Inkimbinkimbi yokumaketha kanye nezingxenye zayo njengendlela ephumelelayo yokwandisa ukuthengisa nezinzuzo zenkampani.

I-complex complex yokuthengisa kanye nezingxenye zayo ziyizinto ezilawulwayo zokukhangisa eziguquguqukayo ezenziwa yinhlangano ukubiza impendulo emakethe okuhlosiwe. Ngokuphendula, ngokuvamile kubhekisela ekubonakalisweni kwentandokazi yabathengi emkhiqizo othize, okuqinisekisa ukukhula kwenzuzo yenkampani.
I-complex complex yokuthengisa kanye nezingxenye zayo ziyingxenye ebalulekile yomsebenzi webhizinisi, obomgomo wabo oyinhloko ukwandisa uhlangothi lwezimali.
Kukhona izinhlobo ezilandelayo zokuhlanganiswa kokumaketha:
1) Izakhiwo zokuthengisa (4P) zinezingxenye ezine: umkhiqizo, ukulethwa kwemikhiqizo kubathengi, intengo nokukhuthazwa kwemikhiqizo emakethe.

Umkhiqizo - kuxhomeke ekuhloleni kokugeleza kwemali, ukuqondisa nokubikezela kwabo. Indlela edidiyelwe ukukhulisa ububanzi kokubili ngaphakathi kwenethiwekhi yokuhweba nokufaka izimakethe ezintsha.
Intengo - ithuluzi lezomnotho elibaluleke kunawo wonke le-complex complex, okuyinto echaphazela ngokuqondile inzuzo yenkampani. Kuye ngesu lentengo, inkampani ingase ibe nomgomo wephansi noma ophakeme, ohlukanisiwe noma ofanelwe, obandlulula noma owakhethayo, amanani angaguquki noma azinzile.
Okusemqoka kokukhuthazwa komkhiqizo emakethe ukukhuthaza uhlobo lomkhiqizo othize, ukwandisa ivolumu yalo yokuthengisa futhi udale isithombe somkhiqizo omusha. Amasu okugqugquzelwa kwezimpahla ahlanganisa ukwenza zonke izinhlobo zemincintiswano, amasheya, ama-lottery, izikhuthazo zezikweletu, izaphulelo, njll.

Indlela yokudayiswa kwezimpahla ingenziwa ngumabhizinisi, noma ngosizo lwabaxhumanisi bezohwebo (abahambisa, abathengisi, abathengisi, abadayisi, amanxusa ahlukahlukene, njll).
Umqondo we-4P ngokuyisisekelo uyisimo sokumaketha, lapho umdayisi enza khona isu lakhe lokuthengisa, futhi umthengi uyalibona njengethuba lokuzuza inzuzo kanye nenzuzo ethile.
2) Njengamanje, izingxenye ezengeziwe zengezwa kumakethe okudayiswa (4P) nezinsimbi zalo, okuvumela ukudala izinhlobo ezinjenge-6P, 7P no-12P. Lezi zici zihlanganisa: ukupakisha, ukuthenga, abasebenzi, amakhasimende, inqubo yokuthenga, imvelo, inzuzo kanye nobuhlobo bomphakathi.
3) Kuze kube yimanje, kunezinkambiso, ngokusho ukuthi yikuphi ukuthuthukisa ibhalansi yemvelo yangaphandle yokumaketha , umqondo we-4C usetshenziswa kakhulu. Le nkimbinkimbi yokumaketha kanye nezingxenye zayo iqukethe izingxenye ezilandelayo: izidingo zamakhasimende nezidingo, ukushintshaniswa kolwazi, izindleko zokuthenga, lula. Okubaluleke kakhulu kulokhu okuyinkimbinkimbi yizintandokazi zabathengi. Ngokusho kwalo mqondo, abahlinzeki, izithameli zokuxhumana nabancintisana yizici zokubophezela. Kodwa-ke, njengoba isipiliyoni esiwusizo sibonisa, lezi zici ngeke zizinqume.
Naphezu kwemizamo ethize yokwandisa inani lezingxenye zenkimbinkimbi yokumaketha, ekugcineni, ahlala engashintshi. Kodwa, naphezu kwalokhu, okwamanje kufanelekile ukuqhuba ucwaningo ngenqubo yokuxhumana phakathi kwemvelo nokuxuba kokuthengisa, amathuluzi okuthengisa kanye nezinsiza.
Izakhiwo zokuthengisa kanye nezingxenye zalo ziyingxenye ebalulekile yezimiso zokukhangisa ezihlukahlukene . Ukukhetha okuhle komqondo wokukhangisa kuhlanganisa ukwanda kwenzuzo. Lokhu kukhetho kuncike ezinhlosweni zebhizinisi, kanye nemvelo yangaphakathi nangaphandle yendawo yokusebenza.

Enye yezingqinamba eziyinhloko umqondo wokumaketha wendabuko, okuyisisekelo sokuthi inkampani iqondisa kanjani kumthengi. Ukusetshenziswa kwalo mqondo kusho ukuthi kunezidingo ezingenelisekile izimpahla ezikhona, isidingo emakethe sikhulu kakhulu kunalokho okunikezwayo, umthengi ukhokha inani eliphezulu kakhulu lomkhiqizo owanelisa izidingo zakhe. Lena yithuba elihle kunazo zonke lokuhlala emakethe ye-niche enkampanini ukunikeza Izidingo nokuthola ukukhula kwezimali, okusho ukuthi yiliphi ibhizinisi.