Inethiwekhi Walmart: kuyini? Umlando, izici, amasevisi

Walmart - kuyini? Igama lenkampani ngokuya liyavela kwezindebe zabantu futhi kuwebhu. Iminyaka engu-10, yena iketango yakhula kakhulu nezitolo ezinkulu e Melika. Abaholi lokhu giant njalo ngifuna izimakethe ezintsha, futhi kancane kancane balufunda sha emazweni ahlukahlukene.

Imfihlo yempumelelo sisobala: Inkampani ithobela inqubomgomo ngokuwina amanani ngamabomu ongaphakeme. Lokhu kwavumela kakhulu ngokushesha axazulule noma iliphi idolobha futhi ziphoqelelwe izimbangi ukusika amanani. Naphezu ukwehla enkulu izindleko izimpahla, izinzuzo sonke isikhathi ekhuphuka.

Umlando Walmart

Sem Uolton, umsunguli we amanethiwekhi ngobukhulu e-US Walmart ezitolo, wavula esitolo walo wokuqala ngokushesha ngemva ebuthweni lezempi, ngo-September 1, 1942. Izimali esivela nababe wakhe-njengoba loan ngokushesha emva komshado.

Bekuyindzawo encane nge Franchise edolobheni elinabantu abantu 7,000, kodwa usuthandwa ngakho futhi inzuzo ukuthi umnikazi akakakunikezi kuvuselelwe Sam Franchise. Wanquma ukuthi wayesazi lucky ukuthola indawo enhle, kusho ukuthi ibhizinisi ungentiwa ngaphandle kwakhe.

I-American zentsha zathola okuhlangenwe nakho eliyigugu futhi wathutha nomkhaya wakhe edolobheni ngisho ezincane futhi ngavula esitolo yayo, ethiwa "5 no-10 amasenti." Kwabe sekulandela kwesibili, kwesithathu, neminyaka engu-5 kamuva baba 24, kanye Imininingwane emkhayeni osesigabeni ka $ 12 million.

Umuntu owasungula le nkampani osemusha wanquma ukuba anqobe idolobha elincane, ngoba emizini enkulu yayiwukuthi umncintiswano omkhulu kakhulu futhi abe namandla, kodwa okuhle ngaye, wayenza lukhuni "oshaka" zaziyizindawo amancane akude engabalulekile.

Lelisu ungaphakathi inani inqubomgomo ephansi kwentengo ngakho ngokuwina ukuthi ngo-1979 inani ezitolo enegama Wal-Mart ifinyelele 230, kuyilapho izimali zaba angaphezu kwezigidi eziyinkulungwane. Ngisho nangemva kweminyaka 11, inkampani isibe enye yezindawo ezinkulu kakhulu, futhi ngo-1992, umsunguli wayo, ngithola indondo kusukela uMongameli wase-United States.

Kuze kube manje, imali brand yokuthengisa idlule $ 400 billion. Manje inkampani uqondiswa isimiso Gcina Imali emashumini. Live Better, okuyinto uhumusha njengoba "Londoloza imali yakho. Phila kangcono. "

Ukuhamba phakathi nezitolo ezinkulu Sam Walton, ungabona ukuthi okungenani ingxenye yesithathu imikhiqizo ethulwa wenza brand ezingajwayelekile ngokuphelele, kodwa amagama edumile emhlabeni ungayitholi.

Iqiniso lokuthi ingxenye enkulu intengo ulwazi ngomkhiqizo, okuyinto ephambene inqubomgomo yenkampani, ngoba izindleko impahla kakhulu ivame ukuba intengo kwabakhiqizi.

Kusho ukuthini Walmart? Sekuyisikhathi eside iningi amakhasimende abo iyindawo lapho ungakwazi ukuthenga okufunayo, ngentengo akekho omunye khona. Isibhakabhaka Umkhaya edonsela abantu babo bonke ubudala, futhi ungasafuni ukuya kwezinye izitolo.

okunezinhlobonhlobo

Manje Walmart esitolo inganikeza i elikhulu kakhulu ezahlukene imikhiqizo yethu yonke isidingo. Ungakhetha izingubo ezisesitayeleni kusuka brand eyaziwa futhi izinketho eziningi eziphansi. Leyo mikhumbi esisha isizini, izitayela zeminyaka eyedlule - cishe konke efikayo engqondweni, kwisikhangisi.

Zasendlini, amakhompuyutha, amaphilisi kanye nezinye izinto. Imikhiqizo ezivela ezinkampanini ezifana Apple, Samsung, Asus, kuyinto komakhelwane kungekho brand ezaziwayo. Le nkampani inikeza konke ekhaya futhi ingadi, ezempilo nobuhle, izimoto kanye elungisa yabo.

Kungakhathaliseki ukuthi sibadala noma ubulili, wonke umuntu uzothola okudingayo, futhi bayosutha. Ububanzi sikhulela njalo futhi olusha ne ukukhishwa okusha kanye nemikhiqizo ezimbonini elaziwayo elincane.

amazwe ukukhiqiza

I Walmart lwemibhalo (Canada), kanye nabanye, ungathola ekhethekile uphawu «Made in USA», okusho ukuthi umkhiqizo iye ekhiqizwa ngqo Melika hhayi elinye izwe abanye, futhi wabutha e-United States. Kukhona umkhiqizo ne emazweni amaningi ahlukene, kodwa umlingani ngobukhulu nabaphakeli, Yiqiniso, China.

