuphila okunempilo nokudla okunempilo.

U-Elena Shifrina, oneminyaka engu-33 ubudala kuphela, uqinisekise ukuthi inkampani yaqala ukuvula amaphuzu okuthengisa kulo lonke izwe. Okwamanje, kukhona amahhovisi angaphezu kwezinkulungwane ezine ze-BioFootLab. Inkampani iyazama ukufaka imakethe yamazwe ngamazwe. I-Kazakhstan, i-Byelorussia ne-Ukraine isivele ikwazi kahle, iCanada ne-United States of America zilandelayo.

Ibhulogi yakhe Shifrin ivula ku-Youtube. Kuzinikele ekukhanyiseni amaRussia ngesihloko sokuphila okunempilo.

Indawo yokukhiqiza

Ukwandisa ijubane lokuthengisa, livula indawo yalo yokukhiqiza enkampanini Shifrina. Uvela eMoscow. Lokhu kukuvumela ukuqinisa ngokuphindaphindiwe ukulawula phezu kwekhwalithi yemikhiqizo. Futhi uvula umugqa wokukhiqiza ukudla okulula okuwusizo kwezingane. NgoFebruwari 2016, izithelo ezintsha-izithelo-izithelo Bitey - ziphuma.

Ukukhiqiza ngokuzithandela kudlula zonke izitifiketi ezingenzeka ukuze kuphinde kuqinisekiswe abathengi bokuphepha nokusebenza kwemikhiqizo yabo. Lena ingenye yemibono esemqoka ekhuthazwa yi-Shifrin. Ngokuhamba kwesikhathi, sekuye kwenzeka ukusungula oxhumana nabo kanye nobuhlobo obuzuzisayo nezinkampani ezinkulu zamazwe ngamazwe. Efana ne-Disney ne-Nike. Isibonelo, kuthatha imigoqo ye-Bite eba yisidlo esisemthethweni ekuqeqeshweni kwamanye amazwe kanye nezinhlanga ezinkulu zedolobha, ezihlelwe yi-Nike eRussia.

Yiba ngesimo

Inkampani Shifrina ilandela eduze konke izinguquko ezimakethe zanamuhla zokuthengisa. Ukuhlala kulo mkhuba, kuhlale kunesidingo phakathi kwabathengi. Isibonelo, ngo-2015, enye imigqa yemigoqo ivulwa, inikezele ekukhululweni kwesiqephu esisha se-saga ethandwayo "I-Star Wars" ezikrini zomhlaba wonke. Imakethe ingena uchungechunge olulinganiselwe, olubandakanya ama-flavour amathathu avamile - Ukungakhulelwe, Ukuqonda kanye nokuThambisa isisindo. Kuzo, ngenxa yenjabulo yabalandeli, babonisa isiphepho esinamandla esiphezulu, uYoda noDarth Vader.

Futhi, i-BioFoodLab iyisixhasi esisemthethweni semincintiswano eminingi yezemidlalo. Okuzihlonipha kakhulu yi-St Petersburg Open Tennis Championship, eheha abadlali be-tennis abaqine kakhulu emhlabeni wonke unyaka ngamunye. Phakathi kokuphumelela kwezokukhangisa zakamuva, umuntu angakwazi ukuphawula isivumelwano sokuxhaswa ngolwazi lokusekela ulwazi lwe-Open European Biathlon Championship, okwakhiwa ngo-2016 eTyumen.

Umsebenzi wokusiza

Isithombe senkampani sibonakala kahle ekusebenziseni imisebenzi kanye nomphakathi, okwenziwa nguShifrina. Konke kwaqala ngo-2014, lapho i-BioFoodLab isungula iphrojekthi ehlangene nenhlangano yokusiza "Abafowethu Abadala, Odade Abakhulu." Ukuhlanganyela kulo kwakungenzeka ukuheha ngisho abagijimi basekhaya abadumile, abawina umklomelo we-Olimpiki emincintiswaneni ye-snowboard - u-Vic Wilde no-Alain Zavarzin. Ibha entsha ye-Bite Star ifike emakethe.

