IzA ku-intanethi. Izifushaniso.

PR ku-intanethi. Izifushaniso.

indawo Corporate ivumela inhlangano ukuthola izindaba nezimo futhi kumahhala futhi ukubuyisa ulwazi ngaphandle labalamuli, ekusizeni ukuba kwakhiwe futhi kuqiniswe brand image yenkampani kanye lokufeza PR esenzweni.

Siyabonga kwisayithi, ungakwazi ngokushesha ukuxazulula inkinga kumiswa izithameli ezithembekile amaphrojekthi Inthanethi, ukuthonya ke.

Isayithi has interactive, okuvumela ukuba uthole impendulo, ngokwanele, hlaziya isimo futhi uphendule uma kunesidingo.

I-Inthanethi iyindlela electronic zokuxhumana futhi kunezinzuzo eziningana phezu kwezinye izindlela zokuxhumana nowonk 'uwonke futhi iqukethe ezingaba kakhulu ukuqhubeka PR inethiwekhi.

Indawo Effect izincwadi zincwadi kuyi-Internet efanayo ukwenza ukubekwa izincwadi abezindaba ukuphrinta. izinzuzo ezithile zalesi ukukhuthazwa basesimweni eside kakhulu (mhlawumbe unomphela) ukutholakala ezihlokweni indawo yomlando.

PR-imisebenzi ku-intanethi kufanele ngokuvumelanayo kufakwe iphakethe of izinyathelo ezihlose ukulungisa noma ukugcina original PR-simo, futhi ngokuhambisana jikelele PR-imisebenzi yenkampani.

PR-Uchwepheshe kufanele babale njalo isithombe kuyi-Internet, futhi ukuhlola ukusebenza kwe umkhankaso yokukhangisa emva efanayo.

Kuyadingeka ukuba ukhethe izindlela ezifanele ukukhuthazwa inthanethi, kuye ngokuthi ibhajethi, ukukhomba izethameli, izinhloso lenkampani, ungubani corporate, izimiso zokuziphatha, kanye nezinye izinto eziholela onguchwepheshe umsebenzi.

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isithombe kwenhlangano

Kwenziwa imizamo ososayensi ukuhlanganisa zonke izici isithombe incazelo evamile futhi nginikeze olunembile, olunzulu umqondo wakhe ongakabi yimpumelelo. Ngoba le ncazelo kuzofuneka ukuthi acabangele khona yezici engqondo futhi iqembu lasungulwa, indima lezinhlamvu indalo yayo. Ngesikhathi esifanayo ekufezeni okuphumelela target iqembu ngalinye ethize.

Kulesi sihloko, igama elithi "isithombe yenkampani" kumele aqondwe ukungaguquguquki kuwo wonke izakhi yokuxhumana ezibukwayo, ukusakazela lo umbono womphakathi eziyisisekelo mayelana nenkampani nokudala ukusabela okuhle, okwandisa izinga ukwethenjwa amaklayenti kanye nabalingani leyo nkampani abayisebenzelayo.

Okubalulekile ukuze uqonde okushiwo umfanekiso yenkampani kuba mbuzo yokulandelana kwayo ngokohlu. It has a isakhiwo phezulu (bheka. UMdwebo 1.1). Izinga ngalinye kunemtselela eduze block engenhla. igunya usezingeni yingoba omunye izakhi ezingeni libhekene ngamazinga ahlukene obaluleke njengokungathi uyigugu okwehlela abantu abahlukahlukene.

Umdwebo 1.1 - isithombe Corporate Model A. Chumikova

Enye imodeli yesithombe ezinkampani kulesakhiwo kuboniswe ePhuzwini 1.2. Kulokhu, lo labelwe izakhi ezine abamelwe: umfanekiso ayisisekelo, isithombe ngaphakathi nangaphandle, image ehambisana. Into ebaluleke kakhulu nansi into yokuqala - base isithombe. Phela, kuqinisekisa emisebenzi, ukuthuthukiswa kanye nokulondolozwa umfanekiso omuhle lenkampani. zonke ezinye izingxenye eyakhelwe ngesisekelo yayo.

UMdwebo 1.2 - Model yesithombe ezinkampani B.Dzhi

isithombe wenhlangano kungase kube ezithé ukwehluka lapho amaqembu omphakathi ahlukene ngoba lokho kuziphatha esikufisayo ala maqembu maqondana nenhlangano zingahluka. Ukuze wenze lokhu, kudingeka acabangele kumasegmenti izilaleli ezifana:

a) abathengi;

b) abasebenzi;

c) umphakathi wamazwe omhlaba;

g) umphakathi wendawo;

d) abalingani;

e) uhlaka lukahulumeni;

g) izinhlangano ezingekho ngaphansi kukahulumeni;

futhi) umphakathi ngokwezimali.

Inhlangano Kungashiwo okufanayo waqonda ngezindlela ezahlukene (noma abafuna bezibona ethize) zimali, izinhlaka zikahulumeni, zendawo yomphakathi wamazwe omhlaba. Ngokwesibonelo, umphakathi jikelele ayethanda isikhundla civil wenkampani kazwelonke. Ukuze umphakathi international avame ukuba izakhamuzi izinkampani emhlabeni wonke 'yenkampani zomhlaba. " Nxusa ezibalulekile okusezingeni eliphezulu isikhundla ukuncintisana. I zamagama imibono mayelana inhlangano yamaqembu ahlukahlukene emphakathini kudala ukumelwa ajwayelekile futhi okuthe juqu kwenhlangano.

Kubalulekile kakhulu ukusebenza ingxenye umphakathi ngamunye. Ekusebenzelaneni yami, uma ningangeni ukuxhumana noma yisiphi sazo, e ukwazi mass yaleli qembu uyomenzela kulungiselelwa yabo stereotypical. It kuba yisithiyo esesabekayo in ukuqaliswa okwalandela kolwazi.

Ngakho, ekuphetheni, siphawula okulandelayo. Ukubona i-enezici, ukwakheka multidimensional nge sebuningini izakhiwo asebenzayo. Ukusebenza kuma lasungulwa kudingeka kube sobala futhi acabangele izici isakhi ngasinye namaqembu omphakathi.

1. Sokhin, I. Izigaba isithombe ezinkampani of inkampani / I. Sokhin // Advertology.Ru - 2005. - [isisetshenziswa electronic]. - umagazini Electronical / RIP-Holding - M. Ngezansi Kislovskiy. . Lane 3, 1999 - Ukufinyelela: http://advertology.ru/article16598.htm
2. Chumikov, AN Public Relations: Ulwazi Ngokusetshenziswa [Umbhalo] / AN Chumikov, M. Bocharov. - M. Delo, 2006. - 552 k.
3. Gordin, I. Image lenhlangano njengoba into ukuphathwa / Gordin // Laboratory yokukhangisa, ukumaketha kanye PR. - 2007. - № 1 (50) [isisetshenziswa Electronic]. - Electronic Journal / RIP-Holding - M. Ngezansi Kislovskiy. . Lane 3, 1998. - Ukufinyelela: http://www.advlab.ru/articles/article565.htm
4. G, futhi B. isithombe inkampani. Kuhlela, ukwakheka, ukukhuthazwa [Umbhalo] / B. G - SPB:. Ukushicilela endlini "uPetru", 2000. - 224 k.

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