Ukumaketha mqondo e-ibhizinisi

Kuze emashumini ambalwa eminyaka edlule, izazi ukuthuthukisa umqondo marketing lokuphathwa ibhizinisi elithile noma inhlangano awukwazi ngisho ukucabanga mayelana nokwenzeka usebenzisa e-commerce kuzuzwe umphumela omuhle. Namuhla isimo yasishintsha, okungukuthi, umthelela inqubekela-phambili yesayensi lwezobuchwepheshe nezobuchwepheshe noma yaba nethonya inqubomgomo ukumaketha wamabhizinisi ezinkulu kanye nezinkampani ubambe kanye namafemu encane. Ngakho, umqondo-e-commerce usimisé saqina sangena ekuphileni kwansuku zonke zezomnotho nabaphathi kuwo wonke amazinga. Kuyaphawuleka ukuthi zonke imiqondo kungenzeka ingasetshenziswa version electronic marketing ukuphathwa.

Umqondo e-commerce

Lapho esebenzisa igama elithi "e-commerce" lizama okukodwa kokukhethwa kukho beqhuba e-ibhizinisi. Kulesi Eqinisweni ezithakazelisayo wukuthi abantu abathile bekholelwa ukuthi lolu hlobo umsebenzi commercial kukhawulwe kuphela umsebenzi abahlinzeki okuthiwa amasevisi lwenethiwekhi ne-inthanethi. Nokho, lokhu kukhetha kude nekuphela definition kwethemu. Ngokuvamile, e-commerce sihlanganisa zonke izinhlobo umsebenzi commercial kunethiwekhi, okuhloswe ngazo ukuthola imali noma izintandokazi ezithile kunoma iyiphi indawo.

e-commerce ubuchwepheshe

Ekunyusweni ngempumelelo ethile ukumaketha umqondo kuphela abaphathi bakwa-e-ibhizinisi ingasetshenziswa lahlukene zokuwugaya. Okuvame kakhulu, futhi ngenxa yalokho, kukhona izinto zobuchwepheshe obuphambili ngaphezulu ubhekwa ukuxhumana olandelwayo ngekhompyutha (Electronic Yokunikezelana Data - ESI). Siqukethe e ikhodi tranzikatsy uhlobo ezilandelanayo futhi, okunye, kucutshungulwa ku-line imodi. Ngaphezu kwalokho, ukusetshenziswa le-email akunakubangelwa e-commerce ubuchwepheshe. Nginesiqiniseko sokuthi ngamunye abantu abangekho okungenani ngezinye izikhathi-E-mail wathola izincwadi nge izinhlobo ezahlukene iziphakamiso zokwenza ibhizinisi noma ukukhangisa umkhiqizo noma isevisi. Kodwa lokhu kumane nje kuyingxenye yomthwalo yeqhwa, okuhlanganisa umqondo e-commerce. Luhlelo lolukhulu lwa kakhulu ububanzi kukhona ubuchwepheshe ezimbili - lena inthranethi futhi, ngokufanelekile, extranet. Esimweni sokuqala sikhuluma ukudluliswa kolwazi ngaphakathi enhlanganweni inkampani ethile noma izinkampani, okwesibili - uxhumano kwenhlangano ukuze izwe ngaphandle nge-Internet.

Lezimpahla ukumaketha umqondo ku-e-ibhizinisi

Ngokwemvelo, ukuqaliswa asebenzayo ekuphileni kwansuku zonke futhi ekuphileni kwansuku zonke e-commerce udlala i choice ebalulekile esifanele ukumaketha ukuphathwa umqondo yenkampani. Kunezindlela eziningi kubo, kodwa kulokhu sicabangela nendlela uhlobo lwebhizinisi zingasetshenziswa yinoma umqondo umkhiqizo marketing. Okokuqala udinga delineate ngokucacile okushiwo lo mqondo. Kuyaphawuleka ukuthi nomqondo umkhiqizo izinga noma umkhiqizo imiqondo, njengoba ibizwa inezinhloso umqondo zalo eziyisisekelo ukuze zidonse ukunaka kwanoma abathengi amathuba kunenzuzo izici lobuchwepheshe okunenzuzo izimpahla noma amasevisi realizable emakethe uma ziqhathaniswa izimbangi. Ngaphansi le ndlela, umenzi kumele bagxile emizamweni yawo ngokugcwele ekuthuthukiseni izinga imikhiqizo noma amasevisi. Ngokuvamile, le nqubo lihlotshaniswa ukwanda izindleko, njengoba phetho izindleko. Ngenxa yalokho, intengo ethengisa kungase futhi iyophakama kuno-izimbangi zayo, kodwa incephezeliswa yekhwalithi ephezulu.