CRM - kuyini? isofthiwe CRM ibhizinisi

Kuleli zwe lanamuhla ngokuya wezwa esithi CRM. Kuyini lokhu? Ingabe lezi izinhlelo badinga kuphela ibhizinisi elikhulu, noma labo abafuna nje abe usomabhizinisi bechuma, futhi kuyadingeka "ukuba bamukele" ulwazi mayelana nalesi ingxenye ukuxhumana ibhizinisi? Izinto eziza kuqala! Kuwufanele kokuchitha isikhathi esincane ukufunda ulwazi oluyisisekelo ukuze kamuva cwenga!

Isifinyezo «CRM»: kuyini nokuthi wokufunda?

NgesiNgisi, lesi ukunciphisa kungenziwa "efakwe" ekuphathweni ibinzana ubuhlobo ikhasimende. Ukuhumusha ongokoqobo: "Ukuphathwa kobudlelwano bekhasimende". Lenchazelo kuyofikwa ngokucacile CRM inhlangano. Kuyini ibhizinisi - isidingo noma cha esingaphezu "Bun" ezengeziwe, okuyinto ayinakho nomphumela enkulu impumelelo kanye nokwenza inzuzo yebhizinisi?

Kufanele kuqondwe ukuthi iyiphi CRM - uhla egcwele izixazululo ukuthi unike amandla amabhizinisi nokwandisa umsebenzi ezindaweni eziningana: ulwazi ngaphakathi nangaphandle, ikhasimende base kanye nezinye izinto. Kubalulekile kakhulu ukuthi ngosizo lokhu isixazululo ulwazi ngokucacile ehlelekile futhi ehlelekile, okuyinto igijimisa kakhulu umsebenzi naye.

Uma ucabangela ukuthi yiliphi ibhizinisi kuyimpumelelo kuze amakhasimende njengoba wanelisekile kukhona Ngicabanga ukuthi CRM-hlelo - kwenye yezingxenye kubalulekile ukuba labo osomabhizinisi abafuna ngempela ukuthuthukisa. Umbuto ukutsi kumele kanjani 'eziphambili "okukhulunywa isofthiwe. Sizokwenza ukuqonda ke!

Yini imisebenzi ungaba CRM?

Kuyadingeka ukuba uqhubeke kusukela amathuba zezimali kanye umsebenzi ethile yebhizinisi. CRM ibhizinisi - ke siyindlela sina ngempela.

Inhlangano eziyinkimbinkimbi nezinzima yehlukene kaningi okubalwa, isibalo ngaphezulu amakhasimende baxhumane. Futhi ukuntuleka izinhlelo CRM kungathinta ibhizinisi akuyona indlela engcono kakhulu. Kodwa zama ukuthenga eyodwa yezinketho eqolo software PC is hhayi njalo nyama. Yebo, futhi ukwakha CRM «ngaphansi uqobo" - akuyona ezishibhile njalo. Njengoba ojwayelekile, uhlu ukusebenza kwalo mkhiqizo kuhlanganisa izici ezinjalo:

Imininingwane 1.Baza uthintane. It can futhi kufanele zifakwe Bonke labo abasebenzi yenkampani uxhumana njalo. Okungukuthi, amaklayenti, abahlinzeki, osonkontileka, ophathina, nokunye. D. Lolu lwazi ikuvumela ukuba ugcine isikhathi nemali (isibonelo, isisebenzi esisha, abeza esikhundleni aphanga akudingeki uphinde ufunde ezicashile ekubambisaneni umlingani ethile, kuzodingeka cwaningo kuphela etholakalayo idatha). Eqinisweni, CRM - Ukuphathwa ikhasimende, okuyinto eyenziwa ngobumnene, encike ezintweni eziningi ezinomthelela.

2. Umlando zokukhokhelwa. Ulwazi mayelana yini, nini futhi kungakanani ukuthenga iklayenti, kwezinye izimo, kungase kusize ukuphetha eziningi amadili ezintsha. Yingakho - ukuze kwandiswe inzuzo yebhizinisi. Lena - eyodwa ngaphezulu agumenti esivuna CRM. Sales ukuphathwa nale kwensimbi lula kakhulu!

