Ilya Balakhnin: biography, izincwadi, imiklomelo

Uyavumelana nemibono ukuthi ukukhangisa nokukhangisa akumi futhi kudinga ukusebenzisa izindlela ezintsha? Ezimweni zanamuhla, akunakwenzeka ukunciphisa indima yabathengisi bezokukhangisa, ngoba le ndawo ikhula njalo futhi ingemi. Ochwepheshe abafanelekile bebelokhu behlonishwa kunoma iyiphi insimu, kodwa ochwepheshe abasebenza ezindaweni ezihlukahlukene zomsebenzi nokuzifunda njalo nokufundisa abanye kubalulekile ngamagama amathathu.

Isibonelo esicacile somuntu "ozenzayo" futhi uthathwa njengelomkhakha wezokuxhumana, ukukhangisa, ukuthengisa nokuthengisa ukukhangisa - Ilya Balakhnin.

Imfundo:

U-Ilya Alexandrovich wazalelwa ngo-1987, eMoscow. Ngo-2009 waphumelela ngeziqu ezivela e-Faculty of Political Science eMoscow State University. Lomonosov Moscow State University. Kamuva, ngokuhlukaniswa, waqeqeshwa okwengeziwe eRussian University of Peoples 'Friendship kanye ne-State University of Management. Kodwa akazange asebenze ekukhethekile, nakuba u-Ilya Balakhnin ehlala enenhlonipho enkulu ngemfundo yakhe.

Ukuqala

Ngemva kokuphothula iziqu u-Ilya Balakhnin waqala ukusebenza e-ejensi yokukhangisa eyanikezela ngezinsizakalo ze-SMM-marketing (Social Media Marketing). Kwabe sekubandakanya uhlobo olusha lomsebenzi - ukukhushulwa kumanethiwekhi omphakathi. UBalakhnin washeshe waba i-ace emkhakheni omusha, futhi ngenxa yokuthi, ngokombono wakhe, i-ejensi ayisebenzi kahle, washeshe washiya.

Ibhizinisi lakho

UBalakhnin uvula ibhizinisi lakhe - i-Agent Paper Planes, ehlinzeka ngamasevisi ahlukahlukene, njengokuthi: ukumaketha kwe-SMM, ukufaka uphawu lokukhangisa nokuheha izilaleli ezihlosiwe, ukuthuthukisa ama-logos nokuzibandakanya komkhakha, nokuthuthukisa imicimbi yezemfundo. Okwamanje inhlangano iyinhlangano ekhangisa kakhulu eMoscow ngokusho kwe-RAAR version. Le nkampani inezinkinga ezingaphezu kuka-400 eziphumelelayo, ezakha inkazimulo yayo.

Ukuzilinganisa ngokweqile

Ukuphatha umlingani kanye nomqondisi jikelele u-Ilya Balakhnin ngomsebenzi we-ejensi ukhuluma kuphela ngezinto ezinhle kakhulu. Uchaza inkampani yakhe kanje: "Singabantu inkampani ebalulekile yokubonisana eRussia". Isitatimende esinjalo, uqinisekisa inani elikhulu lamakhasimende asebenza ezimakethe zabathengi. Ukuhlola umsebenzi wakhe, u-Ilya Balakhnin ukhuluma ngokuhlonipha ngamakhasimende akhe, ebabiza ngencwadi enkulu. Mhlawumbe lokhu kungenye yezimfihlo eziyinhloko zokuphumelela kwe-ejensi. Iklayenti ingaphezu kwakho konke.