Ngenxa yokuthi isimiso eyinhloko inkampani - amanani aphansi, China imikhiqizo akakwazanga kube nokuhambisana nalokho okwesikhathi ukubambisana ethelayo. Uma kukhona ukungabaza mayelana nekhwalithi izimpahla ahlinzekwa, kukhona njalo ithuba simazi kangcono, ukuthi ukushiya amakhasimende angempela.

Izaphulelo kanye ukukhushulwa

Walmart - kuyini? Ngokwezwi nezwi ehunyushwa ngokuthi, kuba endaweni lapho, naphezu amanani aphansi kakhulu futhi amadili best kakade, nokuphathwa nezitolo ezinkulu kanye Retailers online njalo ukunikela ukukhushulwa ezinkulu kanye izaphulelo ukuthi kungaba okungahleliwe ngokwemvelo noma uboshelwe iyiphi isenzakalo esithile.

Ngokwesibonelo, emhlabeni edumile "Black Friday" - ukudayiswa enkulu engakaze ibonwe. Ikakhulukazi lolu suku kukhona isiphakamiso elishaqisayo ezenza abathengi nje go crazy futhi ukuziphatha ngendlela engafanelekile.

Futhi isenzo ethandwa kakhulu "into yosuku." Ukuze umkhiqizo lonke usuku isethwe eziphansi kakhulu, okwenza kube lula ukuze ulondoloze kahle.

yokukhokha

Ngo Walmart Stores ekukhokheleni ukuthenga zabo kungaba nganoma iyiphi indlela elula. Ubunzima kuphela ezingase ziphakame inqubo yokukhokha, ezihlobene lezi zimpahla zingeniswe kwelinye izwe. Kodwa ngisho Kulokhu, abaphathi bekulungele ukusiza futhi anikeze iseluleko.

ukuphathwa kwenkampani njalo unezela izindlela yokukhokha entsha futhi ngcono ekhona. Ngakho-ke, ukuze uthenge izimpahla esitolo akuyona kuphela inzuzo, kodwa futhi elula.

ukulethwa

Enye isevisi, alinikela Walmart. Kuyini lokhu? abasebenzi elikhulu ikuvumela ukuba enze ekuhlungeni, emasakeni futhi sisahlela oda yekhasimende ngokushesha kakhulu futhi ngaphandle kokulibala. I negative kuphela - benza kanjalo nje e-United States. Izindaba ezimnandi - uma Inani lokuthenga lidlule $ 50, wemikhumbi ngeke ukhokhe lutho.

Uma udinga ukuhlela ukulethwa ngaphandle-United States, ngalezi zinjongo, lapho forvardingovyh izinkampani umkhakha ukuthi ngenkokhelo, uyoletha cishe noma yini nanoma kuphi. Kodwa uma usebenza nge abaxhumanisi ezinjalo kufanele kuqala kunazo zonke funda ukubuyekezwa mayelana nemisebenzi yabo, ngoba inani elikhulu nabakhwabanisi kwande inethiwekhi.

kwemigomo umyalo

Online Shop Walmart - kuyini? platform Quick futhi kulula kalula futhi ngesikhathi esifushane umyalo. Awudingi ukuya kuphi noma ukwenza noma yisiphi isenzo. Nje ezimbalwa ukuchofoza - futhi izimpahla uzoya ekhelini elicacisiwe.

Okudingayo ukuze - ukuba ne-akhawunti abo. Ngoba kwanele ngempela ukuba kudlule ukubhalisa elula. Ebhokisini uzocelwa ukuba babhalise enikezwa, ukukhuphula kanye nezinye izindaba inkampani. Uhlelo-ke yenza ukuthi ufake ikheli lokuthumela nemininingwane yokukhokha. Kubalulekile ukuthi uma ugcwalisa lokuthumela ikheli kanye nekheli lokubhila umdlalo, kuyoba ugweme ezinye zezinkinga esikhathini esizayo.

Lezi amasimu ligcwaliswe kanye, bese konke ukuthenga kuzokwenziwa ezimbalwa ukuchofoza, ezingasetshenziswa kakhulu ugcine isikhathi. Ukuze ukuphepha ulwazi lwakho lokukhokha langena abakwazi ukusinda, ngoba isistimu lokuvikelwa kuzo zonke izinhlobo izinsongo.

Walmart eRussia

ukuphathwa kwenkampani njalo ayewasho ngokubaluleka emakethe Russian kanye run omkhulu. Eqinisweni, kwakukhona kwemizamo eminingana ukunweba inethiwekhi yayo endaweni WaseRussia.

Izinyathelo zokuqala kule isiqondiso enziwa ngo-2008. Ngemva kokubhaliswa kwe-osizayo nokuvulwa ehhovisi Walmart eMoscow iba idolobha lokuqala lapho kwakukhona brand yimpumelelo American.

Umzamo wakhe wokuqala ukwakha nezitolo ezinkulu uphawu ngesisekelo inethiwekhi akhona "Carousel" akuphumelelanga. giant Manual akuwenzanga imizamo kanye ngonyaka ofanayo, uye wazama ukuthenga ezinye Hypermarkets. Kodwa deal neze zenzeka.

Ngo-2010, umzamo yakamuva ukwethula emakethe Russian ngokusebenzisa ukuthengwa inethiwekhi "Kopeika" izitolo senziwa, kodwa lapha endleleni sekuyinkinga enkulu yasekhaya okudayisa X5 nokudayisa Group, owaqala wathenga yonke impahla.

Kulesi umhlahlandlela inkampani American unqume ukumisa nokwanda kwalo. Uma sikholwa izitatimende abamele Walmart kulokhu, lowo mdondoshiya American ngokuqinisekile uzame futhi "nqoba" Russian emakethe, futhi kuphela elinde isikhathi esifanelekayo.