Ukuthuthukiswa mix ukumaketha

Marketing uhlobo olukhethekile umsebenzi womuntu, okuhloswe ngalo wanelise izidingo, okwenziwa ngokusebenzisa exchange. Ngaphakathi accordance nga lo ukumaketha umsebenzi bubonakala okulandelayo izici: ukufeza esiphezulu ukusetshenziswa, esiphezulu ukwaneliseka abathengi, ukuhlinzeka kunakho konke ayengabenzela ukukhetha futhi ekugcineni ukukhulisa izinga lokuphila. Inhlangano lenkampani unendima enkulu ukuthuthukisa ukuxubana marketing. Leli gama yethulwa UProfesa uNeil Borden ngo-1953. Kuyinto ukuthuthukiswa yonke imininingwane ephathelene ne-umkhiqizo, ukuthi wenziwa ukuthuthukisa ukuxubana marketing. Marketing kuyinto eziyinkimbinkimbi iqoqo izici lapho umphumela abambisise buza of izimpahla. Ukwakheka mix ukumaketha ihlukile kwimisebenzi ehlukile. Kukhona amathuba amaningi kule ndawo, okungase exhunywe emaqenjini amane ezisemqoka, okuyi - umkhiqizo, price marketing ukuxubana, izindlela yokusabalalisa nemihlomulo. Lo mkhiqizo iqoqo amasevisi kanye nemikhiqizo inkampani inikeza emakethe. Uhlobo ngalunye umkhiqizo kuhilela, isitayela esisha ngazinye ukuxubana marketing. ukumaketha intengo ukuxubana inani ukhokha ukuthola izimpahla. ithuluzi lakhe lekubeka intsengo, okusho intengo, izaphulelo, kwemibandela yokukhokha. Izindlela esiphelweni kuyinto umsebenzi eziyinkimbinkimbi, okushiwo okuyinto ukusungulwa lokuxhumana abathengi izimpahla. Ngosizo izindlela ukushukuma, ifemu ihambisa ulwazi mayelana izimfanelo ezinhle izimpahla, futhi lokhu yenza umthengi ukuthi bathenge izimpahla zakhe. ukumaketha ukuxubana ekubeni ngokoqobo European, avame ubonakala ngesimo isimiso 'ezine pi ", okusho inhlanganisela yalokhu okungenhla izingxenye ezine. I eqinile ikhuthaza futhi likhangisa imikhiqizo yabo ngokusebenzisa ezihlukahlukene nemicimbi ekhethekile, ngamanye amagama inkampani ihlela ukukhuthazwa kwezimpahla zawo, ukuze andise okufunekayo kwekhono. Kunemithi eminingi yokwakha, ezithinta on ukuthuthukisa isakhiwo marketing. Ukunqunywa izimpahla yinto engasetshenziswa ukuze kuhlangatshezwane nezidingo kanye nezidingo. It inikeza emakethe ukuthenga futhi kudle. Ngemva kokuphothulwa ukuxubana marketing, ifemu kumele benze umzamo umkhiqizo ezinembe izindleko marketing. Marketing njalo izimisa imisebenzi amafemu zezimakethe, okungukuthi, ichaza funa zamanje, umhlahlo ngokufunwa, ukhetha labo wemakethe, okuyilona elidingekayo ukuze sigxilise ingqondo ukudayiswa izimpahla. I eqinile kufanele aqinisekise ekuzuzweni kwemiPhumela ulwazi mayelana nomkhiqizo kanye nezimfanelo zayo ezinhle kumthengi, okungukuthi, ifemu kufanele athuthukise iphrofayela njengoba yokukhangisa ukuxubana marketing. Ngaleyo ndlela ukwanda yokuthengisa ukufunwa izimpahla. Ukukhangisa ku ukuxubana marketing kungenziwa ngezindlela ezahlukene: ngokusebenzisa umsakazo, ithelevishini, amaphephandaba, omagazini, amaphosta, izincwajana ... Marketing ngezigaba kungenziwa emelelwa ngezindlela ezimbili, okungukuthi, uhlobo izimpahla kanye nesimo izimpahla. Ngo ukuthuthukiswa kwenqubomgomo umkhiqizo njalo kudingeka unake ubuchwepheshe ezintsha ukuze kuqinisekiswe ikhwalithi ukuncintisana umkhiqizo, ukudala nokwandisa iphothifoliyo umkhiqizo, ukudala i iphakethe ngempumelelo ZHTST sihlaziye uphinde uliphathe. Ngakho lesi sihloko siye sahlola izihloko ezifana ukuthuthukiswa iqoqo ukumaketha, intengo ekukhangiseni ukuxubana, ukukhangisa ku marketing ukuxubana. Zonke lezi zici ukumaketha, ikakhulukazi ukuthuthukisa iqoqo ukumaketha, zidinga ucwaningo saziso ngesikhathi kulingwa ibhizinisi, ikakhulukazi emkhakheni marketing nokusatshalaliswa izimpahla.