Indlela yokukhetha igama lenkampani - izibonelo zezixazululo eziphumelelayo

Sekuyisikhathi eside lesi saga sisaziwa: "Njengoba ubiza isikebhe, ngakho-ke sizohamba". Ngokugcwele, kusebenza ebhizinisini. Phela konke, into yokuqala ukuthi ubhekene namakhasimende, ikhasimende noma umthengi, igama lenkampani. Izibonelo lapho uphawu lokuhweba negama lamanje laleli bhizinisi lihlukile, lingabuye lihlangane, kodwa ukujwayela okujwayelekile kulokhu kuqondiswa ukuthi kube munye futhi kuvelele ngangokunokwenzeka phakathi kwabancintisana.

Ngaphambilini - futhi ungaqiniseka ngalokhu ngokwakho - uma udala i-LLC noma i-CJSC, abomabhizinisi abangeke "bakhathazeke" ikakhulukazi ngalokho okuzokhonjiswa kukho idatha yokubhalisa. Ngakho-ke, kwakukhona izigameko ezifana nalezi "Damn", "Vladimirsky Tsentral" (inethiwekhi yamakholomu), "i-Psaraki", amabhange "ahlukile" no- "Padun". Ukungaqaphelani izinhlangano ezibangela izinhlanganisela ezinjalo zezinhlamvu, zivele zingavumelani. Igama langempela lenkampani (izibonelo esizonikeza ngezansi) angeke ibe nelungelo lobunikazi kuphela (ngakho-ke, lizoba into ye-copyright namalungelo ahlobene), kodwa futhi izoba ubuso bebhizinisi ngesimo segama lesizinda, kumakhadi ebhizinisi, ezincwadini zeRussia nakwamanye amazwe.

Ngaphezu kwalokho, maduzane ekuqanjeni igama (lelo yigama legatsha lokumaketha okukhangayo nokukhangisa okubhekisele "kokusungulwa" kwemikhiqizo, imikhiqizo, izinkampani), izidingo ziyathinteka. Isibonelo, uma ufika negama lebhizinisi, udinga ukuthola ukuthi izizinda ezihambelanayo zikhululekile, kaningi ezindaweni eziningana (okungenani .ru no-.com). Lokhu kuzosiza esikhathini esizayo ukugwema izingxabano ezingadingekile, izidingo zokushintsha noma ukudlulisela kumuntu into yendawo yakho yengqondo. "I-Adidas", "Ikea", "i-Rambler", "i-Yandex" - kokubili ngesiLatini nasemrekhodini wamaCyrillic yayingavamile, i-sonorous, ingabangeli izinhlangano ezingathandeki zamagama. Kulula ukukusho nokukhumbula. Kulula kakhulu ukuyala.

Kukhona iphuzu elilodwa elibaluleke kakhulu okumelwe licatshangelwe uma likhuphuka negama lenkampani. Izibonelo zemikhiqizo yaseRussia ehlekisayo futhi ehlekisayo (iSuki - lingerie salon noma e-Ebano - cafe) igcizelela ngokucacile ukuthi uma ibhizinisi lifuna ukungena emabhishi omhlaba wonke, kubalulekile ukuhlaziya ukuthi igama lenkampani lizobonakala kanjani kwezinye izilimi. Ngenxa yalokhu, ama-ejenti wokuqamba amagama nokubeka uphawu usebenzisa izinsiza zabahumushi. Ngaphezu kwalokho, kaningi kunezinkampani zangempela zokudala ezisiza ukukhetha amagama aphumelelayo amafemu. Izibonelo zezixazululo ezinjalo zingase zivele zibonwe kwinethiwekhi. Eminyakeni yamuva, kunezindawo eziningana eziye zavela, lapho kumenyezelwa khona ukuncintisana ngegama elihle lebhizinisi. Abasebenzisi baqeqesha ngamakhono okudala nobuhlakani, futhi okukhethwa yikhasimende kuvuzwa ngemali yesamba.

I-Phonetic, ngokuqondile, ukuhlaziywa kwe-phonosemantic, kanye nezinye izimpumelelo ze-psycholinguistics zisetshenziswa ngokuya. Ngesisekelo sabo, iziyalezo eziqondile (noma izincomo) zakhiwe, indlela yokuza negama le-firm. Izibonelo zalezi zimiso: ungasebenzisi imisindo engavamile, "kanzima," nokushaya umlozo nokuxosha (w, x, x), khetha amakholi avulekile. Lokhu kungenxa yokuthi wonke ama-phonemesi aqondwa ngumuntu ngesilinganiso esilinganiselwe - esikalini "okuhle-okubi", "okushisa kakhulu". Kusukela ekubukeni komsindo, igama lenkampani eliphumelelayo (izibonelo: i-Kodak, i-Nike, i- "Tonar", i- "Lukoil", "iSiberia") mfushane, iqukethe ama-syllables angu-2-3. Akuzona zonke izifinyezo ezifanele igama lenkampani. Igama eliyinkimbinkimbi yenkampani (izibonelo: "Remstroysnabsbyt", "Tehkhimnadzor", "Santehuyut") kuyoba nzima ukuhumusha noma ukuhumusha, ngeke kwenzeke ngokushesha ukukhetha isizinda. Ngakho, igama lenkampani liyingxenye ebalulekile yokuphumelela, nakuba engeyona eyodwa kuphela.