Essence nezinhloso nemigomo yeNhlangano ukumaketha ngokuya ezintsha isu

Interconnection nokuncika komunye nomunye we-patent kanye yemakethe kubonakala kahle uma uqhathanisa okuqukethwe ngamunye wabo, kanye nenye sisekelwe eenkambisweni classical marketing. Ukuqhuba patent eziyinkimbinkimbi nocwaningo emakethe luyimfuneko ekudalweni futhi inzuzo ezintsha. Buciko lezi izifundo kanye ucwaningo nentuthuko, kudinga ohlakeni lwale nhlangano amayunithi afanele of ochwepheshe abafanelekayo, ukuxhumana njalo futhi ugxile ekuxazululeni izinkinga ngokuhambisana isu abakhethiwe.

Essence nezinhloso nemigomo yeNhlangano ukumaketha mayelana nokuthuthuka ezintsha lenkampani ekugcineni kubonakala eqinisweni lokuthi ezintsha okudayiswayo yimpumelelo zidalwe ngenxa Ukubambisana eduze amayunithi kokwenza-R & D, ne-patent nokumaketha amasevisi, kusukela umqondo sokuqala umkhiqizo omusha noma inqubo kuze kususwe ku emakethe futhi ukuqaliswa okunye izinjongo zamasu (ukuhlinzeka izidingo ezithile emakethe, ukwandisa amavolumu ukukhiqizwa futhi ukwandisa ingxenye emakethe, ukufinyelela izimakethe ezintsha, njll).

NeMibandela eyiyo isu yentuthuko ezintsha is dalo of empahla (IP) ezakha isisekelo, okusekelwe ukubaluleka okukhulu okuthwala isu lebhizinisi kwenhlangano, yemigomo marketing yenkampani.

Kuye khona nesisindo iphothifoliyo isayensi lobunikazi inhlangano eziphambili kungathatha:

a) ubuholi isu, uma ukudalwa kokusungulwa, okungaba ngesisekelo imikhiqizo emisha kanye nobuchwepheshe;

b) isu ukuthuthukisa izimpahla ezenziwe nobuchwepheshe ngokudala ezisunguliwe, siyivumele ukuba sifinyelele izici qualitatively entsha futhi ukuhlangabezana nezidingo ezikhulayo yemakethe;

c) isu okusinda, ngokwengxenye uma kuphela lo mshini ngcono ikhwalithi yezimpahla.

Ngokungangabazeki, kukhethwa isu akuxhomekile nje kuphela esimweni amakhono zezimali kanye yokudla inkampani, kodwa futhi zendlela waqaphela kahle izimiso ayisihluthulelo ukumaketha ibhizinisi ezintsha. Omunye wabo ukuthi umncintiswano evulekile ngamazwe eswini yentuthuko ezintsha komnotho impumelelo ezibaluleke kakhulu elithi ukugxila izinsiza ezindaweni ezihlinzeka, ngakolunye uhlangothi, inzuzo eqhubekayo yokuncintisana ngokusebenza ezingeni eliphezulu zesayensi kanye lobuchwepheshe ubuchwepheshe zemikhiqizo, futhi ngakolunye - a izindleko elithe aphansi zokukhiqiza, ukufunwa umkhiqizo onikiwe noma ubuchwepheshe ethize emakethe. Impendulo yalo mbuzo futhi enzelwe ukuhlinzeka amasevisi ukumaketha, enifeza Inqubomgomo zokuxhumana kwenhlangano. Kubalulekile ukunikeza impendulo phakathi imiphumela Lesisemkhatsini ukuthuthukiswa nemiphumela yokucwaninga ukuthengisa, ukwenza izinguquko of izinqumo zokuphatha ukuqaliswa izinqubo ezintsha. isipiliyoni Foreign ubonisa ukuthi la izifundo ukuthengisa umgomo at ukudalwa ezisunguliwe ukuthi ukuhlangabezana nezidingo emakethe wamanje.

izimiso Marketing ngaphakathi kohlaka emisha futhi ukuthi ekuhlinzekeni inzuzo yokuncintisana, indima ebalulekile ukudlala ukuxhumana njalo ngqo Onjiniyela emisha kanye neminyango patent kuzo zonke izigaba umjikelezo emisha - kusukela kokusungulwa ukuze inzuzo. Imizamo main besigaba patent lenkampani kufanele ugxile ukuxazulula izinkinga eziyinkimbinkimbi, laba kanjani nesandla ukuthola imiphumela emihle kungenzeka - ukulondolozwa noma athole onqenqemeni ukuncintisana.

Ikakhulukazi:

- enifeza patent Imininingwane yokusesha kanye nokuhlaziywa ezingeni kufinyelelwa emkhakheni othize womsebenzi;

- Ukukhomba, ngezigaba evikelwe OIC futhi kukhethwa izinhlobo Noma kunalokhu kuvikeleka kwezomthetho;

- ukubhaliswa kwezicelo kumadokhumenti nokuvikeleka ngalezi zindaba noma ukubhaliswa kwabo;

- Formation iphothifoliyo patent futhi izicelo ze-patent ngoba ethembisa (ekutholeni) izinkomba zentuthuko yezomnotho;

- Ukukhetha, ukulinganisa kanye nokubhaliswa izindawo okudayiswayo abalulekile;

-Define izinto ovelele kule ukuhlela phambili yokuhweba zabo;

- ukuzimisela izinzuzo ezinkulu yenqubo noma umkhiqizo, ukuhlolisiswa kokulandisa kungenzeka okukhipha izindlela emakethe;

-reklamno nolwazi nokuvikeleka, kuhlanganise ukukhuthazwa ngamazwe;

- isheke lenhlanzeko patent imikhiqizo ekhiqizwa, ukuthi kusetshenziswe buchwepheshe kanye esebenzisa individualization kwezimpahla namasevisi;

- ukuqapha (ukuhlolwa, onalesi sifo) isimo ukuthuthukiswa emikhakheni ethile yesayensi, izinguquko patent-amalayisense izimo nezidingo emakethe;

- ekukhombeni amathemba kanye nababamba iqhaza (izinkampani) enqubeni ukunwetshwa noma imikhiqizo exchange okukhipha ngokuthengisa (ukuthenga) e amalayisense OIC.

Njengoba singabona kusukela ukudluliswa nje imisebenzi, lolu hlu icishe lifane nsé iziphi izimiso eziyisisekelo kukhuthazwa umbono wokuthi kuyadingeka nokusebenzisa ukulandela lapho ekusebenziseni Vector innovative ukuthuthukiswa kwamabhizinisi.