Imikhiqizo obambele: definition, izakhiwo, izibonelo

Ngokuqinisekile, awukaze ngisho mayelana nemikhiqizo ukuthi esikhundleni. Phakathi naleso sikhathi, thina, like amakhasimende abo, zidlala indima ebalulekile ekushintsheni emakethe ukufuna kanye supply. Kuyini lokhu?

Ngakho, imikhiqizo esikhundleni - lawa imikhiqizo Ungashintshanisa imikhiqizo yethu evamile uma izindleko ngokuzumayo anda noma lehla kakhulu isiphakamiso. Ngokwesibonelo, uma yenkomo ezibizayo, sizobe esikhundleni salo yengulube. Uma juice eshibhile emabhokisini, soda esizozithenga okuningi ngokuncane. Uma ngokungazelelwe ikhofi luyobe luyindlala kakhulu, thina, yini ongayenza, ake ukuphuza itiye. Ngakho, i-isici esikhundleni kuyinto oqondile ubuhlobo izintengo eyodwa lezimpahla, futhi ushintsho maqondana funa yayo ukuze uthole enye i nge eyohlobo umthengi izakhiwo.

kanjani imikhiqizo esikhundleni nge kuyaqina isidingo?

Ngokomthetho eyisisekelo emnothweni, ukufunwa umkhiqizo othize (isevisi) kuyinto inhlukanozigaba kuya ushintsho enanini layo. Big kangakanani kulaba bantu ababili? Konke kuncike ipharamitha ezifana "kuyaqina isidingo". Ngakho, uma ngisho noshintsho oluncane nje ohlelweni intengo kwezimpahla avuse izinguquko eziphawulekayo ifunwa kakhulu kwamanye, bese besho ukuthi lo mkhiqizo ine funa nokunwebeka. Uma intengo izimpahla ishintshile, kodwa lokhu ngeke neze kubonakala ngamanani yokuthengisa, Ngakho-ke, isidingo umkhiqizo ezifana "inelastic".

Ngakho onjani izimpahla nge funa nokunwebeka? Ngokwesibonelo, ukuthatha apula. Cabanga ukuthi ngokuphazima kweso, ngasizathu simbe, intengo lezi zithelo etshalwa. Yiqiniso, Apple abalandeli uzoqhubeka ukuthenga kubo, malini. Nokho, i-mass enkulu abathengi nje ushintshele ekucwaningeni ipheya noma ikiwi izithelo, isibonelo, okusho imikhiqizo esikhundleni noma imikhiqizo esikhundleni. Kodwa isidingo izicathulo, nemithi, uphethiloli, ama-globe kagesi , njll nokunwebeka ngeke ngoba, njengomnikelo noma cha, futhi esikhundleni sawo siba lutho.

Ngezinye izikhathi, ngenxa izimo ezehlukile ulindele kufakwa ukwanda amanani lezimpahla futhi lukhula. Ngakho, ekhulwini leminyaka elidlule kuze e-Ireland emva isivuno ompofu amazambane ikhuphukile intengo yaleli kwezitshalo impande. Futhi njengoba kwakunguye umkhiqizo main futhi oyintandokazi ekudleni zabantu bendawo, engena esikhundleni njengabakufanelekele ukuhlaziswa ke, isimiso, yayingekho, futhi abantu akuzange kumesabise amba eqolo. Bamane waqala ukwaba izimali kancane isabelomali yayo yokuthenga ukudla okubizayo (izithelo, imifino, inyama), okuholela funa kwandisa amazambane.

imikhiqizo obambele njalo ukudala usongo umkhiqizo, eqinisweni esikhundleni salo into kungenzeka njalo. Abaphathi abakhangisi ngokuqinisekile kufanele sinake ngenxa le nkinga. Ngakho, uma ifektri, isibonelo, enquma ukukhulisa intengo ibhokisi ushokoledi, akuqinisekwa ukuthi iyoletha le ukukhula ngezimali. uthathe leso sinyathelo kwakuyovusa ukwehla isidingo emaswidi yokuthengisa ukukhula lungaphezu caramel ezishibhile kakhudlwana futhi lwebhece. Kodwa hhayi yokuthi imali Imininingwane kusukela embonini lokhu kwanda. Ufanele konke ukubala ngesineke futhi ahlaziye.

Njalo inkampani ufuna ukuba zitshele lokho uveza, babe kuyaqina okuncane, ngoba ngaphansi isimo esinjalo ithuba kuphakama ngezikhathi ukukhulisa amanani ngaphandle kokwesaba ukuthi abathengi uzothola esikhundleni ngesimo imikhiqizo ethengekayo. Omunye izindlela ezingaba kuzuzwe oyifunayo - kuyinto ukuqhuba imisebenzi "zemfundo" maqondana umthengi ngenxa ngalo bazothola ke imikhiqizo lenkampani, umkhiqizo walo. High izinga imikhiqizo, ukuqina yabo, ukuthembeka, kugcineke, intuthuko eqhubekayo ubuchwepheshe, futhi okubaluleke kakhulu, ukuba khona abanye azifani uvumele ukuze uthole udumo futhi nokwethenjwa ngamakhasimende.