Ekhuluma ngomsebenzi wakhe, u-Ilya Balakhnin ubonisa umbono wokuthi eminyakeni emine eyedlule i-Paper Planes ibeka umsebenzi olula: ukukhula ngenzuzo okungenani nge-ruble ngonyaka. Unyaka we-2014 waba yimpumelelo kakhulu kuyo yonke imakethe, futhi yakhula, njengoba iqhuma, ngama-36%. Kamuva, inkampani yabhekana nokwehluleka kwemali ngenxa yenkinga, yayesaba ukwehlisa umnotho. Ingxenye yokuqala yonyaka ukwesaba okuqinisekisiwe - idonsa lika-9%. Bese kuqalise amasevisi amasha amaningana, kufaka phakathi lawo ahlukile kumakethe, ashintshe indlela yokumaketha, ukuhlelwa kabusha kwezinqubo zebhizinisi eziningana. Futhi ngenxa yalokho, u-2015 ivaliwe ngenzuzo ye-12%.

Le nkampani ishintshile kakhulu kulo nyaka:

- inani labasebenzi lenyuke ngo-10%;

- amaholo anyuke ngo-1/3;

- inzuzo ibe ngu-7%.

I-agency yazisa uhlelo olusha lokuqeqesha abasebenzi, ukuqhutshwa okuqhubekayo kwe-Lean. Yaphumelela amaphrojekthi angaphezu kwangu-100 ezimakethe ezingama-28. Ukwandiswa kwesifunda sekuqalile. U-Ilya uyaziqhenya ngabasebenzi bonke, eqinisekisa ukuthi yizo kuphela ochwepheshe abazisebenzela zona.

Ukufundisa

Ngo-2010, u-Ilya, esekela i-IABC / i-Russia, wavula iphrojekthi yokufundisa entsha - isikole se-Idealogy. Le phrojekthi ngokuyinhloko indlela yokucabanga, iyinhlangano yemikhiqizo emisha. U-Ilya Balakhnin ungumqondisi we-Idealogy New Media Superhero Squat, eyunivesithi yokuqala yaseRussia esikhathini esizayo. Eyokuqala eRussia isikole sokuxhumana kwezokuxhumana ku-Social Media sinikeza inkambo yokuqeqeshwa kwemfundo eyengeziwe "Ukuxhumana okuqakathekileko kumaphephandaba amasha." Isikole somsebenzi esikoleni saba uBalakhnin ekuqaleni komsebenzi omusha - umqeqeshi.

Izindaba ezintsha

U-Ilya Balakhnin, onguchwepheshe wezokuxhumana wezenhlalo, unikeza okhethekile ithuluzi lokuthengisa njenge-New Media. Ekhuluma ngamaphephandaba amasha, uthi namuhla akukho sidingo sokukwazisa, kodwa kubalulekile ukuzama ukubandakanyeka kwabathengi ekukhulumisaneni nomdayisi. Lokhu kuholela ekusenikeni kokudluliswa kokuxhumana, umuntu namuhla uthola ulwazi kusuka kuyo yonke indawo, ngakho-ke unomhlanhlwazi wolwazi oluqinile, kulokhu kuxhumano, kubalulekile ukunamathisela ukubaluleka okukhethekile ekusunguleni ubudlelwano obuyimfihlo obunamathengi nomthengi.

Kwenye yezinkulumo u-Ilya Alexandrovich wabelane ngezinkomba eziyinhloko zokuphumelela kwemikhankaso yokukhangisa kumanethiwekhi omphakathi. I-metric esemqoka i-Ilya Balakhnin ibize ukubandakanyeka, ubhala ukuthi kuze kube yimanje, kukhona ukuhoxiswa kwezilaleli ezihilelekile ngokuvumelana nekhwalithi yayo. Uma usebenzisa izinto zokuzijabulisa kanye namasu okuqukethwe okulula, noma yikuphi umkhiqizo kungandisa inani lokuzibandakanya kwabalaleli.

