IbhizinisiCela uchwepheshe

Isu Competitive - uhlelo olunzulu isinyathelo

Ekuqaleni le "isu" gama lalisetshenziselwa kuphela ngenxa kanembeza. Wayesho induna ubuciko, ikhono lokuphatha imisebenzi yezempi, umklamo kanye, yebo, ukuqondisa ukuhamba amabutho. Ngemva kwalokho, le nkulumo iye yasetshenziselwa izinhloko cishe zonke inhlangano. Umholi kufanele ubambe art.

Le migomo kufanele ukhombise yekuhambisa sandla, isiqondiso ngenhlangano. Kuleli kuncike umphumela: noma inhlangano iyoletha imiphumela aye atholakala. I sobala iqiniso lokuthi ngenjongo efanayo kungenzeka ukuhambisa ngezindlela ezahlukene. Imigomo ebekwe inhlangano, uphendula lo mbuzo: "? Uyoba yini silwele inhlangano". I-Action Plan iphendula umbuzo: "Yini okufanele ngiyenze ukuze uthole ukufeza izinhloso okuhloswe?". Isu uyakwamukela nokuphenduka umbuzo olandelayo: "ngayiphi indlela nendlela yokuthatha isinyathelo futhi ukuhambisa inhlangano emzamweni okufinyelela imigomo kubekwa phambi kwakhe okuthile?".

Isu kufanele:

1. Ukuhlanganisa esidlule futhi esikhathini esizayo.

2. Cacisa indlela yentuthuko kwenhlangano.

Uyini isu?

Lona isiqondiso jikelele, iqoqo imithetho, izimiso, waqondisa ngawo waqinisekisa ukuzuzwa inzuzo yokuncintisana, futhi esimeme. Kanye nezinye emigomweni inhlangano okusekelwe amakhono ukuthi empeleni anazo. Libuye ubudlelwane ezibalulekile iqiniswe izakhi kwemvelo.

Kukhona amasu amaningi ezingaba sifinyelele inzuzo inzuzo yokuncintisana, kodwa amasu eziyisisekelo yokuncintisana yilezi:

  1. Ubuholi ezindlekweni.
  2. Ukwehlukanisa.
  3. Ukugxilisa (okuhlushwa).
  4. ukungena Early ku emakethe (emisha).
  5. Synergism.

Isu Competitive "ubuholi izindleko" ihlose ukufeza inzuzo yokuncintisana ngenxa yokuthi izindleko ezibalulekile umkhiqizo kufanele kube ongaphakeme. Ngakho, izindleko izimpahla kuphinde kwehle, kuqhathaniswa imikhiqizo izimbangi '. Kafushane, ngosizo izindleko aphansi ukuze uthole inzuzo esiphezulu. Kodwa lelisu kuyafaneleka kulezi zimo, lapho isidingo imikhiqizo vysokoellastichny izindleko, kanye iyunifomu. Kulokhu, umehluko yesithombe brand ayibalulekile kubathengi. Kodwa inkampani kumele ukufinyelela izinto ezishibhile eluhlaza, abasebenzi, imishini ukusetshenziswa ubuchwepheshe eliyingqayizivele futhi eziphambili. Zonke lezi zici enze kube nokwenzeka ukuba banciphise izindleko. Umnqopho main kuleli cala, kufanele inikwe abiza ukunciphisa, nekhwalithi, isevisi lapha akunandaba ngakho.

Ngokungafani "izindleko ubuholi", okuhloswe ngazo izinsizakalo wonke emakethe umkhiqizo ejwayelekile, isu ukuncintisana "umkhiqizo kwamangqamuzana" kuhloswe imikhiqizo ekhethekile (izimpahla) ukuze abathengi abanokuhlangenwe nezimfuneko ezithile, ukulikhokhela buyingqayizivele yini. Kulokhu, ukwanda izindleko futhi intengo, ngokulandelana, futhi. Lelisu kuye kwaholela ezihlukahlukene imikhiqizo emakethe. Wabuye enikeziwe imikhiqizo uphawu kukhona of high.

Lezi zinhlobo ezilandelayo yokuzihlukanisa kwamangqamuzana ngokwemisebenzi yawo - zozine:

  1. Umkhiqizo kwamangqamuzana (isisekelo - the iphothifoliyo umkhiqizo ibhizinisi).
  2. Izikhungo kwamangqamuzana.
  3. Ukwehlukanisa kwabasebenzi.
  4. Ukwehlukanisa isithombe.

Ukuze umkhakha ngamunye imithombo eyinqaba ubunjalo. Kodwa isicelo yaleli su kungenzeka akuphumelelanga kwenzeka ukuthi intengo anda ngeke nezindleko ezengeziwe.

Isu Competitive "Ukugxilisa" (noma entfweni) - ke ungumuntu, kunomkhawulo we Ububanzi bemisebenzi yaso ibhizinisi. Ibanga amakhasimende ngqo okuchaza.

"Ukugxila 'kuyinto ngokuphelele sihluke amasu ngenhla. It kusekelwe kukhethwa yokuncintisana ewumngcingo phakathi umkhakha niche market libhekene amabhizinisi amancane. Kukhethwa lelisu ikakhulukazi kungenxa yokuntuleka kwezimali, kodwa, kunesizathu esibaluleke nakakhulu kuba izithiyo nokungena kwabantu embonini.

Isu ukuncintisana izinto okulandelayo: inkampani inikeza emakethe umkhiqizo yasekuqaleni (isevisi) ukuthola inzuzo yokuncintisana esimeme, likhula ngokushesha, uthola okusezingeni eliphezulu ayitholwa inzuzo. Izici yilezi: ngezinga eliphezulu ingozi, ingozi ukulingiswa izimbangi, izinga engazinzile. isu okunjalo esivela amabhizinisi ezinkulu kanye nezincane. Kodwa lokhu kudinga kwabasebenzi abanekghono kakhulu futhi esikhulu imithombo yezimali.

Isu Competitive "Synergy" - inhlanganisela amayunithi ezimbili noma ngaphezulu ebhizinisini beqondiswa jikelele. Ngo izenzo zebhizinisi, lokhu kusho ukuthi (2 + 2)> 4. Lokhu ukuguqulwa zenani ibe izinga entsha. Iphakamisa nekusebenta amabhizinisi, kunomthelela omkhulu izindleko-ukusebenza, kodwa kunciphisa ukusebenza kahle kanye nezimo of ukuphathwa.

Ukuthuthukiswa isu yokuncintisana - ke kuyinto eqhubekayo, oluhambelana futhi zokudala ukuthi uyakucabangela izinguquko zangaphandle kanye imvelo yangaphakathi.

Strategic Plan - sidinga uhlelo lokuvivinya senhlalo nesomnotho ibhizinisi (inhlangano) futhi yonke iminyango, okuhlose ukuthi afeze lezi zinhloso.

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