Ezithakazelisa kakhulu inkampani "Lida kubhiya"

imikhiqizo yenkampani "Lida ubhiya" uthando futhi ujabule ukuthenga hhayi kuphela Belarusians, kodwa futhi abantu abavela kwamanye amazwe kanye amazwekazi. ukuqashelwa okunjalo komhlaba wonke, inkampani ukwenze cishe isigamu leminyaka umsebenzi onzima.

Imininingwane zomlando

Beer - isiphuzo eminingi yasendulo okuyinto, ngokusho kwezazi-mlando, wayaziwa ngisho phambi kwesihlalo sokwahlulela sikaKristu. Iminyaka yadlula, futhi phakathi namakhulu eminyaka, sekuyinto ethandwa nakakhulu phakathi kwabantu. Umlando wenkampani "Lida ubhiya" kwaqala endulo. Ngo-1876, Umthengisi ocebile idolobha elincane Belarusian ka Lida eyakhelwe lapho kudayiswa khona utshwala sakhe. Izinto zazihamba kahle futhi ngokushesha isiphuzo sendawo ethandwa kwenzakala Petersburg etafuleni we Umbusi ngokwakhe.

Udumo besizulu esihlwabusayo asakazekele kude ezweni. imikhiqizo Brewery hhayi kuphela uthole imiklomelo emibukisweni ngamazwe, kodwa futhi ukuqashelwa jikelele ochwepheshe European. Ngemva ukufakwa kwezimayini kuhulumeni ngo-1939, imboni usezuze isimo emabhizimisi ahulumende. Brewery Umsebenzi abayekanga usuku. Ngisho ngesikhathi iMpi Enkulu Patriotic imikhiqizo laqhubeka lifika kusukela izitshalo kokukhiqiza emafektri ezimbonini. Eminyakeni yangemva kwempi, ukuthuthukiswa enkulu senzeka ngesikhathi isitshalo, eye ezinwetshiwe uhla yemikhiqizo. uhloniphekile "Quality Mark" unikwe ngo-1966, ubhiya entsha ngaphansi kwegama "Lida", okuyinto emva kweminyaka 5 emashalofini. Kule minyaka edlule, ngenxa izinguquko ezenzekayo kuleli zwe, eyaziwa Joint Stock Inkampani "Lida ubhiya" ithengiswe esigxotsheni ukulawula amasheya ayo omunye ehamba phambili izinkampani Finnish. Lokhu kwanika Chile oqondile. Nge abalulekile inkampani kokutshala imali bekulokhu akwazi ukuqhuba umsebenzi wokuvuselela izakhiwo sina global futhi uqalise imikhiqizo emisha ekukhiqizeni.

Ukufisa khathizwe entsha

Ubambiswano ukukhathazeka abadumile Finnish alethwe inkampani "Lida ubhiya" ezingeni elisha. ukuphathwa Inkampani unaka kakhulu abasebenzi yokwakheka abasebenzi. Ukuze wenze lokhu, izazi ezivelele waqala ukuthumela ngonyaka emazweni Nordic ukuthuthukisa amakhono emkhakheni yokuphisa. Plant, njengoba besho, wavuka ku ithrekhi entsha. Wasungula ezengeziwe izindawo zokukhiqiza. Lokhu kuye kwaholela nokwanda okuphawulekayo okukhiphayo. Ngaphezu kwalokho, ukukhiqizwa iziphuzo ezintsha eziqukethe juice zemvelo kule iresiphi ezaqaliswa: Cider "Fizz" namanzi acwebile "Zonke amavithamini." Izinto ezintsha lokhu akusho ukuthi asinalo ukunakwa. izinkampani Technology ozama njalo beveza enye into ehlukahlukene uhla kukhiqizwa. Ngokuhamba kwesikhathi, izitolo ebonakele ngaso amanzi okuphuza enegama sonorous "Aqua". lemonade fresh "Limpa" amandla isiphuzo futhi "Dynamite" yasungulwa, okuyinto abathengi futhi baziswa.

umbono ngu

Kuyaziwa ukuthi noma iyiphi ubufakazi ikhwalithi yemikhicito iwukuqashelwa ongoti kulo mkhakha. Le nkampani iye njalo enikeziwe imikhiqizo amajaji ngamazwe. Ngenxa yalokho, isibonelo, umncintiswano aphethwe e-Antwerp ngo-2014, ezimbalwa iziphuzo Lida ukukhiqizwa wathola isihloko zokuhlonipha ka 'banambithe ezehlukile. " Ngaphezu kwalokho, lakhethwa ngegolide izinkanyezi futhi wathola amaphuzu aphezulu. Ngayinye yalezi imikhiqizo kukora amaphesenti angaphezu kuka-90 wamavoti. Lena yi kakhulu. ukuqashelwa International ukuvumele inkampani ukuze sandise emakethe ukuthekelisa kakhulu. Manje imikhiqizo yayo lithunyelwa eRussia, Ukraine, Poland, emazweni aseBaltic, eJalimane, e-Armenia ngisho Canada. Kodwa hhayi kuphela inkampani "Lida ubhiya" luqondiswe amazwi ochwepheshe. Izibuyekezo abathengi abavamile futhi lalibalulekile kuye. In parallel inkampani yokukhangisa njalo ukwenza ucwaningo phakathi amakhasimende. Nanguya nesithakazelo ngokubona wonke umuntu. Kuyasiza nje kuphela ukulungisa amaphutha, kodwa futhi ukuxazulula izinkinga ezinkulu kule ukuhlela kwenhlangano.