3. Ukulawula ukuthengiselana. Kuyaqondakala ukuthi iklayenti kufanele athole ulwazi olufanayo ezanele futhi olufanele, kungakhathaliseki umphathi emsebenzini ohola project yakhe khona. Ihlelwe CRM idatha ukuvumela senze kanjalo umane futhi kalula!

4. Kumila idatha zokuqapha izimbangi. Ukuze uthole ibhizinisi ukuze uphumelele, kumelwe siqaphele ukuthi nalokho izimbangi eniyenzayo (amasheya, izaphulelo, izindaba), ukuthatha isinyathelo okufika ngesikhathi nokufanele njalo.

5. Ukulungiselela nokusatshalaliswa izipesheli commercial (nezinye izincwadi) e CRM kakhulu. Kuyini lokhu? Kulula: kukhona ezimisiwe kungenziwa ngokushesha ivunyelaniswe nezidingo zamanje, futhi abachithanga sikhathi ukuthumela iklayenti noma umlingani. Lokhu aqede isidingo ukuchitha isikhathi ukudala incwadi kusuka ekuqaleni.

6. amakhalenda, abahleli of imihlangano nezehlakalo. Lokhu kusebenza ikuvumela ukuba kahle ukuhlela abasebenzi isikhathi, ukusabalalisa iwashi ukuhlangabezana amakamelo.

7. Ukubika amafomu. Ukuba khona amafomu okubika iyunifomu - indlela enhle kakhulu hhayi kuphela ukulandela isimo samanje eziyimbangela yalokhu, kodwa futhi benza izibikezelo.

8. Imisebenzi ngokukhethekile ukunikela ngamunye wabo kahle ukuthi kudingeka ingxenye wena database wakho amakhasimende kanye nabalingani (izaphulelo, izingqungquthela, imikhiqizo emisha, amabhonasi).

9. ukusatshalaliswa ezenzakalelayo, imihlangano yevidiyo, webinars nokunye. Lezi imisebenzi kudingeka akuwona neze amabhizinisi, ngakho ukuthenga nge CRM ukusebenza ngoba nje kuyinto evamile, asikho isidingo.

CRM ngokuya ukukhetha "bona"

Njengoba kushiwo ngenhla, umkhiqizo kufanele ukhethe ngokuba ziningi, hhayi ngoba wayengumholi wakwa ukukala. The main umbandela - okungcono kakhulu uyawazisa imali. Ngokwesibonelo, kungakhathaliseki ukuthi ukuthenga imikhiqizo Microsoft? Dynamics CRM waziwa emhlabeni wonke, futhi CRM izilinganiso software esitebeleni labetibambile phakathi kwabayishumi abaphasa ngamalengiso. Kodwa intengo - hhayi ezikhanga kakhulu amabhizinisi amancane kanye naphakathi, ngaphezu, ochwepheshe uqaphele ukuthi izinga edingekayo umshini, ungase uhlangabezana nezinkinga nge ngokwezifiso, kodwa futhi akulula kakhulu ukuze ungenise idatha e CRM. Kuyini for umsebenzisi? Yiqiniso, izindleko ezengeziwe.

Phakathi kwabaholi CRM uthi ngezidingo ezifana:

• "1c-Bitrix inthranethi Portal" nesithelo lomtshikatshika Onjiniyela inkampani efanayo "Bitriks24";
• "Megaplan";
• amoCRM.

Emihle nemibi imikhiqizo ezivamile

Okulandelayo - ulwazi kuwufanele azi mayelana amasistimu wesilinganiso. Ngemva kokubukeza izinhlelo ethandwa kakhulu, behlola ngokucophelela ngobuhle nangobubi bawo, ungenza isinqumo esifanele futhi ukhethe software adingekayo ngawe, t. E. Omunye ezokwenza ivumelane imininingwane yebhizinisi lakho. Ngakho ...

amo CRM

Lapho ekhetha isofthiwe, ngokuqinisekile bethola Amo CRM. Kuyini lokhu? Lolu hlelo ikhange abanikazi ezihlukahlukene amabhizinisi nge interface elula enembile nge ukusebenza okukhulu khona sebuningini nezihlungi akuvumela ukuba ukwazi ukuphatha imisebenzi kahle. Kukhona amathuba amafayela bese wengeza amanothi. Ngeshwa, ayikho indlela ukubeka sub-imisebenzi neqembu kubo. Kodwa ngokwengxenye le igebe kungaba inzuzo tags.