Zonke izinzuzo ezithengiswayo zadluliselwa ku-"Abafowethu Abakhulu, Abaphathi Abakhulu", okwenziwe ekwakheni nasekuthuthukiseni isikhungo sokucebisa umphakathi eRussia. Ngesiza salo mali, isikhwama sisiza izingane ezivela emindenini eyincithakalo ukuba zithole amandla abo zangaphakathi zangempela ngokusekelwa umqeqeshi wokuzithandela. Konke lokhu kwenziwa ngokuxhumana ngokuhlelekile okuhlelekile nesiphathimandla sesikhwama esikwaziyo.

Ngonyaka ka-2015, uShifrina wathatha ingxenye esebenzayo njengomlingani osemthethweni ku-Running Hearts, eqaliswa yi-Natalia Vodyanova Foundation. Iminikelo eqoqwe ngaphakathi kohlaka kwalesi senzo iqondiswe ukusiza izingane ngezimpawu ezikhethekile zentuthuko, ikakhulukazi, ngamaholidi abo ehlobo lokufundisa ehlobo.

Umama-ibhizinisi

Kwenzeke ukuthi ibhizinisi leShifrina lihlobene ngokuqondile nempilo yakhe. Isibonelo, wasungula inkampani ngenkathi elindele ingane yokuqala. Yiqiniso, lapho eheha ochwepheshe kanye nokutshalwa kwezimali kokuqala kule phrojekthi, wayengakazi ukuthi ukhulelwe. Futhi lapho kuvela, i-flywheel yayingenakunyakaziswa kangangokuthi bekungekho ukubuyela emuva. Kwakudingeka ukunciphisa isikhathi sekhefu lokubeletha ngangokunokwenzeka ukuze uqhubeke nebhizinisi. Umyeni ka-Elena Shifrina wamsiza kulokhu.

Kuyiqiniso ukuthi akafihli imininingwane yempilo yakhe yangasese. Ngomyeni wakhe uyazi kakhulu. Isikhathi esiningi sizama ukusabalalisa u-Elena Shifrin mayelana ne-biography, indoda. Omunye angasho nje ukuthi uhlanganyela ebhizinisini, unendaba yangasese.

Amasiko omndeni

Kodwa uShifrin utshela ngokuzithandela ukuthi umdlandla wakhe wokuphila okunempilo nokudla okunempilo kwabakwe ngumama wakhe. Wayehlale esondla izingane ngokwehlukana, ukhumbula i-heroine ye-athikili yethu. Ngakho-ke, lapho uShifrin eqala ukucabanga ngomqondo webhizinisi lakhe siqu, wanquma ukusiza abantu abaningi ngangokunokwenzeka ukuthi bafunde mayelana nezisekelo zokudla okunempilo, ukuguqula impilo yakhe ngenxa yobuhle nempilo yomzimba, kungani kubalulekile ukuhlanganyela ngokugcwele emidlalweni.

Umsebenzi wakhe wesibili uBitey wabonakala ngemuva kokuba izingane zakhe zizalwe. Ngaleso sikhathi uShifrina waqaphela ukuthi ukudla nokudla okulula okuthandayo, abazali abajwayelekile ngeke bavunyelwe ukuba badle izingane zabo. Ngemuva kwalokho, ivele igcwele zonke izinhlobo zamakhemikhali. Ngakho-ke, waqala ukuthengisa ukudla okulula okusemqoka komncane kunabo bonke, ngakho abaningi, nabo bonke abanye abazali, abakhathazeki ngalokho izingane zabo zidla.

Ukulingana ngokobulili

Isibonelo sakhe uShifrin ubonisa ukuthi ungahlanganisa impilo yomuntu kanye nempumelelo yomsebenzi ngisho nezingane ezincane, okuyinto abesifazane abaningi banamuhla abonakala beyamangalisa futhi bengenangqondo.

Lo ngumndeni wakhe naye. I-heroine ye-athikili yethu ngokuvamile ithi ugogo wakhe wafika esebenza kakade izinyanga ezintathu emva kokuzalwa kukayise. Futhi kakade umama wakhe wanikeza u-Elena egumbini elineminyaka engu-9 ubudala.

Uhlukumeze ngokumelene nalesi simo sokuthi ukukhulelwa kuyisimo "samathikithi eviki ngempelasonto" kuwo wonke owesifazane. Ngokuphambene nalokho, ngombono wakhe, umuntu kufanele ahlale ekhaya ngangokunokwenzeka, kungenjalo kuyoba nzima kakhulu ukubuyela kwisigqi esisebenza kahle.