Balakhnin namuhla

Eminyakeni eyisishiyagalombili eyedlule, u-Ilya uye wazibeka njengengcweti ehamba phambili nomqondisi emkhakheni wezokuxhumana ezintsha kanye nokuxhumana kwezokukhangisa. Unamakhulu amacala, amakhasimende amaningi athembekile nokubambisana nezinkampani ezinkulu zombili kumazinga aseRussia namazwe ngamazwe. Ngaphakathi kohlaka lwePublic Planes agency futhi njengomxhumanisi ozimele, u-Ilya wakwazi ukusebenzisana nezinkampani ezinkulu ezifana ne-Skolkovo, iRussia Standard Bank, iMicrosoft, eholayo opharetha abahamba phambili eRussia, izinkampani zomhlaba wonke ezifana neCoca-Cola, amabhange, Futhi amabhizinisi amakhulu ngisho namazwe onke. Phakathi kwama-oda aphumelelayo, i-ejensi yakhe inezinhlelo eziyingqayizivele zokugqugquzela emvelweni we-intanethi, okuhlangenwe nakho kokuqhuba imikhankaso yokukhulumisana ukuvimbela ama-raider captures.

Ukuqeqesha nokufundela amakilasi

U-Ilya Balakhnin, obunikazi bakhe obuhlobene eduze nokumaketha, uyajabula ukwabelana ngolwazi lwakhe nolwazi ngezobuchwepheshe bokuqala. Ungumbhali wokuqeqesha kanye namakilasi aphezulu. Enye yokugcina yamakilasi ayo abizwa ngokuthi "Indlela yokuzuza emithonjeni yezokuxhumana", ihlose ukukufundisa ukuthi ungasebenzisa kanjani futhi uzuze ku-SMM kulabo abangakabizi ukuthi kanjani.

Njengoba uSomlomo uBalakhnin esebenza ngokuzikhandla ezinkomfeni nezinselelo ezisebenzayo zesayensi, uzibonakalisa emisebenzini yamanyunyana nezinhlangano eziningana. UBalakhnin uvame ukusebenza njengengcweti nomxhumanisi kubamele bamabhizinisi amazinga ahlukene. Izinkulumo zakhe ziqoqa abafundi abaningi ezikoleni eziningi ezihamba phambili zezwe. Ukubamba iqhaza kwakhe kwenza izinkomfa ezihloniphekile eziningi ezinikezwe ukuthengisa nokukhuthazwa.

Izincwadi

U-Ilya Balakhnin, ogama lakhe manje lifakwe kwi-TOP yezincwadi ezithengisa kakhulu ekukhangiseni, esiteji esithile saqaphela ukuthi kakade unento ethize kubantu. Ngo-2011, "iphayona labamemezeli abasha baseRussia," njengoba ebizwa njalo, waqala ukuloba incwadi ayenayo ukuze ahlanganyele ngokuhlangenwe nakho kwakhe okucebile ekuhlakanipheni izikhala ezintsha zemidiya, athola ngesikhathi sokuxhumana ngokuphindaphindiwe nabomabhizinisi abakhulu bezwe, ekuxazululeni Imisebenzi yokumaketha enzima. Ngaphezu kwesihloko esithi "Ilya" ye-zasolgi ebizwa ngokuthi "i-New Media guru."

Ngo-2012, indlu yokushicilela i-Ideabooks Publishing ishicilele incwadi ethi "I-Horizontal World: Economics, Innovations, New Media" ngu-Ilya. Isisekelo sale ncwadi kuyisibonelo sokwakha ibhizinisi elisha eliphumelelayo, ukubonisana, umsebenzi omkhulu wokubonisana. Encwadini ka-Ilya Balakhnin, ukubuyekezwa komsebenzi okushiya abomabhizinisi abakhulu kakhulu baseRussia, uzama ukudlulisela umqondo umqondo wokuthi kufika inkathi entsha yolwazi, lapho izindlela zakudala ezingasebenzi khona. Ngakho-ke, kudingeka ufunde njalo uphinde usebenzise izindlela ezintsha, usebenzisa izinsiza zemithombo entsha. Le ncwadi ithole inombolo enkulu yempendulo emihle futhi izoba usizo kubasebenzi emkhakheni wokumaketha nokukhangisa. Futhi uBalakhnin unobhala bezihloko eziningana eziphathelene nezindaba zokuxhumana ezintsha, inqubomgomo yolwazi, ibhizinisi kanye nobuholi.