Igama lomkhiqizo kanye nekubaluleka kwalo ukuhweba ngempumelelo

Wonke umuntu uyazi yaleli zwi elithi: "Njengoba igama umkhumbi, ngakho-ke ngeke yini ukuntanta." Lesi simiso kakhulu ngokunembile ibonisa indima ebalulekile eyenza afaneleke igama umkhiqizo lapho ezikhuthaza emakethe. Kukhona amavolumu konke ukumaketha, okuyinto sichaza imigomo kanye nemithetho igama kufanele letikhetselwe kwemikhiqizo emisha nezinsiza ngaphansi kwazo. Igama kumele kube lula ukuba amemezele futhi khumbula, kufanele ngokucacile ne-izici eyinhloko izimpahla, kanye nokuba yesimanje futhi imfashini.

Isibonelo esihle kwemikhiqizo untwisted nezinhlobo kukhona izinkampani global njengevolomu Coca-Cola, McDonald, General Motors, nokunye. Amagama iningi labo aziwa cishe wonke umuntu njengoba abanekhono Inqubomgomo ukumaketha, eyenziwa kanye, wenza zokuhweba izinkampani omhlaba bodumo. Kubalulekile ukugcizelela ukuthi brand name linendima ebalulekile in Positioning ke phakathi nezigaba ezithile sabantu. Ngakho, ngokwesibonelo, izinto ezintsha zokwakha kungcono ukubiza ukuze zihlotshaniswa ukwakhiwa kanti umsebenzi wokulungisa. Ungase uphawule ukuthi amagama anembile izinkampani eziye zaba nomthelela kakhulu ukwanda ngokushesha ku izimakethe ezintsha kanye ukuheha amakhasimende amasha, ngakho uma udala umbono wakhe oqinile siqu le nkinga futhi kubaluleke kakhulu ukukhokhela ukunakekelwa okukhethekile.

Esikhathini ukuhlaziya nakwentiwa, kanye ekuboneni izintandokazi amakhasimende ezingase zivele kumele ngezikhathi ukuqhuba ucwaningo sabantu, lapho ungathola ulwazi umgomo mayelana ukufunwa impahla ethile. Ukuqala kokusetshenziswa ezidayiswayo ehilelekile izinkampani ukusatshalaliswa eziningi, ngayinye oveza izimpahla ngaphansi brand ayo. Phela, akubona bonke abantu bazi ukuthi iyini futhi ngokuvamile kuba umbuzo, uyini-trade mark izimpahla? You azi ukuthi TM kuyindlela yesimanje kanye yokuqala, lihluke kwezinye trade mark lenkampani noma ibhizinisi, esemgwaqweni ku izimpahla ithengiswe njengesifanekiselo inkampani ehlukile.

Ngaphansi logo yayo inkampani kungaba beveza igama umkhiqizo kunesidingo, futhi kuyoba nesandla eqinisa isikhundla yenkampani emakethe. Ngakho wenza kwaba nokwenzeka kwavela enkulu ezahlukene imikhiqizo, futhi eminingi yayo ayifani kuphela egameni. Nokho, qaphela ukuthi umane ukopishe umkhiqizo futhi ushintshe sha akwanele, ngoba ukuze nentshisekelo umthengi yesimanje, kufanele kube impoqo ukuze ungeze imikhiqizo ekhiqizwa "ukunambitheka" ayo. Kulokhu, umkhiqizo wakho kuyoba okukhethekile, futhi amathuba okuthi ukwanda ngokushesha komsebenzi kanye ukunqoba okusheshayo udumo phakathi kwabantu kuzokhulisa ngokucijile.

Imfihlo yempumelelo umkhiqizo othile nje ngokuhlathulula ukusebenza kwawo kanye nekwendluliselwa ebangeni lelilandzelako. Kufeza indima ebalulekile, yebo, futhi izinga layo, njengoba lokhu incike Okunye ukusatshalaliswa kwezinhlelo emakethe yokuthengisa. igama lomkhiqizo kufanele ngokuvumelanayo umphelelisi izici zako ezisemqoka, ongaphenduliwe izakhiwo kanye nenjongo yawo. Isibonelo esihle salokhu kungaba imikhiqizo zezingane abamagama ngokuvamile avele igama elithi "umntwana", "Aga" tot ", njalo njalo. Umuntu ngamunye ngokushesha kusukela igama kuba sobala ukuthi izimpahla enzelwe izingane, okuyinto uthuthukisa umkhiqizo khumbula futhi ikhasimende ukuhileleka inani abathengi ezingaba khona.

Efingqa, kumele kugcizelelwe ukuthi isihloko izimpahla noma kunjalo ayikwazi iphathwa okukha phezulu, ngoba linendima ebalulekile ngezinye izikhathi Esigabeni sokuqala umkhiqizo ukukhuthazwa, lapho Bahlangana nomuntu othile. Ukuhlola okuhlukahlukene lwezenhlalo uqinisekise yokuthi ukuthengwa wokuqala umkhiqizo omusha senziwa ngesisekelo noma Awuyena umuntu njengoNkulunkulu igama umkhiqizo omusha.