"Vidal Sassoon" - imoto, hhayi kuphela

Kusukela ngesikhathi lapho kwakungekho ukukhangisa ithelevishini, kwathatha isikhathi eside kangako. Kodwa ngezinye izikhathi kubonakala sengathi le ayikaze ibe khona.

Omunye izimakethe kuqala ukuthi uvele kuthelevishini yethu, ikhangiswe "Vidal Sassoon" - izinwele imoto. Sikhishwe yokuthi igama kwakuzwakala engavamile kakhulu abantu isiRashiya, hhayi phezu kwabo ukuhleka nje ubuvila. ukudala Ngakho ezengeziwe ukukhangisa umkhiqizo.

Vidal Sassoon. ekuqaleni

Vidal Sassoon (1928-2012 GG.) Wazalelwa e-London ukuze emkhayeni wamaJuda. Kungaba ukubizwa wezinwele oluvelele vnosshim banikela ngendlela ebalulekile kwezobuciko. Enye yezinto ezinkulu azifeza ezinkulu zihlanganisa ekushintsheni isimo sengqondo kwezithameli female izinwele zakho. Wachaza ukuthi kubaluleke kangakanani ukuthi zisesimweni ephelele ngazo zonke izikhathi, ngakho-asigcini supply indlela Amazing kakhulu haircuts zabesifazane. Nguye owasungula izinto dryer isandla wanikela umkhiqizo ezifana "Vidal Sassoon" - imoto.

Kodwa lokhu kwaba namanje kude, futhi umsebenzi wakhe saqala umsebenzi ukuzihlanza ngendlela yokugunda e seMpi yoMhlaba yesiBili. Ngemva kokuthweswa iziqu zakhe, waya ufunde konke ukuhlakanipha izinwele e-esikoleni sokufundela, ngemva kwalokho kwakudingeka basebenze kancane. Futhi ngo-1948, wathuthela Israyeli walwela ukuzimela yezwe. Ukubuyela eNgilandi amacebo akhe akufakiwe.

Vidal Sassoon. Buyela ukubizwa

Lapho e-London, usingayise wakhe efa, wabuyela e-isicelo sikanina. Waqale wahamba wayosebenza e salon wezinwele, isenkabeni yedolobha. Isimanga siwukuthi izinga wakhe amakhasimende ujabula kakhulu, ngakho akazange kufanele ukungicika ngalutho.

iminyaka Golden

neminyaka engu-50 leminyaka elidlule waqala balukhulume wegolide ngempela, njengoba kule nkathi umsebenzi wakhe kwakuyisiqalo ukuthuthukiswa ngokushesha. Okokuqala, livula salon wakhe wokuqala, bese wathi ngo-1957 ngesikhathi Iviki Fashion. Kukhona amamodeli ebukisa on the catwalk e mini-iziketi (kwaba okokuqala) futhi wadala izitayela zabo zezinwele. Yiqiniso, ngaphambi kokuba kukhululwe umkhiqizo ezifana "Vidal Sassoon" (imoto) kwakuseneziyaluyalu kude.

Isimo sakhe sengqondo ukuze izinwele abesifazane yayisifile ezahlukene kakhulu. Wafuna ukwakha kwekhanda esekelwe izimfanelo kwemvelo izinwele, ukugwema izakhiwo eziyinkimbinkimbi ukuthi aphethwe ekhanda ngokusebenzisa izindodla chemical kokungathembeki ejenti.

Eminyakeni 60 master wathutha America, livula salon lokuqala eManhattan. Phakathi amaklayenti lakhe ibingamashumi abesifazane edume kunazo zonke eMelika. Ekuthuthikiseni indima yayo ebalulekile eyadlalwa umkakhe, owayebizwa sibalo eyaziwa kahle kakhulu Hollywood.

"Geza izinwele zakho njengoba ngokuvamile njengoba ufuna"

Nge isiqubulo ukukhangisa, esigabeni esisha ukusetshenziswa izimonyo nezinwele ukunakekelwa. "Vidal Sassoon" (imoto bese conditioner), abesifazane futhi amadoda usuqalile ukusebenzisa cishe nsuku zonke. Asinakusho ngokuqiniseka ukuthi iyini injongo wajaha okuyinhloko. Kungenzeka ukuthi isidingo ukuqhutshekiselwa phambili kokusetshenziswa njalo izimonyo nezinwele was hhayi ningi than a Stunt emphakathini, okuyinto eye wavumela ukukhuphuka okukhulu ngokuphathelene nomsebenzi inzuzo kusukela ukudayiswa.

Kusukela 80s kwekhulu elidlule futhi kuze kufinyelele 2003 Sassoon wasebenza enkampanini Procter & Gamble, okuyinto ezikhiqizwa imikhiqizo izinwele ukunakekelwa.

Njengoba yezindlela lokuqala amazwe ngenxa ukugeza izinwele, uvele ezweni lethu, kwaba "Vidal Sassoon" (imoto), babe izibuyekezo nomdlandla kakhulu. Wayehlukile ngokuphelele kuqhathaniswa zijwayele abantu baseSoviet. Wayefanele emaphaketheni enhle iphunga elimnandi, it is iguqulwe kalula ibe Foam. Zonke kuyatholakala eSoviet Union imikhiqizo yezimonyo ukuze izinwele ukunakekelwa cishe akukho yesivini futhi akuhlukile kule iphunga elimnandi.

Kodwa ngisho namanje, lapho emakethe amumethe iziphakamiso ezivela abalandeli sha ngokwanele, nakuba ezitolo Russian manje angazange alithenge. Izimpendulo ezivela kulabo ukuzisebenzisa manje, waphawula high ukuhlanzwa izinwele, lula uhlambulule. Shampoo ubuyisela izinwele isakhiwo, ibanika ivolumu. Abantu abaningi efana yokuthi ongakwenza ngaphandle kokusebenzisa emoyeni isimo. Ngaphezu kwalokho, ibhodlela yesimanje, "Vidal Sassoon" has a dispenser Ukugunda.

Sassoon ngekubambisana ne Procter & Gamble ukuqeda ingxabano, amashampu naleli gama wanyamalala emashalofini. Nakuba manje, kwamanye amazwe bayidayise, ukukhuthazwa ikakhulukazi asebenzayo kwenziwe ezimakethe zase-Asia. Modern "Vidal Sassoon" - imoto, isithombe okukuvumela ukubona ukuthi kuningi kangakanani osekushintshile ukubukeka isembozo - kungenziwa yayala kusuka izitolo inthanethi.