"Pfizer" izidakamizwa. I "Ukunakekela Wena"

"Pfizer" - omunye yezinkampani ezinkulu ezithaka imithi. Indaba yakhe iqala ezikude 1849. Ekuqaleni kwekhulu leminyaka elidlule, inkampani liye langena ezingeni emhlabeni, kodwa baqhubeka ukuthuthukisa, njalo ukunikela abathengi imithi yakamuva. Isihloko amadili lapho kumiswa, ukuthuthukiswa sha Pfizer, kanye iphrojekthi "Ukunakekela ngawe."

Kumila Pfizer

Namuhla, inkampani "Pfizer" imikhiqizo aziwa emhlabeni wonke. Nokho, eminyakeni eminingi edlule, lapho ababili engumthengisi izinsizwa - Pfizer futhi Ehart - sinqume ukusungula ibhizinisi yabo, abazange eningenayo imali, akukho isipiliyoni ezindabeni ezinjengalezi. Nokho, okokuqala kwadingeka wemithi diploma yesibili wayengu-chef we khekhe.

Nge izimali wasiza uyise ka omunye Pfizer brand Abadali. I osomabhizinisi esanda kubalwa uqashe ehhovisi elincane esakhiweni nesizotha, etholakala omunye idolobha eNew York, futhi eqala ukuhlola imakethe eyenza imithi.

santonin

Inkampani izidakamizwa kuqala "Pfizer" sekuyinkinga zezokwelapha ezisekelwe Santonin. It lalisetshenziswa njenge-anthelmintic, kodwa kuye kwaba eningi engemihle. Kamuva, waphoqeleka out izidakamizwa ephephile. Noma kunjalo-ke "Pfizer" iwine udumo osheshayo. abanikazi Izidakamizwa lenkampani abasha yalungiswa kanje: santonine exutshwe alimondi.

citric acid

Eighties inkampani akukwenzanga kwaba lula "Pfizer" ejenti kukhiqizwa. It amabutho kanzulu ekukhiqizeni citric acid. Ngaleso sikhathi, kwakunabamemezeli abangu-iziphuzo ezifana "Coca-Cola", "Pepsi-Cola". Njengoba yaziwa, ukwakheka kokubili ingxenye yokuqala neyesibili ka citric acid, okuyinto isendalini iminyaka eminingi kuchazwe ukukhula.

penicillin akuzange kusize

Ekuqaleni kwekhulu XX inkampani isungule ubudlelwane ukuthekelisa ungenise. izidakamizwa Iningi "Pfizer" senziwa okusekelwe citric acid. Ngo-1928, u-Alexander Fleming lokhu kuhlola, okuholele izakhiwo-antibiotic penicillin isikhunta aye atholakala.

Ukutholakala kwaleli qiniso kwaba iqhaza elikhulu kwemithi imithi. manje Pfizer kuyinto uchwepheshe ensimini yakho. Iningi imithi engama-antibiotic zabe sezithunyelwa zisuka US ngesikhathi seMpi yoMhlaba yesiBili, senziwa ngaphansi kwalesi brand. Esikhathini namathathu banesifo esibi kwekhulu elidlule njengoba ukukhiqizwa usumisiwe amavithamini C kanye B2. Ngo-1967 izingane zaqala ukukhiqizwa ezibanzi-spectrum-antibiotic - "Vibramitsina", kamuva owaba umholi yokuthengisa.

"Pfizer" (iminyaka 90)

Phakathi neminyaka eyishumi edlule kwekhulu elidlule inkampani isungule ukukhiqizwa futhi yokuthengisa izindlela ezilandelayo: "Zoloft", "Azithromycin", "Norvasc", "Viagra". Nalapha izidakamizwa "Pfizer" kuyanda. Inkampani ozuza isimo nomkhiqizi okunokwethenjelwa futhi elihle kwemikhiqizo yasekhemisi emhlabeni.