Ungakha imibiko isifinyezo nemibiko evela uphondo yokuthengisa. Futhi elula ukuthi CRM kungenziwa kalula kuhlanganiswe isofthiwe third-party (efanayo amasevisi lwamakheli).

Of bokwenza ezinkulu kugcizelela ukuthi awukwazi ukwengeza ngokwezifiso okusendimeni ikhadi yekhasimende. Awukwazi ukwengeza lwemibhalo ukuthi ngezinye izikhathi ungakhululekile.

Izindleko amasevisi - ruble ngenyanga 350 kuya ku-3000. Nakuba kukhona demo version khulula.

«1c-Bitrix inthranethi Portal» (CRM)

Kuyini ibhizinisi lakho? Sikhishwe yokuthi umkhiqizo - akuyona CRM injalo ehlanzekileyo, ukusebenza ngobubanzi okuningi, bese-ke akufanele ezishibhile ngakho. Ngokwesilinganiso - ruble 300 000 (yesikhathi esisodwa). Kufanele kuqondwe ukuthi kubukezwe we System - ke akuyona into elula.

Eqinisweni, le software ingaphezu sokusebenza. Ungakwazi ngokuzenzakalelayo iningi yemisebenzi eyenziwa njalo. Ngaphezu kwalokho, uhlelo behlezi kahle imikhiqizo third-party (the isihlonzi efanayo, i-Outlook).

kahle kakhulu nokuthi uhlelo kuvimbela ekudalweni kwazo zonke izinhlobo ithatha. Ungakwazi futhi ukuthi uhlele izimvume ahlukahlukene, bonisa abantu ababenze leli yokungenisa, ukulungisa igama format, nokunye. D.

"Bitriks24": noma ukhethe?

Lo mkhiqizo esinamafu. Inani - ruble ngenyanga 5000 kuya 9000. Kukhona version ezamahala, kodwa amakhono ayo alinganiselwe.

Ngokuvamile, uhlelo elula, kodwa ngaphansi obusebenzayo kuka "big brother» -. «1c-Bitrix inthranethi Portal" Kufanele kuqashelwe ukuthi kulungile ukusebenza zonke izinhlobo amaphrojekthi, ngenxa yokuthi ukuthi ubuhlobo yaqaphela phakathi imisebenzi, ikhalenda kanye ifayela esitolo.

Njengoba amaphutha waphawula esibonakalayo kunalokho esindayo futhi Akunabomaki.

"Megaplan": emihle nemibi

Lokhu CRM cloud-based kuyinto ngempela ukusebenza, kukhona ezihlukahlukene okuhlungayo, kulula ukulungiselela imibiko (ahlukahlukene). ngokukhethekile kufanele kube esibonakalayo kakhulu kusebenziseka kalula, okuyinto yakhelwe ngokuhambisana nezimiso usability evumela Ukuzivumelanisa nezimo esiphezulu isistimu ngendlela oyifisayo. Nokho, uma isiphequluli efakwe kwi computer, hhayi lamadolobha esimanjemanje kakhulu - ezinye amayunithi ayikwazi ukusebenza kahle.

Inani umbuzo - angaba ngu-75 000 ngonyaka (okusho amalayisensi 10).

Imiphumela

It kuvela ukuthi cishe yonke CRM ezivamile benomthwalo ngebuhle nebubi. Ngakho-ke, ukukhetha omunye wabo kungenzeka okusekelwe pre-testing version mahhala, noma ngemuva kokuxoxisana ochwepheshe, futhi ukwaziswa okuningiliziwe bonke agumenti "ngoba" futhi "ngokumelene." Kwezinye izimo kungenzeka nhlobo kungagcini version mahhala CRM (isib, uma isimo ifemu elincane). Kuyadingeka ukuba acabangele ukuthi izinkinga ziyoxazululwa, kanye ziqu of abasebenzi, futhi ngisho ngezinga elingakanani ngesivinini Inthanethi! Kufanele ucabange ngalokho oholela kangcono imali nyangazonke noma esisodwa ukuthenga ilayisensi. Lokhu kuzogwema ukuphoxeka! Have ungumuntu omuhle, esijabulisayo yokuthengisa ngempumelelo!