Finnish okudayisa uchungechunge namanje enhloko-dolobha. Amakheli "Stockmann" eMoscow

Adume inethiwekhi Stockmann uhlose ukuvala izitolo esebenzisana nayo eziningana e-dolobha phakathi nawo wonke unyaka ihlele ukuhoxisa ngokuphelele kusukela Russian emakethe Lindex brand. сохранятся, а какие исчезнут, говорить пока рано. Yikuphi ukhuluma "Stockmann" eMoscow bayosala kuthi lapho uzonyamalala kusasekuseni ukuqagula ukuthi lokhu. Guess isizathu esiyinhloko kokushiya ilula: sincipha ngokushesha futhi ukuntengantenga alandelayo ruble.

wabenza Finnish

Efika eSoviet Union ngomunye wabokuqala, emuva Eighties, inkampani Finnish "Stockmann" ngokushesha udumo emakethe Russian yazuza. Naphezu kweqiniso lokuthi inkampani iphuzu engaphezu amazwe kweshumi, iningi amafa elise Russia. , Санкт-Петербург, Екатеринбург) и сеть брендовых точек продажи «Сеппала» и «Линдекс». Inkampani Finnish phakathi ukhona, uwuvule wemizi emikhulu yezwe ezitolo umnyango futhi "Stockmann" (eMoscow, eSt Petersburg, Ekaterinburg) futhi amaphuzu esinegama of ukudayiswa inethiwekhi "Seppala" futhi "Lindex".

Ukulahlekelwa ngenxa crisis

Njengoba sekuchaziwe yilabo abamele inkampani Finnish, ukwehla kwentengo abukhali of the ruble zakunciphisa enkulu ye-inzuzo ingqikithi kwesikhathi. Kuzoqalwa nge-2014, yokuthengisa ayengezansi ngo-10% ngonyaka, okwaholela ekusungulweni ukulahlekelwa inkampani for nyaka kwezigidi 60 euro. Ukuwa e yokuthengisa laligujwa hhayi kuphela e-Russia, kodwa futhi Finland Nokho, ukulahlekelwa buphawuleka kakhulu correlate ncamashi ne ezingaphansi Russian.

Imali eyinhloko inkampani (ngaphezu kwesigamu semali Imininingwane) zaba izitolo ezinkulu. Njengoba umkhiqizo ezitolo, kufanele kuphawulwe ukuthi ukufunwa izimpahla ezitolo "Lindex" ekuqaleni konyaka anda kuwo wonke amazwe, futhi ngaphandle Russia kanye aseBaltic.

Ukushicilela imiphumela yokuthengisa nemibiko yonyaka, "Stockmann" usethule uhlelo anti-Inkinga lapho Imiphumela kulindeleke zokunciphisa ukulahleka ngu abayizigidi ezingu-50 ngama-euro ngonyaka. Ngokwe izinhlelo, ukuncipha nje kuphela Russian zokuhweba, kodwa futhi kwezinye izitolo ezidayisa eFinland.

, аналитики видят в следующем. Isizathu okuyiwona ikhadi laqala ukunyamalala amakheli "Stockmann" e Moscow, abahlaziyi olandelayo. Okokuqala isivakashi main Finnish eziyinxanxathela zonke eRussia lingelayo esezingeni eliphakathi nendawo. Kuyinto laba bantu ngenxa crisis wawa nakwentiwa, futhi kusukela ezibizayo ukuze ngokulinganisela ezibizayo emadokodweni abathengi zathuthelekela discounters eshibhile. Njengoba yaziwa, inhloso sengcupheni ukuhlinzekwa kwezimpahla abathengi wemboni premium akuyona isu Yokuwina.

amakheli ekhona "Stockmann" eMoscow

Noma kunjalo, ukuthatha inkampani aphume nesimo esinzima kwezezimali - akuwona neze umsebenzi olula. Ukuncishiswa izinyathelo anti-Inkinga senzo ngeke kuthathe isikhathi esithile futhi uvakashele Izitolo Finnish Kusengenzeka eMoscow. eziyinxanxathela ezimbili izitolo, "Stockmann" itholakala kuyi-Leningrad onguthelawayeka, lokhu "Khimki Mega" (23 km) kanye "Metropolis" (i-16a indlu / 4). Omunye - ku Prospect Mira, 211 - "Golden eBhabhiloni Rostokino". Ukuhambisa eduze Ring Road, a-ikhilomitha 41, ungavakashela isikhungo yezitolo "Mega Teply Stan". Futhi ekugcineni, edolobheni Kotelniki, at 1st Pokrovsky ndima, 5, iyona eziyinkimbinkimbi "Mega Belaya Dacha".

Amakheli "Stockmann" (eMoscow) maduze zingancishiswa kusuka 5 kuya 2. Kuyaziwa ukuvala izitolo zonke eziyinxanxathela "Mega" Nokho, isikhathi sokuphetha namanje akwaziwa. Umnikazi omusha we izakhiwo okudayisa kuyoba inkampani "Holdings Revivo", okwethulwa emakethe Russian inethiwekhi izitolo "Debruss".

, поскольку уход финской компании с российского рынка уже предрешен. Ukuhlela uhambo ezitolo, kubalulekile ukucacisa ukuhlobana ekhelini elithile "Stockmann" e Moscow, njengoba ukuhoxiswa inkampani Finnish kusuka emakethe Russian isivele kuzenzakalele.