"Zoloft" - umuthi normalizes isimiso sezinzwa. Sertraline - main yokusebenza elementi ithuluzi, okuyinto antidepressant enamandla. Thatha "Zoloft" ukushaywa uvalo ngaphandle kwesizathu, zokwesaba kwezenhlalo, nezinye izifo zezinzwa. "Norvasc" udokotela engabelwe umfutho wegazi ophakeme, pectoris angina.

Ukusungulwa kwe "Viagra" laliyisenzakalo yangempela emhlabeni wezokwelapha. Njengoba yaziwa, wasebenzisa leli thuluzi ekwelapheni Erectile Dysfunction. Inkampani etshaliwe dollar angaphezu kwezigidi ezintathu ekuthuthukiseni zomuthi.

Ngo-1999, umenzi uye yayigubha iminyaka engu-150. Kusukela ekuqaleni kule nkulungwane entsha yeminyaka iqala ukusebenza isikhungo ubuchwepheshe okutholakele. Ngaphezu kwalokho, ngenxa nokuhlanganiswa nge Warner-Lambert Inkampani aluthola amalungelo ekukhiqizeni nokudayiswa izinhlobo eziningi zezidakamizwa.

"Pfizer", "ukunakekelwa ngawe"

Uhlu izidakamizwa ezivezwa Pfizer ngaphansi kwegama lomkhiqizo, njalo olusha. Ucwaningo nentuthuko kule nkohlakalo ngaphansi kokuqondisa ososayensi emhlabeni wonke. Ezimakethe Russian kukhona izidakamizwa Pfizer kusukela ngo-1992. Akunjalo kudala, I umkhankaso uhlelo "Ukunakekela Wena", yakhelwe ukwandisa ukutholakala kwemithi. Imithetho iqhaza ilula: kumele ugcwalise omunye Pharmacy ukuthi ozakwethu lenkampani, ifomu bese uthola ikhadi isaphulelo. Leli khadi angathengwa imikhiqizo esizayo "Pfizer".

izidakamizwa senhliziyo afakwe ohlwini kwezidakamizwa, okuyinto abathengi Russian nethuba ukuthenga at isaphulelo (10-50%). Kodwa empeleni, uhlu ngempela ebanzi. Lihlanganisa izidakamizwa ukuze kwelashwe urological, pathologies nezifo ezithile zesimiso sezinzwa ophthalmologic.

Ukuze ufaneleke, kumele ube kadokotela lukadokotela, bese kuphela ugcwalise ifomu bese ibalazwe. Ibanga imikhiqizo, okuyiwona isaphulelo olusha njalo. Njengoba isibonelo, ngezansi uhlu izidakamizwa "Pfizer", okuyinto angaphansi izaphulelo Pharmacy ezinkulu inethiwekhi Russian ( "Ikhemisi IFC"):

• «Lipitor" - indlela yokunciphisa igazi cholesterol.
• «Kaduet" - umuthi wokwelapha izifo zenhliziyo nemithambo yegazi.
• «Norvasc" - indlela ukwelapha isifo senhliziyo nemithambo yegazi.
• «Akkupro" - umuthi zokwelapha ezisetshenziswayo yokususa umfutho wegazi ophakeme emithanjeni.
• «Akkuzid" - umuthi is yaceba for ekwelapheni nomfutho wegazi ophezulu.
• «Xalatan" - umuthi okuyinto ezinqunyiwe ekwelapheni glaucoma ophthalmologist.

Uhlu kuhlanganisa "Viagra", "Dalatsin", "Inspra" "Celebrex", "Ksalakom". I "Ukunakekela Wena", uhilela ezinye ukulinganiselwa. Ngakho, lolu hlelo angathengwa at isaphulelo ezingekho ngaphezu amaphakethe amabili omunye izidakamizwa ekhona ohlwini. "Pfizer" Ozakwethu ngamaketanga ekhemisi nabantu abangu-9,000 amaphuzu emadolobheni kuka ayisikhombisa eRussia.