Buka kusukela ngaphandle

Noma yimuphi kokufaneleka nokufeza ungakhuluma eziningi, kodwa kungcono ukubona konke amehlo ami. Lokhu isimiso ukuphila kwanqunywa ukuba zisebenza ku umkhuba. Ngo-2012 inkampani bezithombe kanye nezintatheli unqume ukwenza okuthile uhambo cindezela bese uvakashele ifektri adumile "Lida ubhiya." Izithombe namavidiyo, ngokuvumelana abahlanganyeli yalolu hambo kwakungamadodana kakhulu ngokukhazimulayo ikhanyisa zonke izici imisebenzi yenkampani. Izivakashi wenza uhambo ifektri, sidabula izitolo lapho amehlo abo abone lapho ukukhathazeka adumile "Olvi" nokutshala izimali. Bona ehlola imigqa emisha production ngisho wavakashela eduze Borehole, kuyiphi inkampani ethatha namanzi ukuze ikhiqize. Izivakashi ujwayelene nomsebenzi entsha Logistics isikhungo futhi babekwazi ukubuza imibuzo abasebenzi abavamile. Ngemva nohambo, baba nomhlangano nabezindaba lapho ukuphathwa kwenkampani uye wasabela yonke imibuzo. Futhi uma sesidlile emugqeni izivakashi yenkampani wachitha ekhaya, ezwakalisa ithemba umhlangano omusha. Imiphumela ukuvakashelwa futhi abameleli cindezela ziqokonyiswe abezindaba ukuba ifundwe yiwo wonke abafisa kubo.

Beer ephethe ukunambitheka entsha

ukuphathwa kwenkampani uhlale ezama bandise ububanzi kakade imikhiqizo. ochwepheshe Technology nsuku zonke ukusebenza ukudala flavour entsha. Futhi ngo-2010, inkampani waqala ukudayisa ukuthuthukiswa yayo entsha - ". Lida Velvet" ubhiya Imikhiqizo ngokushesha savusa ingxoxo eshisayo. Ochwepheshe wamphuzisa entsha ngokwanele baziswa. Yayigcizelela emnene ngokungavamile, ngaphezulu Velvety ukunambitheka elihambela- igama lomkhiqizo. Lo mphumela kwenziwa ngokuba ingxube lwemithombo akhiphe nezinhlobonhlobo caramel. A imodi entsha ukupheka uzizwe isiphuzo a aftertaste ezimnandi nge ubumnandi ngokulambisa lizwakale. ubhiya Dark ne iphunga elimnandi of the aviation futhi ukunambitheka kancane isinkwa fresh futhi wayecabanga ngaso, futhi abathengi abaningi. Yiqiniso, kwakukhona nalabo abasala unganeme ubhiya entsha. Othile onganelisekile i lotshwala ka 4.8%, bese kuba khona umuntu nje ayithandi ilebula.

Kodwa, ngokuvamile, umkhiqizo omusha sivunyiwe. Lokhu kufakazela anda yokuthengisa.

besizulu amnyama

Lida nkampani inyathelisa ezahlukene kakhulu besizulu. Ngakho-ke, zonke lover walesi siphuzo ungakhetha inketho esilindele yakho. Ethandwa kakhulu phakathi gourmets ukujabulela ubhiya "Lida" omnyama. It imelelwa amagama amane kuphela:

1) "Porter" nge okuqukethwe utshwala ka 6.2%.

2) "Premium 'nge lotshwala 5.1%.

3) "Kusihlwa Brugge" nge okuqukethwe utshwala ka 4.2% kanye cherry ukunambitheka.

4) "Velvet" nge okuqukethwe utshwala ka-4.6%.

Ukukhethwa incane, kodwa eliphezulu ngamunye wabo liyazikhulumela. Rich caramel ukunambitheka kanye ukunambitheka olungenakuqhathaniswa kwenza ubhiya lingukuphuza okumnandi. okuhle kwalo ukuphuza kwabangane esisondelene nabo, futhi kuvelela. Astringent, iphunga esigubuzele liletha umuzwa ngesisa nokuzola. Vele ngifuna ukukhohlwa yizinto zonke izinkinga futhi nje ujabule. Mhlawumbe lokhu kuchaza ukuthandwa, okuyinto kufanele ojabulela amnyama ubhiya abathengi.